Ep.116 Jared Johnson, Chief Marketing Officer of Praia Health: Building Digital Muscles

Financial pressures are leading more patients to delay care, resulting in higher emergency room visits and increased healthcare costs.
In this episode, Jared Johnson, Chief Marketing Officer of Praia Health, discusses the evolving digital front door in healthcare and the need for an engaging digital experience for patients, members, and providers. Jared covers the challenges of navigating complex healthcare systems, the importance of standardizing terms, and the role of technology in improving patient engagement. He explores how marketing leaders are increasingly taking on roles related to patient experience, emphasizing the significance of understanding and designing for consumers. Jared highlights the importance of building “digital muscles” to adapt to the changing healthcare landscape and address capacity issues in service lines. He advocates for continuous consumer research and innovative design to create real-time, personalized experiences that improve patient outcomes. Finally, Jared emphasizes the role of podcasting in fostering relationships within the healthcare industry and the importance of addressing cybersecurity concerns.
Tune in and learn how to navigate the digital front door in healthcare, enhance patient engagement, and push the boundaries of innovation in the industry!
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