The Future of Customer Analytics

Join Chris Tabb CCO at LEIT DATA and Alexander Dean CEO at Snowplow as they discuss the following topics:
• Emerging Trends and Technologies: Real-time analytics, AI, machine
learning, predictive and prescriptive analytics, big data, and IoT.
• Integration and Unified Customer View: Importance of integrating
analytics across platforms, creating a unified customer view, overcoming
data integration challenges.
• Enhancing the Customer Journey: Using analytics to map and improve
the customer journey, identifying key touchpoints, optimizing moments
of truth.