THE UNSUNG HEROES OF K-POP!!! Talking about A&Ring with Michelle Cho 🎵
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- Опубликовано: 6 июл 2024
- From assisting an artist with their creative direction to having the final say on a song- A&Rs are the backbone for pop music creation! In this video, we talk with Michelle Cho (also known as Singing Beetle) and her experiences as both an international A&R for SM Entertainment and freelance A&R/Songwriter! Hope you enjoy~
🎵 Follow Michelle on her socials:
➡️ IG: / michelle_mkcho
➡️ RUclips: • 본캐로 돌아온 음악하는 베짱이의 음악이야기
🎵Interview by Umu:
➡️ Twitter: / umucado
➡️ IG: / umucado
➡️ Business email: reacttothek@gmail.com
🎵Video edited by Colton Burge:
➡️ RUclips: / maninbackground
➡️ Twitter: / lazyacedia
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▶️ Watch more of our interviews with K-Pop artists & songwriters here: • ALL of ReacttotheK's K...
➡️ Help us make more videos like this by supporting us on Patreon: / reacttothek
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0:00 Michelle's background
1:07 What is an A&R?
2:30 A&Rs at songwriting camps
3:39 A&R's job with albums
4:17 Working with Henry Lau
4:46 A&R jobs at SM Ent
6:28 SHAWOL
6:47 EXO vs SHINee's sound
7:38 Recruiting producers for K-Pop
8:42 Adrian McKinnon, LDN Noise, Louise Frikk Sveen
9:45 Recruiting producers for PLEDIS
10:35 PRISTIN Black Widow
10:55 HOW she pairs writers together (DEEZ + Ylva)
12:18 language barrier???
14:30 Fun song creation stories
14:50 F(x) 4Walls
15:30 TTS Dear Santa
16:13 Kai Ride or Die
17:02 Up Next!!! 
Развлечения
![Sean Rii, Karyon, Sharzkii - Taungule [My Love] (Official Music Video)](http://i.ytimg.com/vi/eJoMuypbSzQ/mqdefault.jpg)
Part 2 is up!!! ▶️ ruclips.net/video/YeKsBbtrie8/видео.html
#marriage
#Michelle
I like the fact that we discover the producers behind it and I think SM is a good agency that gives a chance to unknown producers.
Sadly, some edgy stans tend to overlook this purpose tho.
But people tend to look on a bad side of SM
I never understood why I really find myself attached to SM groups since 2013. The more I watch Umu's interviews made me realized one of the reasons why. They not only pioneered a lot of systems for Kpop as a whole, but they actually value collaborations and partnerships with artists (both starting and well-known) out there. Because of that, the scope of the music they produce is WIDE. I also noticed no SM group is like another SM group and I think they utilized their many many producers/songwriters/A&Rs to make this possible. At the end of the day, it's really about artistry and music quality, and that it the reason why SM is still in this game for so long. 🥺 Wow! The music industry is soooo deep. Thank you for this Umu! Really enjoy your interviews!
I agree. SM aren't perfect but you can't deny that they have always been pioneers in the kpop industry, they set the trend and everyone follows it, and they continue to innovate and develop all the time
This was so well said! I guess I wasn’t the only one questioning why I loved SM artists so much. I’ve often wanted to just detach myself from their groups altogether because of the amount of mistreatment. But honestly, I love the relationship of their artists with each other.
I respect the company for the fact that they continue to experiment and trudge towards unchartered territory even when they know they will receive flak and, sometimes, ridicule for it. They’re consistent with their inconsistency, never afraid of tasking risks by bringing new sound that’s sometimes viewed as weird by the majority. Their take on artistry and musicality has always been unique. And I’m happy I get to be one of the people who appreciate it.
@@ninisooluv I really like the part where you said they are consistent with their inconsistency and how they would love to take risks, as long as they are serving the music industry by bringing more kinds of music to the table. And yes, I am very fortunate to experience SM's (the company's own producers and artists, and partner producers&songwriters) music
i agree with what you said in a spiritual way i'm glued to the sm sound since 2011 started with fx boa shinee and so on
i love it when umu gives us a backstage pass to see the many hidden layers of the music industry. i seriously cant wait for part 2!!!
I never knew how deep and complex the music industry was until I started seeing these interviews, thanks for showing this different side to creating music that isn't shown in the spotlight as much!!
sameee feeling after watching every interview, we are rediscovering the whole industry
Her mind for loving SHINee's music! Yes
AHHHH LOVE THIS UMU!!! So insightful & super excited for p2!! And truly wow the sm blueprint...and thank you Michelle for your hard work🙌
SM gives a lot of opportunities to unknown producers.
But they people look on him in the bad side
@@lolloli5737 ikr :(
@@lolloli5737 I think fans of SM groups have the biggest share in creating a bad stigma about SM. I've never come across a fan who hates the company so much more than fans of SM groups. Maybe this is also why it's hard for them to get the attention of non-fans. Its just my opinion ✌🏻
HOLD UP So you're telling me this awesome lady right here is responsable for Pristin getting Black Widow and for Seventeen getting Simon Petrén?! MA'AM I AM ETERNALLY GRATEFUL!!! YOU ARE A DIAMOND TO THIS INDUSTRY!! I LOVE YOU!!!
The only video I've seen of SM's A&R team in action was Super Junior's 'Blacksuit' comeback era , where they showed the behind scenes of the session of choosing songs for the 'Play' album :)
I was so happy to know that artists get to give their feedback on various songs !
a fascinating interview! i didn't really know much about A&R before this video. the fact that an album is carefully formed to create a meaningful message and concept is so interesting! i especially like the description of a "music curator"
I always say this to my sister whenever we listen to a super good album (for ex. SuperM's Super One) that their A&R team are good at looking for songs that fit their artist. That it wasn't just the artist that is good but also the A&R team and other people involved in the making.
I appreciated more the job of A&R when I was watching Super Junior's SuJu Returns (I think it was on Season 1&3) that they showed the process of how they selected their songs for their albums. It was then that I knew how rigorous it was to make an album for artists and how artists also have a say on it. So, hands down to them! This video really opened my eyes more on their job and effort and is very informative.
I think SHINee is really a platform for talented creators to demonstrate their skills.
SHINee members pull off all the artistic aspects of every elements involved in their pieces.
Those boys are the real pro idols!
ReacttotheK is the only kpop channel I watch every vid from cuz of these kinds of insightful, educational and of course entertaining! vids :-) Yall are doing kpop journalism that isn't just gossip and shedding light on unsung heroes so I'm so thankful!! I kno most ppl stan kpop for the idols/fandom aspect but there are SOO many talented people doing things like A&R, creative direction, producing etc. that we hardly ever hear about and it's so fascinating to hear how these people come from all around the world to make kpop come to life!
So i think the rumor is right about the song switch up between f(x) and SHINee as it was a hinted by a little bit by Michelle.
4Walls was supposedly for SHINee and View was for f(x)
Especially how i think Jonghyun was already writing the lyrics for View but with f(x) in his mind.
omg finally A&R's getting the recognition they deserve!! A&Rs dont get much recognition for what they do :(
And then some youngsters keep throwing hate to SM with the same old stories like: SM doesnt give creative freedom to their artists, SM keeps their artists in caves...
When SM values his artists and it's not only that they got to participate or make decissions but they xompose and write music... i wish all these people watched Reacttothek videos, learn and shut up
Ikr. Those edgy stans are really sickening.
@@EulySebastianBUmali exactly!!!!!!!!!
this is so fun! I definitely didn't know what an A&R was before this video haha but Michelle is so funny and sweet! Her job sounds so cool.
That is a tough job for sure. Like you have to have good instinct. Balancing between artistry and marketability, but also trying to create something new. Seems like a fun and rewarding job but highkey stressful lol
Simon Petren was the composer for Red Velvet's La Rouge 💖
such an interesting interview!!!! I know there is such position in companies but I never knew what it was called😂😂😂. They are really taking an important role in the whole production!
For those who are still curious about A&R, Monotree also made a video where they interview the former A&R for LOONA.
Part 1: ruclips.net/video/eOH4u7EXz-k/видео.html
Part 2: ruclips.net/video/3daNqyp-smA/видео.html
Ah thanks! I just watched the first video and its just as good as Umu's, except this time we get to see the regular/korean side of it. There's ENG subs I highly recommend it 👍🏾
Thank you!
Super interesting video guys - love finding more about the less covered areas of the kpop-machine. Keep em coming!
SM the blueprint as always. Just saying
agree
This is honestly the content I was always waiting for. I am so proud of how for umu and reacttothek have come. From a bunch of music students watching and reacting to kpop songs for fun to interviewing people in the music industry. I am looking forward what else umu has in store for us. :D
Love to see the people working on music behind the scenes! As an avid fan of music, I never know that there are so many things going on inside the music industry. The next time I will hear a song, I can start appreciate the hard work, creativity, and effort by not just the singers and performers but also the people behind the scenes :) Thank you, Umu and this channel :>
Haha, I saw ReacttotheK's comment on BeetleTV's "Singing Beetle’s Music Talk EP2" video, I guess it paid off!
It's always good to see some spotlight given to the "hidden heroes" in the K-pop world, and I really like the style of this interview-explanation video. Umu with the good questions, Michelle Cho with the answers, LazyAceDia with the editing... All around great.
Also, funny how almost all of my favorite songwriters are mentioned in this video. :D
AAAH YES ! I learned few months ago more about how music industry work and the different team working for a kpop group, and clearly A&R are soooooooo important ! Like.....their involvement in the music style, colour of a group is HUGE
Woah! It’s so cool hearing about the behind the scene process of the creation of an Artists sound~ also the fact that she had a hand in Kai’s Ride or Die?! JUST WOW!
this made me fascinated with what musicians do when producing a song. can't wait for the part 2 🙏
Wait what?? Ride or die was made over kakao talk?? props to Adrian and Michelle for this great one I truly love it!
aaand I'm so excited for part 2!! this has been SUPER interesting I had no idea of all the processes behind the music directing
Great as always Umu ♡ Thank you!!
Also I loved how you put summary tables in the video, it's really really easy to follow and understand
I'm excited for the second part! This interview was super interesting, there are so many hidden roles that I never even thought could have existed... I mean, I feel like we only hear about certain categories (e.g. artist, management, producer) and never anything more detailed. Super cool!
Can I just say that this person is incredible and I want to here more from the them.
I love this Umu! I learn so much from your channel about what the music industry is actually like, and I really appreciate it!!!!
These recent videos with producers and other crew members that work behind the scenes have been SO interesting. Loving it so much.
I love these interviews you’ve been doing with industry folks. They’re fascinating. Thank you so much for working on these and making them happen.
This is super interesting! Thank you!
boy if I felt her when she said they had to produce songs over kakao talk, been there done that NOT FUN AT ALL
I didn't know there was such a job in the first place... Like i've always thought producers produce songs then few songs are picked up to make an album but i've never thought of who brings producers in the first place and who picks the songs... Wow.. I'm seriously amazed. So they decide the concepts as well?? I can't really understand this part... I thought some sort of story tellers, visual artists and film makers make the concept and the storyline, i know she said "musical concept".. I don't really understand that... Do they make music and songs first then others make up the whole album concept according to music or vice versa?? Now i really need another "react to the K" but visual focused to breakdown how they make mvs and stuff like that.... Good video Umu.... I really can't wait for part 2
"musical concept" as in they send several songs that have been released by the artist in the past or by different artists, and tell the producers "we want this next song to sound like a mix of these songs!"
Sometimes they suggest a movie or concept for the producers to be inspired by (like the producers for SuperM's 100 were told by the A&R that they want a Fast & Furious-esque concept before they started writing).
So they basically decide on the genre/musical style for the next comeback, and then the topliners/producers write the lyrics which then creates the "concept." After the final demo is created (if it's by international writers), it's sent back to the label and the label has a Korean translate the lyrics, but sometimes they completely re-write the lyrics, changing the concept/meaning of the song! Hope that answers your question :)
@@ReacttotheK yes.. I understand the process much better now. Thank you
@@ReacttotheK Umu! Can I email you? I'm currently doing an architecture thesis that is highly related to the Popular Music Industry, its current working title is the "Philippine Popular Music Center". I would love to be able to get in touch with you and ask you some questions to help me get the right information and clarify blurry concepts about the music industry. Can I email you through your business email?
What a gem, thank you! And what a great interview -- you know it's good when you can't believe it's almost over (great stories at the end) and then rejoice when you see "PART 2" on the screen! Thank goodness for a part two! Yay!:D
So interesting to know a bit complexity of music industry. Can't wait for part 2
This is a great interview thanks so much!! I love watching these interviews with producers and writers!
Thanks for the interview! Very interesting! Michelle is so cool!
Quality interview as alwaysss and Michelle was such a great interviewee too! Thanks so much for this!
Wow that was really insightful! I did know that there's a lot of stuff happening behind the scenes, a lot of polishing but putting things into a neat perspective is real eye opening. For someone who simply sees the finished product, this makes me appreciate music more. The amount of work and passion behind it is just beautiful. Might be real demanding, but very rewarding too.
I am kind of rediscovering your channel and am pleasantly supprised at how far you've come.
I finally understood why I preferred SHINee's sound over EXO even though both groups experiment quite a bit(a lot for SHINee), those where my ears acclimatised to European sounds.
Thank you so much, I hope you can do more of such interview sessions in the future!
Love all the behind the scenes of our beloved songs/albums! Thanks for these interview projects!
What a great video! I love getting this insight of the A&R side, which I've been really curious about. Also, both you and Michelle Cho were charming and the editing is hilarious. Great job!
wow this was such a great interview!!! i'm glad we got to learn more about what goes on behind the scenes, also the salad editing was hilarious! thank you so much for doing this!
Such a cool video. Great job and interview
I loveeee how informative this interview is, just like all of your other interviews. Please keep them coming
Oooooh after watching the whole thing I'm yet again blown away by the amount of work behind the screen and glossy covers. Since my only connection to music is from a listener's point of view these are unknow to me.. always wondered what do these A&Rs do anyway. Respect! Again this was so interesting and can't wait for part too..
I was hoping and sure at the same time that she would say she preferred SHINee! So curious if there are more details on when she worked with Jjong.
Ty Umu, hope you keep ur sanity after this SHINee comeback.. the album is 120% awsome! Reaction on 8 March cant wait! wrote tons, sorry, bye.
These are so cool! Thanks Umu!
Waaaah what a cool editing! Also very fun and interesting Video in general
Wow, so interesting! Thank you for bringing this Umu. I love getting to know these awesome job's we don't really know about.
It was the same for me when I worked in film and suddenly I got a grip on what all these people in the credits do :D
Cool to see that after you posted one of her videos on RUclips you found a way to interview her! Good job!
I really enjoyed this episode. Great work. Happy Tuesday
I see SM I click
hahaha the editing is amazing as always! i loved the vegetable market one!!!!!
I believe NCT mention Deez as one of their favorite producer
this is very insightful and informative, good work on interviewing michelle. :)
This is such a great information to know how music industry actually works, it gives us new insight, since we (kpop fans) don't really understand what's happening behind their music besides for recording or just their practice.
And also, after watching this i realized that people were comnected through music in a literal way, like we might never imagined this idol A close to this idol B, but behind the stage, they get to know each other to make music, it's really interesting
//Anw pardon my broken english
Such an inspirational video. Great job ReacttotheK
This is GREAT!! I’ve always wanted to know exactly what they do!!!
Neta las entrevistas más padres, nunca me imaginaría que la gente detrás de escena fuera tan buena onda y super chill, ya quiero la segunda parte
This is so cool😭 and also the editing is on point hahaa💯😂
Your interviews are always the most interesting!!
There are so many swedes O.O As one myself I am so fascinated to find out that there are more than I thought it would be :O
The first song I was hooked in kpop was Ring Ding Dong. That was 2009 when my roommate was a Kpop fan. Which is rare at that time, people would look at you like you’re a kpop fan?! What?! Really?! Then we always watch Myx where Girls’ Generation is on their top 10 at that time with Genie. It’s so funny since our uniform is like of the marine. So she always dance with that. Then came 2013, which I became a hardcore fan of SNSD. I started watching their funny videos on YT, and till now, I’m a SM girl group stan. SNSD, RED VELVET, f(x) and Aespa.
This is really GOOD CONTENT. Thank you!
Ride or die is such a good song😩😩
thanks for bringing ldn over 🥳
we have a whole kenzie as well,, respect ✊🏻
SM PIONEERS IN SOOOO MANY ASPECTS!!!! 👏👏👏👏👏👏👏
Thank you for this!
Thanks you for the huge amount of work you did
great video, Umu. so much knowledge
Cant help but to lover her!!! Thanks for this insight info. Been wanting to know more about A&R
This is TMI.... thank u UMU... 😊😊🥰🥰🥰👍👍👍
now I know what A&R does, and It's very interesting
Informative and entertaining. Loves. 💚💚💚
I really love the edition work in all of your videos
The editing was so funny umu! lol
I'm interested in A&R since Jae roasted JYP and the A&R after GOT7 "Encore" since it's a bop...
JYP doesnt give hes artist not like SM though
Can't wait for the part 2
Im excited for all the ReacttotheK gang to write songs for KPop idols next time 💖
omg her career is awesome shes amazing!
Thanks Umu!!!!!!!!!!!!!!
Ouhhh I've been wondering what A&R is j talking about. Thank you!
I loved this
*whispers*...psst...is she really showing her true identity next to sm 😳logo?
Can't wait part 2 ..
I hope you can react U Know Yunho Noir album next time
waaaa i want to work for her so bad!
WHEN SHE MENTIONED WOOOOOZZIIIZIIII！！！！！！！！
Waaa ride or die tooo thats my fav songgg
The salad metaphor was absolutely amazing 😂😂😂😂
A&R know what they doing with my favs for sure Ride or Die in kakao
yooooo ylva deez thank u for RV- kingdome come
the editing in this video is so good haha
How I wish it had subtitles in Spanish, I was listening to Kpop by the SM groups, and now seeing these interviews where they give other writers and composers with little experience a chance speaks very well of the company, I really like their concepts and your music thanks for these interview
There used to be A&R in the US once upon a time.