0 to 2000 crore business secrets | Milky mist owner success story

#businesscasestudy #milkymist #paneer
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In this video we discussed about milkymist owner satish kumar success story.. How he became milliner from 0 to 2000 crore business market..
If you want to know how to launch a big brand into a competitive market...this video is for you.. Because today I am going to tell you the story of 17 guys with no money, no brand value, no investor support.. Not only that he is doing 2000 crore milk business that too in a very competitive market..
Dairy industry is one of the important industries. The shelf life of product in this industry is very short, only 4 days. That means milk should be sold quickly.. Moreover, the profit margins are also very low, only 3-5%.. Moreover, if inventory management is not done properly You will come out of this business soon..
In the 1970s, a project called Operation Flood was started.. A project initiated by the National Dairy Development Board, This has transformed India from a status of milk shortage to the largest producer of milk in the world.
This is the effect of white revolution on India!!
But at that time some milk brand companies have money, Brand value, and technology value.. ..but this 17-year-old boy has no money, no technology to scale his business.. No one even knew he was in the competition. This guy i am talking about is satish kumar who is one of the most underrated businessman in India,
And milky mist, a brand built by him...
Today, Milky Mist is such a successful brand that they sell milk products worth 2000 crores across the country.
So, today in this video we will find out how Satish Kumar made it in this competitive market. Before that if you haven't subscribed our channel then do it ..also press the bell icon below..
Satish Kumar belongs to a farming family in Tamil Nadu.. He is a high school dropout. After that he used to help his father in the milk business.
But their business is already in losses.
Then he came to know three main problems in their milk business.. The first is that they are not able to take high margins due to lack of proper value addition to the milk they sell. So they earn only 30ps to 1r per liter. It is only 3 to 5% margin in the milk sold and sometimes it has to be sold at a loss.
Secondly, milk has a shelf life of only three to four days. So they have to sell the milk within 10 hours of milking.
The third thing is that for some reason, the logistics were very difficult for them, so they could not expand their business.
So Satish Kumar recognized these and how his milk business grew into a 2000 milk chemist company.
As milk is a product that everyone sells, it is produced with a profit margin of only 3 to 5% But the milkymist people collected the milk and turned it into paneer, curd and ghee.. So adding value to milk has increased their margin. So this helped in making their business profitable.. How, when paneer is made from milk, margins increase and shelf life of paneer also increases. So you can see shelf life from milk to ice cream in any chart.. It varies from 7 days to 30 days, one month, three months and one year. So that's why milkymist will start selling curd and paneer in the market..
If you are in a market that sells only one type of product, lowering prices will reduce your profits. But, if you use value-added strategies, you can break out of the price competition and actually make more profits…
So the milk mists used the added paneer in their product and got profit..but mostly high class people used to eat paneer.. But due to the budget given by Govt in 1991 many people got jobs. then with middle class people in India getting jobs, their awareness about nutritious food and health also increased.. So people know that paneer is a good protein nutritious food. That's why Paneer sold very well within few days..
So.. From this we know that Satish is doing great marketing. How to market a product with a higher margin and fewer competitors. Also you might think that his business is going well..but no..
He had other problems than producing and selling paneer and curd….what do you think..?
Keeping the farmers bound to the agreement to sell milk and ensuring the quality of the milk...however he solves any problems..
They have worked hard in playing the important things that farmers need in life.. ..how to give loans to farmers together with banks, 24/7 animal welfare helpline, Bringing cattle feed to zero profit, Also informing the farmers about technology and financing..

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