Detroit's Greatest Export: Creativity // Mark Serra

“I love historical branding, vintage letter styles - and I think in a city like Detroit, where there’s so much history and culture, I think we should do everything we can to connect modern brands with the history in the city.” - Mark Serra
The intricate golf leaf work can be seen on glass throughout Book Tower’s interior.
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About Mark Serra
Mark Serra is a self-proclaimed “Brand Historian” who believes in protecting and promoting historic commercial art and advertising, while highlighting its relevance and effectiveness in modern communities and commercial landscapes. He has operated his hand lettering and hand painted signage business since 2015.
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About Bedrock
Bedrock is a full-service real estate firm specializing in innovative city-building strategies, reaching far beyond the boundaries of bricks and mortar. Since its founding in 2011, Bedrock and its affiliates have invested and committed more than $6 billion to acquiring and developing more than 100 properties in Detroit and Cleveland, including landmark developments at:
Hudson’s Site: www.hudsonssit...
Book Tower: www.booktowerd...
City Modern: www.citymodern...
The May Company Building: www.themayclev...
Bedrock’s portfolio totals more than 19 million square feet of office, retail, residential, industrial and hospitality space within new construction and adaptive reuse projects.
For more information on Bedrock’s projects, visit bedrockdetroit... or engage with us on social media:
• Facebook: / bedrockdetroit
• Instagram: / bedrockdetroit
• Twitter: / bedrockdetroit
• LinkedIn: / bedrock-real-estate-se...
• TikTok: / bedrockdetroit
Follow Book Tower on social media:
• Facebook: / booktowerdetroit
• Instagram: / booktowerdetroit
#DetroitsGreatestExports #Creativity #Art #Detroit #BookTower