Why stories make us care when numbers don’t | Anthony Tasgal | TEDxNewcastle

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  • Опубликовано: 20 май 2024
  • Anthony Tasgal’s life mission has centred on helping capable people communicate. It sounds simple to do and yet we live in a world overrun with ‘sound and fury’ often signifying nothing.
    Why has this happened? We’ve been communicating since the birth of humanity. How have we let something so fundamental to us become so ineffective?
    Tas came to TEDxNewcastle to break it all down and then give us clues to the golden thread that can lead us literally to a better world. With better communication comes better connection; and better connection leads us to a better community. And as science has revealed stronger human connection and communities is an essential platform for long life and personal success. Anthony Tasgal (or Tas for short) is the author of The Storytelling Book, the bestselling & award-winning guide to using storytelling techniques to improve presentations and communication. He went on to publish The Inspiratorium, Incitations and most recently The Storytelling Workbook.
    Tas leads The Guardian masterclass on “Harnessing the power of storytelling”. He is also a Course Director for the Chartered Institute of Marketing, Market Research Society and the Institute of Internal Communication. In addition, he is an Associate Lecturer at Bucks New University and Nottingham Trent Universities and a Principal Advisor for CIO Connect in Hong Kong, the advisory service dedicated to CIOs and tech leaders in HK. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

Комментарии • 44

  • @zone1hearing
    @zone1hearing Месяц назад

    Excellent!

  • @Krishna_yadav21
    @Krishna_yadav21 Месяц назад

    Good going my dear Raj and your team
    Wish you all the west 🙏

  • @user-tc8wt5ss1e
    @user-tc8wt5ss1e Месяц назад +1

    Nais viedo❤

  • @1TheShawnster
    @1TheShawnster Месяц назад +6

    Storytelling is perhaps the oldest form of human communication and what separates us from other species.
    Jargon seems to be designed to be familiar, and is akin to wearing a suit to work in a professional environment. It has certain utility but can stifle expression... which could be the point.
    I enjoyed this talk a great deal, as it really got me thinking on a rainy day.

  • @ClydePRiddlesbrood
    @ClydePRiddlesbrood Месяц назад +3

    Homer, Virgil and.....Nero???? Odd

    • @1TheShawnster
      @1TheShawnster Месяц назад

      It seems to me to be an intentional non sequitur. It definitely made me laugh. 😂

    • @anthonytasgal9883
      @anthonytasgal9883 Месяц назад

      ...just a joke....😉

  • @SoubhikDasMusicession
    @SoubhikDasMusicession Месяц назад

    We have forgotten the art of storytelling maybe because we are too invested in the art of storyselling....

  • @thanhdanhthai4484
    @thanhdanhthai4484 Месяц назад

    10:24 i feel use mien cuc lac

  • @TuongHin
    @TuongHin Месяц назад

    Like

  • @vrajeala666
    @vrajeala666 Месяц назад

    1. Ironically, there is no story tying together this presentation.
    2. So storytelling is power, and we should do more of it, as in the example of Brexit, which is not an example of how this power is dangerous? Whatever point he wanted to make seems to have backfired.

    • @vrajeala666
      @vrajeala666 Месяц назад

      3. He presents a false dichotomy between stories and numbers. Ironically, Brexit undermines his argument again. Remember the red bus? It was definitely telling a story with numbers.

  • @uyfg6970
    @uyfg6970 Месяц назад +1

    I love your intention, but fail to understand strategies in this/your own story
    You say jargon is the enemy of storytelling yet you use the words arithmocracy, falability and commoditised
    And you say good stories move, yet you prove your own story instead of moving me with your own story
    I think these are key things why I’m not moved by your talk and I think that’s very bad. Cuz it creates a negative associations with the idea of better storytelling

  • @freesheep0
    @freesheep0 Месяц назад

    Steal their bank account info.

  • @TheLRider
    @TheLRider Месяц назад +7

    Such a shame you just lost about 70% of your audience by utilising a Boris Johnson blatant lie as a good example of communication. Integrity is an absolute must in any worth while communication.

    • @Nickveganyc
      @Nickveganyc Месяц назад

      Great story

    • @anthonytasgal9883
      @anthonytasgal9883 Месяц назад +6

      As I said, I am making a communications point, not a political one..

    • @tajsalaam8850
      @tajsalaam8850 Месяц назад

      You missed the point. It could’ve been a lie, but the STORY convinced people to believe and agree.

    • @TheLRider
      @TheLRider Месяц назад

      @@tajsalaam8850 It was a bare faced lie. We never did lose control.. When we can use samples of lies as a commendable example of communication skills you know we've lost it. Where's the feckin story in a three word sound byte which was an over simplified answer to a hugely complex situation. I love stories and agree that they are hugely powerful but this is definitely not an example of one.

  • @_naynay_
    @_naynay_ Месяц назад +5

    FREEE PALESTINE ❤🍉🇵🇸
    OVER 35 000 BEAUTIFUL SOULS GONE BECAUSE OF 🇮🇱

    • @yaeli_i_guess
      @yaeli_i_guess Месяц назад +4

      No it was because yall started a war you couldnt finish

    • @yaeli_i_guess
      @yaeli_i_guess Месяц назад +2

      No it was because yall started a war you couldnt finish

    • @yaeli_i_guess
      @yaeli_i_guess Месяц назад +2

      No it was because yall started a war you couldnt finish

    • @RAMD9
      @RAMD9 Месяц назад

      @@yaeli_i_guess Zionists started since 1948 remember smth called HISTORY?

    • @Mr-Safology
      @Mr-Safology Месяц назад

      ​@@yaeli_i_guessthe war didn't start, but will end by 🇵🇸 and justice. It is in fact 🇵🇸 that saved many Jews at that time. Isra el didn't exist until recently.

  • @RAMD9
    @RAMD9 Месяц назад +9

    FREE PALESTINE 🇵🇸🍉

    • @_naynay_
      @_naynay_ Месяц назад

      FROM THE RIVER TO THE SEA 🇵🇸🍉🇵🇸🍉🇵🇸🍉🇵🇸🍉🇵🇸🍉🇵🇸🍉🇵🇸🍉🇵🇸🍉🇵🇸

    • @RAMD9
      @RAMD9 Месяц назад +1

      @@_naynay_ 🇵🇸🍉 100%

    • @Nickveganyc
      @Nickveganyc Месяц назад +2

      Am in America who cares

    • @RAMD9
      @RAMD9 Месяц назад +3

      @@Nickveganyc evey free soul should care

    • @_naynay_
      @_naynay_ Месяц назад

      @@Nickveganyc thank you soo much for caring!!!🇵🇸❤️