When McDonald's Made a Sitcom: The Rise Of Branded Content

Поделиться
HTML-код
  • Опубликовано: 5 июн 2024
  • Today, branded content is fairly homogeneous, but it wasn’t always. The early aughts were the wild west for branded content, and there’s one show that has eluded me for the better part of a year, my White Whale, the McDonald’s Sitcom.
    Support me on Patreon: / dylandubeau
    Twitter: / dylandubeau
    Instagram: / dylandubeau
    Website: www.dylandubeau.com/
    What do you think? Let me know in the comments!
    Chapters:
    0:00 You and Your Sewage
    1:48 Selling Out
    4:51 De-extinction
    10:25 Increasingly Worse
    12:54 The Dawn of Branded Content
    16:46 The Wild West
    33:04 My White McWhale
    40:20 A Sponsored Legacy
    ---------------------------------------­----------------------------
    Sponsors:
    sita
    Jim
    Bits
    Sara
    Raphael
    Erin
    john
    Lode
    Chris
    Casimir
    OÄŸulcan
    Eyebeesea
    Lubosh
    darkmaster367
    Timo
    nils
    Jesse
    Marshall
    Susan
    Katie
    Anneli
    ---------------------------------------­----------------------------
    Watch more:
    Inside the World of ASMR & The Feature Length ASMR Film
    • How ASMR Is Helping Mi...
    There's a Black Market for Baby Yoda Toys
    • The Was A Black Market...
    The Lost Sport of Fox Tossing
    • Humanely Recreating Th...
    These People Started Their Own Countries, and So Can You
    • These People Started T...
    ---------------------------------------­----------------------------

Комментарии • 83

  • @jerry3790
    @jerry3790 3 года назад +41

    See you in another 8 months

    • @dylandubeau
      @dylandubeau  3 года назад +42

      see you

    • @unematrix
      @unematrix 3 года назад +3

      Both the comment and the reply have the same amount of likes... very satisfying!

    • @-----------g-
      @-----------g- 3 года назад +3

      @@unematrix yeah I just fked that up for you

  • @TressonKaru
    @TressonKaru 3 года назад +16

    Just tried to look up this sitcom and I only get the wacky adventures of Ronald mcdonald, a show I do remember. I never heard of this sitcom.

  • @wraithgames
    @wraithgames 3 года назад +24

    And now I find out that Reese's in Canada is just "Reese"? WHAT MADNESS IS THIS!?!

    • @dylandubeau
      @dylandubeau  3 года назад +8

      I know, my brain hurts.

    • @pedrohenriquesoutogueiros1449
      @pedrohenriquesoutogueiros1449 3 года назад +1

      Why? Is Reese the entire thing or just one piece?

    • @dougelick8397
      @dougelick8397 3 года назад

      @@pedrohenriquesoutogueiros1449 You've created a paradox! What about the Pieces? Are they "Reese's Pieces", "Reese Pieces" or "Reese's Piece". Damnit, how many pieces are Reese's? You've doomed us all!

    • @violetto3219
      @violetto3219 3 года назад +1

      it sounds awful but at least it doesn't confuse people into pronouncing it "ree-sees"

    • @isfahanismail10
      @isfahanismail10 2 года назад

      @@pedrohenriquesoutogueiros1449 Ah nice, One Piece.

  • @milesmacmahon6001
    @milesmacmahon6001 3 года назад +11

    It took me more than half the video to realize that I read the title wrong. I thought it said the time to norm macdonald made a sitcom. I was wondering why it was just about company sponsorships...

  • @raphaelmargreiter9778
    @raphaelmargreiter9778 3 года назад +16

    Welcome back 🙂

  • @sparkycorkers1196
    @sparkycorkers1196 3 года назад +4

    I dont know why, but I feel.the need for some borax. Where can I get some of this borax? Sounds delicious

  • @NanoScaperYT
    @NanoScaperYT 3 года назад

    Honestly man, please please keep these up, I will watch any ad, I fucking love your stuff so much! This is your longest video by far, and it's an amazing piece!
    Love from England!

  • @OsirisMalkovich
    @OsirisMalkovich 3 года назад

    this was an incredible journey to watch and well worth the wait. Excellent work!

  • @ergohack
    @ergohack 3 года назад

    This was super well done! I really enjoy the style of these videos.

  • @CharleyGames
    @CharleyGames 3 года назад +6

    I'd love to give you some watchtime *right now* but I don't have the time to watch, so I hope this engagement helps for now
    , this was one of those tribute subscriptions for me, glad to see it's worth it

  • @DAFischer1997
    @DAFischer1997 3 года назад +1

    Holy hell this was a journey, I remember that one of your videos about 7 to 8 years ago introduced me to one of my now favorite musicians.

    • @DAFischer1997
      @DAFischer1997 3 года назад

      I must state that my own statement was inaccurate, it was This Exists that introduced me to chap hop. This is still a fantastic video though!

  • @masterandexpert288
    @masterandexpert288 3 года назад

    Good quality content as always. Much love Dylan.

  • @daniel6678
    @daniel6678 3 года назад

    I love this kind of longer, more in-depth exploration of a topic! I'm sure they take a ton more work and time than the shorter ones, but I don't mind having to wait longer if it means videos that are this good. (Not saying I don't also love your shorter videos, but these are especially cool.)

  • @OsirisMalkovich
    @OsirisMalkovich 3 года назад +1

    A world without advertising is possible. Dream this dream with me.

  • @hiabuddyoldpal
    @hiabuddyoldpal 3 года назад

    Great to see a vid from you, they're always so interesting. I'm from Canada too, and I didn't even know about a McDonalds's sitcom

  • @grundlehunter69
    @grundlehunter69 3 года назад +2

    i sampled that guy talking about "obscenity" in a song once lol

  • @kr0ssed0ut24
    @kr0ssed0ut24 2 года назад

    I’ve discovered a channel before it’s blown up - how does this only have 7k views? Subscribed immediately.

  • @markweiss3451
    @markweiss3451 3 года назад

    I (as most youth inevitably do) worked for McDonald's and had no idea this was a thing. Awesome video!

  • @jaxonh.6330
    @jaxonh.6330 3 года назад +1

    I really like your videos, super educational

    • @dylandubeau
      @dylandubeau  3 года назад

      Thanks, I'm glad you enjoy :)

  • @fuckalthenamesrtaken
    @fuckalthenamesrtaken 3 года назад

    Great video!

  • @nlm2nd
    @nlm2nd 3 месяца назад

    Watching this after Scott Cramer's video on super bowl commercials. I think the most obvious kind of branding is stuff like Target bags or a certain car brand appearing.

  • @roseopheliashepherd8379
    @roseopheliashepherd8379 3 года назад

    Giff Gaff's RUclips series about a band getting out of a contract, I still listen to the music from that

  • @Slattery777
    @Slattery777 3 года назад +3

    I'm so damn hype right now

  • @Leftistattheparty
    @Leftistattheparty 3 года назад +2

    It's capitalism. People hate capitalism until you mention that it's capitalism.

  • @samanthajo1987
    @samanthajo1987 3 года назад

    Wow a truly great video!!! 👍

  • @iIliterati
    @iIliterati 3 года назад +4

    I'm surprised you didn't mention that just this year there was a TV show that was essentially just an ad for Legos on FOX during primetime.
    Lego Masters, hosted by Will Arnett, was a game show competition where people compete to build different structures.
    Not just that, but there's also Lego movies which have been massively popular, and Lego based video game franchises - as in plural.
    Legos is one of the most integrated product advertisements within popular culture.

  • @_ch1pset
    @_ch1pset 3 года назад

    You have one of the best channels on YT.

  • @edeon
    @edeon 3 года назад +1

    Did you set the amount of ads as part of the experience? if you did, bravo good sir!

  • @zacksstuff
    @zacksstuff 3 года назад +1

    Hmm I gotta find a Texaco station.

  • @elskabee
    @elskabee 3 года назад

    this feels so dystopian and yet it's real

  • @Pratchettgaiman
    @Pratchettgaiman 3 года назад

    I'm suddenly remembering those Clive Owen BMV shorts. I had totally forgotten them until literally this video. Also, apparently I missed the extremely blatant product placement in Fringe

  • @1996Pinocchio
    @1996Pinocchio 3 года назад +1

    When NeN uploads:
    It's free -real estate- _quality content_ .

  • @samsexton6800
    @samsexton6800 3 года назад +3

    Your white McWhale 😆 loved this!

  • @KrazyKaiser
    @KrazyKaiser Год назад

    I hate that people shit on youtubers for doing sponsorships. The best part about sponsorships is that that the creator *already got paid for it* before the video went up, so you don't really have to feel bad about skipping it. In contrast, people who use adblock (I do use it, though I am also a premium subscriber) DO actually harm the bottom line of a creator on youtube because adsense KNOWS when ads aren't being viewed due to adblock.

  • @JimFaindel
    @JimFaindel 3 года назад

    Amazing video, tho a little light on the mcdonalds stuff for such a title. Regardless, what was that bit at the end? I need to find out the source of that man telling me I have to decide.

  • @chaim7games365
    @chaim7games365 3 года назад +1

    He’s back!

  • @boejudden9011
    @boejudden9011 2 года назад

    watching the office max ceo hand over a giant gift card for 60k in arts funding for a public school really gave me that want to watch the world burn feeling

  • @gordonwong2260
    @gordonwong2260 3 года назад

    this should have more views

  • @jackalenterprisesofohio
    @jackalenterprisesofohio Год назад

    At least with that Boraxo whatever it tried? To tell some history....while that Mcdonalds was a pure Mcnothingburger.

  • @BryanSteacy
    @BryanSteacy 3 года назад +1

    Ah yes, The Colgate Comedy Hour where the famous Roy Donk got his start. Famous for pioneering the Tuk-Tuk sound.

    • @dylandubeau
      @dylandubeau  3 года назад

      Didn’t he play with Tiny Boop Squig Shorterly?

  • @Gloomdrake
    @Gloomdrake 3 года назад +2

    There’s a second channel?

    • @dylandubeau
      @dylandubeau  3 года назад +3

      ruclips.net/user/animalogic

    • @graphite2786
      @graphite2786 3 года назад

      @@dylandubeau Oh great, another channel that I've never heard of and that looks really interesting.
      Soooo many videos to watch....

  • @corbinortolan1007
    @corbinortolan1007 3 года назад

    Please someone show me where I can watch this "Instant Death" tv show it looks to good to be true!

  • @darthguilder1923
    @darthguilder1923 3 года назад +1

    34:17 pog

  • @danielroy8232
    @danielroy8232 Год назад

    ah yes, lead paint advertising

  • @Gregoryzaniz
    @Gregoryzaniz 3 года назад

    Nice

  • @DerkaSherpaDerka
    @DerkaSherpaDerka 3 года назад

    Great video as usual Dylan. 👍
    It’s a shame stupid bottle-flip videos make $millions in ad revenue on RUclips but your well researched, insightful, interesting and educating videos can have ad revenue limited.

  • @ezraclark7904
    @ezraclark7904 Год назад

    The Reese movie was hilarious

  • @augustgreig9420
    @augustgreig9420 3 года назад +1

    I'd much rather listen to Chopin than All American Rejects

  • @pedrohenriquesoutogueiros1449
    @pedrohenriquesoutogueiros1449 3 года назад

    Gimme dat Chopin!!!

  • @alarcon99
    @alarcon99 3 года назад

    Extinct for 30 yrs? Ever heard of “Sábado Gigante” with “Don Francisco” ?

  • @broganslayton8727
    @broganslayton8727 3 года назад

    This is literally the most from ally undersubbed channel ever.

  • @luketaylor6804
    @luketaylor6804 3 года назад

    neato

  • @JR-gp2zk
    @JR-gp2zk 3 года назад

    5:43 What the heck is that animal? How can they go from being someone's pet on a TV commercial, to being unknown in less than 75 years.

    • @dylandubeau
      @dylandubeau  3 года назад

      It’s a kinkajou! Why on earth that girl has one as a pet is beyond me. They were a weird generation.

  • @KrazyKaiser
    @KrazyKaiser Год назад

    I'm sorry? A PET KINKAJOU???? IN NINTEEN DICKETY TWO???

  • @thedawapenjor
    @thedawapenjor 3 года назад +2

    Bro, where were you? I nearly gave up on you.

    • @dylandubeau
      @dylandubeau  3 года назад +3

      My other channel takes up most of my time these days. Hopefully the next one of these doesn't take a year to make. haha

    • @MeAgain998
      @MeAgain998 3 года назад

      @@dylandubeau What other channel is that? I'd love to check it out.

    • @1996Pinocchio
      @1996Pinocchio 3 года назад

      _animalogic_

  • @thatSCARYguy
    @thatSCARYguy 3 года назад

    This totally failed for me as I am off to Burger King. :)

  • @kumirei8715
    @kumirei8715 3 года назад

    I have RUclips Premium

  • @-----------g-
    @-----------g- 3 года назад +1

    Wow this channel died

  • @sullivan4507
    @sullivan4507 3 года назад

    33:05 is where you want. Dunno why he put in all of this useless filler

  • @mcav1399
    @mcav1399 3 года назад +1

    Keep the social justice out of history bro! In the 50's and 60's it wasn't stay at home parents, soap company's were NOT ADVERTISING TO MEN, soap operas where made for WOMAN at home doing laundry and shit well the MEN WERE OUT WORKING THE JOBS THAT PAID THE BILLS. Cigarettes beer cars these were male advertisements, not soap company's. Also you act like there was tv like there is now, before regular daily soap operas there wasn't regular tv show in day Durning week days. Not enough money in broadcasting to 100 housewives that have no income. It took a long time before there was more then like 5 channels. Seriously stop rewriting history to fit ur fucking narrative.