[Webinar Episode 5] How To Manage Your Franchisees And Maintain Brand Consistency?

[Webinar Episode 5] How To Manage Your Franchisees And Maintain Brand Consistency?
Our Host:
- Mr. Robert Beausoleil - Director of Franchise Development & Operations
Our Panelists:
- Mr. Sean T. Ngo - CEO & Co-Founder, VF Franchise Consulting
- Mr. Tim Shaw - CEO Asia Pacific & Middle East, GapMaps
- Mr. Trevor MacKenzie - Managing Partner, Exquisine Global
- Ms. Tu Ngoc Trinh - Senior Associate, Tilleke & Gibbins
Key Takeaways
​- Franchisors need to be committed to helping their ​franchisees succeed in order to be successful themselves.
- Maintaining ​brand consistency and supporting franchisees are crucial for franchise success.
Communication and ​trust-building are key elements in managing and supporting franchisees.
Summary
Franchising a business requires commitment, support, and brand consistency. Mr. Trevor MacKenzie of Exquisine Global, a franchisor for multiple brands, emphasizes the importance of helping franchisees succeed.
By treating every project as if it were his own and maintaining regular contact with franchisees, Mr. Trevor has built long-term partnerships and trust. Additionally, providing comprehensive training, implementing quality control systems, and ensuring compliance with local laws are essential for maintaining brand consistency and franchise profitability.
In terms of legal obligations, it is crucial to have written contracts like the franchise agreement that clearly define responsibilities and obligations of both parties.
By documenting operating procedures and implementing quality control systems, franchisees can be supported in running their businesses and avoid potential conflicts. Communication, clear expectations, and willingness to work through disagreements are vital in maintaining successful franchisor-franchisee relationships.
Overall, franchisors must prioritize supporting franchisees and maintaining brand consistency to maximize profitability and success. By investing time, effort, and resources into their franchisees, franchisors can build strong, long-term partnerships and ensure the overall success of their franchise system.
VF Franchise Consulting is a leading franchising and licensing consultancy (brokerage) for Asia and the Association of Southeast Asian Nations (ASEAN).
VF Franchise Consulting targets the best and top franchise concepts that are highly adaptable to the Asia Pacific region. They are recognized, proven brands with strong potential growth and profitability and sustainable competitive positions in Asia Pacific.
VF Franchise Consulting‘s unique and proven franchise sales and marketing methods have produced timely results for our clients in the Asia, USA, Europe, and Australasia.
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