This should be the first video you watch when trying to understand google ads HANDS DOWN. Ive spent the last 5 hours today watching videos trying to get a better understanding of how Google Ads work and how to properly campaign for myself, this video has been by far the most informative and help from start to finish. Thank you Alex
Thank you for providing this information! Small electrical contractor and I've struggled to understand Google ads. This video after all my futile efforts sheds a lot of light. Extremely helpful information!
This presentation was so helpful. I'm a long time Google advertiser, but the constant changes had left me in the weeds in several areas. You managed to pull the curtain back on several things that are so critical but had fallen by the wayside for me. Thank you so much for your generous sharing of your hard fought knowledge and expertise.
STOP!!!!! This is the ONLY video you need to watch. Take the time and effort to follow this step by step and you will be well set to take Google Ads to the next level. Informative, Knowledgeable and helpful. Thank you.
I've started taking over the Google Ads process at work and I just have to say everyone needs to watch this. I learned so many more things in this quick hour than I did from so many other videos and really came away with immediate actionable items to apply to our account. That keyword and location insert option in the headlines and descriptions is actually a super helpful tip and I can't believe that Google wouldn't make that easier to find or call attention to it. Thank you so much!!
This video helped me a ton. I am a developer so I've dabbled a bit in analytics but never really played with google ads. Have been helping my mom set up her spa business and wanted to run ads and this video was very simple and informative to follow!
Introduction to Running Google Ads - 00:00:01 Creating a Google Ads Account - 00:01:25 Common Issues with Account Structure - 00:02:30 Introduction to Single Keyword Ad Groups (SKAGs) - 00:04:45 Campaign Creation Steps - 00:06:57 Choosing Campaign Objectives and Advanced Conversions - 00:07:31 Bidding Strategies and Conversion Tracking - 00:08:43 Setting Location and Language Targeting - 00:11:09 Audience Segments and Broad Match Keywords - 00:12:10 Ad Rotation and Scheduling - 00:13:50 Creating Ad Groups and Keywords - 00:15:34 Ad Extensions and Assets - 00:17:20 Quality Score and Ad Auction - 00:20:55 Creating Ad Copy and Dynamic Insertions - 00:32:18 Using Sitelinks, Callouts, and Promotions - 00:44:04 Budget Setting and Strategy - 00:51:16 Negative Keywords - 00:54:39 Custom Columns for Detailed Analysis - 00:59:05 Decision Framework for Successful Campaigns - 01:09:46 Improving Campaigns When They Are Not Working - 01:12:22 Quality Score Customization - 01:15:54 Campaign Budget Simulator - 01:19:42 Avoiding Common Pitfalls - 01:21:57 Final Tips and Tricks - 01:26:25 Conclusion and Closing Remarks - 01:27:25
Much respect! I love this way of making content. It truly shows that you are blackbelt in this field. I'll start doing this tips and tricks my self, but I will definitely contact you to hear if you are interested to overtake it, when we have a budget for it. Best regards Paul
every aspect was touched on. Hoping a G4A walks through and comparism with Google Ads is in the works. Thanks Alex for taking the time to show what should be the focus.
Thank You very much for the tutorial! I haven't watched your video to the end yet, but I've already learned a lot about Google Adsense and the basics of the theory of this service
Great insights in this video! I love the emphasis on understanding your audience and using data-driven strategies. It's so important to adapt to trends and be creative with your campaigns. Can't wait to implement these tips in my own marketing efforts! Thanks for sharing!
Great walk-through! Would love to get your resource for Net New Keyword lists since I don't see it in the description as you mentioned. You really helped ease my anxiety for Google Ads!
Thank you so much for sharing this information, you’ve put so many different and complicated concepts together so seamlessly and it makes sense!! Can you do a video for google ads for a dental office??
Great explanation, super helpful, and have earned my Subscription -- thank you so much for making this free; most people probably won't even be able to use all the tips here unless they're dedicated, so I imagine you don't miss out on much, and heck--it probably contributes to a growth in your business since you've pumped so much value into the system. Consider ditching the closed captions; they're distracting, and RUclips has its own CC system to make videos more accessible.
Thank you for watching, I hope you learned something new about Google Ads!😁 At $10K spend/month and want it done for you? Get my Google Ads Management: darlingtongrowth.carrd.co/ Need 1:1 Guidance? Get 1:1 Google Ads Coaching from Me: darlingtoncoaching.carrd.co/
I was a former employee of Google in our country and I was a support of Google ads mainly with conversion tracking issue. However, I wasn't able to practice it after I left the company since 2021. Turns out that the scope I handled is just a small portion of how Google Ads can help businesses. I've been wanting to get a course online to learn the whole broad of it so that I can become an independent Google ads specialist. I would love to get more insight about this and if you have a training course online, I'll be happy to check it out.
The topic is explained in a clear way that I managed to understand each topic of Google Ads Course. I congratulate you for this explanation. We will start very soon with this work in my life.
Stumbled across this video and was meaning to learn digital marketing management as a side hustle of mine. Very good refresher on Google Ads as I haven't visited the platform in a few years.
Thank you so much for this video i got a job in PPC management and this tutorial was a big factor in why i was able to interview for a first time role competently without experience #RUclipsUniversity
Thank you for taking the time to make this content, Alex, it's very much appreciated. You state to not use forms. Our main goal is lead generation and, as novices, it occurs like a form is a great way to aquire contact info. Is your position that the form is a barrier to participation?
Great video. I was unable to follow along with the section on adding campaign-level negative keywords and modifying columns, as the user interface in the current Google Ads platform for draft campaigns appears to be different. Perhaps these functions cannot be done for a draft campaign either. Could you provide updated instructions or clarify the steps for the current UI, perhaps in a new video?
Bravo pentru acest videoclip educativ și motivant! Este minunat să vedem atât de multe informații valoroase împărtășite într-un mod accesibil și captivant. Mulțumesc pentru contribuția dumneavoastră la dezvoltarea noastră personală și profesională
Btw I didn't have any problems understanding it, all but the part about needing to add something to my actual website. You spoke of the need to watch a separate video to understand it better so just that. Otherwise I'm watching more than once so I retain the info. I don't want to have to come back here when I leave I may have memorized the entire thing😂
Great content! thanks so much! Adwords has gotten so complex, I really appreciate the explanation and pro tips... You don't, by chance, play D&D do you?
Hi, I really appreciated your video! Can I ask you, what should you recommend doing before running a Google ad? Should I do research on something specific? - How to work with the numbers/pieces of information, that I am going to get from the research? I find out the pricing of each keywords I am using for my ad. Should I care about these numbers? (The differences are on average. 40% of CPC). Thank you for help!
Hello Alex, thanks for your wonderful and helpful videos. Actually we have rug cleaning and repair company, we have google ads for 10 years, we are s-corporation company. The Google recently did not let our ads display because they need account verification. They said our company is an organization and they need documentation that we didn't have. They need some IRS forms that we don't have them. Do you think we did something wrong at our account setting, how we can fix this issue. Please help us . Thanks for your time Sam
Hey Darlington, I just saw your video and it was awesome! I was thinking, what if we made your long videos shorter and more interesting? And I'd love to help create some attention-grabbing thumbnails for your channel too!
I would love to see you do some Ads for. Website Design Agency. That offers Organic SEO services, hosting and maintenance, and custom website design and development. Thank you for all that value ❤️
For a local lawn care business that does not have a lot of ad spend would you suggest Google Guarantee over the PCC? It does not appear that any other local lawn care companies are using it at this time.
Thank you for this video! I was wondering if I have a "my business" listing linked to Google Ads, and I use the search campaign, will it also push my listing on google maps as well?
you have not touched the part. if keyword has low volume and our targeted area is low, then how to target right audience. in most of the cases google does not start campaign when keyword having low volume and targeting is narrow
Thanks for this fantastic, clarifying video. If I may ask- you said if you want the most conversions delete the $100 under the "Conversions" drop-down. Can you say a bit more about why it has that impact? What changes in the algorithm's 'thinking'. Thanks in advance and thanks again for this video.
This should be the first video you watch when trying to understand google ads HANDS DOWN. Ive spent the last 5 hours today watching videos trying to get a better understanding of how Google Ads work and how to properly campaign for myself, this video has been by far the most informative and help from start to finish.
Thank you Alex
+++
Thank you for providing this information! Small electrical contractor and I've struggled to understand Google ads. This video after all my futile efforts sheds a lot of light. Extremely helpful information!
This presentation was so helpful. I'm a long time Google advertiser, but the constant changes had left me in the weeds in several areas. You managed to pull the curtain back on several things that are so critical but had fallen by the wayside for me. Thank you so much for your generous sharing of your hard fought knowledge and expertise.
Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!
STOP!!!!! This is the ONLY video you need to watch. Take the time and effort to follow this step by step and you will be well set to take Google Ads to the next level. Informative, Knowledgeable and helpful. Thank you.
Thank you Brent!!
Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.
Everything is clear. Brief and clear. No water. Thank you)
Everything is clear. Brief and clear. No water. Thank you)
I've started taking over the Google Ads process at work and I just have to say everyone needs to watch this. I learned so many more things in this quick hour than I did from so many other videos and really came away with immediate actionable items to apply to our account. That keyword and location insert option in the headlines and descriptions is actually a super helpful tip and I can't believe that Google wouldn't make that easier to find or call attention to it. Thank you so much!!
This is the BEST tutorial I've ever watched on Google Ads
Alex you are amazing! I have to watch this videos, the ad spend is not enough for your coaching. So thank you so much for sharing your knowledge!
This video helped me a ton. I am a developer so I've dabbled a bit in analytics but never really played with google ads. Have been helping my mom set up her spa business and wanted to run ads and this video was very simple and informative to follow!
Thank you for this information, its clear and precise let me put it to use for my new ecommerce business.
*The way you break down each step made Google Ads feel way less intimidating. Subscribing for more detailed guides like this!*
Introduction to Running Google Ads - 00:00:01
Creating a Google Ads Account - 00:01:25
Common Issues with Account Structure - 00:02:30
Introduction to Single Keyword Ad Groups (SKAGs) - 00:04:45
Campaign Creation Steps - 00:06:57
Choosing Campaign Objectives and Advanced Conversions - 00:07:31
Bidding Strategies and Conversion Tracking - 00:08:43
Setting Location and Language Targeting - 00:11:09
Audience Segments and Broad Match Keywords - 00:12:10
Ad Rotation and Scheduling - 00:13:50
Creating Ad Groups and Keywords - 00:15:34
Ad Extensions and Assets - 00:17:20
Quality Score and Ad Auction - 00:20:55
Creating Ad Copy and Dynamic Insertions - 00:32:18
Using Sitelinks, Callouts, and Promotions - 00:44:04
Budget Setting and Strategy - 00:51:16
Negative Keywords - 00:54:39
Custom Columns for Detailed Analysis - 00:59:05
Decision Framework for Successful Campaigns - 01:09:46
Improving Campaigns When They Are Not Working - 01:12:22
Quality Score Customization - 01:15:54
Campaign Budget Simulator - 01:19:42
Avoiding Common Pitfalls - 01:21:57
Final Tips and Tricks - 01:26:25
Conclusion and Closing Remarks - 01:27:25
Thank you Alex. Tomorrow I will start my first campaign. Good luck to me😄
Hey, waiting for the link for the negative keywords generator ! :) TY
bump :)
bump
Much respect! I love this way of making content. It truly shows that you are blackbelt in this field. I'll start doing this tips and tricks my self, but I will definitely contact you to hear if you are interested to overtake it, when we have a budget for it. Best regards Paul
Very details and informative course for Google ads. It covers each and every aspect about how to run Google ads.
Thank you for his tutorial! Now I understand many terms of Google Ads and I can start work with this service
every aspect was touched on.
Hoping a G4A walks through and comparism with Google Ads is in the works.
Thanks Alex for taking the time to show what should be the focus.
This was such an excellent walkthrough of the platform...the last bit about ads & assets was gold!
Really clever explanation and no unnecessary verbiage! Respect! + subscription
I think it will be my first success experience in using Google ads because your video helped me to understand this theme a lot! Thank you very much
Thank You very much for the tutorial! I haven't watched your video to the end yet, but I've already learned a lot about Google Adsense and the basics of the theory of this service
Thanks very much; your videos are way better than basic Google instructions and training on the topic
Great insights in this video! I love the emphasis on understanding your audience and using data-driven strategies. It's so important to adapt to trends and be creative with your campaigns. Can't wait to implement these tips in my own marketing efforts! Thanks for sharing!
Great walk-through! Would love to get your resource for Net New Keyword lists since I don't see it in the description as you mentioned. You really helped ease my anxiety for Google Ads!
Thank you so much for sharing this information, you’ve put so many different and complicated concepts together so seamlessly and it makes sense!! Can you do a video for google ads for a dental office??
Great explanation, super helpful, and have earned my Subscription -- thank you so much for making this free; most people probably won't even be able to use all the tips here unless they're dedicated, so I imagine you don't miss out on much, and heck--it probably contributes to a growth in your business since you've pumped so much value into the system.
Consider ditching the closed captions; they're distracting, and RUclips has its own CC system to make videos more accessible.
Learned a lot, enjoyed the video and I highly suggest watching. Really great learnings about "SKAGS" and "Custom Columns". Thanks!
You putting this up for free is actually clutch - praise to you
The Value of this Free Video on Google Ads is AMAZINg Thank you
Frankly speaking, this is just extremely useful. Thanks a lot, Alex!
I just watched this video again-it's a great one. However, I find the volume of ads we see now really annoying!
Excellent tutorial Alex. This has taught me so much, and has given me confidence to create some ads now.
Thanks for the video. It would be great to see examples for coaching business, please.
Clear and understandable, I wish there was more information like this.
Thank you for watching, I hope you learned something new about Google Ads!😁
At $10K spend/month and want it done for you? Get my Google Ads Management: darlingtongrowth.carrd.co/
Need 1:1 Guidance? Get 1:1 Google Ads Coaching from Me: darlingtoncoaching.carrd.co/
I was a former employee of Google in our country and I was a support of Google ads mainly with conversion tracking issue. However, I wasn't able to practice it after I left the company since 2021. Turns out that the scope I handled is just a small portion of how Google Ads can help businesses. I've been wanting to get a course online to learn the whole broad of it so that I can become an independent Google ads specialist. I would love to get more insight about this and if you have a training course online, I'll be happy to check it out.
Thank you so much for this! Subscribed!
The topic is explained in a clear way that I managed to understand each topic of Google Ads Course. I congratulate you for this explanation. We will start very soon with this work in my life.
Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.
Thanks so much for your amazing video and information. I've watched a few and yours is hands down the best. Can't wait to get started
Thank you!! Best of luck
Stumbled across this video and was meaning to learn digital marketing management as a side hustle of mine. Very good refresher on Google Ads as I haven't visited the platform in a few years.
thank you for the interesting and structured video, I liked your work, now I have a better understanding of the google ads interface
This is honestly the best tutorial video I've found. I really love that you combined a lot of detailed strategy knowledge into your explanations.
Thank you so much for this video i got a job in PPC management and this tutorial was a big factor in why i was able to interview for a first time role competently without experience #RUclipsUniversity
Thanks for the tutorial! I had a problems with keywords😄
Thanks for the video! Loved it very much!
Hi Alex, great video. Would love to see one with an E-commerce focus!
You putting this up for free is actually clutch - praise to you
Do you have a guide how to setup ads and which campaigns are vital for a new business with very little budget?
your video is incredible and very interesting, the information is interestingly presented, I liked everything, like it definitely
Very helpful. Thanks a lot.
Thank you for taking the time to make this content, Alex, it's very much appreciated. You state to not use forms. Our main goal is lead generation and, as novices, it occurs like a form is a great way to aquire contact info. Is your position that the form is a barrier to participation?
Thank you very much for your clear and well explained videos! Your answered simple things that I have been trying to get from Google's staff.
You are welcome!
Thx for tutorial; especially part about ad extensions and bidding🎉 ads for b2b would be interesting
The video was really helpful. Thank you for guiding us through it.
Google Ads provides a variety of targeting choices, such as demographics, interests, location, and behaviors, to help you reach your perfect audience.
The video is interesting and structured, thank you for your work
Alex i am a foreign person i really appreciate it was completely helpful
Great video! Can you do an example on a restaurant ad ?
Great video. I was unable to follow along with the section on adding campaign-level negative keywords and modifying columns, as the user interface in the current Google Ads platform for draft campaigns appears to be different. Perhaps these functions cannot be done for a draft campaign either. Could you provide updated instructions or clarify the steps for the current UI, perhaps in a new video?
Thanks for the feedback! Draft campaigns are different and I may need to create a new video to cover it!
Bravo pentru acest videoclip educativ și motivant! Este minunat să vedem atât de multe informații valoroase împărtășite într-un mod accesibil și captivant. Mulțumesc pentru contribuția dumneavoastră la dezvoltarea noastră personală și profesională
You explain it very well!
Btw I didn't have any problems understanding it, all but the part about needing to add something to my actual website. You spoke of the need to watch a separate video to understand it better so just that. Otherwise I'm watching more than once so I retain the info. I don't want to have to come back here when I leave I may have memorized the entire thing😂
Would you do conversions for a brand new campaign or do maximise clicks for first 1-3months to get data?
A typical target CPA for a Video campaign is between $9.49 and $24.63. (This is a copy and paste.)
Thanks for the great tutorial. I have one question: what are the best Google Ads certifications (top 4) for a beginner?
Great content! thanks so much! Adwords has gotten so complex, I really appreciate the explanation and pro tips... You don't, by chance, play D&D do you?
Thank you! D&D is great though I don’t play :)
Thank you for the video, it's very informative!
This is pure gold 🔥🔥🔥
The video is great, informative!
Hi, I really appreciated your video! Can I ask you, what should you recommend doing before running a Google ad? Should I do research on something specific? - How to work with the numbers/pieces of information, that I am going to get from the research? I find out the pricing of each keywords I am using for my ad. Should I care about these numbers? (The differences are on average. 40% of CPC). Thank you for help!
Have an ideal customer in mind and craft a journey specifically for that customer. That's my best general advice
See you at 100k subscribers. Thanks for the value. ❤
Hah if I’m lucky!
Thanks for sharing this brilliant tutorial on Google ads for free. Very detailed and insightful.
How would you create Skags for chiropractors: focused on pediatric, pregnancy, auto accidents, sports, non surgical decompression?
Thank you for the tutorial, you have helped me a lot!
This video was incredible. Please do one on shopping campaigns too
Can you share the list of generic Negative Keywords?
Great video .
Keyword insertion works off of keywords though, not search terms.
Just a note of clarification for the ad copy and DKI section.
This video has come at the most opportune time
Hello Alex, thanks for your wonderful and helpful videos.
Actually we have rug cleaning and repair company, we have google ads for 10 years, we are s-corporation
company.
The Google recently did not let our ads display because they need account verification. They said our company is an organization and they need documentation that we didn't have. They need some IRS forms that we don't have them. Do you think we did something wrong at our account setting, how we can fix this issue. Please help us .
Thanks for your time
Sam
Hey Darlington, I just saw your video and it was awesome! I was thinking, what if we made your long videos shorter and more interesting? And I'd love to help create some attention-grabbing thumbnails for your channel too!
I would love to see you do some Ads for. Website Design Agency. That offers Organic SEO services, hosting and maintenance, and custom website design and development. Thank you for all that value ❤️
@darlington media do you have that link for generating specific negative keyword lists? Not seeing it linked in the description! TIA
I can listen to him all day long
For a local lawn care business that does not have a lot of ad spend would you suggest Google Guarantee over the PCC? It does not appear that any other local lawn care companies are using it at this time.
Thanks so much for sharing! I hope you will also make a video for local home painting companies. We need a special video to collect leads.
Thank you so much, such a valuable video
Thanks for sharing this video. Just wondering how do you do retargeting in Google Ads?
Thank you for this video!
I was wondering if I have a "my business" listing linked to Google Ads, and I use the search campaign, will it also push my listing on google maps as well?
Great video! Thanks
you have not touched the part. if keyword has low volume and our targeted area is low, then how to target right audience. in most of the cases google does not start campaign when keyword having low volume and targeting is narrow
Thanks for this fantastic, clarifying video. If I may ask- you said if you want the most conversions delete the $100 under the "Conversions" drop-down. Can you say a bit more about why it has that impact? What changes in the algorithm's 'thinking'. Thanks in advance and thanks again for this video.
I am so glad I stumbled upon you.
Are the Google strategist helpful at all? If they could be more useful what would you recommend they do to help out
Please do a jewelry brand or skincare brand. Anything product based! Thanks! Really great content.
Awesome Alex. Thanks!