Purpose Statements of Top Brands + How To Guide
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- Опубликовано: 27 июл 2024
- Do you want to know how to write a purpose statement?
In this video I showcase purpose statements of some of the most famous brands.
What Is A Purpose Statement - 0:56
1. Tesla - 2:40
2. Nike - 3:54
3. Google - 5:04
4. Facebook- 5:52
5. Sony - 6:58
6. Starbucks - 7:47
7. Amazon - 8:51
By the end of this video, you’ll have an overview of what a purpose statement is and why it's important to brand building.
Learn how to find a greater good behind your work, so that you can rally your team and foster connection with your target audience.
You'll also get my step-by-step process to writing a purpose statement.
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I'm in the process of creating my own brand strategy for my design business, and I'm following your incredible guidance so far. Thank you so much
You're very welcome!
I really appreciate the guidance as well as the delivery of your lessons
I appreciate that!
Gran contenido Arek, te felicito. Estoy comenzando con mi negocio de diseño y estrategia y esta información es super útil para mi. Saludos desde Argentina.
Gracias Agostina, estoy contento de que te lo gusto.
I've been watching a lot of your videos and getting great information, thank you. I am curious though, I see companies like Nike have the same exact sentence for purpose and vision statement. But then Tesla has two different sentences - why is that?
This is because some brands' vision doubles as a mission and vice versa-it's just the way they developed their statements.
@@ebaqdesign Thank you for the quick reply. Makes sense now.
Hi Arek. I'm also in the process of developing my own brand strategy. Thanks to your framework, been using it as a reference :)
Just wondering why creating a brand mission is not included?
Sure, no problem! My framework icludes Purpose not Mission because for the most part it is being using interchangably anyways.
@@ebaqdesign Ohh I see. Appreciate the response, Arek!
Another question. When running the workshop online, do you also give the participants a copy of your worksheets? If so, when do you actually send it to them?
Yes, I send them link to worksheets after the workshop.
@@ebaqdesign Ohh I see. How about when running whiteboard sessions.. Would it be ok to use the Miro free version for clients? Is it going to work just as well?
Hello, Arek. Branding learner here - _I've become more and more interested in branding in the past year_ . To me, those purpose statements sound like mission statements. Are they the same? Highly appreciated it if you could answer my question. Thanks. (Edit: spelling).
Theyre not really the same, but some purpose statements double as mission statements for some brands.
@@ebaqdesign Interesting. Thank you for your reply. Appreciate it.
that beard and accent, i just cant take him seriously