Digital Marketing interview Questions and Answers - Part 1

0:00 Introduction
2:09 What is digital marketing and why do people invest?
4:01 UTM tagging and use cases
5:56 Search Ads vs other Ad platforms
9:22 What is Search Network and Display network option available in Google Ads
11:55 Can Google Search Ads appear on other websites?
14:22 What is Bounce rate on Google Analytics?
16:57 How to reduce and optimize for bounce rate
This is the first video of the series - Digital Marketing interview questions. In this video we will discuss different interview questions (Both technical and scenario based) which are commonly asked in interviews for the roles of Digital marketing specialist, SMM Specialist, programmatic trader, Team leads, planners and a wide range of other roles in the Digital marketing industry. We will also discuss sample answers as well.
The questions are based on different level of difficulty and also good for generally knowing different concepts, optimization and troubleshooting they can do while working on Digital Marketing projects
Link to the Video of Digital Marketing: • Video
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Q1: 1:45
Q2: 4:01
Q3: 5:56
Q4: 9:22
Q5: 11:55
Q6: 14:22
Q7: 16:57

[@ceylangur7833]

Hi Ovais, another video, thank you! I would like to add a few notes on the "How to reduce bounce rate from paid traffic question" if you don't mind. Specifically for search ads, if you are targeting generic KWs, they will get a lot of traffic but the traffic will be of low quality, so I would recommend targeting specific keywords that are strictly related to the landing page that is being promoted. On the other hand, the extensions are also a great way to help users decide whether to click on the ad or not. They give a lot of quality information about the business so the user knows what to expect before they click. Also, the headline and the description of the ad should be optimized so they coincide with the content of the landing page. I believe these are some of the optimizations that could help reduce the bounce rate from paid search.

[@shalakabijwe6110]

Hi Ovais,
I am fresher in this field & gave a lot of interviews & I had no idea that what kind of scenario-based questions would be asked. Your interview playlist has helped me a lot. I have watched several videos on this topic but nobody has made videos on scenario-based questions. Big Big Thank you for making this kind of video. Please add more videos like this. That would be great & very helpful.

[@wbtagency]

Really appreciate the level of effort and we believe that the detail you put into explaining and sharing what makes you successful.

[@skazeed2495]

Please make a video on how you make campaign plans based different objectives. What platforms you choose for B2C, B2B clients etc. Thanks in advance.

[@v3getaOFFICIAL]

this is great stuff- thanks for taking the time to explain these concepts to the general public!

[@susmitasharma5939]

Really informative! All of your videos are sooooo well formed....thank you!

[@alicebrassy]

Thank you so much for this helpful video!

[@khrystynademchyshyn2676]

Fantastic video! Thank you very much for providing us with such a great piece of content ❤

[@user-gg5hk7zj2l]

I Have my interviwe tomorrow, wish me luck

[@syednafeurrahman146]

Hi ovais thank you for this video this is very help full for beginners.

[@priyatiwari32]

Thank you for this video 👍

[@agentreview7475]

ITS really helpful

[@manoj1375]

For the second scenario based question, you said we can track lead quality from UTM in analytics. As far as i know, analytics only shows the number of leads that came from the source and not the lead data itself. So how can you measure the quality in analytics with just numbers? To know how many leads we are getting from each source, we can track in analytics. From CRM we can have a lead source and mention whether the quality of leads is good or bad. But, i think we cannot do that in analytics. Please correct me if I'm wrong.

[@akbarmemon1228]

Thanks Ovais! 👍

[@XTCintense]

Love this as a resource! If you can get a better mic so we could hear you clearer, that would be great. Thanks!

[@priyanka5052]

Please make more such videos

[@sumeshpuli2210]

really very help full bro

[@SenatorWeRunAds]

Thanks Sumesh

[@amanbhardwaj6645]

Thankyou, you made a video for interview questions, we love more videos like this and also the DV360 one. I have sent a message on your Instagram hope get reply whenever you are free, I want to discuss lots of things with you about career and digital marketing .

[@SenatorWeRunAds]

I will reply to you as soon as I can

[@amanbhardwaj6645]

@@SenatorWeRunAds Are going to upload more videos of your office? The office video was awesome, specially Ali, his 3 minutes payment is due 😃😃😆😆

[@oceanmusic918]

Bro how do you measure if some one invest 500 $ in google ads how many impressions and how may click and what the percentage of sale can make from this 500 $ ?? And if he invest the same 500 $ in Facebook ads how many impressions he can have what the measurement tulle to use to know ??

[@nishanchahal1321]

Please guide i want to get in digital marketing but confused where to start and from institution or what to learn first and which path to follow please guide

[@divakarsharma6744]

Sir your content on dv360 an more is fantastic please doing video on Google ad manager

[@SenatorWeRunAds]

Thanks Divakar for the compliment and suggestion

[@Avocadoloops]

pleaseeee

[@thejeshudaya5620]

Hi Ovais, regarding the Dv360 udemy course, iam finding all the concepts in your RUclips... Can you please let me know is there any additional information in udemy course?

[@SenatorWeRunAds]

No.

[@MeraSwadBharaSafar]

the link of google sheets is not working

[@thakurtwinkle59]

Hi, can you please share the spreadsheet link? I'm unable to access it.
Thanks :)

[@SenatorWeRunAds]

docs.google.com/spreadsheets/d/1x-SIzJBFGRB7ghKj9TIbMqD_7dKBzBR4cV6hpfN4XSE/edit?usp=sharing

[@xumandutt]

Where is the sheet link?

[@madgaming3968]

Can you please tel how to Avail Interns in DM in dubai

[@mabdelnasser3654]

i cant get file can u put download link here please

[@ioabhishek]

Hi Sir, drive link is not working, can we get the updated link

[@SenatorWeRunAds]

I will update it

[@rishikesh831]

is performance marketing & programmatic advertising the same?

[@sunilping484]

Programmatic is part of performance Marketing

[@one-of-a-kind-h]

please make music quieter next time, its hard to hear you

[@biswajitdutta6025]

Is there any paid source of scenario-based question answers?

[@SenatorWeRunAds]

Check my uDemy courses