The Biggest Mistake I’ve Made on YouTube
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- Опубликовано: 24 июл 2024
- Create your video membership with Uscreen: geni.us/katie-uscreen 🎬 Let's get vulnerable today: I'm talking you through the biggest mistake that I think has hindered the growth of my RUclips channel. Don't get me wrong: I feel super grateful for the growth I've seen. But I've been on this platform for over a decade, and I know it didn't need to be as hard as it was. So let me explain what I would have done differently - in hopes that it will help along your RUclips journey.
📕 TABLE OF CONTENTS 📕
00:00 this is the biggest mistake I’ve made on RUclips…
01:15 the help, hub, and hero method for RUclips growth
03:04 I focused too much on “help” content
06:55 why it’s so scary to evolve as a content creator
11:43 why community is the most important thing
13:43 how I’m updating my RUclips growth strategy now
16:38 you need to try something new, experiment and evolve
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Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a RUclipsr, I also run a small digital creative agency that produces content for all kinds of creators! We edit podcasts, produce RUclips channels, develop online branding and Instagram strategies and more! If you want our help or just want to learn more, check out www.creatorlymedia.com
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I didn't search for Katie. She just showed up in my homepage and then I binge watched all her videos on how to grow😊
haha we love to see it 🙌🏻
Yes the same for me 😁, She is Amazingly Good & Fiery in Value Proposition 🎉🎉🎉 Thank you @katie your awesome and sharing this great success 💞
I watch your videos weekly - but didn't even open that video about the vlogging camera, because I'm not interested in vlogs.
Me too! About three weeks ago, I watched two "help" videos in a row, and ever since then, the videos just show up in my feed, and I watch them.
It's so cool that you're drinking oat milk and that you have an old-school percolator! I'm just having hot, black coffee. 🙂🙂
Same 😄
Ohh hey hey! I agree with many others, I loved this laid back "coffee with Katie" video. Actually felt like we are friends and catching up. I'm really new to the YT thing and will say this was refreshing to hear to test things out and not be afraid of having something not do well.
Heyyy bestie. I found this one so much more authentic than your normal help content. It feels like so much of your personality came through, and that you genuinely care about your community. It’s super nice to see, so I appreciate the risk of trying new things!
This video was also super helpful, especially for my channel as a small creator. Now to implement that information and see if it works on our page. Catch you on the next one!
I agree!🎉
This video was so helpful. I've recently switched the niche of my channel (which was almost impossible, but I did it!) and I started seeing results with creating informational-based videos for new subscribers. I immediately thought "should my channel be information-based?" and you just answered that question for me. It's good for now to build a base, but it's better to balance it with videos that show more of my personality and life. Thank you for all your help Katie!
I DID that youtube course but had completely forgotten the '3 H' thing, thank you for the reminder and the pep talk
Dear Katie, thank you so much for your content! I started my own channel three weeks ago and I really appreciate your tips and tricks ❤
Hey Katie! I'm Alexa... I've been following you for a few weeks/months and I find your content to be extremely helpful and entertaining. The Coffee Talk is also fun! I'm just getting started on my youtube journey and appreciate the tips you share.
Oh Goddd I loved this and relate so much! 💚 Really loving your channel. The internet has changed so much in ten years and with two small kids I haven’t had much time to learn about how it works these days … you have been a Godsend!
awe thank you so much Melanie!! i always love how authentic and honest your videos are, and I feel like that will always shine through, no matter the situation with the algorithm ❤
Hey, I’m Carly! I’ve been a casual watcher of your videos for about a year now and just wanted to say thank you for your candid advice about RUclips and Instagram. It’s helped me out a lot! 💕
Hey!!!! Got called out because I watched this video all the way to the end lol!! Your content is what got me started my own youtube channel. Right now I'm still making the transactional (how-to, tutorial series) videos and building my viewer base, but now I think I need to start thinking about pivoting to the more relational/bingable content stuff. Thanks for the video!!!
I prefer this type of content from you! It’s a mix of everything I need and it allows me to take small brain breaks from learning while I listen to you share about your personal life! I love it! I think your amazing! 😊
This is one of my favorite videos from you. Thank you for this education!
I love love love this style. Natural speak without every pause to breathe edited out and annoying music playing the whole time. Such a great video!
Hi Katie you have been popping up on my feed and let me tell you I will be binge watching your channel and I do love this talking style content plus all the good help you are providing and the Van life channel yes to all of it!!!
Hey! I'm one of the besties that watched until the end! I actually found your channel through your Instagram videos, and now I don't even use Instagram anymore or have a RUclips channel, but I just like to watch your videos and see what you're up to and thinking about as a fellow creator. The best types of videos are the ones you enjoy making the most (your energy really does come through the screen), so I hope you keep making them as long as they excite you!
Love your videos because it’s like a good friend giving me advice, but also really well produced ❤
I resonate so much with your struggle and “mistake” in RUclips growth in this video. Especially if you’ve been on RUclips for a while (which I’ve been making content relatively consistently for 5 years now) - I think it can be easy to start to get discouraged and really focus on “okay what’s going to really perform well for me? What does the algorithm want so I can finally blow up and grow my business?” - and it goes from focusing on helping others, to “okay how do I finally break out of this shell??!” - which is more self-focused. I’m guilty of this for sure 🙋♀️
I’ve been binging your content and honestly I love your approach to RUclips. It’s reminding me to re-engage with my reasons for starting a RUclips channel in the first place. And also - the “permission” to try out all types of content, regardless of how it will perform and whether or not it’s search based is liberating. I’ve been holding back certain videos because I’m too caught up in growth… when in reality, I think my core audience will really appreciate it.
Any way… excuse the insanely long message. I haven’t commented on all the videos I’ve watched so I thought I’d make up for it 😂 Keep up the great content! From one Katie to another 🥰
Katie! I love this! And it gives me so much to think about with my channel. I've felt a desire to shift things a bit, and have started experimenting a bit. This hero, hub, help perspective feels really clarifying. Thank you!
Yes! All so true! I especially relate to the transactionality of tutorials... for me, even if we love someone's tutorial video, there's very little chance we'll subscribe 😅
Heyyy Katie! Parker here, I've found your videos to be really helpful as I continue my efforts to work my way up to my first 1k subscribers!! Love that you're always experimenting and willing to pivot when something's not necessarily working and always sharing that with us!
Love your coffee chat style video here, and I would love to try that, too - but it is so terrifying! I've found your help content so helpful, too! Thanks for all you do and excited about what you're working on next with uscreen.
Thanks Katie! I love hearing of your journey and the lessons you learned along the way. I also love that you are being courageous and taking steps to grow and connect with your audience, because it is fun to get to know you and it really does add a special touch to your teaching. 😊
You ARE fun 🎉🥰🎉
I subscribed to see where you go, literally & figuratively. I’m still struggling to decide who I am & where to focus at 64. Inspired by your courage & look forward to more from you.
I just switched from help to hub content and I’m so much happier! My core audience loves it too!
Heyy! I think I found you by recommendation! I have absolutely loved your videos! I really appreciate how you speak from experience, and not just saying things based off of what you think we want to hear. You have provided so much value!
❤❤❤
Budding youtube creator here - been following your channel for a few years now - but totally feeling what you said about being able to experiment. Im in the process of Figuring out what's popular and what kind of videos that I can actually sustain doing.
This is my heyyy! I just found you and find you so likeable and helpful. Agreeing with everyone here that the coffee chat and seeing your personality more are a win! I just started an ASMR channel and am such a wee channel and am excited to use your help to grow. However, I did find myself binging your videos till late last night just to hear you talk!
HEYY! Found your channel yesterday and subscribed. Love the relaxed energy and you are SO helpful! Thank you for your content!
I found you through searching for videos on growing content but stayed for these types of videos…where you sit and share real feelings and thoughts with your audience. You’re down to earth and encouraging. I just like feeling as if we are your friends that you want to inspire. ❤ Ty
Hey, I love your channel and this style of video! I'm actually about to start my own channel and I've gotten so many useful tips from your videos. I've been doing well on TikTok but the time limit/structure has been pretty limiting for me and I think I'm more suited to long-form style videos. I'm nervous because so many YT videos have such an awesome/advanced production level (especially compared to TikTok videos); it's all overwhelming, but watching you do a more simple coffee chat like this gives me more confidence to just go for it.
I think your success really comes down to your personality as well as the content/storytelling (at least that's what keeps me watching), so take it from a new(ish) subscriber, go with your instincts and keep rocking it! Thanks for all your amazing content!
I don’t even know how I found you (other than the amazing RUclips gods 😂) but i couldn’t be more grateful! I’ve been uploading for almost a year and I sorta got in slump/busy over the last month and was t nearly as consistent as I had been in the winter. somehow came across your help/hub/hero video and LOVED the format, I immediately got the creator bug and made a super productive schedule based on that model that, so far, has really helped me keep up with my video uploads as well as plan for future ideas. I’m enjoyed binging your channel and I find your tips/knowledge extremely valuable. I love how it’s can be super helpful/relatable despite being a completely different niche. Thanks for all the work you put into your videos!! They are amazing!!
Hey Katie! I’ve been watching your videos for over a year now and I really like them but I love your new style of content. Your vlog on your productive routine is one of my favourite videos from you. I love that you’re showing more of your personality and experimenting with different formats 🤍🌸
I'm a new RUclips and stumbled across your channel a few months ago, subscribed and love it. I have learned soooo much from you. You are now my go to person for information, inspiration and encouragement! Thank You!
Heyyy... yep, I do appreciate the variety in your content, and these more chatty--with a purpose, style of vids.
I'm a digital mktg strategist who has been neglecting my own biz as I help others. I am just branching into RUclips. I absolutely get how to do the "help" style vids, as I'm a teacher at heart. I haven't quite figured out what my "hub" content will look like, nor how to become consistent with RUclips. I have systems and workfliws in place for my podcast, but I'm now figuring out how to add this new piece of the puzzle to my routine
.
Thanks for taking us behind the scenes and sharing your experience and process. It is very helpful.
I would love to see you discuss community building strategy and what has and hasn't worked for you. I'm focusing on more engagement rather than just likes and subscribes, across all platforms. It's definitely harder to get the comments.
Happy travels!
Fellow “leaned way too much on help content” RUclipsr here 😅 great video Katie!!
Thank you Katie - this was a great video. Loving the laid-back vibe :) I also feel the same about my vlog content as my help content performs so much better.
I relly loved this video! I am trying to get inspired with my channel again after huge life changes and your channel is a great source of inspiration and knowldge! Thank you! ,❤️
I've been watching your videos for years now and have really been enjoying your new style. Especially since in your van. I tend to watch videos like yours (now) while cooking dinner or folding clothes and so casual feels nicer to watch. ❤
I've been following you for quite a while now, love your content. Having watched enough of your content and the info you've shared in this video it all totally made sense. Actually, very much the same philosophy I have for the content on my channel. Thanks so much for continuing to do your thing. Love it, so helpful.
Hi, I do enjoy your content. I haven't pulled the trigger yet on starting a RUclips channel, but I have been writing for my blog. I plan to do some videos to accompany the blogs. Thanks for the info.❤
Hey Katie, I really like your videos. Such great content and just like you as a creator. I am a German expat living in France and renovating half a chateau there. I've been on my RUclips journey since this year and it's been quite the thing and trying lots of things and I think slowly I might have found where I want to go with it and also just the language of my channel since I speak 4 languages daily and I kind of didn't know in which one I should make a channel, decided for English now. Keep making great content! Lots of love from rural France, Amadeus
I loved everything about this video! The content was fantastic, the natural light (I assume natural?) was gorgeous, you looked beautiful and happy and I loved the casual vibe. Very inspirational. Thanks!
I definitely fall into the category of having done lots of “searchable” content and stuff that outsiders will click on and I’ve also over prioritised viewer retention my videos have become really short and concise. But I’m starting to bring vlogs and longer videos back in. This has been really helpful thank you ❤
Also I see it with your content. I definitely found you via search and only watched your content when I needed a quick tutorial or help with something. But since you started doing more content like this I’m a regular viewer and love seeing your personality
I have been loving all your videos latey omg. Thank you so much for sharing all your knowledge!
Heyyy! I found this video super insightful as I am starting my RUclips channel and this is a fresh perspective that not many people teaches out there!! Thank you Katie ❤
Heyy! Love this coffee chat format, lots more please! (TBH I love all your videos, so informative and educational for us aspiring creators!)
Hi Katie, thank you for introducing me to the Help, Hub, Hero-system! After a year of doing YT I'm finally being consistent and you have pushed me to start thinking outside of the Help-box. You've made me more confident in trying new forms of content. And while my recent Hub-video maybe didn't get the most clicks I've been getting such sweet comments and feedback from my core audience that I believe I might be onto something. Thank you, thank you! Rebekka from Germany
Hey 👋 I’m so here for all your content. One day you showed up on my homepage and it was the best thing. I’m new to all this RUclips stuff and you are so informative. I have enjoyed all your formats so far. I finally motivated to create and share after watching your videos. I’m a crafter and traveler and love sharing so I love RUclips because of that. Thanks for all your content.
Katie, I personally enjoy your coffee chats. I’m a Duncan girl myself. And I watched your video this AM while in line waiting for my car to be repaired. I find your videos fun and very helpful. I watched them a few times. Thanks for what you do. 👍
I loved this. I found you recently & binged all the help videos and subbed and loved it all subbed to your vlog channel
I've had a channel for more than a year, now. I've had a couple of 1 of 10 videos lately, which has been awesome. I wish my channel was growing faster, but I do feel like I've built an excellent community in the comments. So cool. Thanks for all of your help! ❤
Heyy! 👋I'm so glad that Katie showed up out of nowhere 🙂 her videos really help me to keep trying and finally finding my thing after countless remakes of my channel.
Love coffee chats with Katie! Really appreciate how you shoot your videos. This one is super helpful
Heeeyyy.. I just started my channel a few months ago. And your channel and advice has helped me so much. I’m still so lost.. and so new to the editing , and getting people to watch n subscribe. But if I keep watching your videos, I know I’ll get there. Thank you
"COFFEE CHAT WITH KATIE" I AM OBSSESED WITH THIS NEW SEGMENTTTTT.
Hi Katie 😄. I’m enjoying a hot coffee as well… and it’s too hot out for this in my area too😅. I watch a lot of people in your niche… and you are my favorite. I feel that you are very relatable and enjoy your style. Keep up the good work 🙏
Started watching this while I was making my morning coffee 🙌🏻 I found this really helpful, can’t wait to experiment more! Thank you xxx
☘ Love the coffee talk format! And totally agree with you on building more relational-based content. It's something I continue to work on. I prefer the idea of someone being bought into me and my personality so they'll keep returning, rather than a one-off view. A video with lots of views is really no good to me if none of those people return.
Binge watching you Katie. About to record a sales video for a new product offering for my firm TODAY. Plan to start filming for RUclips tomorrow using the momentum. Thanks for the inspiration!
I have things to say and I care more about building community than numbers at this point. We’ll see! 🎉❤
forever and always an end of the video bestie!! your videos really help me feel calm and motivated especially starting out as a content creator :) I got my first brand contacting me for sponsorship last week and I was so unprepared I ran to get your media kit template like a madman LOL
love these style of videos too! whatever you create the besties will be here but it's so nice to get an insight into your journey and how you're always changing up your approach
Heeeyyy!! I’m Lee I just posted my first RUclips video today and your channel has been very encouraging to help me get to this point! I’m so excited that I finally started my channel and I can’t wait to see what the future holds 🥰
Heyyy bestieee😁✨ I watch at least one of your videos literally everyday, and you’ve taught me so much!!! Im a 24 year old artist and creator and as I revamp my RUclips channels your videos have been essential!! You are awesome!!
Yesss-so grateful for the intellectual layer you bring to your content by sharing your perspective on topics. *Thought Leader* I loved following your train of thoughts in this video as you made the connection between the value in showing up authentically and building relationships as well as demonstrating with data that sharing original, 'hub' content that nurtures your community can lead to growth. A win-win & positive feedback loop, be yourself-->live more in alignment -->improve your wellness-->vibrate in a higher frequency -->glow & attract others with similar frequency-->cultivate community-->community supports your most authentic self! Thank you for the inspiring share! I am a home birth midwife in Northern California inspired by your content and excited to cultivate a community. Yes do what makes you happy-make more vlogs/thought leader vibes
omg! I've been watching your videos for a few months, but I didn't check to see if I was subscribed until you said that RUclips recommends your videos again if someone watches more than one, and i wasn't subbed!
Heyyyy 👋🏼 I love the coffee with Katie vibe ❤ and please vlog away…I love all of your videos!
Heey! Love watching these videos. It's so nice to see that everyone goes through he up and downs!
I’ve watched you for awhile now. I’ve wanted to be committed to YT as a creator. I’ve wanted to do vlogs for years!
You do encourage me for sure!
I found your channel a few days ago and have been binging the content. Very helpful info, dropping gems.
Thanks again!
yay so glad you're finding my videos helpful!
I love the overall feel of this video. I have watched a lot of your content and this video feels authentic. I can’t wait to watch you evolve.
Hey! Love your content and great video. I do love these kind of videos and prefer them to help videos too. Im just starting but I love making behind the scenes videos in a more vlog style format :)
Heyyy 👋I think it's pretty cool that you have a van that you can travel around in and live out of. I love road tripping, I'm in the midwest and love camping in the summer and try to go somewhere new each year. My dream is to one day have either a happier camper or a tag (an airstream would be amazing but they are sooo expensive) and roadtrip even further across the country. Love your vibe and your videos 🥰
You are so bingeable Katie and you really helped me grow my channel :)
Just followed! Found your channel today. Love!!💜💜💜
Thanks for this Katie! Been creating searched based content up until now, but you gave me the courage to open up to my audience a bit, and just recorded my first vlog style video. Nice video btw, I love the slower pacing on the video, compared to all other videos I have watched recently. Really down to earth and welcoming!
Heyy!! Very inspiring take on the 3Hs, thank you!😊 (I‘m still at the „throw spaghetti at the wall and see what sticks phase…🍝😉)
Love this format Katie ! I’m doing a loooot of educational content on my channel, but once I made a chitchat video about old mistakes I did with clients on my freelancer journey, and it did the best performance in view duration 😱 of all my channel !
I’m thinking a lot about community and building trust and a relation with my audience, I experienced it with my Twitch channel and really it’s the best when you get to know your community!
By the way I’m french 😁 but I’m a nomad digital living in Mexico at the moment ✌🏻 love your content !
Heyy 👋 I am one of the 900 that found you for the vlogging camera 😂 then the homepage served your videos up to me, which got me watching and subbing. I'm planning to start not one, but two channels (1 for fun & learning, 1 for business). I need to move from planning and analysis paralysis to creating and publishing 😬
haha awe that's awesome, I'm glad we found each other :) and that sounds like a great plan!
Katie, I so love and enjoy your videos and your content that help us become better RUclipsr's especially for us the beginner's.
i cant recall if i ever left a comment in any of your videos, but hey. thanks. ive been binging a lot of your content and even started listening to your podcast 💖 it's been helpful as im currently rebranding my channel
Hey I really enjoy your videos, you are so honest about how far you have come.
Heyyy! I just found you and I have already watched & LOVED a few videos!!
Heyy 😊 Love the honesty.
I’ll have a video I KNOW will pop off and it flops. Or surprisingly a video I have little confidence in becomes the best on the channel 🙈
I’m drinking an americano with a dash of cream and brown sugar…. I went through your video for starting RUclips again in 2023 and did all the points… it was basically everything I had been taught before but with a fantastic clear reminder. Very valuable free content. Thank you. ❤
Love coffee chats and joined you today from Alabama with an iced mocha. Too hot here for a hot cup. I’m learning so much from you and really appreciate your content!!!❤ ☕️
Currently binging your content! Thank you for teaching me!
I love the coffee chats, would love to see more of that! Generally listening to your videos where you're just being you and being real is what i enjoy, been a regular viewer for a couple of months now and your advice really helps a lot to all niches of content creators. Keep it up queen!
thank you Tara!! I definitely wanna do a few more coffee chat style videos in the future :) it's sort of fun to switch between the more in depth videos with lots of b-roll, to more vloggy videos, and then stuff like this 🙏🏻
Heyy! I really appreciated this video because I'm soooo bored with tutorials. I film them, I'm okay with doing them because people watch them, but I really want to build something bigger... I just didn't have a name for it. This video was great to help me understand HHH & the need to balance all of it. Really enjoyed!
You’ve come a long way girl! This content is very inspiring 🎉 thanks for sharing
Such a nice way to catch up with one of my fave creators out there! Cozy vibes, good content, and just love her personality which keeps me coming back for more :)~ xoxo
Thank you for this! ❤ these points make so much sense!!
Love the coffee chats with Katie. Thanks for all the tips and tricks. :)
I've been watching you for ages and loooove these style videos
Always love your YT advice Katie .. deep down, I’d love to film more hub content like vlogs, Q&As get to know me style videos .. but I feel like you have to have a big enough of a following for anyone to care. It’s a struggle ☹️
Your videos are always just so helpful!! Thank you for sharing your insights with us🥰
Hey , another great video, I appreciate this advice as someone getting started. I like the coffee chat with Katie format. I’m also interested in your advice for Canadian small business owners ex. how do you work out brand deals with companies in the states or other countries? Hope you have a great weekend 👋🏽
Love this. I’m trying to create a cool and relaxed feel to our videos too. Right now we’re just learning how to film and edit. But we have been posting to for feedback as well. I think I’m going to change up a bit and do a more community focused approach. Mainly my wonderful fam is watching them. Great idea! I’ve never had a RUclips star as a best friend 😉 looking forward to it. Best of luck.
I’m lovingly your video’s so very helpful! You should Van hop over to the UK Oxfordshire and the Cotswolds is stunning 😍
I’m liking your stuff. It’s giving me good insight. Thanks👍
Thanks so much for sharing! Never heard this info before!
OMG this is so helpful. I literally fell into this same pit in the last ten days and it has been so depressing.