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Scientific Advertising by Claude Hopkins - Animated Wisdom for Content Creators
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- Опубликовано: 14 авг 2024
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Scientific Advertising - An animated curation of 7 Principles of advertising through the lense of a 2022 content creator.
Made mostly with Doodly(paykstrt.com/2... - Affiliate link)
Claude Hopkins's book is regarded as a "Must" by David Ogilvy and Garry Halbert. In this book he explains how advertising is no longer a gamble and that if we act right, we will surely succeed.
For an even deeper explanation you could check out the blog review:
improvementor....
And rating 64/100:
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Table of Contents:
00:00 Intro
00:05 Idea 1: Test, Test, Test
01:43 Idea 2: Ads are Salesmanship in Print
02:37 Idea 3: Narrow Your Headline Focus
03:30 Idea 4: Specificity Promotes Credibility
04:15 Idea 5: Sales Beat Beauty
04:53 Idea 6: Tell Your Full Story
05:54 Idea 7: Focus on Service, not Sales
07:14 Outro
Attributions:
If any of the authors are offended in any way, please contact me at yan@improvementor blog and we'll sort it out.
Full Attribution List(Images, Video):
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Track Maven research:
This is a link to the marketing profs article that is found in the book, but the link to the research itself is (as of writing) outdated.
www.marketingp...
Great stuff! Thank you for taking the time.
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Great video!!
Thank you for your feedback Balveer, much appreciated!