Introduction to Programmatic DOOH
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- Опубликовано: 27 май 2024
- Digital Out of Home has been around for a while. However, recently companies like The Trade Desk and Google and many others linked these Digital Out Of Home inventory and made it available to buy in a Demand side platform like DV360
At this point almost all major suppliers and publishing houses like JcDecaux and others have plugged their inventory to be bought programmatically
Out of the recent programmatic out-of-home boom, innovation has flourished says Dorota Karc, head of programmatic at WallDecaux, portfolio of JCDecaux German subsidiary Wall GmbH. But, she tells us, there is still a lot more learning to be done
In this video:
0:00 Introduction
1:00 What is DOOH
1:35 Benefits of DOOH
2:53 Programmatic DOOH
6:30 Common Questions
10:23 Conclusion
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Really amazing to see how advertising evolving with technology..... In coming years Digital marketing field will be the "Flagship" thing of job catagory 🔥
yeahhh ! ameen for thatt
Mind-blowing. It's completely a new world. I think using this Indian railway can earn billion of dollars.
Exactly!
Recently got into digital marketing and I have to say your channel is helping me a lot to learn. I wish to work in a digital marketing agency and you my kind sir is helping me a lot in that cause. Thankyou :)
This is very educative and equally impressive 👏! Thanks for putting this one together.
Very insightful video. Thanks for sharing, Ovais.
This is insane. Another great video. Keep it up.
As usual a great video about Programmatic Digital Out of Home(DooH). Google released this DooH update in August month from one am waiting for your video about Programmatic DooH. How it will be helpful for Digital Marketers now i got an idea. Thank you so much Sir🙏🙏🙏
Great DOOH communication explained. Hopefully I'll create a video on this someday!
Super insightful. Thanks Ovais!
Thanks for sharing great info & content!
I have one question...will the consumer nature keep on increasing in future? Because currently everything is about making us consume.
We want to change google ads / dv360 creative display according to the cricket score. Is their any solution for that we can do in realtime? like e.g. The cricket score can be integrated on the banner with the moment-based communication in the case of 6, 4, wicket, or any other trigger where there is no 6, 4, or wicket there will be deualt crative. We already have Cricket API.
Please tell me where the billboards are located and what technology they use to charge for viewable impressions. I've been trying to find that out for quite some time.
how can you know about the reach? Or the number of audience interactions when the ads are shown on billboards?
Does anyone know how to become paid member for this channel? As I tried to open the link given on his Google ad series but it does not land on anywhere?
Nice video @senatorwerunads , can you make any video focusing on which type of ad creative and messaging we should use at top, mid and bottom funnel audience especially for a d2c brand. Thanks
Only there is a nuance
Static advertising always works for one client
But DooH allows you to place 8-12 stories on this digital screen and it's about 10-15 seconds of air time
It turns out that a very large percentage of the audience does not see your ad
that's right, and also, when it's measured some companies doesn't make the equals between 8 to 12 clients or campaigns, so the numbers as a result can vary
really got to know a totally new thing in digital world seems very intersitng
Hey man, my passion is leading me towards digital marketing. However, I am worried about the ethical and unethical aspects of the job. I know anyone can easily derail from ethics, especially within marketing. But, I am learning more about ethical and relationship marketing and its impact on consumers and the businesses. Could you tell me about your experiences regarding this area?
really good quality video!
Hi, can you do a tutorial on The Trade Desk Dashboard? also, if possible can you answer how do I create an account in the trade desk. I am unable to see any signup page, help would be appreciated
Hey @SenatorWeRunAds, is there a tech that enables traditional media companies (broadcasters, manual billboard companies etc) to programmaticize their inventory and media buying process? Have been searching around for this and haven't found anything.
Lemma Technologies
Sir would you please make videos on MediaMath DSP?
You are the best ❤ thank you
What are the parameters based on which the pubshishers and advertisers agree on the Impressions Multiplier (the number of probable people who would be viewing the ad in that location)?
BTW, this is so insightful. Thanks a bunch, Ovais!
Some companies use Google Maps, some other uses audience studies to multiply, that's a point in which I believe it's tricky
Some case studies on successful dooh adverts ???
It's also interesting
For example, if I request an offer directly from the operator or buy a screen through the DV360 platform
Which one will have a cheaper price ?
It depends on the type of bidding.
Really! Really! Amazing ❤👌👌
Is it possible to only pay for how many persons in the audience actually saw the ad? I mean, when it comes to when a billboard has a camera attached?
Hi do you have tips for a client servicing interview for outdoor pls pls pls it's tomorrow help!
Can you emphasise a bit more in data providers? What kind of data is it? How is it collected & lastly how is used in campaign?
some companies use satellite reading
how to track the conversion in DOOH? Is there any way to track it? Impressions, views anything?
The platforms provide you with an estimate for reach but not conversions
@@SenatorWeRunAds Adding a tracking camera and then maintaining it will be a costly affair ! Is there any way to track impressions?
Can you make a video on CTV?
Nice, do you also upload some part of your content on your LinkedIn? If no, then you should definitely promote yourselves there, PPL can also share your content there
how the system for approving the launch of creativity also works
for example to launch an advertising campaign in Spain you need an additional permission from the state to advertise your product !
the system doesn't do that, it only allows you to ad the creatives in the right format.
does motion graphics is the future?
What kind of ad fraud can happen in DOOH? And how can we identify the same?
Hi sir my name is Fahim and I live in Kuwait and I am looking for a Digital Marketing job in your company. So can you help me with the process required to apply.
Can I call you means some talk about my future need your suggestions thanks
It would be really great if senator you would make a guide for freshers/newbies how to make a career in digital marketing.Important skills to learn etc
@@ZACk-yk6qy thanks but let me clear one thing I am a newborn baby, I am already working on amazon PPC but I need help on how to enhance or shift to google ads and learn to dm but as you as in dm I am newbies now it depends on senator,thanks
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Great Intro 😂
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