The 4x4 Innovation Strategy with Martin Schweiger | The Priggya Arora Show 61

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Today we talk to Martin Schweiger, a patent attorney based in Singapore who specializes in patenting computer-related inventions. Martin's many years of experience in the innovation sector has culminated in his theory- the 4x4 Innovation Strategy. Join us as he explains the concept, and how it can help turn your ideas into reality.
In Episode 61 as we discuss:
👉 How he came up with the 4x4 Innovation Strategy after he started considering why startups fail
👉 How knowing what the market wants and having IP protection early on in the invention process is crucial
👉 How the 4x4 Innovation Strategy lays down a roadmap for your innovation journey
👉 The importance of the freedom to operate search
👉 Why it's essential to keep track of the overall readiness of the technology at every stage
👉 How successful products tend to follow some specific strategic goals
👉 How can you predict if your startup venture is going to succeed or not?
👉 The three types of people every startup needs to have in order to succeed.
Want to take a closer look into the 4x4 Innovation Strategy? You can download the book for free here: ip-lawyer-tool...
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