Khoi Nguyen on Vietnamese Branding and Vietnamese Heritage Language| Seminar, 26 April 2023

In a joint CMDR and the Department of Linguistics seminar, Khoi Nguyen presented a paper titled: Vietnamese Branding and Vietnamese
Heritage Language: Commodification and
Migrant Place-Making in Linguistic Landscape
About the speaker:
Khoi Nguyen completed his PhD in linguistics at the University
of Manchester, where he is currently working as a Research
Associate. His work explores a practice-based approach
to heritage language use in a variety of settings and for
different purposes. This includes social spaces, commercial imagery and writing, religious environments as well as
social media pages. His main interest lies in how multilingual
and multimodal communicative practices are connected to
complex heritage and diasporic indexicalities.
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