God jul to you too. Apotekarnes julmust is the best. Pro tip: save the good must for next year for better flavor. Pronunciation wise any j in Swedish is the equivalent of the American y.
Jul is cognat to the english word yule and is pronunced quit similar. That is the name of the pagan celebration of the winter solstice in Scandinavia, England and Germany. The flavor of the julmust is juniper by the way.
God Jul! Actually the Nygårda is among the best. It´s a "mainstream" brand but one of the better. I prefer Vårgårda (the "gårda" means farm-ish). They have must matured in different oak casks. A bit mor adult flavor but VERY good!
Im swedish and thinking of having Coca Cola cinimon also. Really good. Coca Cola try to take over christmas in sweden. Thought julmust will always be on The table.
@Dr Kauvitz Dude, I WISH I was sponsored by coke. :p I don't know if you've ever tried julmust, but the problem with it is that it's so darned sweet it just makes you more and more thirsty.
Julmust was originally created as an alcoholfree alternative to beer early in the 1900´s, the creator didnt drink alcohol and the company that bears his name (Roberts AB) still own the secret recipe. Its a special soda, so im actually a bit surpriced that you liked it.
@@mattis6437 svagdricka is an old Swedish drink that isn't really connected to any holiday. Julmust was indeed made as a beer alternative for Christmas. There is still just the one producer of the syrup, so all brands has the same base ingredient, but with different things added to it.
@@mattis6437 Svagdricka has alcohol in it although its about the same percent as Lättöl (around 2 percent) so its not an alcoholfree alternative like Julmust. There is info about Julmust on wikipedia (in Swedish) as well as about svagdricka if you want to read. sv.wikipedia.org/wiki/Julmust
@@drrgrr4886 Julmust is Juniper flavoured soda. Enbärsläsk. It used to be sold year around when I was a kid, as "enbär" most of the year, and påskmust and julmust during Easter and Christmas.
Fun video! :D If you ever get hold of a bottle of "Zeunerts"Julmust, you gotta try it! In my opinion the very best Julmust there is! =) / David from Sweden
In Sweden we eat almost exactly the same food at christmas as in easter, so i guess that's why we drink påsk(easter)must at the two holidays. Julmust contains hops and that is why it's so very foamy and some of the flavour comes from the hops.
Huh, I don’t recall celebrating Easter at all, there was just some celebration in kindergarten. But I do recall a friends parents being a bit surprised I invited myself over at Easter Day. How common is that folks actually celebrate Easter?
@@randomgeocacher It's very common to celebrate easter. Decorations with eggs, hens, rabbits, new twigs with budding leaves and coloured hen feathers. Food is moore for spring to with eggs and spinach. Many eat lamb, forgetting that's a autumn tradition here. Then candy in
Then candy in eggs. Often you have egg hunts. Since many loves thevoutdoors they go skiing and snowboarding during easter. Small children dress up as påskkärringar and go ask for candy.
@@randomgeocacher det är väl mer att man dekorerar/påskpyntar och käkar god mat än att man faktiskt firar påsk. Det är nog inte många svenskar som tänker på Jesu död och lidande och firar tacksamhet för att han dig för våra synder 🤓😅
@@juditheilebro1886 jag uppfattar påsk som något dagis och kanske barnfamiljer med väldigt små barn firar... plus min smått religösa polare. Inget minne av att någon annan pratat om påsk som något man faktiskt firar. Så eh, min erfarenhet är att jul firas en faktor 10.000X mer än påsk. Påsk är i min värld mest ”Nice att man fick några lediga dagar” ... Men det kanske skiljer sig lite över landet och i olika umgängen.
"julmust" is based on a family owned recipe of an essence that different brands can "buy" to sell their own "julmust". It was originaly made as an non-alcohol variant of porter or stout beer. Now it's common to store or age "julmust" in different barrels to get more complex flavours.
And EEEEEVERY year Coca Cola relentlessly comes for that number one spot with huge adcampaigns. Nooooot gonna happen. Julmust is THEE x-mas drink in Sweden.
Happy Lucia. It's Lucia today. People in Sweden celebrate it with saffron buns and glögg. Google Lucia if you don't know the details. The Xmas "foam gnomes" come in different flavors recently, sort of like Blossa Glögg has different flavor each year. This year's gnome flavor is blueberry. Very tasty.
You clicked on the American pronunciation of julmust on google translate, not the Swedish pronunciation. Change to Swedish to hear the correct pronunciation. So you still got it very wrong. :-)
Yeah, you had the right idea with the "j" in "jul" before getting confused by Google Translate butchering it a bit; should be the sound that "y" is used for in English... I suppose "yule" is a nice and relevant example. When I tried Google Translate it worked out much better, though. Are you sure it was the pronunciation for Swedish that we got to hear? (Google Translate seems to happily read anything "in English" if you ask it to, and to me it sounded like it was probably what that was...?)
Originally the difference between Julmust and Påskmust is that Julmust is one mouth matured before bottled. Both versions benifit from storing it 1/2 year before drinking it.
At all other times of the year, it is called enbärsdricka (Juniper drink). So it may have some ingredients from the juniper bush, but I'm not sure. The recipe is a well-guarded secret. By the way, Nygårda s the best brand IMHO, many of its competitors are much sweeter that sort of doesn't go that well with ham, meatballs and small sausages that you may find on a Swedish Christmas dinner table.
I'm pretty sure that the spice you can kinda taste in julmust is juniper berry. There's a drink called "enbärsdricka" ("juniper berry drink") that tastes very much like julmust. 👍
Julmust originated from the Julöl that translates to christmas beer. The recipe is held a secret and only three people know it but some known ingrediens are hop and malt extracts.
@@egget999 No she is correct, the inventor Harry Roberts created Julmust as a non alcoholic replacement for Porter and Beer. Same company also created Champis as a replacement for Sparkling white wine.
@@Henrik_Holst she's not right. The inventor called it beer wrongfully. It was a substitute that had malt and hop essence, but it wasn't brewed and is not a beer, even though he called it julöl(sic!) . The strongest flavour of the drink is juniper and not the essence that is almost lost in most common versions. The Swedish drinks that is somewhat associated with beer still is mumma and svagdricka.
JULMUST!!! A drink of the gods; for all the elves and mythical creatures of the forest; for small men with big stories; for big women of power; for Swedes who no longer live in the land of the North; for all who DARE with the greatest of rewards.
For casual drinking, I would pick Apotekarnes Julmust. For christmas food or more special events, I would choose Zeunerts Julmust. Nygårdas is very similar to Apotekarnes, they're in the mid-tier. There's a lot of like "high-tier" julmust, aged in oak barrels etc. They're the best. Yes, påskmust is the same thing. Nr.2 Tomteskum is the real deal, the first "marshmellow-skumtomte" is the copy-version of the real deal. However, you can make Nr.2 tomteskum even better, let it sit and dry out for a couple of days. The consistency will be epic.
@Karl Berg AB Roberts almost has a nationwide monopoly on producing essence, yes. But do they deliver the same essence to all the brewerys? Unlikely. "The difference between the brands is just the water content" Unlikely because they have different aromas. Apotekarnes, Nygårda och ICA's essenser är sannerligen snarlika, de är enligt mig i stort sett identiska bortsett från syrabalansen. Kan även tänka mig att de 3 aktörerna står för +95% av all såld julmust i Sverige. I alla fall Nygårda & Apotekarnes. Näringsdeklarationen på dessa är lika, men inte identiska. Energiinnehållet är identiskt - vilket sågar ditt påstående om att bara andelen vatten skiljer sig.
Nyckelbryggeriets, Herrljungas, Zeunerts levererar en helt annan smakprofil. Finns hundratals små aktörer i Sverige som gör julmust. Kan däremot vara så att i stort sett alla bryggerier använder AB Roberts essens som grund för att sedan vidareutveckla och göra sin egna julmust. Det låter inte helt osannolikt.. Men att bara vattenmängden skiljer sig per del essens är ett falskt påstående. Räcker ju att jämföra näringsdeklarationerna på musten.
@@Timoleon87 Det är nog inte samma företag... det är mer än bara vatten som är skillnaden, man känner verkligen skillnaden mellan apotekarnes och Nygårda.
@@liamnyberg8595 Finns en Wiki artikeln om "AB Roberts". Företaget levererade 2008 essens till 98% av den svenska julmustproduktionen. Källan är DI. (Hade ingen aning om detta, så det lärde jag mig nu) Så det är nog inte osannolikt att AB Roberts producerar de stora jättarnas essens. Men att te.x Apotekarnes (Carlsberg), Nygårda (Spendrups) och ICA använder EXAKT samma essens i färdig produkt stämmer inte. Mer sannolikt är att de eventuellt utgår från samma essens, för att sedan vidareutveckla den för att göra sin egna utmärkande julmust på sina bryggerier. Det låter kostnadseffektivt. Precis som du säger, det är skillnad på smak. Smaker förändras marginellt av vatten. Koncentration förändrar inte smakprofil. Men påståendet är redan sågat, jämför bara näringsdeklarationerna och energiinnehållet. Eller enklare, bara smaka på ett par mustar så kan man känna skillnaden utan att behöva dra vetenskapliga slutsatser.
The foam in the chocolate dipped hearts has a taste of vanilla.^^ Only 3 people know of the exact ingredients to Julmust but in the base there's hop and malt extracts.
You didn't have a Swedish Siri voice on, resulting in an erroneous English pronunciation. I hope you drank the julmust chilled, it's not supposed to be served in room temperature. Furthermore, the makers of julmust and påskmust claim it's NOT the same recipe rebottled for Easter, the recipes are two different ones. They do taste very similar though, which is why that vicious myth persists.
The secret sauce in Julmust - is....secret. It's family owned recipe and they send this to various manufacturers (Nygårda is one of them). Coca-cola have tried to buy them, but they refuse to sell. Source: en.wikipedia.org/wiki/Julmust
@ but juice has the d sound in English, so that seems like a confusing example
3 года назад+1
@@hawk_7000 Yes, sorry. I worded that poorly. I meant that it should not have the d sound which juice has. I see now that it could be interpreted like I was giving an example of a non-d sound. :)
I’d say the most traditional Christmas candy in Sweden is either the last one you ate (the strawberry foam thingie) or homemade chocolate covered marzipan candies. But strawberry isn’t a traditionally christmasy flavor other than that one candy.
So, did you like the julmust? I tried it once, and I wasn't crazy about it, but it's definitely better than vørterøl here in Norway, that shizz made me gag. So julmust is kinda an aqquired taste. But at least it's drinkable, vørterøl is not, in my opinion. And it's pronounced "Goud juul" and "juulmuust", but the T is short at the end, like the english word 'must'. And the U's in the word is pronounced like in 'Music'. 😉👍
@Mixilainen So....Is this going to be one of those "there's someone wrong on the internet" ones? Let me put it like this...Om du inte fattar att ja, det finns en skillnad MEN lika mycket finns det dialekter i Sverige från skåningar till lappar att för en jänkare så blir det nära nog(och ett familijärt ord att härleda det till). Det är vad *kinda like* betyder i detta fall. WAU! Looks like there's another one here born and raised in Sweden with....BOTH parents finnish(so suck it son). =D
You can store julmust and get the taste better. I usally buy a big case julmust in glass and store it to next christmas and the taste is so much better.
I'm curious to see if you'll try a marzipan pig. They sell ones here with a little Santa elf riding on top. Google World's biggest pooping marzipan pig. That is a Norwegian Christmas tradition. :) And there is a game called Pass the Pig (Kaste Gris). The rules can be found on YT.
The letter Åå is sounding like a in the English word: all. The letter Ää is sort of sounding like the ai in the word: air. Öö is sounding like the ea in the word: earn. And Its is God Jul (Happy Christmas)with same sound "J" like You say in Yes!
While you're correct on the former 2, your first example is wrong. All isn't pronounced like that, that's a typical Swedish accent. A lot of Swedes say "all" like we say "ål"(eel) - which is wrong. A better example I think would be the "au" Paul or "oo" in Poor. :)
The original recipe is from a family owned company i Örebro. That provides all the company with the syrup to make both Julmust (christmasmust) and påskmust (eastermust), then all the company adds in own mixes of species to make it so unique as possible.
@@MrHoodlum73 Jag tror det finns en miljon "prova föda från andra länder". Behöver du verkligen vara här? Du kanske skulle lägga en kommentar på "Hot Ones" att det räcker med en video med en kändis som äter starkt kryddade kycklingvingar.
Julmust is hops, malt and sweetening (and the same thing for Easter). It is pronounced with a long UUUU and slow J. Jjuuuulmust. Fun to watch you guys.
There are several brands of julmust. Nygårda is just one of the brands, one of the newer. Apotekarnes Zeunert's I need to look them and will be back with more info.
If you have a spare, try saving one of the julmust for a couple of months (maybe until Easter, and compare it to a fresh Påskmusk) as it becomes slightly more mellow (or at least that is my opinion.)
The smaller santas you had last actually comes in a new limited edition flavour each year in addition to the classic strawberry flavour! This year its blueberry and theyre absolutly fantastic! A few years back they did rice porrige and cinnamon and those are my favorite onece ever made! (rice porridge is a seasonal christmas food here). I'm also pretty sure the chocolate covered hearts are just vanilla flavour inside :) Nowdays you can also find various other snack and drink items flavourd with the classic strawberry foam santa-flavour
Wikipedia says "Must" was made as an alternative to beer. Pepsi sold their own version in the mid-2000's, but it didn't catch on. Ikea has it in during the Christmas season, but is slightly different and called Vintersaga.
Google translator Swedish pronunciation was weird, so that didn’t help you much :) you julmust was good enough though! Julmust tastes julmust :) you can get expensive julmust now stored on rum barrels or such for more fancy taste. Påskmust same as julmust?? I dunno, julmust is for Xmas and påskmust is just a silly attempt at a cash grab... drink must at non-Xmas is sacrilegious. Easter is a pointless Holliday not worthy of julmust :)
Are there more than me that is waiting for august when they try surströmming? And please, please, please. Dont o it as other try'ist do who just pick it out of the can. It is a process. You need boiled potatoes, chopped chives, crispbread (Leksandsknäcke) salted butter, sourcream, hard aged cheese and fileets of the fish, not whole fish, since you will try it for the first time an you dont want the hassle of "debone" the fish. Some people want it on soft flatbread and in my opinion they are wrong. Boil the potatoes and let them cool, slice them in 3-4mm slices. Chop the chives. mix with sourcream. Open the can of surströmming can UNDER WATER AND OUTDOORS!! Use a bucket of water. It contains the smell somewhat and you can rince the filets at the same time. USE GLOVES. Or even better, use a garbagebag, cut holes for arms and head. Just in case you get a good can that has fermented to near explosion. Then assemble. Crispbread, butter, sliced potatoes, surströmming, a slice of cheese and sourcream/chives. Have it with cold beer (lager) and maybe a shot of OP Anderssons Aquavit.
Good that you write how they should do! But personally I think the whole fish version has better taste, more exciting versus perhaps a bit boring taste. Maybe people always buying whole forgivably don't know this, but for me there has been a pretty big difference when trying.
@@familjenlicke3013 Yes, whole fish is better, with some luck you get some fisheggs in one for extra flavour. But for a beginner and for the purpose of a try, i believe filets are a better choice.
1:34 thats not how you pronounce it. google is saying "djuulemuust" meanwhile, you should say the start of unicorn but replace the N with L so UL (icorn) "UL MUUST" kind of
Its not djulmust, skip the d and ull get close. Its very sad Julmust is only sold in Sweden around x-mas and Easter. So its no mystery selling of coke goes down when Julmust start come on the market again, but this is how coke wants it to be, they want the market. Julmust is better and far yummier than coke.
Julmust....its only "apotekarnes".... That candy you "try out"....you dont find in "regular" store in Sweden(maybe special bags) 🇸🇪💛💙 God Jul & Gott nytt år.....Merry christmas & Happy new year....🇸🇪
From a Swede, pronounced: (d)juulmoost. Thank's for the show! Julmust is also sold around Easter and it then cold Påskmust (easter must) pronounced paaskmoost
As a swedish guy this is hard to watch. The julmust is spot on but i have not seen that can before. Is it some kind of diet version? Candy wise we only eat the last foam santas. We dont do pick and mix on christmas. U guys forgot the most swedish candy staple on christmas. The "aladin box" every houshold its about 2 boxes of that during christmas. In housholds that have the time we usually make our own candy for the hollydays. And alot of nuts with the chell left on so u get to crack them.
We were given what we got by the store and it was all a surprise for us, so we sadly were not given the Aladdin Box. We would’ve loved to have tried it though!
There's aged Julmust as well - less sweet, more mature flavor that is slightly reminiscent of what we call "svagdricka", which is sort of beer-like (but not quite). It's very good (the aged variety of Julmust, I mean - I *loathe* svagdricka). As for traditional sweets, we usually go with "ischoklad" ("ice chocolate") which is basically chocolate blended with coconut fat - very nice, melts in your mouth. There's also "knäck", which is chewy or hard butterscotch with (or without for those allergic to nuts) bits of almond. My mom also makes these jelly candies that go back centuries, and chocolate truffles (though not these days due to being old and having diabetes). There's also polkagris ("polka pigs"), and soooo many cookies and pastries.
you should click play on the swedish side in google translate to hear it in swedish.. Having just tried it out you for sure clicked to have the English side played..
Julmust IS christmas in Sweden. Even the Coca Cola company has been trying for *YEARS* to keep their sales up during christmas, against the temporary sales of Julmust, and they've failed every year.. Pretty much every soda's sales tanks during christmas in Sweden, because people drinks Julmust. The best Julmust that you *NEED* to get your hands on, is called - Zeunerts Julmust. Comes in 0.5liter Glass bottles and is hands down the best tasting Julmust in Sweden. Infact it's so popular that usually it's sold out in a matter of days.
God jul, julmust is the best. It's the same deal at Easter and that's called påskmust. (Easter must). And hey Nathan have you ever heard that you are realy lookalike Austin Amelio frome The Walking Dead 😁👍 hapy Holly day's to you both 😀 kind regards a swed 😁👍
Some years ago Coca Cola tried it's hardest to kill Julmust as the Swedish drink of choice around Christmas (blanketed the country with ads, price dumping...), but they weren't successful. And as a little sidenote, we have a Swedish fast food chain called MAX over here that McDonald's tried to kill (placing their new restaurants next to MAX restaurants, ad blitzes and price dumping) but that was not successful either... We like our domestic brands and customs I guess...
NuGorda (if you wanna come close to the correct pronunciation). The "Y" is basically this: Shape OO (U) with your mouth but pronounce EE. In other words, pucker your lips like a kiss but say "EEEEE."
Hello, The original flavor and/or drink that julmust are based on are "enbärsdricka" = juniper berry drink. A tip for you and all the swedes are to try Enbärsdricka instead. You will tast the similairety. So the main spice that 'julmust' gets its flavour from are junips berrys.
Coke used to be licensed out to six breweries in 1953(wasn't legal in Sweden until then to sell soft drinks with phosphoric acid and coffin), until only Pripps was left making it. People like to tell a story of how Coke was displeased with the sales numbers over the Christmas season and paint it as the sole reason that Coke and Pripps stopped working together. While it had been a complaint from Coke for years, the biggest reason for the split was that Pripps sold itself to Orkla(a Norwegian conglomerate). Since Coke stopped licensing and started producing for themselves they gave it a big push with advertisement around Christmas which did close to nothing for their sales numbers until they gave in and launched Bjäre Julmust. It was, to putt it nicely, awful and unprofitable.
Normally you would fill a couple of "smällkaramell" with candy, which you put in the christmas tree. 20 days after christmas, when the tree is thrown out, you would have a "julgransplundring" (christmas tree plunder) where the kids would fight over these... A "smällkaramell" is usually made out of a used paper roll and some colorful papers. www.skapligtenkelt.se/2011/01/smallkaramell.html
I am from Sweden And you should try my favorite Christmas candy, knäck. Make your own knäck. Just Translate the recipe in here. www.recepten.se/recept/knaeck.html
The translation program still sounded like an American trying to pronounce Swedish, so it didn't sound correct at all. Your first instinct to pronounce "Jul" as Yul was correct! ;-) It is only the sound of the "u" that in Swedish is a slightly higher pitch then the English pronunciation.
There's two things missing: ischoklad and knäck. Ischoklad ( ice chocolate) is chocolate melted with coco fat and pored in small tin foil forms. Knäck is kinda butterscotch, but not. It's melted (burned) white sugar and heavy cream, sometimes with chopped almonds in it.
Yes, It's pronounced Yulmust, like Yul Brenner. You have to try the Alladdin and Paradis choklat boxes, which you can eat all year round, but I think they are in extra high demand around Christmas. I'm not so picky when It comes to julmust. God jul! 🤶
Swedish can be confusing, Christmas and Tire is pronounced the same, spelled different, Jul vs Hjul or Tjära and Kära is pronounced the same, but mean Tar and Dear(like: my dear)/in love
It's really fun as a swede to see that someone has a store full of swedish candies and drinks! Over here in Sweden it's quite popular with american stores :D
Julmust was invented in 1910 by temperance man and soft drink manufacturer Robert Roberts who wanted to find an alcohol-free alternative to the Christmas table. The recipe has always been a secret and is kept within the family business even today, it is said that only three people know the exact ingredients…
Merry Jul to you each and every one of you!! 🎄 What is your favorite brand of Julmust?
God jul to you too. Apotekarnes julmust is the best. Pro tip: save the good must for next year for better flavor. Pronunciation wise any j in Swedish is the equivalent of the American y.
Jul is cognat to the english word yule and is pronunced quit similar. That is the name of the pagan celebration of the winter solstice in Scandinavia, England and Germany.
The flavor of the julmust is juniper by the way.
Apotekarnes is the best, but most Julmust will do.
God Jul! Actually the Nygårda is among the best. It´s a "mainstream" brand but one of the better. I prefer Vårgårda (the "gårda" means farm-ish). They have must matured in different oak casks. A bit mor adult flavor but VERY good!
God Jul!!! Notting is better than Apotekarnes julmust, but I like the most of them.
Coca cola has tried every year with massive budget commercials and so on but we swedes want our julmust!
True. But after all the eating and drinking, when all the presents are about to be opened, my family always pours a glass of coca cola.
Im swedish and thinking of having Coca Cola cinimon also. Really good. Coca Cola try to take over christmas in sweden. Thought julmust will always be on The table.
Pepsi is going nuts with ads here in Sweden this December.
Ads make me want to avoid stuff.
Coca Cola even tried to buy Apotekarnes a few yers back so they could own the entirety of the drinking market during christmas
@Dr Kauvitz Dude, I WISH I was sponsored by coke. :p
I don't know if you've ever tried julmust, but the problem with it is that it's so darned sweet it just makes you more and more thirsty.
THAT IS THE ENGLISH GOOGLE TRANSLATE VOICE DUDE
You need to select Swedish
Yewl-mewst. ( Comment below from @RaDiumDrummer is gold. 😂)
yehnom-stehkta churt-beullar
@@RaDiumDrummer hahahaha
Ja exakt! Blev så irriterad😂
Så puckat lol 😂.. sjukt störigt
The google-translate is not exactly right, its not djulmust but jul with a soft j sound like in yellow.
Yeah, I think they got as close to the correct pronounciation as you can as a non Swedish speaker. Way better than google translate.
As they said, just like 'Yule', it is the same word after all!..
So it is pronounced the same as “Yule”?? Well in that case we had it right the first time! 😜🤦🏻♂️🤦🏻♀️
@@FromtheHobbitHole Almost as Yule yes and the way you said it initially was very close.
Should’ve went with my gut and stuck to what I originally thought/said 🤦🏻♂️
Ah, Julmust the pinnacle of Swedish culture. I am a solid Apotekarnes guy.
Is there anything else?😜
It’s my favorite too. A close second for me is special julmust. It tastes like the candy foam banana. Love it
@@jorgengabrielsson6660 I like the Nygårda "Lagrade" Julmust with hints of Cognac flavour or Rom flavour
Apotekarnes all the way! 🎅
It's a must! 😆
@@jorgengabrielsson6660 Zeunerts obviously
Julmust was originally created as an alcoholfree alternative to beer early in the 1900´s, the creator didnt drink alcohol and the company that bears his name (Roberts AB) still own the secret recipe. Its a special soda, so im actually a bit surpriced that you liked it.
I thought it was svagdricka?
@@mattis6437 svagdricka is an old Swedish drink that isn't really connected to any holiday. Julmust was indeed made as a beer alternative for Christmas. There is still just the one producer of the syrup, so all brands has the same base ingredient, but with different things added to it.
@@mattis6437 Svagdricka has alcohol in it although its about the same percent as Lättöl (around 2 percent) so its not an alcoholfree alternative like Julmust. There is info about Julmust on wikipedia (in Swedish) as well as about svagdricka if you want to read. sv.wikipedia.org/wiki/Julmust
@@drrgrr4886
Julmust is Juniper flavoured soda.
Enbärsläsk.
It used to be sold year around when I was a kid, as "enbär" most of the year, and påskmust and julmust during Easter and Christmas.
@@alexanderbarkman7832 no, that's Enbärsdricka, which is a separate beverage. There are three people who knows the secret recipe for the aroma base.
I’m Swedish and I have absolutely no idea what the taste of julmust is. It’s julmust taste...
I had trouble describing it when I tried it for my last video
I think it’s quite herbal and similar to some medicines we have here in Australia
I drink a lot of julmust at Xmas, and I thin I would describe it as slightly malty, kinda beer adjacent
You definitely had English on when you used Google Translate. You have to select Swedish.
Någon mer svensk här? 😆😆
Nej.
Inte alls
Självklart och helt uppenbart har vi två omogna svenskar här också
@@Swingmesideways bara e lite rolig, inte omogen. Chilla lite =)
Klart.
Tycker att sådana här videor är roliga att se på. 😁
Did they sell "Annas pepparkakor" there causr if the did then you NEEEEEEED to buy those. They are magical!!!
When I lived in the US they sold Annas pepparkakor under the name "Anna's Ginger Swedish Thins" around Christmas in the local drugstore. :)
We didn’t see them, but that doesn’t mean they weren’t there 😉
Good choice! The one and only queen of cookies! ❤️
@@FromtheHobbitHole hahah hopefully they have it! It's the best seller in christmas times! 😊
@@FromtheHobbitHole you must get them or make your own foodnetwork.co.uk/recipes/gingerbread-dough/?.com&
You need to change the translate language to Swedish first.
Lol yeah exactly
Am I the only swede here who have never in my existence seen those candy trees? gotta keep a look out for those next time I buy candy I guess
har aldrig sett dom heller
@@darthrevan6171 känns bra att inte vara ensam haha
Förutom skumtomtar, så nej 🙄😂
Inte jag heller
lol never seen em either
In google translate, if you change the language to Swedish and then type in Julmust and press the button the it will be the correct way :)
Fun video! :D If you ever get hold of a bottle of "Zeunerts"Julmust, you gotta try it! In my opinion the very best Julmust there is! =) / David from Sweden
Yup!!! Best kind... sooo goood
That and Julmust special from Vasa. But thats my local one from growing up so im not the best judge at that haha
We will see if we can get other Julmust brands in the future!
Yes den lagrade varianten. ❤️ magisk.
Grebbestad Julmust is the best!
In Sweden we eat almost exactly the same food at christmas as in easter, so i guess that's why we drink påsk(easter)must at the two holidays. Julmust contains hops and that is why it's so very foamy and some of the flavour comes from the hops.
Huh, I don’t recall celebrating Easter at all, there was just some celebration in kindergarten. But I do recall a friends parents being a bit surprised I invited myself over at Easter Day. How common is that folks actually celebrate Easter?
@@randomgeocacher It's very common to celebrate easter. Decorations with eggs, hens, rabbits, new twigs with budding leaves and coloured hen feathers. Food is moore for spring to with eggs and spinach. Many eat lamb, forgetting that's a autumn tradition here. Then candy in
Then candy in eggs. Often you have egg hunts. Since many loves thevoutdoors they go skiing and snowboarding during easter. Small children dress up as påskkärringar and go ask for candy.
@@randomgeocacher det är väl mer att man dekorerar/påskpyntar och käkar god mat än att man faktiskt firar påsk. Det är nog inte många svenskar som tänker på Jesu död och lidande och firar tacksamhet för att han dig för våra synder 🤓😅
@@juditheilebro1886 jag uppfattar påsk som något dagis och kanske barnfamiljer med väldigt små barn firar... plus min smått religösa polare. Inget minne av att någon annan pratat om påsk som något man faktiskt firar. Så eh, min erfarenhet är att jul firas en faktor 10.000X mer än påsk. Påsk är i min värld mest ”Nice att man fick några lediga dagar” ... Men det kanske skiljer sig lite över landet och i olika umgängen.
"julmust" is based on a family owned recipe of an essence that different brands can "buy" to sell their own "julmust". It was originaly made as an non-alcohol variant of porter or stout beer. Now it's common to store or age "julmust" in different barrels to get more complex flavours.
And EEEEEVERY year Coca Cola relentlessly comes for that number one spot with huge adcampaigns.
Nooooot gonna happen. Julmust is THEE x-mas drink in Sweden.
They now produce their own julmust, so don’t worry, The Coca Cola Company will alway win in the end.
@@rikardottosson1272 But it’s not Apotekarens tho. Come to think of it Coca Cola probably owns them anyway...
@@fylaxx apparently it was Bjäre julmust that was Coca-Cola’s julmust, Made from the same base as most other’s, but still not successful.
I think knäck and ice chocolate should be part of this. At least that is some classics that we always eat at christmas. Thanks for the reaction!
The skull is the signature candy of BUBS. They make a variety of flavors where licorice/raspberry is their main seller.
Swedish Yule candy is fully homemade. Anything else is a disgrace. Period.
Håller med!
Happy Lucia. It's Lucia today. People in Sweden celebrate it with saffron buns and glögg. Google Lucia if you don't know the details. The Xmas "foam gnomes" come in different flavors recently, sort of like Blossa Glögg has different flavor each year. This year's gnome flavor is blueberry. Very tasty.
You clicked on the American pronunciation of julmust on google translate, not the Swedish pronunciation. Change to Swedish to hear the correct pronunciation.
So you still got it very wrong. :-)
I actually thought they pronounced it pretty well!
Yeah, you had the right idea with the "j" in "jul" before getting confused by Google Translate butchering it a bit; should be the sound that "y" is used for in English... I suppose "yule" is a nice and relevant example.
When I tried Google Translate it worked out much better, though. Are you sure it was the pronunciation for Swedish that we got to hear? (Google Translate seems to happily read anything "in English" if you ask it to, and to me it sounded like it was probably what that was...?)
Yeah yule-must is the closest in pronunciation.
I might have clicked to hear the English version by accident... 🤦🏻♂️ ...even when we try to do it “right” we still mess up 😜🥲🙃
Yes Julmust and Påskmust is 100% the same, the only obvious change is the best before date, other than that it is the same recipe and everything.
You forgot about design is changed too. Not just date
Originally the difference between Julmust and Påskmust is that Julmust is one mouth matured before bottled. Both versions benifit from storing it 1/2 year before drinking it.
@@kjelljohansson5145 Well yeah totally right. Head on the nail accuracy.
@@tseyksuli4541 That is kinda obvious even to non Swedes, since christmas is red and easter is yellow.
julmust actually isn't sold at all during the the year except for christmas and ester but when ester comes it call påskmust.
At all other times of the year, it is called enbärsdricka (Juniper drink). So it may have some ingredients from the juniper bush, but I'm not sure. The recipe is a well-guarded secret. By the way, Nygårda s the best brand IMHO, many of its competitors are much sweeter that sort of doesn't go that well with ham, meatballs and small sausages that you may find on a Swedish Christmas dinner table.
I'm pretty sure that the spice you can kinda taste in julmust is juniper berry. There's a drink called "enbärsdricka" ("juniper berry drink") that tastes very much like julmust. 👍
That´s what I always thought.
Same! I tried the juniper berry soda years ago and thought it just tasted like julmust.. although I can’t actually say that I tasted the juniper.
@@binkao2938
I could taste it if I did basically a wine tasting type of thing. 😜 But it's very subtle.
It's good to mix with gin for more juniper flavor.
Julmust originated from the Julöl that translates to christmas beer. The recipe is held a secret and only three people know it but some known ingrediens are hop and malt extracts.
No it originated as a alternative to alcohol, alcohol was big in christmas time and the maker of must wanted to get alcohol drinking down.
Yeah, what you might be thinking of is svagdricka or something like it. The must has very little to do with beer.
@@egget999 No she is correct, the inventor Harry Roberts created Julmust as a non alcoholic replacement for Porter and Beer. Same company also created Champis as a replacement for Sparkling white wine.
@@Henrik_Holst she's not right. The inventor called it beer wrongfully. It was a substitute that had malt and hop essence, but it wasn't brewed and is not a beer, even though he called it julöl(sic!) .
The strongest flavour of the drink is juniper and not the essence that is almost lost in most common versions.
The Swedish drinks that is somewhat associated with beer still is mumma and svagdricka.
@@egget999 We are not claiming that it's similar to beer just that it was created and sold as a substitute to it, and it was.
JULMUST!!! A drink of the gods; for all the elves and mythical creatures of the forest; for small men with big stories; for big women of power; for Swedes who no longer live in the land of the North; for all who DARE with the greatest of rewards.
For casual drinking, I would pick Apotekarnes Julmust.
For christmas food or more special events, I would choose Zeunerts Julmust.
Nygårdas is very similar to Apotekarnes, they're in the mid-tier.
There's a lot of like "high-tier" julmust, aged in oak barrels etc. They're the best.
Yes, påskmust is the same thing.
Nr.2 Tomteskum is the real deal, the first "marshmellow-skumtomte" is the copy-version of the real deal.
However, you can make Nr.2 tomteskum even better, let it sit and dry out for a couple of days. The consistency will be epic.
You know all Julmust is from the same company making the essence? The difference between brands is just the water content.
@Karl Berg AB Roberts almost has a nationwide monopoly on producing essence, yes. But do they deliver the same essence to all the brewerys? Unlikely.
"The difference between the brands is just the water content" Unlikely because they have different aromas.
Apotekarnes, Nygårda och ICA's essenser är sannerligen snarlika, de är enligt mig i stort sett identiska bortsett från syrabalansen. Kan även tänka mig att de 3 aktörerna står för +95% av all såld julmust i Sverige. I alla fall Nygårda & Apotekarnes.
Näringsdeklarationen på dessa är lika, men inte identiska. Energiinnehållet är identiskt - vilket sågar ditt påstående om att bara andelen vatten skiljer sig.
Nyckelbryggeriets, Herrljungas, Zeunerts levererar en helt annan smakprofil. Finns hundratals små aktörer i Sverige som gör julmust.
Kan däremot vara så att i stort sett alla bryggerier använder AB Roberts essens som grund för att sedan vidareutveckla och göra sin egna julmust. Det låter inte helt osannolikt.. Men att bara vattenmängden skiljer sig per del essens är ett falskt påstående. Räcker ju att jämföra näringsdeklarationerna på musten.
@@Timoleon87 Det är nog inte samma företag... det är mer än bara vatten som är skillnaden, man känner verkligen skillnaden mellan apotekarnes och Nygårda.
@@liamnyberg8595 Finns en Wiki artikeln om "AB Roberts". Företaget levererade 2008 essens till 98% av den svenska julmustproduktionen. Källan är DI. (Hade ingen aning om detta, så det lärde jag mig nu)
Så det är nog inte osannolikt att AB Roberts producerar de stora jättarnas essens. Men att te.x Apotekarnes (Carlsberg), Nygårda (Spendrups) och ICA använder EXAKT samma essens i färdig produkt stämmer inte. Mer sannolikt är att de eventuellt utgår från samma essens, för att sedan vidareutveckla den för att göra sin egna utmärkande julmust på sina bryggerier.
Det låter kostnadseffektivt.
Precis som du säger, det är skillnad på smak. Smaker förändras marginellt av vatten. Koncentration förändrar inte smakprofil.
Men påståendet är redan sågat, jämför bara näringsdeklarationerna och energiinnehållet.
Eller enklare, bara smaka på ett par mustar så kan man känna skillnaden utan att behöva dra vetenskapliga slutsatser.
The foam in the chocolate dipped hearts has a taste of vanilla.^^
Only 3 people know of the exact ingredients to Julmust but in the base there's hop and malt extracts.
Strawberry is always a good flavour, but newly picked, sun warmed, strawberries at midsummer beats the gods' nectar.
I can confirm we do less coke during christmas...
Many people in Sweden just eat ginger bread dough as is.
You didn't have a Swedish Siri voice on, resulting in an erroneous English pronunciation. I hope you drank the julmust chilled, it's not supposed to be served in room temperature. Furthermore, the makers of julmust and påskmust claim it's NOT the same recipe rebottled for Easter, the recipes are two different ones. They do taste very similar though, which is why that vicious myth persists.
The secret sauce in Julmust - is....secret. It's family owned recipe and they send this to various manufacturers (Nygårda is one of them). Coca-cola have tried to buy them, but they refuse to sell. Source: en.wikipedia.org/wiki/Julmust
You can get Julmust at Ikea in Sweden but also in other countries according to the website. It's named "Vintersaga".
The "J" in julmust should be pronounced as you say the "y" in Yemen. Otherwise it's pretty close!
Exactly. A flat "y" with no "d" sound like in the beginning of "juice".
@ but juice has the d sound in English, so that seems like a confusing example
@@hawk_7000 Yes, sorry. I worded that poorly. I meant that it should not have the d sound which juice has. I see now that it could be interpreted like I was giving an example of a non-d sound. :)
@@hawk_7000 yeah. Swedish is generally thought of as one of the toughest languages to learn.
@@chevacamaro68 Not it isn't.
You should´ve tried Apotekarnes Julmust! It´s the most common and popular one :)
Common and popular. But the worst. Might as well drink a coke
@xNAJAFx jo självklart är det det eftersom båda är julmust :)
@@fgoogle671 personligen älskar jag apotekarnes men att den skulle vara värst? Snälla.
Glad you like the swedish christmas candy. Sweetish seems like a dream place to work. God jul merry x-mas
I’d say the most traditional Christmas candy in Sweden is either the last one you ate (the strawberry foam thingie) or homemade chocolate covered marzipan candies. But strawberry isn’t a traditionally christmasy flavor other than that one candy.
"is this how you pronunce it?"
No!!!
So, did you like the julmust? I tried it once, and I wasn't crazy about it, but it's definitely better than vørterøl here in Norway, that shizz made me gag. So julmust is kinda an aqquired taste. But at least it's drinkable, vørterøl is not, in my opinion. And it's pronounced "Goud juul" and "juulmuust", but the T is short at the end, like the english word 'must'. And the U's in the word is pronounced like in 'Music'. 😉👍
In Julmust there are humle (google translated it o hop) and other things but it is the humle that gives it the flavor.
Wrong brand of julmust :) you need to try apotekarnas julmust, its the best.
Jul is pronounced kinda like "you" in english but with a L in the end.
@Mixilainen Yes it is. Kinda. In finnish it's called 'Joulu'.
@Mixilainen So....Is this going to be one of those "there's someone wrong on the internet" ones? Let me put it like this...Om du inte fattar att ja, det finns en skillnad MEN lika mycket finns det dialekter i Sverige från skåningar till lappar att för en jänkare så blir det nära nog(och ett familijärt ord att härleda det till). Det är vad *kinda like* betyder i detta fall.
WAU! Looks like there's another one here born and raised in Sweden with....BOTH parents finnish(so suck it son). =D
@Mixilainen Awww...temper tantrum. So cute.
You can store julmust and get the taste better. I usally buy a big case julmust in glass and store it to next christmas and the taste is so much better.
It's always fun to watch people eat swedish stuff. :)
Greetings from a swede.
Also, the foam candy santas are a must have thing this time of the year.
I'm curious to see if you'll try a marzipan pig. They sell ones here with a little Santa elf riding on top. Google World's biggest pooping marzipan pig. That is a Norwegian Christmas tradition. :) And there is a game called Pass the Pig (Kaste Gris). The rules can be found on YT.
The letter Åå is sounding like a in the English word: all. The letter Ää is sort of sounding like the ai in the word: air. Öö is sounding like the ea in the word: earn. And Its is God Jul (Happy Christmas)with same sound "J" like You say in Yes!
While you're correct on the former 2, your first example is wrong. All isn't pronounced like that, that's a typical Swedish accent. A lot of Swedes say "all" like we say "ål"(eel) - which is wrong. A better example I think would be the "au" Paul or "oo" in Poor. :)
@@Dealman15 Yes.. we mix the english english with the american english a lot and I asume that there is lots of different dialects as well....
That was not the Swedish Google Translate voice😂
Julmust are made with hops and so it was created as a alternative to Christmas beer back in the day before we had Coca-Cola in Sweden
In from sweden and julmust is very good
The original recipe is from a family owned company i Örebro. That provides all the company with the syrup to make both Julmust (christmasmust) and påskmust (eastermust), then all the company adds in own mixes of species to make it so unique as possible.
That’s very interesting. It’s such a unique flavor!
You have to visit Sweden when the world is back to normal again. 👍💖
I'm waiting for the surströmming.
For the love of God, don’t!
Finns bara sådär 500 videos redan på RUclips med just surströmming, behövs där fler?
@@MrHoodlum73
Jag tror det finns en miljon "prova föda från andra länder".
Behöver du verkligen vara här?
Du kanske skulle lägga en kommentar på "Hot Ones" att det räcker med en video med en kändis som äter starkt kryddade kycklingvingar.
@@chrissibersky4617 Ja och?
Julmust is hops, malt and sweetening (and the same thing for Easter).
It is pronounced with a long UUUU and slow J. Jjuuuulmust.
Fun to watch you guys.
Glad you enjoyed it! Thanks for the pronunciation tips
And it's not an English J, it's like Y.
try to put one of the santas on a plate in the microwave for a little bit and it becomes a large one :)
Julmust is kinda like a fermented Christmas spiced coke with malt
Merry Christmas or as we say in Sweden: God Jul! :)
Jul is pretty much pronounced as Yule. :) The Must is close enough.
There are several brands of julmust.
Nygårda is just one of the brands, one of the newer.
Apotekarnes
Zeunert's
I need to look them and will be back with more info.
Yup. But Apoteknares are the original.
Ingen julknäck eller ischoklad?
If you have a spare, try saving one of the julmust for a couple of months (maybe until Easter, and compare it to a fresh Påskmusk) as it becomes slightly more mellow (or at least that is my opinion.)
I usally buy i big pack och julmust in glass and save it to next jul, and the taste is so much better.
About strawberry-flavours and Christmas: only in foam-candy
3:40 I'm late to the party. Julmust is actually made from hops and malt *flies away*
Julmust taste the best when it's served cold.
The smaller santas you had last actually comes in a new limited edition flavour each year in addition to the classic strawberry flavour! This year its blueberry and theyre absolutly fantastic! A few years back they did rice porrige and cinnamon and those are my favorite onece ever made! (rice porridge is a seasonal christmas food here).
I'm also pretty sure the chocolate covered hearts are just vanilla flavour inside :)
Nowdays you can also find various other snack and drink items flavourd with the classic strawberry foam santa-flavour
Yulemust would be the correct pronunciation for an American.
Wikipedia says "Must" was made as an alternative to beer. Pepsi sold their own version in the mid-2000's, but it didn't catch on. Ikea has it in during the Christmas season, but is slightly different and called Vintersaga.
Google translator Swedish pronunciation was weird, so that didn’t help you much :) you julmust was good enough though!
Julmust tastes julmust :) you can get expensive julmust now stored on rum barrels or such for more fancy taste.
Påskmust same as julmust?? I dunno, julmust is for Xmas and påskmust is just a silly attempt at a cash grab... drink must at non-Xmas is sacrilegious. Easter is a pointless Holliday not worthy of julmust :)
"apotekarnes" Julmust is a must :P
Are there more than me that is waiting for august when they try surströmming?
And please, please, please. Dont o it as other try'ist do who just pick it out of the can.
It is a process.
You need boiled potatoes, chopped chives, crispbread (Leksandsknäcke) salted butter, sourcream, hard aged cheese and fileets of the fish, not whole fish, since you will try it for the first time an you dont want the hassle of "debone" the fish.
Some people want it on soft flatbread and in my opinion they are wrong.
Boil the potatoes and let them cool, slice them in 3-4mm slices.
Chop the chives. mix with sourcream.
Open the can of surströmming can UNDER WATER AND OUTDOORS!!
Use a bucket of water. It contains the smell somewhat and you can rince the filets at the same time.
USE GLOVES. Or even better, use a garbagebag, cut holes for arms and head. Just in case you get a good can that has fermented to near explosion.
Then assemble.
Crispbread, butter, sliced potatoes, surströmming, a slice of cheese and sourcream/chives.
Have it with cold beer (lager) and maybe a shot of OP Anderssons Aquavit.
Good that you write how they should do!
But personally I think the whole fish version has better taste, more exciting versus perhaps a bit boring taste. Maybe people always buying whole forgivably don't know this, but for me there has been a pretty big difference when trying.
@@familjenlicke3013
Yes, whole fish is better, with some luck you get some fisheggs in one for extra flavour.
But for a beginner and for the purpose of a try, i believe filets are a better choice.
1:34 thats not how you pronounce it. google is saying "djuulemuust" meanwhile, you should say the start of unicorn but replace the N with L so UL (icorn)
"UL MUUST" kind of
I hope you gonna try "knäck" because it is really christmas for me.
Julmust contains alot of ingredients, for example: hops, star anis, Cinnamon, ginger, fig, raisin, cardamom, Seville orangepeel, clove, nutmeg
Those are definitely good, common Christmas spices!
@@FromtheHobbitHole the official recipy is ofcorce a secret, and is only known by three people
@@kajsamanske2876 elf toes... what?
I've always thought that there is juniperberries in it?
Its not djulmust, skip the d and ull get close. Its very sad Julmust is only sold in Sweden around x-mas and Easter. So its no mystery selling of coke goes down when Julmust start come on the market again, but this is how coke wants it to be, they want the market. Julmust is better and far yummier than coke.
Julmust....its only "apotekarnes"....
That candy you "try out"....you dont find in "regular" store in Sweden(maybe special bags)
🇸🇪💛💙 God Jul & Gott nytt år.....Merry christmas & Happy new year....🇸🇪
woow thas are realy cool ;) julmus nygårda are good ;)
yes thats true ester are the same as julmust ;)
5:39 skum tomte on swedish
great video ;)
Julmust is a alternativ to beer.
Nooo! That wasn't Swedish, that was an English voice saying a Swedish word! Yes, the J is Y! orz
Must is related to beer you could say.
From a Swede, pronounced: (d)juulmoost.
Thank's for the show! Julmust is also sold around Easter and it then cold Påskmust (easter must) pronounced paaskmoost
Thanks for helping us pronounce it correctly!
@@FromtheHobbitHole correcting myself: easter must is pronounced "pooskmoost 😜
As a swedish guy this is hard to watch. The julmust is spot on but i have not seen that can before. Is it some kind of diet version? Candy wise we only eat the last foam santas. We dont do pick and mix on christmas. U guys forgot the most swedish candy staple on christmas. The "aladin box" every houshold its about 2 boxes of that during christmas. In housholds that have the time we usually make our own candy for the hollydays. And alot of nuts with the chell left on so u get to crack them.
We were given what we got by the store and it was all a surprise for us, so we sadly were not given the Aladdin Box. We would’ve loved to have tried it though!
@@FromtheHobbitHole u should maby reach out to some1 that lives in sweden so that u can get a authentic experience👍
@@zpokie123 That can is a legit Nygårda Julmust can. It's just that we almost never buy julmust by cans here in Sweden, we get them on plastic bottles
There's aged Julmust as well - less sweet, more mature flavor that is slightly reminiscent of what we call "svagdricka", which is sort of beer-like (but not quite). It's very good (the aged variety of Julmust, I mean - I *loathe* svagdricka).
As for traditional sweets, we usually go with "ischoklad" ("ice chocolate") which is basically chocolate blended with coconut fat - very nice, melts in your mouth. There's also "knäck", which is chewy or hard butterscotch with (or without for those allergic to nuts) bits of almond. My mom also makes these jelly candies that go back centuries, and chocolate truffles (though not these days due to being old and having diabetes). There's also polkagris ("polka pigs"), and soooo many cookies and pastries.
you should click play on the swedish side in google translate to hear it in swedish.. Having just tried it out you for sure clicked to have the English side played..
Julmust IS christmas in Sweden.
Even the Coca Cola company has been trying for *YEARS* to keep their sales up during christmas, against the temporary sales of Julmust,
and they've failed every year.. Pretty much every soda's sales tanks during christmas in Sweden, because people drinks Julmust.
The best Julmust that you *NEED* to get your hands on, is called - Zeunerts Julmust. Comes in 0.5liter Glass bottles and is
hands down the best tasting Julmust in Sweden. Infact it's so popular that usually it's sold out in a matter of days.
God jul, julmust is the best. It's the same deal at Easter and that's called påskmust. (Easter must).
And hey Nathan have you ever heard that you are realy lookalike Austin Amelio frome The Walking Dead 😁👍 hapy Holly day's to you both 😀 kind regards a swed 😁👍
Some years ago Coca Cola tried it's hardest to kill Julmust as the Swedish drink of choice around Christmas (blanketed the country with ads, price dumping...), but they weren't successful. And as a little sidenote, we have a Swedish fast food chain called MAX over here that McDonald's tried to kill (placing their new restaurants next to MAX restaurants, ad blitzes and price dumping) but that was not successful either... We like our domestic brands and customs I guess...
Yum... Christmas Foam flavour.... lol
😂😉
NuGorda (if you wanna come close to the correct pronunciation). The "Y" is basically this: Shape OO (U) with your mouth but pronounce EE. In other words, pucker your lips like a kiss but say "EEEEE."
I love Julmust more than Coca-Cola. I want it all year round! In the summer I hunt for the summer version of Julmust; it's pretty hard to find.
Hello, The original flavor and/or drink that julmust are based on are "enbärsdricka" = juniper berry drink. A tip for you and all the swedes are to try Enbärsdricka instead. You will tast the similairety. So the main spice that 'julmust' gets its flavour from are junips berrys.
Coke used to be licensed out to six breweries in 1953(wasn't legal in Sweden until then to sell soft drinks with phosphoric acid and coffin), until only Pripps was left making it. People like to tell a story of how Coke was displeased with the sales numbers over the Christmas season and paint it as the sole reason that Coke and Pripps stopped working together. While it had been a complaint from Coke for years, the biggest reason for the split was that Pripps sold itself to Orkla(a Norwegian conglomerate). Since Coke stopped licensing and started producing for themselves they gave it a big push with advertisement around Christmas which did close to nothing for their sales numbers until they gave in and launched Bjäre Julmust. It was, to putt it nicely, awful and unprofitable.
Normally you would fill a couple of "smällkaramell" with candy, which you put in the christmas tree. 20 days after christmas, when the tree is thrown out, you would have a "julgransplundring" (christmas tree plunder) where the kids would fight over these... A "smällkaramell" is usually made out of a used paper roll and some colorful papers. www.skapligtenkelt.se/2011/01/smallkaramell.html
I am from Sweden And you should try my favorite Christmas candy, knäck. Make your own knäck. Just Translate the recipe in here.
www.recepten.se/recept/knaeck.html
The translation program still sounded like an American trying to pronounce Swedish, so it didn't sound correct at all. Your first instinct to pronounce "Jul" as Yul was correct! ;-) It is only the sound of the "u" that in Swedish is a slightly higher pitch then the English pronunciation.
There's two things missing: ischoklad and knäck. Ischoklad ( ice chocolate) is chocolate melted with coco fat and pored in small tin foil forms. Knäck is kinda butterscotch, but not. It's melted (burned) white sugar and heavy cream, sometimes with chopped almonds in it.
Yes, It's pronounced Yulmust, like Yul Brenner. You have to try the Alladdin and Paradis choklat boxes, which you can eat all year round, but I think they are in extra high demand around Christmas. I'm not so picky when It comes to julmust. God jul! 🤶
Swedish can be confusing, Christmas and Tire is pronounced the same, spelled different, Jul vs Hjul or Tjära and Kära is pronounced the same, but mean Tar and Dear(like: my dear)/in love
It's really fun as a swede to see that someone has a store full of swedish candies and drinks! Over here in Sweden it's quite popular with american stores :D
So you have stores full of American things in Sweden?
@@FromtheHobbitHole Yeah we do! American things is very popular here in Sweden and it's really fun to try your candies and drinks!
Julmust was invented in 1910 by temperance man and soft drink manufacturer Robert Roberts who wanted to find an alcohol-free alternative to the Christmas table. The recipe has always been a secret and is kept within the family business even today, it is said that only three people know the exact ingredients…