I think a reason why the pandemic ruined things for brands is because we all took the time to get educated on what to (not) use and who to get it from.
Exactly, I went from watching zero beauty RUclipsrs to watching about 10 of them, and I could just search and binge-watch! I double cleanse, pay greater attention to ingredients, and do my eye makeup completely differently now, thanks to RUclipsrs like the Welsh brothers ♥️
I think, in general, people just have less disposable income. In 2020, people lost their jobs and government stimulus was temporary. Now in 2022, inflation and rate increases mean people have to be smarter with their money. I know I used to spend a lot on skincare and makeup but I can't justify it now when my weekly grocery bill is up by 40%, and I consider myself comfortably middle-class. When you take spending money away the majority of the population, business suffers. It's inevitable.
@@VintageAlien Yeah I think that's the real reason. Skincare is a luxury unless you have a serious skin condition that hinders your daily life so it's usually the first thing that went when people's budgets became tight. Also the fact that people started going out less (and if they did they wore masks) probably also made people focus less on skincare in general. I don't think it's much of "education" because none of these brands have bad ingredients or anything, they're mostly just overpriced for what they are
So true, though I have loved Glossier for many, many years. They just have a great mix of ‘natural’ skincare products that are certainly staples (like the cloud blush and boy brow). They do need a brand image revamp, for sure, though they haven’t grown with the industry and that could be their demise. I have to remember I am at the older end of the Millennial generation and they definitely play towards a younger demographic (not to mention racial issues within the company). 🥺
@@CherrrrBear they snuck steroids into their face creams and people didn't know, so those who were using the creams regularly went into steroid withdrawal and had no idea that it was happening
I still think we need a “when beauty turns ugly” Mario Badescu. Only because I never knew them putting steroids in the products was a thing, until I saw something on TikTok about it. I been watching skin care content for years and never knew.
The problem isn't that they had steroids; corticosteroids are fair to use in skincare. The problem is that they didn't disclose the products contained steroids AND they had more than the allotted prescription strength they were allowed. I'm not gonna go into corticosteroid withdrawal because it's... way more graphic than you'd think. But let's just say there's a reason you're legally required to disclose active ingredients.
I think glossier really was ahead of the curve with all their cream products and skincare/makeup hybrid products. The problem is, they've been duped a million times over. I can find cream blushes in tubes from Maybelline now. Also I think Glossier moving into brick and mortar locations was more expensive and harmful for the brand than expected 🤷♀️ maybe an example of where if they had stayed small they would have avoided back lash
I definitely think Glossier are competing in a now oversaturated category where they previously innovated. I will be bummed if Glossier You goes the way of the dodo though.
I feel like they shot themselves in the foot by not releasing much after their initial launch. I remember being super into it and watched a TON of full face of Glossier….then I got bored. Nothing was interesting (beyond the questionable ethics and owners)
This. They should've continued building the brand as lifestyle beauty brand vs thinking people care about shopping in-store. They'd be right on top of the slicked hair/oiled glass skin trend happening rn.
When I was super into glossier I was a high schooler who wanted simple natural makeup that wouldn’t look like too much. But the tint is too little, the blush has glitter in it, and the price point is crazy. As a college student now I can’t afford 20$+ on a single product when I could find something similar at a drug store.
Agreed, I got the skin tint and realized….it is worthless! If you already have very even complexion it’s probably fine. I will say I like the concealer, it’s the only one that I can wear that doesn’t fry me out but it doesn’t have much coverage either. But my skin gets sooooo dry my under eyes look like a prune by the end of the day no matter what concealer I use.
@@RavenNicole89 I actually totally agree. I think the concealer is perfect. I have acne and it conceals it so naturally! I just wish the tint was a little better. It’s possible I just fell into the category of people who see a model wearing the product and expect the product to make my skin look like theirs. I do feel like the price for the tint is just too much because of how much you have to use to get any coverage.
Rare Beauty is going places, imo. I've been wanting to buy some of their products and I swear, every time I go into Sephora, they're sold out. The salesperson was telling me that they just can't keep them stocked. I'm happy for Selena and her success because she clearly cares about her brand and her products. Can't say the same for some of the other beauty lines launched by celebs.
Quality products and a celebrity who is relatable. She is an advocate for mental health and open about her health journey. Her makeup brand fits the narrative of her life. Other celebrities need to take note before going into beauty themselves.
Yes! I’ve bought several rare beauty products and I’ve enjoyed them-I really like the lip creams and mascara. If it’s not this brand, it’s Fenty. I’ve been using her foundation for five years and have no plans to change it any time soon.
Glossier have never made their products available to Australia and have missed out on a small but mighty market - we’re so used to paying ridiculous prices for makeup we wouldn’t question paying $20+ for a lip balm. Not offering international shipping/stockists in this day and age is just bizarre.
Yes! I'm always confused when people is the U.S complain about the cost of skincare makeup, the price they pay at Sephora is the price WE pay at the chemist "drugstore" for example Revlon colourstay foundation is $38 dollars.
@@sarahbowtell4843 But wouldn't that mean that you're getting paid more in Australia than in the U.S. to match up with your inflation? Depending on the state, we get paid shit in the U.S.
@@Esoteraeon U.S. median income was 31,133 USD as of 2019 (according to the United States Census Bureau). Median income in Australia between 2019-2020 was 52,338 AUS, according to the Australian Bureau of statistics. Converted to USD, that's about 35,169 USD today (2019 conversion rate wasn't that far off from today's, so I just used that for convenience). So the average Australian does earn a little more than the average U.S. American, but not by _that_ much. And cost of living there is also higher on average than the U.S. But honestly, both income and expenses vary so much by state that it's hard to say for sure whether an Australian is better off than an American. The answer would change radically based on which American you asked
I’m so confused, I feel like the new “clean girl” & initial glossiers aesthetic are so similar. Both styles cater to ppl with good skin and hair & just make it seem so effortless.
this is so spot on - people with naturally blemish prone skin, or oily hair, crooked teeth etc due to no fault of their own... they could never pull off these styles that are supposed to be "natural" and "quick"... and characterizing them as "clean" is a whole new level of condescending, like everyone else is dirty. i never learned how to do hair and my hair is extremely thick and i can't even slick it back into a bun without looking fcking stupid. LOL
@@baby_muppy Same, as a girl with very dense type 2 blend hair I have also experienced much difficulty putting it up in a high bun without it looking weird. I would try more low to medium-height buns instead and experiment with braiding styles (ones appropriate for you and your hair type) and possibly different types of hair accessories since these work well for me, but you're free to make your own hair choices. I also like using jaw clips as well since they're much easier to use than hair ties. But yeah, I find it interesting that there are so many hairstyles that are meant for thinner hair to look thick but not many for those of us who already have very thick/dense hair.
As someone with yearsss pf cystic acbe and lots of scarring, I hate the phrase “clean girl”. Us acne sufferers already have to fight the stereotype that acne is only caused by “dirty skin” and I feel like equating clear skin to “clean girl” is kinda insulting.
@@baby_muppy when my hair is "clean" it is poofy and wavy (type 2 brown hair that's been bleached pale blonde). After a few days of not washing it, then it can be slicked back, so..... Eck. I don't believe in "clean girl"
I just don't get the clean girl trend Sleek back hair just looks like u haven't washed ur hair for a week and oily, ik that's not what this trend actually targetted towards. I personally hate this trend I'm sorry
You forgot about Stila cosmetics! Like.... I don't know of any products they've released in the past 4 years. their last hit was the liquid glitter eyeshadow toppers. Oh and also Too Faced... they've been doing the same thing since 2014
I think the same about Urban Decay. They were All the Rage years ago, but they don't get talked about so much. And some of their latest releases haven't been that exciting.
I disagree. Urban decay is still coveted and I bought all their setting sprays recently lol. Maybe their makeup isn’t the case but the setting spray hype won’t die for them. They have a good one
Urban Decay essentially floats on a few of their staple products now. As long as they keep producing the All Nighter setting sprays and the Primer Potion, they will live forever. (Too Faced I sense is in the same boat, where they basically sell Better Than Sex, lip plumpers, and nothing else. I don't know anybody who's still excited about gimmicky fragranced eyeshadows.)
I’m sure this is not feasible, but I feel like there are a lot of old Gen-Xers out here like me who started wearing Urban Decay when they launched in the early 90’s, and if they put out truly retro stuff, we’d buy it! I’m talking the 2000’s Face Cases and the 9-pan palettes with very funky colors. Give me a whole Roach line & I would pay a lot for it! Give us the stuff we loved _before_ all the generic Naked palettes!
My favourite thing about Urban Decay was their 20+ diff colours of liquid eyeliner. But they've stopped doing them, and every other product they have is mediocre or easily dupable. I was speaking to one of their staff at a counter recently and they were told they're to push the sprays and mascaras, they don't expect to do well in any other areas. Yes their sprays are OK, but they smell awful and there's other setting sprays on the market that work just as well, at similar prices or less. I think if within the next year there's a "viral" setting spray from a big brand that actually is popular (not just tiktok), they will be in trouble.
I never got into Glossier because it's just like you said, it's skincare for people who don't need skincare and makeup for people who don't need makeup. When I was in my early 20's I had terrible skin and loved full glam, so I always passed over it. I'm surprised they aren't doing as well now because the natural look is more in these days and I feel Glossier is perfect for that.
Basically every brand has caught onto their core concept and duped it at either better price points, better color ranges, or both. I can get the exact same concepts from CoverGirl or NYX or ColourPop, why would I pay for glossier and their color range of a spoon?
I’m a 9-5, 32 year old woman who wants reliable brand. I want simplicity. At some point you stop caring about packaging and colors. Plus, the American products are competing with Korean beauty and skincare products, which are great. I think people are in love with Rare Beauty because it has a beautiful purpose and you see that Selena Gomez truly cares about her brand.
In my opinion, glossier seems like a brand with no long term business plan. It's not a problem targeting a specific audience at first, but you have to expand your target audience over time. Especially since younger generation grows up, and their target audience grows old. It's a disappointing and problematic brand with everything that has come out
I think their original plan was to have makeup that kind of doubled as skincare, wasn't too heavy, etc. and have well-formulated yet basic skincare that mimicked classics such as Vaseline & rose water mists. But they haven't really done anything innovative lately & the newer launches haven't been very exciting.
I'm surprised Glossier hasn't marketed better to women 50 and older who prefer the minimalist look. There are a lot of women like me who want something simple and long-lasting. I don't want to spend long doing my makeup, and I won't do much touching up during the day typically. If I do touch up, it needs to be something I can apply quickly wherever I am. A lot of their makeup is great for mature users. I do notice, though, that they don't have cool colors in their eye makeup. I was happy when they came out with the matte liquid eyeshadow, sounded perfect for me, but there's only one color (brown) that works for someone who wants a cool tone. And they never added to the color range. At this point, my main loyalty to Glossier is that I can't find another mascara that goes on quickly without being clumpy, and doesn't smudge or flake off all day. If anyone knows of lash slick dupes that are cruelty free, let me know.
@@mstie3252 I'm in my 40s & I agree Glossier products are great for older women. Their makeup looks a lot better on my skin than other brands because it's not heavy & it doesn't like sink into fine lines. I remember reading about how the brand started & they got their inspiration from older women with great skin. Their products mimic a lot if the classics such as Vaseline & rosewater. I feel like the original design was to start younger women on products that they would still want to use years from now.
Also, we don’t want to use our mom’s products. I don’t use Olay and Ponds and Maybelline, I’m sure the Zs don’t want to use Millenial products in the same way. Add on the issues they’ve had, and the younger generation being more socially conscious aren’t going to touch it.
The concealers from REM weren’t bad but I do think the brand needs a huge overhaul. They need to do a Haus Labs type rebrand if they want to be able to compete. Ariana’s first mistake was working with Morphe tbh.
REM Beauty gives me the impression of Disney star making a brand for kids. Like New York Color when I was a kid. Just cheap. I was shocked to know it was for adults? Not something I would buy 🤷🏽♀️
it makes no sense for Ariana to have started a makeup line. she never looked especially made up and her repertoire basically consisted of eyeliner. in addition, the brand does not have any differential or an inclusive proposal as is the case of Rare and Fenty.
@@eternalbliss330 I think she means that Fenty was one of the first make up brands to launch with an extremely wide shade range and included "forgotten" groups of people like albino as well as very deep skin tones, including undertones. Rare beauty has made their packaging easy to open so people like Selena who has lupus doesn't have a hard time. So they both have something that makes them different and clearly look more like something that the celebrity is passionate about than Ariana and her brand.
I think it would've made a lot more sense for Ariana to do something hair related. Like, make releasing different hair extensions, fake ponytails, or wigs. Maybe even haircare products. She's been open about how being forced to dye her hair for Victorious ruined it, so it would've been more practical than makeup (which she hasn't shown much interest in).
@@cata5488 the Rare beauty easy to open thing was made up by stans this and not true as confirmed by the brand the spread of this misinformation is really harmful cause a lot of people with disabilities were excited and bought their products because of this and were still unable to open it to their disappointment
All these brands have one thing in common IMO; they all seem gimmicky. Especially Glossier & Glamglow! Glossier was made for white girls with great skin & Glamglow as you said seems SO outdated!! There has been a massive movement towards "clean beauty" and "soft life" styles in the last few years and none of these brands fit that.
Why “white girls” only just curious So a poc girl can have great skin?? U guys kill me try to be woke so badly you turn prejudice without realizing Its sad
Glossier was very clearly a "young, thin, pale, rich" type of brand. As a mid-millenial who was 27 at the time and quite pudgy, it was very clear that it wasn’t for ME. It was for naturally thin, stereotypically "pretty" girls. They didn't even have pigments I could use for years, and I'm barely at the medium/tan section of most cosmetic lines. Edited for typos.
As a white, and pretty newly fat, woman, I couldn’t agree with this more. I love glossier but I feel like I’m not allowed to like it bc I’m not rail thin with already perfect skin. I have acne and age spots and scars and my brows need more help than the brow flick offers. (Thank you early 2000s influence)
Idk I disagree and weight doesn't matter in this case because it's makeup not clothes. I'm a fat and black woman and found the glossier products that look good on me. It's definitely not only for a certain type of person and being from a certain demographic shouldn't make anyone feel like we're "not allowed" to wear this or that. We should just wear what we want. I will say though that they could definitely expand their concealer and foundation shades.
I genuinely don’t understand what the brand has to do with being thin. It’s not like they are selling clothing. Any size can use their products I don’t get it.
I actually LOVE glossier... my fav mascara, concealer, lip balm, moisturizer and makeup remover are all from this brand. Their moisturizer is the only one that I found working for my oily face. And I tried so many over the years. I am 25, so I,m a cusper Gen Z/millenial, but I started using their products in 2020.
I enjoyed Ari's Cloud perfume but the makeup line looks so cheap, and I don't want to support Morphe because of shady stuff they have done prior and the people they collabed with, so it was a big no from me dawg. P.S. I love your background 😍
Glossier is done because I can find better versions of literally everything they carry at the drug store.. Packaging is cute but for instance the maybelline cheek heat is way better than their cloud blush and way cheaper. Cerave moisturizing face cleanser is better than their milky jelly cleanser. I could go on. It's not worth it.
In the 1980s, Prescriptives came on the scene with the biggest innovations in skin care and makeup. They were the first to launch a product called Line Preventor with hyaluronic acid in it. The entire skin care line was beautiful and worked. They introduced the color wheel and divided all the make up into 4 undertones to get both natural day time and stunning night times looks. They introduced custom made powders and foundations. Then MAC hit the market and over took the line with its custom lipsticks and endless shadow shades. Prescriptives is still available online and I highly recommend Line Preventor as a stellar serum. Both lines are owned by Lauder which I suppose has the financial ability to keep even a small amount of Prescriptives available to a loyal client base. I think most of these new releases are not meant to make it for the long haul, especially the celebrity lines. They are short term trendy money grabs. We users who are serious about our skin care and make up expect more. Thank you James for having the insight and the ability to analyze both new and older products for us.
Yes yes! My roommate/best friend was a former glossier employee and one of the many editors that started outtathegloss Instagram. I was watching the whole thing irl at the time. I have heard insane stories about the company not allowing employees to take a prayer break as this was apart of their religious practice…many many of their in-store editors were POC while corporate team were majority white. They love to put upfront that they “care” about inclusivity but behind doors, employees are not treated with respect at all!! If you have been to the NYC location then you would know the high stress situation that the employees are under, while trying to display a brand image because it’s the flagship store…the amount of times customers can just be blatantly rude, but employees had to tolerated it..
ALWAYS had a feeling they were pandering to POC, especially with their “fund” to help out Black-owned businesses when it’s just more of a plot to get them to advertise for them ‘cause they know they alienated Black customers for YEARS.
I actually love glossier’s packaging as an gen z person, but you’re so right it’s skincare for people who don’t need skincare and makeup for people who don’t need makeup
My mind is blown that that shade of pink has been dubbed “millennial pink”. Subconsciously I was always drawn to that color but never realized it was such a large trend amongst a whole generation 😂
From what I can remember, the early success of Glossier is inextricably tied to Into the Gloss, the beauty blog Emily Weiss started back in 2010. ITG was my favorite beauty community for years, and I was active in the comments, but it's seemingly been winding down for a long time now. Starting in about 2019, I would notice that my comments sometimes wouldn't post, and ITG itself hasn't updated since June of this year. It's really too bad; I got so many great recommendations from the other commenters. Very Good Light seems to be stepping into the void ITG left behind, though: one of ITG's most beloved writers is even VGL's editorial director! As to Glossier itself, I think the issue is that they were cutting-edge for a very long time, but others have since emerged into what is now a much more competitive market. For example, Glossier's Milky Jelly cleanser and serum trio snapped everyone's attention when they first came out, but you can find super-gentle, skin-conditioning cleansing gels from a lot of different brands nowadays, and The Ordinary functionally makes dupes for all of those serums. Combine that with the serious missteps you laid out in the video (+ the short-lived Glossier Play), and you get a brand in a tricky place. Fortunately for Glossier, some of their products actually are really good: Boy Brow and Cloud Paint, for instance, are still cult classics for a reason, and After Baume is a genuinely good alternative to Vaseline for slugging. I think Glossier just needs to plug back into its community-maybe try reviving ITG-and address (or re-address-it's been a while) the concerns you've laid out above. Then again, they'll be sold in Sephora starting next year, so maybe they're planning a revival then. 🤷🏼♀
Love this series James.. I have covered the Mario Basescu scandal in a couple of videos on my channel... Really applaud your stance on turning their offer down, this is why your my go to skincare RUclipsr. Thanks for always being fabulous xx
@@CherrrrBear I think it applies best when you use fingers. I found that it sits on the skin much better that way for me atleast... I run pretty dry to normal for skin type. That's too bad :(
Stila, too faced, urban decay, benefit, and tarte cosmetics are brands that to me are dying too. Honestly, I'm not sad to see them go. I think colourpop may be next. They're fast fashion and constantly just putting out too much. It's overwhelming and it all ends up looking somewhat similar to what you already have in your collection. I've definitely stopped buying eyeshadow palettes bc of them. They have a great designing team though.
Yes! I can't even remember who did the chocolate palette, if it was tarte or too faced. Honestly got sick of them the minute they were all over RUclips with their brand trips and collabs.. dead and done
It’s interesting to think of Glossier as a millennial brand. When it came out I was about 23, and to be honest I felt like it was marketed for an even younger demographic than me at that time. I also had pretty bad skin at that time, so it definitely wasn’t my first choice. I think Boy Brow was the only thing I felt like I NEEDED.
I was thinking about this in relation to shoes and clothes but it applies to makeup too. If you start a small brand that perfectly captures the moment and innovates it can be hard to pivot when styles change. If you are lucky you become a classic (Doc Martens). If you have design resources you can reinvent yourself. But other brands just rise and fall on one trend.
At this point I feel like Glossier’s only selling point is their fragrance “You” - granted, it’s an amazing fragrance, but they only sell one size of bottle and only have one fragrance. I can honestly see them expanding into a more fragrance-oriented brand, but it seems as though they hit the bullseye with their very first attempt at a fragrance and thus don’t have much incentive to expand in that sector.
@@minoena yes true, i have been buying rare beauty lately! dont know if ill repurchase from glossier honestly, my least favorite product was their concealer even though its pretty well reviewed i prefer the elf hydrating camo or maybelline fit me concealer. still like them, but i feel like i have changed my mind. they just get overshadowed by cheaper brands stepping up their game like elf
I never found Glossier to be "Gen Z" friendly because we're very big on letting people do what they want without judging them, and Glossier as a brand + their fanbase was VERY judgemental. Like, they even have this written on the makeup part of their front page "Products that give you options but never cover you up, turn you into someone else, or over-complicate your routine. Because beauty should make you feel good." Like wtf is that, Glossier? Do you think every person using other products is trying to cover themself up or turn into someone else???
I truly feel like R.E.M’s concealer launch is 🤌🏾 so far whenever someone messages me saying they had an issue, I’ve been able to share tweaks to skin prep. Agree about Glam Glow, once there was more skincare education readily available, it was immediately a no. I’m curious to see what will happen with Glossier once they’re in Sephora! & Mario Badescu?! 👀👀👀👀
I feel like some of the older brands were just sitting there hoping that their products were the type of iconic that people would never want to change🫢
REM beauty is underwhelming. I’ve tried to love it but everything is giving cheap 99 cent makeup. I love Ariana as an artist and her perfumes are pretty good, but the makeup is cheap and I can’t with paying 15-20 dollars for one product that doesn’t work right.
I think this minimalist approach to beauty is a direct response to the pandemic. It will snap back and full glam and burning skincare will be back. I think an industry that is hurting is the influencer industry. Views,subs,trust, and relate ability are all gone. I think something needs to shift to bring it back.
These brands' biggest mistakes were relying on the huge skincare fad of 2019-2020 instead of bringing out reliable, classic products.During that time period, people were blindly eating up every skincare product on their fyp/feed, if a "skinfluencer" said they liked a product, or it had a "trendy" ingredient, it would be sold out at Sephora, Ulta, Mecca, Douglas, or whatever store is popular in your country by the next day.These brands started pushing out half-assed skincare marketed with whatever ingredient was in at the time, or duping already classic products.But then people started actually researching skincare, listening to dermatologists and cosmetic chemists, and not just eating up everything influencers say.The demand changed from 10-step routines with lots of trendy products that were switched up immediately after being emptied or even sooner, to a few reliable things with mindful active combinations,that preserved the skins health, and could be used for long periods of time.People want staples, and these brands never catched up on that.
I work at an Anthropologie near Los Angeles and there has been a drastic drop in Mario Badecu products in the stores. And I have noticed that it’s turned into that thing that parents get their kids as like a stocking stuffer or an add on to like a birthday present. Our customer base just doesn’t really care about them anymore. They are all about Youth to the People and Supergoop. Me personally I don’t use any of these brands except Glossier and it’s because I like the simplicity of their products and they don’t irritate my skin.
Going back to their roots, well I was a long time fan of Into The Gloss- the blog that gave birth to Glossier. I'm older and never really got into the products (my nieces did) but I'm definitely still a fan of the blog. Now we have Vogue and everyone else doing "what's in my bag/ go to bed with me" type vlogs but before it was just Into The Gloss in this space and it was brilliant.
“This fuckn fly” 😂😂😂 I’ve never tried any of the brands you mentioned 😆 I did try Mario Badwhatever brand, and it sucked so bad lol. I bought two different styles of their mini skincare packages during an Ulta sale one time, and I got so many zits from it. I boxed it all back up, and took it back to Ulta a few days later. That shit is nasty
I love how it is so clear you are uncomfortable being outright critical. Still, you love your listeners too much to mislead them even for the sake of being your nice self. We love you back! ❤️
love the conversational space you're making, also it's true. some of these companies are stagnant, while yes there is a market they're hitting and probably have a cult following, doesn't mean they're doing well in any means. Very much the customers they could get snatched up the moment their batches changes.
I'm honestly so glad to see the end of stuff that has the 'if it hurts it's working' crowd, and the 'clean beauty' glorified rainwater nonsense. Kinda surprised to see Glossier failing but also not too sad for various reasons :') I feel like Milk could be on the edge of that in terms of them not being on trend anymore, and that price point for something not on trend isn't necessarily gonna fly. Not saying they have bad products, mind you.
I must say, when I recently visited the London Glossier store during my vacation, it was bustling full of customers and everyone working there seemed so happy. I got a lip balm because it smelled like heaven and wasn’t too expensive. I’m also a sucker for the cutesy pink walls and fancy waiting room! I guess my point is that they seem to be doing pretty well in their UK locations, though don’t know enough to project that in their overall future.
I remember using Glamglow back in high school and it absolutely wrecked my skin after one use 😭😭 I literally broke out into little pustules all over my face (even on my cheeks where I never broke out!!) My skin looks so much better now that I’ve simplified my routine ☺️
I would honestly add Fenty to the list. While still a huge name in the industry, their new releases have been leaving much to be desired… and it shows when their latest release is ketchup packets. no it’s not sarcasm. it’s actually ketchup packets. Glossier saying they’re going back to their roots is ironic because the issue is that they never left. They’ve failed to make any sort of changes to be inclusive or to create formulas that make sense to anyone other than a white supermodel who wants the illusion that they’re putting on makeup or doing their skincare
I feel like the cookies and cream mask thing was the beginning of Fenty's less sophisticated, more gimmicky products. They're a luxury brand coming out with things that feel targeted towards teenagers. The ketchup packets are another step in that very odd evolution, and I honestly don't know what's going to happen if they keep it up.
Seriously! Those bronzers she came out with were absolute trash! I haven’t really been interested in this brand last couple years. It’s nothing interesting or new anymore. Formula is sub par.
I just watched TheresaisDead video on that. For 25 bucks she got 4/6 ketchup packets that said not to eat them(lolwut) and two packets of gloss(?) literal packets that's can't even be closed and used for later. Personally, this type of gimmick puts me off the brand.
I feel like Fenty made it to major brand status like MAC and L’Oréal type level so it would take a lot to put them under. But I actually don’t know anything, it’s just my impression. Look at how long Too Faced has lasted despite all I ever hear is how bad they are.
Oh man I really love glossiers blushes and mascara. I hate shopping around for new products-it feels like an expensive waste of money-so I’d be really bummed if glossier discontinued products or went out of business. I’m gen z and just really love those two products. Idk anything about their skincare though.
Ironically I think Glossier really missed out by not broadening their target audience. I bought a lot of their makeup for my girls when they first started wearing makeup in middle school. They liked the more natural look. Meanwhile, I've got enough makeup to open my own Sephora - lol! I happened to try the foundation and now it's one of my favorites for an everyday natural look. Granted I take pretty good care of my skin ( clearly thanks to James!), but it is buildable if you need heavier coverage. It's actually young and glowy looking. I would encourage older woman to give it a try! The bronzer is also a must have for me. The bkush was a fave for a while, but Rare Beauty is just so gorgeous it's my go to now!
Glossier is a good case study on how going all-in on one particular aesthetic and failing to change is not a good idea. I accompanied a friend to their store in NYC at its peak and it was really all about bathing in that zeitgeisty millennial pink, bougie, minimal aesthetic rather than the products. (That said, I recently got my first Glossier product, the Balm Dotcom in birthday cake, and actually really like it.) And to James's point, as an elder millennial, I was always turned off by their marketing. It seemed like a brand for the cool, kinda mean chick in your high school.
Honestly, I think a lot of their makeup is good. Especially their face products. I think they're products just feel old to people because of the lack of new releases and image changes.
Glossier honestly never was a priority for me because, exactly like you said, it's skincare/makeup for people who dont need it. My severely acneic face wasn't going anywhere near it back in the day 😅 and now that my skin is clear, I either don't put anything on or just use a sheered out version of my previous makeup anyways
I remember going into glossier in new york and the sales assistant (who was black) told me outright the blush and lip products wouldn't show up on me and it was all photo shopped, im south asian and much lighter than the model pics they have in store and online. Sis looked FED UP not gunna lie, but she saved my coin so thanks!
Those glamglow mask were EVERYTHING it shot off more companies to make masks like that. The 21 days of beauty on Ulta has glamglow and it threw me back to those times lol
Yes! Glamglow was the stuff when it came out and STILL works. This James Welsh RUclips came up in my feed. I know or follow him but I got intrigued by the video title. Then after watching this review I thought who is this whatever with fingernail polish on tryna give GlamGlow the business about using the word glam and being about celebrities when he reviews celebrity brands? Please.
@@saturdaygirl9850 Well, he's a pretty reliable skinfluencer imo. And he's entitled to his opinions lol. Not every brand will interest everybody. Hence, Glamglow never interested me. It's too pricey and the glam marketing isn't my cup of tea. Doesn't mean that nobody can like them but I think he has great points
I came across some old GlamGlow when I did a recent clean out and had the same thought, I really don't see it advertised anymore. I thought it was expensive for what it is actually and the only reason I had it was because my daughter liked it at one time. I have always used Borghese Fango clay mask myself, it's great for occasional acne flareups or use it just on a single pimple. The next day all the redness and inflammation is gone. I spot treat before bed and it works great.
i use the “yuka” app to test for cleaner makeup (i have severe acne issues) and rem products always test really well in terms of “uses clean ingredients”, i have the highlighter (miss mercurcy) and the babydoll eye shadow pallet and really like them… i hope they don’t stop producing tbh… when i bought the product i didn’t even know it was by ariana 😭
I actually think Glossier’s product will have a market in Asia since Asians tend to like natural makeup. Couple of years ago when I was into full makeup and got their mascara I was SUPER disappointed. But now that I want minimal makeup (my lash but better look) I actually find that it is the BEST mascara I’ve ever used as it gives the cleanest look ever! I actually think I’ll repurchase again……
I agree with all of what you said. REM beauty reviews on RUclips we’re kinda bad so I never bought anything. and all the rest of those brands are stuck in the past and just not it anymore
I also wanted to say thank you to James as I'm so early in the comments today. I'm an adult that had pretty much stopped expecting over the counter skin care to do much, because none of my trial sizes from Clinique or Estee Lauder had any effect on anything, and weren't they the best?? There's a couple of skin care brands that should fade away but likely have too many resources for that to happen.
Before the pandemic i wore make up every single day and loved makeup. After the pandemic i realise how much i enjoy NOT wearing makeup, if im going out for a particular occasion i might wear some makeup but it always feels heavy. Its all about simple clean skincare for me now.
I agree. But not all people are lucky enough to be able to go out into the world barefaced. I’ve had many friends who suffered terrible acne or other issues, and just didn’t feel comfortable without wearing makeup. I always secretly wondered if their heavy makeup might not have exacerbated those issues, and felt bad about that trap in which they got themselves, simply because we live in a world where “bad skin” is treated as some sort of celestial punishment and indicative of “badness,” per se. Horribly unfair.
My skin has been transformed through watching your videos and trying k beauty for the first time. I'm sooooo grateful to you for having finally achieved the glow I've always wanted! ❤️ I'm curious what you think about Herbivore, but maybe you've already posted a review on them? They are one of those"clean" brands but people seem to be obsessed. Wondering if any of their products are worth the hype 🤔
God, I fucking love you. It’s not just the factual stuff, the skin care, the integrity… It’s that you are so fucking FUNNY. I love your editing choices, the fact you keep in stuff many would delete - “this fucking fly” - and you are simply gifted with gab. Sometimes I just keep your posts playing just to listen to your voice. You are adorable. Simply adorable. I don’t know anything much about skincare, I was born with perfect skin and can count on one hand the number of blemishes I’ve had in my life that actually required coverup. Trust me, I know how lucky I am in that regard. Even aging has treated me well; I’m 54 now, and honestly, I avoid makeup because it EMPHASISES my little lines. That’s the biggest issue I have, really: I’d love to wear makeup more often, but it just never looks right - and I’m a former actress, I know how to apply makeup. Maybe there’s something I ought to be doing that I don’t know about… But tinted primer is so much more attractive than base - let alone powder. And eye makeup, ugh - how I long to do a cat eye or smoky eye… but it looks crap on me. Any hints about that, or should I go see your brother for that? 😂 Anyway… I’ve been a subscriber for at least a year or more (changed accounts and yours was the first channel to which I subscribed with the new one), and just wanted to drop in and TELL you just how beloved you are to me - (I’ve been stuck in bed for years, mostly, due to MS, but a new medication has been miraculously opening up my world) and there aren’t that many people on YT that I genuinely love listening to, so… thank you. 💖
I actually like the REM beauty liquid eyeshadows and cream blushes. I don’t love the packaging but I find that they perform well, and I have oily skin and oily eyelids. I just don’t think the formulas appeal to everyone… and I suspected it was a Morphe brand but it seems Ariana didn’t go with them unless it’s considered a corporate investor 🤔
this is so wild thank you for doing this video I've worked at sephora for 1year and 5months and not once have I checked out a customer purchasing glam glow... I have had clients/customers ask for Philosophy skincare!
Glam glow has a really good moisturizer/primer called volgasmic, but it’s way too scented for me. I don’t want to smell like a creamsicle every day. The product works very well for my dry skin, though. Other than that, I’ve only used a couple of their masks that did nothing for me.
all i can say is i finally got on the glossier train a few years ago (i’m almost 29) and i loooved their powder and skin tint. i remember when a lot of people loved their powder and skin tint… now it’s all but forgotten
Okay. So you asked if anyone uses Glossier in their regular beauty/skincare routine. I use the Milky Jelly Cleanser in the mornings to start the day. I also use the Rich Priming Moisturizer as a nighttime moisturizer. I have several night creams that I vary but I do like this cream. If you have suggestions for better, I am always open to trying new products. Thanks, James!
What’s funny is that I’m an elder millennial and I feel like I was too old for Glossier. They got me for a cloudpaint duo, but they honestly aren’t my favorite liquid blush formula or colors. I also tried their skin tint once and just laughed because it was the sheerest product I have ever seen. I do like a natural look, but I need a little something more than the barest whisper of pigment.
The problem with Glamglow is that they discontinued their best product, their Volgasmic moisturizer. That was a holy grail but since it didn’t have forking glitter in it they had to kill it.
Agreed with everything, but Glossier Boy Brow tho, i use only one make up and that thing is the only natural looking brow makeup for me as a man. Other brow mascara loves to stick to skin but Boy Brow isn't. It's freaking expensive so..any dupes for it?
I would love to buy milky jelly from glossier but they still don't ship to a ton of places despite promising for years they're looking to expand internationally.
REM beauty's packaging gives me cheap kids makeup vibe which is keeping myself to try one. While rare and Fenty gives me more matured and glamorous vibes making me believe it's worth the money😊 I think I would buy REM if am not using my own money 😂
Honestly even Glossier’s packaging is cheap af compared to Fenty’s line. The packaging got me with Fenty,it’s this pale lavender color and some of the things are refillable! Glossier had basic,plastic packaging in millennial pink…oh well.
Omg I’ve worked for Starbucks for over 6 years and the collaboration with Ariana Grande was the most ridiculous thing ever. It was the cloud macchiato. For ppl that do not know (bc I only found out bc of work) Ariana is a vegan and the drink she apparently work with Starbucks on was NOT vegan. It was a huge thing with her fans apparently and she supposedly she just said get it with nondairy . But if homegirl actually did help with the collob or at least did her homework she would know that would NOT make the drink vegan. And that in fact “her drink” could NOT become vegan. This is because the cloud part of the cloud macchiato had a light lemon meringue taste that no other drink had, which was created by blending a flavour powder into the foam. The powder contained eggs whites…. So even if a someone changed all the milk and everything it would just be a regular macchiato bc they couldn’t have the cloud part or whatever. I was never a huge Ariana Grande fan but I did think of her being a good person and respected her growth and talent. But this made me lose a lot of it. How can she tell her fans she vegan and not even know that her collob isn’t vegan? Her drink should just have been entirely vegan to begin with. It’s like she’s getting ppl to do her assignments and just slapping her name in it, not even knowing what it was about. It really made me see her in a different light. I still truly believe she’s talented, works hard, and is genuine, but takes short cuts and doesn’t put her heart into everything she does. Made me think twice about buying any of her products. Basically I’m trying to say bc of all this I am not surprise to hear about what’s going on with her make up 🙃 Love your videos ♥️ xoxo
you’re writing an essay…abt a special drink…that was for promotion…3 years ago? u think ariana was in the lab making drinks? she announced she stopped being vegan way back in 2017. u got celebs doing way worse and ur complaining abt a drink not being vegan? it was a brand deal, nothing more.
I’m a Gen Z but I was into Glossier for a couple years. Didnt buy too many products bc they were SO pricy but I splurged when I could. I rarely think about then today. For brows and concealer I use kosas and for the balm I use lanolips. And theres soo many liquid/balm blush options out nowadays. Kinda makes me sad bc i liked Into The Gloss
Glossier makeup is better the skincare. But they are quite stagnant, where’s refillable packaging? Give customers a heads up Bubble Wrap is being discontinue or reformulated. Why isn’t there content a la the Into The Gloss blog - the personal touch routines that built the blog that was their launchpad.
so sad, i never had the extra cash to try glossier and i was just saying to my husband theyre not special anymore now that brands are doing tinted serum and getting cheaper 😅 i still have been waiting years to try glossier!! i hope they hang on long enough for me to get my hands on some.
I've not been into skincare very long, so I had no clue about the Mario Badescu stuff, that's nuts! The one time I tried to get fancy with skincare a few years ago was MB products & I got so frustrated because it made my skin worse. For the price it was the results were lacking. It felt kind of fancy to me, but what's the good of skincare that doesn't improve your skin. Now I'm trying to slowly build up a good routine again and my skin feels nice and hopefully will improve over time.
Glossier’s blush in tubes are amazing as well as their 3 in one color sticks. I had no idea about the racist accusations though…that alone will cause me never to purchase from their company again. I have to add that I have never used their skincare, I am an Ordinary, Good Molecules, TonyMoly girl.
Glossier doesn’t do international postage either - at least not to Australia. Would have to set up international redirect from a fake address and that’s just too bloody expensive.
I think a reason why the pandemic ruined things for brands is because we all took the time to get educated on what to (not) use and who to get it from.
Exactly, I went from watching zero beauty RUclipsrs to watching about 10 of them, and I could just search and binge-watch! I double cleanse, pay greater attention to ingredients, and do my eye makeup completely differently now, thanks to RUclipsrs like the Welsh brothers ♥️
I think, in general, people just have less disposable income. In 2020, people lost their jobs and government stimulus was temporary. Now in 2022, inflation and rate increases mean people have to be smarter with their money. I know I used to spend a lot on skincare and makeup but I can't justify it now when my weekly grocery bill is up by 40%, and I consider myself comfortably middle-class. When you take spending money away the majority of the population, business suffers. It's inevitable.
@@VintageAlien Yeah I think that's the real reason. Skincare is a luxury unless you have a serious skin condition that hinders your daily life so it's usually the first thing that went when people's budgets became tight. Also the fact that people started going out less (and if they did they wore masks) probably also made people focus less on skincare in general. I don't think it's much of "education" because none of these brands have bad ingredients or anything, they're mostly just overpriced for what they are
Spot on!
Lockdown didn't help.
Let's not pretend.
I’m honestly OK with some brands shutting down. The skincare industry is out of control, just shelves and shelves full of repetitive products.
Also bad ingredients. the most common being fragrance and alcohol. I only use alcohol when I need to dry out a pimple bc it’s super drying!
Same! As long as it’s not MY fave brands 😜
The beauty industry in general tbh
So true, though I have loved Glossier for many, many years. They just have a great mix of ‘natural’ skincare products that are certainly staples (like the cloud blush and boy brow). They do need a brand image revamp, for sure, though they haven’t grown with the industry and that could be their demise. I have to remember I am at the older end of the Millennial generation and they definitely play towards a younger demographic (not to mention racial issues within the company). 🥺
PLEASE do a “when beauty turns ugly” about Mario Badescu! I had NO idea about their steroid creams 😫
What’s with them? I’ll have to look it up!!
Yes 🙌🏻
@@CherrrrBear they snuck steroids into their face creams and people didn't know, so those who were using the creams regularly went into steroid withdrawal and had no idea that it was happening
I didn’t know about this until your comment and that’s actually horrifying. Steroids are not a joke, they can really mess you up😰
@@themysteriousfox3767 that’s crazy. I can’t believe they’re are still in business.
I still think we need a “when beauty turns ugly” Mario Badescu. Only because I never knew them putting steroids in the products was a thing, until I saw something on TikTok about it. I been watching skin care content for years and never knew.
I had no clue - how did they sneak it in and who uncovered it?
Wait wtf?!
Mad about skin has done a couple of videos about mario badescu very interesting!!
The problem isn't that they had steroids; corticosteroids are fair to use in skincare.
The problem is that they didn't disclose the products contained steroids AND they had more than the allotted prescription strength they were allowed.
I'm not gonna go into corticosteroid withdrawal because it's... way more graphic than you'd think. But let's just say there's a reason you're legally required to disclose active ingredients.
I had no idea until this video, I would love to hear more about it.
I think glossier really was ahead of the curve with all their cream products and skincare/makeup hybrid products. The problem is, they've been duped a million times over. I can find cream blushes in tubes from Maybelline now. Also I think Glossier moving into brick and mortar locations was more expensive and harmful for the brand than expected 🤷♀️ maybe an example of where if they had stayed small they would have avoided back lash
I definitely think Glossier are competing in a now oversaturated category where they previously innovated. I will be bummed if Glossier You goes the way of the dodo though.
I feel like they shot themselves in the foot by not releasing much after their initial launch. I remember being super into it and watched a TON of full face of Glossier….then I got bored. Nothing was interesting (beyond the questionable ethics and owners)
Girl plz read my comment on this video you’ll get a kick out of it LOL
This. They should've continued building the brand as lifestyle beauty brand vs thinking people care about shopping in-store. They'd be right on top of the slicked hair/oiled glass
skin trend happening rn.
agreed, they should've been in Sephora or ulta stores way earlier before they started doing their own brick-and-mortar stores.
When I was super into glossier I was a high schooler who wanted simple natural makeup that wouldn’t look like too much. But the tint is too little, the blush has glitter in it, and the price point is crazy. As a college student now I can’t afford 20$+ on a single product when I could find something similar at a drug store.
My blush doesnt have glitter in it
@@TaylorS0410 it’s super fine, when the light hits it I can see little glitter flecks. It doesn’t look bad but it’s just not for me
Agreed, I got the skin tint and realized….it is worthless! If you already have very even complexion it’s probably fine. I will say I like the concealer, it’s the only one that I can wear that doesn’t fry me out but it doesn’t have much coverage either. But my skin gets sooooo dry my under eyes look like a prune by the end of the day no matter what concealer I use.
@@RavenNicole89 I actually totally agree. I think the concealer is perfect. I have acne and it conceals it so naturally! I just wish the tint was a little better. It’s possible I just fell into the category of people who see a model wearing the product and expect the product to make my skin look like theirs. I do feel like the price for the tint is just too much because of how much you have to use to get any coverage.
The fact that’s it’s not available at Sephora doesn’t help either in my opinion
Rare Beauty is going places, imo. I've been wanting to buy some of their products and I swear, every time I go into Sephora, they're sold out. The salesperson was telling me that they just can't keep them stocked. I'm happy for Selena and her success because she clearly cares about her brand and her products. Can't say the same for some of the other beauty lines launched by celebs.
I love rare beauty!!!! I hope you can get your hands on their products, they really are good products!
the quality of the few rare beauty products I've tried have been phenomenal and now i want to buy them all
literally same,, i went to 5 different sephoras last week to try to get the liquid blush and they were all sold out lol
Quality products and a celebrity who is relatable. She is an advocate for mental health and open about her health journey. Her makeup brand fits the narrative of her life. Other celebrities need to take note before going into beauty themselves.
Yes! I’ve bought several rare beauty products and I’ve enjoyed them-I really like the lip creams and mascara. If it’s not this brand, it’s Fenty. I’ve been using her foundation for five years and have no plans to change it any time soon.
I think Rare Beauty is a much more updated version of Glossier... still kind of "minimal" but definitely has more pigment and more inclusive
Glossier have never made their products available to Australia and have missed out on a small but mighty market - we’re so used to paying ridiculous prices for makeup we wouldn’t question paying $20+ for a lip balm. Not offering international shipping/stockists in this day and age is just bizarre.
Yes! I'm always confused when people is the U.S complain about the cost of skincare makeup, the price they pay at Sephora is the price WE pay at the chemist "drugstore" for example Revlon colourstay foundation is $38 dollars.
@@sarahbowtell4843 For real! Makeup and skincare is so expensive in Australia
@@sarahbowtell4843 But wouldn't that mean that you're getting paid more in Australia than in the U.S. to match up with your inflation? Depending on the state, we get paid shit in the U.S.
@@Esoteraeon U.S. median income was 31,133 USD as of 2019 (according to the United States Census Bureau). Median income in Australia between 2019-2020 was 52,338 AUS, according to the Australian Bureau of statistics. Converted to USD, that's about 35,169 USD today (2019 conversion rate wasn't that far off from today's, so I just used that for convenience). So the average Australian does earn a little more than the average U.S. American, but not by _that_ much. And cost of living there is also higher on average than the U.S.
But honestly, both income and expenses vary so much by state that it's hard to say for sure whether an Australian is better off than an American. The answer would change radically based on which American you asked
I’m so confused, I feel like the new “clean girl” & initial glossiers aesthetic are so similar. Both styles cater to ppl with good skin and hair & just make it seem so effortless.
this is so spot on - people with naturally blemish prone skin, or oily hair, crooked teeth etc due to no fault of their own... they could never pull off these styles that are supposed to be "natural" and "quick"... and characterizing them as "clean" is a whole new level of condescending, like everyone else is dirty. i never learned how to do hair and my hair is extremely thick and i can't even slick it back into a bun without looking fcking stupid. LOL
@@baby_muppy Same, as a girl with very dense type 2 blend hair I have also experienced much difficulty putting it up in a high bun without it looking weird. I would try more low to medium-height buns instead and experiment with braiding styles (ones appropriate for you and your hair type) and possibly different types of hair accessories since these work well for me, but you're free to make your own hair choices. I also like using jaw clips as well since they're much easier to use than hair ties. But yeah, I find it interesting that there are so many hairstyles that are meant for thinner hair to look thick but not many for those of us who already have very thick/dense hair.
As someone with yearsss pf cystic acbe and lots of scarring, I hate the phrase “clean girl”. Us acne sufferers already have to fight the stereotype that acne is only caused by “dirty skin” and I feel like equating clear skin to “clean girl” is kinda insulting.
@@baby_muppy when my hair is "clean" it is poofy and wavy (type 2 brown hair that's been bleached pale blonde). After a few days of not washing it, then it can be slicked back, so..... Eck. I don't believe in "clean girl"
I just don't get the clean girl trend
Sleek back hair just looks like u haven't washed ur hair for a week and oily, ik that's not what this trend actually targetted towards.
I personally hate this trend I'm sorry
You forgot about Stila cosmetics! Like.... I don't know of any products they've released in the past 4 years. their last hit was the liquid glitter eyeshadow toppers. Oh and also Too Faced... they've been doing the same thing since 2014
I think the same about Urban Decay. They were All the Rage years ago, but they don't get talked about so much. And some of their latest releases haven't been that exciting.
I disagree. Urban decay is still coveted and I bought all their setting sprays recently lol. Maybe their makeup isn’t the case but the setting spray hype won’t die for them. They have a good one
Urban Decay essentially floats on a few of their staple products now. As long as they keep producing the All Nighter setting sprays and the Primer Potion, they will live forever.
(Too Faced I sense is in the same boat, where they basically sell Better Than Sex, lip plumpers, and nothing else. I don't know anybody who's still excited about gimmicky fragranced eyeshadows.)
I’m sure this is not feasible, but I feel like there are a lot of old Gen-Xers out here like me who started wearing Urban Decay when they launched in the early 90’s, and if they put out truly retro stuff, we’d buy it! I’m talking the 2000’s Face Cases and the 9-pan palettes with very funky colors. Give me a whole Roach line & I would pay a lot for it! Give us the stuff we loved _before_ all the generic Naked palettes!
They have had a lot of miss products recently. I’m especially thinking of the Hulk palette
My favourite thing about Urban Decay was their 20+ diff colours of liquid eyeliner. But they've stopped doing them, and every other product they have is mediocre or easily dupable. I was speaking to one of their staff at a counter recently and they were told they're to push the sprays and mascaras, they don't expect to do well in any other areas.
Yes their sprays are OK, but they smell awful and there's other setting sprays on the market that work just as well, at similar prices or less. I think if within the next year there's a "viral" setting spray from a big brand that actually is popular (not just tiktok), they will be in trouble.
I would love for you to do a follow up video in 6-12 months to see how many of your predictions actually come true.
Sounds like a great idea
Would be amazing!
Yes! This! An annual review of the previous predictions, along with a new set. I'd watch that!
I never got into Glossier because it's just like you said, it's skincare for people who don't need skincare and makeup for people who don't need makeup. When I was in my early 20's I had terrible skin and loved full glam, so I always passed over it. I'm surprised they aren't doing as well now because the natural look is more in these days and I feel Glossier is perfect for that.
Gen Z are too savvy to buy at that price point and millennials aren’t interested in it anymore
Other brands do what glossier does better.
Rare Beauty is giving them a run for their money
You can find so many other brands that have products that perform better than Glossier and for a more affordable price point.
Basically every brand has caught onto their core concept and duped it at either better price points, better color ranges, or both.
I can get the exact same concepts from CoverGirl or NYX or ColourPop, why would I pay for glossier and their color range of a spoon?
I’m a 9-5, 32 year old woman who wants reliable brand. I want simplicity. At some point you stop caring about packaging and colors. Plus, the American products are competing with Korean beauty and skincare products, which are great. I think people are in love with Rare Beauty because it has a beautiful purpose and you see that Selena Gomez truly cares about her brand.
In my opinion, glossier seems like a brand with no long term business plan. It's not a problem targeting a specific audience at first, but you have to expand your target audience over time. Especially since younger generation grows up, and their target audience grows old.
It's a disappointing and problematic brand with everything that has come out
I think their original plan was to have makeup that kind of doubled as skincare, wasn't too heavy, etc. and have well-formulated yet basic skincare that mimicked classics such as Vaseline & rose water mists. But they haven't really done anything innovative lately & the newer launches haven't been very exciting.
I'm surprised Glossier hasn't marketed better to women 50 and older who prefer the minimalist look. There are a lot of women like me who want something simple and long-lasting. I don't want to spend long doing my makeup, and I won't do much touching up during the day typically. If I do touch up, it needs to be something I can apply quickly wherever I am. A lot of their makeup is great for mature users. I do notice, though, that they don't have cool colors in their eye makeup. I was happy when they came out with the matte liquid eyeshadow, sounded perfect for me, but there's only one color (brown) that works for someone who wants a cool tone. And they never added to the color range. At this point, my main loyalty to Glossier is that I can't find another mascara that goes on quickly without being clumpy, and doesn't smudge or flake off all day. If anyone knows of lash slick dupes that are cruelty free, let me know.
@@mstie3252 I'm in my 40s & I agree Glossier products are great for older women. Their makeup looks a lot better on my skin than other brands because it's not heavy & it doesn't like sink into fine lines. I remember reading about how the brand started & they got their inspiration from older women with great skin. Their products mimic a lot if the classics such as Vaseline & rosewater. I feel like the original design was to start younger women on products that they would still want to use years from now.
Also, we don’t want to use our mom’s products. I don’t use Olay and Ponds and Maybelline, I’m sure the Zs don’t want to use Millenial products in the same way.
Add on the issues they’ve had, and the younger generation being more socially conscious aren’t going to touch it.
@@WintrBorn As a gen Z, maybelline is doing great.
The concealers from REM weren’t bad but I do think the brand needs a huge overhaul. They need to do a Haus Labs type rebrand if they want to be able to compete. Ariana’s first mistake was working with Morphe tbh.
REM Beauty gives me the impression of Disney star making a brand for kids. Like New York Color when I was a kid. Just cheap. I was shocked to know it was for adults? Not something I would buy 🤷🏽♀️
I bought the concealer bc everyone was claiming it was good, it wasn’t. It was an odd texture and no coverage!! Ugh.
Do adults even like Arianna Grande??
You're basically right, except she was a Nickelodeon star.
I bought a set with a palette, mascara and eyeliner… they all suck
@@AmyKaylasVegas yes
it makes no sense for Ariana to have started a makeup line. she never looked especially made up and her repertoire basically consisted of eyeliner. in addition, the brand does not have any differential or an inclusive proposal as is the case of Rare and Fenty.
what do you mean by inclusive proposal?
@@eternalbliss330 I think she means that Fenty was one of the first make up brands to launch with an extremely wide shade range and included "forgotten" groups of people like albino as well as very deep skin tones, including undertones. Rare beauty has made their packaging easy to open so people like Selena who has lupus doesn't have a hard time. So they both have something that makes them different and clearly look more like something that the celebrity is passionate about than Ariana and her brand.
I think it would've made a lot more sense for Ariana to do something hair related. Like, make releasing different hair extensions, fake ponytails, or wigs. Maybe even haircare products. She's been open about how being forced to dye her hair for Victorious ruined it, so it would've been more practical than makeup (which she hasn't shown much interest in).
@@cata5488 the Rare beauty easy to open thing was made up by stans this and not true as confirmed by the brand
the spread of this misinformation is really harmful cause a lot of people with disabilities were excited and bought their products because of this and were still unable to open it to their disappointment
@@cata5488 so THATS WHY I CAN ACTUALLY OPEN THEM. bless her
All these brands have one thing in common IMO; they all seem gimmicky. Especially Glossier & Glamglow! Glossier was made for white girls with great skin & Glamglow as you said seems SO outdated!! There has been a massive movement towards "clean beauty" and "soft life" styles in the last few years and none of these brands fit that.
Why “white girls” only just curious
So a poc girl can have great skin??
U guys kill me try to be woke so badly you turn prejudice without realizing
Its sad
Glossier was very clearly a "young, thin, pale, rich" type of brand. As a mid-millenial who was 27 at the time and quite pudgy, it was very clear that it wasn’t for ME. It was for naturally thin, stereotypically "pretty" girls. They didn't even have pigments I could use for years, and I'm barely at the medium/tan section of most cosmetic lines.
Edited for typos.
As a white, and pretty newly fat, woman, I couldn’t agree with this more. I love glossier but I feel like I’m not allowed to like it bc I’m not rail thin with already perfect skin. I have acne and age spots and scars and my brows need more help than the brow flick offers. (Thank you early 2000s influence)
Idk I disagree and weight doesn't matter in this case because it's makeup not clothes. I'm a fat and black woman and found the glossier products that look good on me. It's definitely not only for a certain type of person and being from a certain demographic shouldn't make anyone feel like we're "not allowed" to wear this or that. We should just wear what we want. I will say though that they could definitely expand their concealer and foundation shades.
@WinterBear when you don’t see yourself represented by a company, it’s unwelcoming to say the least.
I genuinely don’t understand what the brand has to do with being thin. It’s not like they are selling clothing. Any size can use their products I don’t get it.
@@sierraf3016 insecure people projecting
Thats what is happening
When you accidentally said Glossier was trying to “rebland”… you’re not wrong 😂
I actually LOVE glossier... my fav mascara, concealer, lip balm, moisturizer and makeup remover are all from this brand. Their moisturizer is the only one that I found working for my oily face. And I tried so many over the years. I am 25, so I,m a cusper Gen Z/millenial, but I started using their products in 2020.
I enjoyed Ari's Cloud perfume but the makeup line looks so cheap, and I don't want to support Morphe because of shady stuff they have done prior and the people they collabed with, so it was a big no from me dawg.
P.S. I love your background 😍
you’re so right about rem beauty! i bought the lip oil and it is just not worth the $16
@@ashtons8626 I really enjoy Milani lip oils. I also heard good things about Colourpop's lux lip oils.
@@malikagirl ooo i’ll have to try the colourpop ones! i really love their lip stain
Absolutely
And their concealer isn’t as good as people are making them out to be. I get no coverage and it’s a very odd texture!!
You should do a video on brands that have stood the test of time and seemed to have adapted and grown to stay relevant
Glossier is done because I can find better versions of literally everything they carry at the drug store.. Packaging is cute but for instance the maybelline cheek heat is way better than their cloud blush and way cheaper. Cerave moisturizing face cleanser is better than their milky jelly cleanser. I could go on. It's not worth it.
In the 1980s, Prescriptives came on the scene with the biggest innovations in skin care and makeup. They were the first to launch a product called Line Preventor with hyaluronic acid in it. The entire skin care line was beautiful and worked. They introduced the color wheel and divided all the make up into 4 undertones to get both natural day time and stunning night times looks. They introduced custom made powders and foundations. Then MAC hit the market and over took the line with its custom lipsticks and endless shadow shades. Prescriptives is still available online and I highly recommend Line Preventor as a stellar serum. Both lines are owned by Lauder which I suppose has the financial ability to keep even a small amount of Prescriptives available to a loyal client base.
I think most of these new releases are not meant to make it for the long haul, especially the celebrity lines. They are short term trendy money grabs. We users who are serious about our skin care and make up expect more. Thank you James for having the insight and the ability to analyze both new and older products for us.
I googled it to look into the makeup, unfortunately it looks like Lauder closed the brand in 2010 :(
That brand is out of business… just saw their website.
I’ve never heard of them!
Yes yes! My roommate/best friend was a former glossier employee and one of the many editors that started outtathegloss Instagram. I was watching the whole thing irl at the time. I have heard insane stories about the company not allowing employees to take a prayer break as this was apart of their religious practice…many many of their in-store editors were POC while corporate team were majority white. They love to put upfront that they “care” about inclusivity but behind doors, employees are not treated with respect at all!! If you have been to the NYC location then you would know the high stress situation that the employees are under, while trying to display a brand image because it’s the flagship store…the amount of times customers can just be blatantly rude, but employees had to tolerated it..
ALWAYS had a feeling they were pandering to POC, especially with their “fund” to help out Black-owned businesses when it’s just more of a plot to get them to advertise for them ‘cause they know they alienated Black customers for YEARS.
I actually love glossier’s packaging as an gen z person, but you’re so right it’s skincare for people who don’t need skincare and makeup for people who don’t need makeup
My mind is blown that that shade of pink has been dubbed “millennial pink”. Subconsciously I was always drawn to that color but never realized it was such a large trend amongst a whole generation 😂
Yeah same. That's very interesting
Right? I just bought a leather Marc Jacobs Tote bag in that exact dusty rose color *cries in millennial tears*
all these brands have just failed to bring anything exciting to the table. todays consumers want more than cute packaging.
True
That, and we don't need another FUCKING HYALURONIC ACID SERUM FFS
@@werm3169 YES! I LIVE IN THE DESERT H.A DOESNT WORK HERE, PLS GIVE US SOMETHING ELSE
From what I can remember, the early success of Glossier is inextricably tied to Into the Gloss, the beauty blog Emily Weiss started back in 2010. ITG was my favorite beauty community for years, and I was active in the comments, but it's seemingly been winding down for a long time now. Starting in about 2019, I would notice that my comments sometimes wouldn't post, and ITG itself hasn't updated since June of this year. It's really too bad; I got so many great recommendations from the other commenters. Very Good Light seems to be stepping into the void ITG left behind, though: one of ITG's most beloved writers is even VGL's editorial director!
As to Glossier itself, I think the issue is that they were cutting-edge for a very long time, but others have since emerged into what is now a much more competitive market. For example, Glossier's Milky Jelly cleanser and serum trio snapped everyone's attention when they first came out, but you can find super-gentle, skin-conditioning cleansing gels from a lot of different brands nowadays, and The Ordinary functionally makes dupes for all of those serums. Combine that with the serious missteps you laid out in the video (+ the short-lived Glossier Play), and you get a brand in a tricky place.
Fortunately for Glossier, some of their products actually are really good: Boy Brow and Cloud Paint, for instance, are still cult classics for a reason, and After Baume is a genuinely good alternative to Vaseline for slugging. I think Glossier just needs to plug back into its community-maybe try reviving ITG-and address (or re-address-it's been a while) the concerns you've laid out above.
Then again, they'll be sold in Sephora starting next year, so maybe they're planning a revival then. 🤷🏼♀
Love this series James.. I have covered the Mario Basescu scandal in a couple of videos on my channel... Really applaud your stance on turning their offer down, this is why your my go to skincare RUclipsr. Thanks for always being fabulous xx
“ The secrets of a celebrity beauty routine“ is a plastic surgeon😂
With rem beauty, I feel like only really people who like Ariana Grande are buying it but I also think a lot of her fan base aren't buying it 😬
the quality seems to be somewhat inconsistent… I picked up a few things but the price point is high for so-so quality when Colourpop exists
The rem concealers that came out are pretty nice! Otherwise I haven't purchased much else
I bought the concealer bc everyone was claiming it was good, it wasn’t. It was an odd texture and no coverage!! Ugh.
@@CherrrrBear I think it applies best when you use fingers. I found that it sits on the skin much better that way for me atleast... I run pretty dry to normal for skin type. That's too bad :(
i love some of her stuff. it’s not a bad brand to me at all but i can see why people are turned off
Stila, too faced, urban decay, benefit, and tarte cosmetics are brands that to me are dying too. Honestly, I'm not sad to see them go. I think colourpop may be next. They're fast fashion and constantly just putting out too much. It's overwhelming and it all ends up looking somewhat similar to what you already have in your collection. I've definitely stopped buying eyeshadow palettes bc of them. They have a great designing team though.
Yes! I can't even remember who did the chocolate palette, if it was tarte or too faced. Honestly got sick of them the minute they were all over RUclips with their brand trips and collabs.. dead and done
Nooooooo, Tarte is my go to!!!!
urban benefit and stila are just falling off so bad stila hardly exists anymore
I love my Kitten eyeshadow. Its my go to simple color makeup look.
While I was over making mudpies as a child, James was being posh and making mud perfume. 🤣
It’s interesting to think of Glossier as a millennial brand. When it came out I was about 23, and to be honest I felt like it was marketed for an even younger demographic than me at that time.
I also had pretty bad skin at that time, so it definitely wasn’t my first choice.
I think Boy Brow was the only thing I felt like I NEEDED.
Yeah I saw a lot of like 17-21 year old youtubers use it, I definitely think it’s more gen Z
I was thinking about this in relation to shoes and clothes but it applies to makeup too. If you start a small brand that perfectly captures the moment and innovates it can be hard to pivot when styles change. If you are lucky you become a classic (Doc Martens). If you have design resources you can reinvent yourself. But other brands just rise and fall on one trend.
At this point I feel like Glossier’s only selling point is their fragrance “You” - granted, it’s an amazing fragrance, but they only sell one size of bottle and only have one fragrance. I can honestly see them expanding into a more fragrance-oriented brand, but it seems as though they hit the bullseye with their very first attempt at a fragrance and thus don’t have much incentive to expand in that sector.
disagree. they have a loyal fan base including me! half of my makeup products are glossier
they re formulated it anyways and it sucks
@@hudathehudini9571 mine used to be until rare beauty, once glossier is in sephora tho i’ll buy it lol
@@minoena yes true, i have been buying rare beauty lately! dont know if ill repurchase from glossier honestly, my least favorite product was their concealer even though its pretty well reviewed i prefer the elf hydrating camo or maybelline fit me concealer. still like them, but i feel like i have changed my mind. they just get overshadowed by cheaper brands stepping up their game like elf
I always felt like Glossier was more GenZ than millennial. The whole “no makeup” makeup look. Anyway, I do love their cloud paint 😍
I never found Glossier to be "Gen Z" friendly because we're very big on letting people do what they want without judging them, and Glossier as a brand + their fanbase was VERY judgemental. Like, they even have this written on the makeup part of their front page "Products that give you options but never cover you up, turn you into someone else, or over-complicate your routine. Because beauty should make you feel good." Like wtf is that, Glossier? Do you think every person using other products is trying to cover themself up or turn into someone else???
Such an interesting analysis James. Always love the way you present it in a very friendly and professional manner.
I truly feel like R.E.M’s concealer launch is 🤌🏾 so far whenever someone messages me saying they had an issue, I’ve been able to share tweaks to skin prep. Agree about Glam Glow, once there was more skincare education readily available, it was immediately a no. I’m curious to see what will happen with Glossier once they’re in Sephora! & Mario Badescu?! 👀👀👀👀
I feel like some of the older brands were just sitting there hoping that their products were the type of iconic that people would never want to change🫢
REM beauty is underwhelming. I’ve tried to love it but everything is giving cheap 99 cent makeup. I love Ariana as an artist and her perfumes are pretty good, but the makeup is cheap and I can’t with paying 15-20 dollars for one product that doesn’t work right.
ESPECIALLY her eye shadow palettes! It just screams “cvs makeup” to me. So lazy imo
OMG, everyone else as a kid was mixing up potions in their bathroom and James was in there mixing up perfumes 😂 I love it.
I am 24 and I do it
I think this minimalist approach to beauty is a direct response to the pandemic. It will snap back and full glam and burning skincare will be back. I think an industry that is hurting is the influencer industry. Views,subs,trust, and relate ability are all gone. I think something needs to shift to bring it back.
The tweens/teens who (probably shouldn’t be online) strive for that lifestyle will likely always keep them afloat.
Glossier partnered with FabFitFun for the most recent Fall box. That says it all.
These brands' biggest mistakes were relying on the huge skincare fad of 2019-2020 instead of bringing out reliable, classic products.During that time period, people were blindly eating up every skincare product on their fyp/feed, if a "skinfluencer" said they liked a product, or it had a "trendy" ingredient, it would be sold out at Sephora, Ulta, Mecca, Douglas, or whatever store is popular in your country by the next day.These brands started pushing out half-assed skincare marketed with whatever ingredient was in at the time, or duping already classic products.But then people started actually researching skincare, listening to dermatologists and cosmetic chemists, and not just eating up everything influencers say.The demand changed from 10-step routines with lots of trendy products that were switched up immediately after being emptied or even sooner, to a few reliable things with mindful active combinations,that preserved the skins health, and could be used for long periods of time.People want staples, and these brands never catched up on that.
Hit the nail on the head. Like with diets and foods, people are learning what w work for them. Not fads anymore.
I work at an Anthropologie near Los Angeles and there has been a drastic drop in Mario Badecu products in the stores. And I have noticed that it’s turned into that thing that parents get their kids as like a stocking stuffer or an add on to like a birthday present. Our customer base just doesn’t really care about them anymore. They are all about Youth to the People and Supergoop. Me personally I don’t use any of these brands except Glossier and it’s because I like the simplicity of their products and they don’t irritate my skin.
Going back to their roots, well I was a long time fan of Into The Gloss- the blog that gave birth to Glossier. I'm older and never really got into the products (my nieces did) but I'm definitely still a fan of the blog. Now we have Vogue and everyone else doing "what's in my bag/ go to bed with me" type vlogs but before it was just Into The Gloss in this space and it was brilliant.
I miss the community on Into the Gloss SO badly. 😭
James' Freudian slip when he said Glossier was going to "re-bland" was just epic
Yeah never got info glossier, I have oily skin and I just saw breakouts and oil when I saw their products. My skin needs NO help being “ dewy” lol!
“This fuckn fly” 😂😂😂 I’ve never tried any of the brands you mentioned 😆 I did try Mario Badwhatever brand, and it sucked so bad lol. I bought two different styles of their mini skincare packages during an Ulta sale one time, and I got so many zits from it. I boxed it all back up, and took it back to Ulta a few days later. That shit is nasty
Marcus for the win, I laughed outloud at "this fuckin fly"
I love how it is so clear you are uncomfortable being outright critical. Still, you love your listeners too much to mislead them even for the sake of being your nice self. We love you back! ❤️
love the conversational space you're making, also it's true. some of these companies are stagnant, while yes there is a market they're hitting and probably have a cult following, doesn't mean they're doing well in any means. Very much the customers they could get snatched up the moment their batches changes.
I'm honestly so glad to see the end of stuff that has the 'if it hurts it's working' crowd, and the 'clean beauty' glorified rainwater nonsense. Kinda surprised to see Glossier failing but also not too sad for various reasons :')
I feel like Milk could be on the edge of that in terms of them not being on trend anymore, and that price point for something not on trend isn't necessarily gonna fly. Not saying they have bad products, mind you.
Awww yess a new video from James before a new work week starts!
I must say, when I recently visited the London Glossier store during my vacation, it was bustling full of customers and everyone working there seemed so happy. I got a lip balm because it smelled like heaven and wasn’t too expensive. I’m also a sucker for the cutesy pink walls and fancy waiting room! I guess my point is that they seem to be doing pretty well in their UK locations, though don’t know enough to project that in their overall future.
I remember using Glamglow back in high school and it absolutely wrecked my skin after one use 😭😭 I literally broke out into little pustules all over my face (even on my cheeks where I never broke out!!) My skin looks so much better now that I’ve simplified my routine ☺️
I would honestly add Fenty to the list. While still a huge name in the industry, their new releases have been leaving much to be desired… and it shows when their latest release is ketchup packets. no it’s not sarcasm. it’s actually ketchup packets.
Glossier saying they’re going back to their roots is ironic because the issue is that they never left. They’ve failed to make any sort of changes to be inclusive or to create formulas that make sense to anyone other than a white supermodel who wants the illusion that they’re putting on makeup or doing their skincare
Fenty’s Fat Water alone is enough to keep them in business, even if they scraped the rest of their skincare.
I feel like the cookies and cream mask thing was the beginning of Fenty's less sophisticated, more gimmicky products. They're a luxury brand coming out with things that feel targeted towards teenagers. The ketchup packets are another step in that very odd evolution, and I honestly don't know what's going to happen if they keep it up.
Seriously! Those bronzers she came out with were absolute trash! I haven’t really been interested in this brand last couple years. It’s nothing interesting or new anymore. Formula is sub par.
I just watched TheresaisDead video on that. For 25 bucks she got 4/6 ketchup packets that said not to eat them(lolwut) and two packets of gloss(?) literal packets that's can't even be closed
and used for later. Personally, this type of gimmick puts me off the brand.
I feel like Fenty made it to major brand status like MAC and L’Oréal type level so it would take a lot to put them under. But I actually don’t know anything, it’s just my impression. Look at how long Too Faced has lasted despite all I ever hear is how bad they are.
Oh man I really love glossiers blushes and mascara. I hate shopping around for new products-it feels like an expensive waste of money-so I’d be really bummed if glossier discontinued products or went out of business. I’m gen z and just really love those two products. Idk anything about their skincare though.
Ironically I think Glossier really missed out by not broadening their target audience. I bought a lot of their makeup for my girls when they first started wearing makeup in middle school. They liked the more natural look. Meanwhile, I've got enough makeup to open my own Sephora - lol! I happened to try the foundation and now it's one of my favorites for an everyday natural look. Granted I take pretty good care of my skin ( clearly thanks to James!), but it is buildable if you need heavier coverage. It's actually young and glowy looking. I would encourage older woman to give it a try! The bronzer is also a must have for me. The bkush was a fave for a while, but Rare Beauty is just so gorgeous it's my go to now!
Glossier is a good case study on how going all-in on one particular aesthetic and failing to change is not a good idea. I accompanied a friend to their store in NYC at its peak and it was really all about bathing in that zeitgeisty millennial pink, bougie, minimal aesthetic rather than the products. (That said, I recently got my first Glossier product, the Balm Dotcom in birthday cake, and actually really like it.)
And to James's point, as an elder millennial, I was always turned off by their marketing. It seemed like a brand for the cool, kinda mean chick in your high school.
Honestly, I think a lot of their makeup is good. Especially their face products. I think they're products just feel old to people because of the lack of new releases and image changes.
Glossier honestly never was a priority for me because, exactly like you said, it's skincare/makeup for people who dont need it. My severely acneic face wasn't going anywhere near it back in the day 😅 and now that my skin is clear, I either don't put anything on or just use a sheered out version of my previous makeup anyways
I remember going into glossier in new york and the sales assistant (who was black) told me outright the blush and lip products wouldn't show up on me and it was all photo shopped, im south asian and much lighter than the model pics they have in store and online. Sis looked FED UP not gunna lie, but she saved my coin so thanks!
Those glamglow mask were EVERYTHING it shot off more companies to make masks like that. The 21 days of beauty on Ulta has glamglow and it threw me back to those times lol
even for 50% off its overpriced tbh.
Yes! Glamglow was the stuff when it came out and STILL works. This James Welsh RUclips came up in my feed. I know or follow him but I got intrigued by the video title. Then after watching this review I thought who is this whatever with fingernail polish on tryna give GlamGlow the business about using the word glam and being about celebrities when he reviews celebrity brands? Please.
@@saturdaygirl9850 Well, he's a pretty reliable skinfluencer imo. And he's entitled to his opinions lol. Not every brand will interest everybody. Hence, Glamglow never interested me. It's too pricey and the glam marketing isn't my cup of tea. Doesn't mean that nobody can like them but I think he has great points
In many UK discount outlets there are 'skincare/makeup stores' these are a good indicator of brands on the decline...always loads of GlamGlow there!
I came across some old GlamGlow when I did a recent clean out and had the same thought, I really don't see it advertised anymore. I thought it was expensive for what it is actually and the only reason I had it was because my daughter liked it at one time. I have always used Borghese Fango clay mask myself, it's great for occasional acne flareups or use it just on a single pimple. The next day all the redness and inflammation is gone. I spot treat before bed and it works great.
i use the “yuka” app to test for cleaner makeup (i have severe acne issues) and rem products always test really well in terms of “uses clean ingredients”, i have the highlighter (miss mercurcy) and the babydoll eye shadow pallet and really like them… i hope they don’t stop producing tbh… when i bought the product i didn’t even know it was by ariana 😭
I actually think Glossier’s product will have a market in Asia since Asians tend to like natural makeup. Couple of years ago when I was into full makeup and got their mascara I was SUPER disappointed. But now that I want minimal makeup (my lash but better look) I actually find that it is the BEST mascara I’ve ever used as it gives the cleanest look ever! I actually think I’ll repurchase again……
I agree with all of what you said. REM beauty reviews on RUclips we’re kinda bad so I never bought anything. and all the rest of those brands are stuck in the past and just not it anymore
I also wanted to say thank you to James as I'm so early in the comments today. I'm an adult that had pretty much stopped expecting over the counter skin care to do much, because none of my trial sizes from Clinique or Estee Lauder had any effect on anything, and weren't they the best?? There's a couple of skin care brands that should fade away but likely have too many resources for that to happen.
I remember using that Glam Glow Mud mask for YEARS! So glad there are better, CHEAPER alternatives for combo, oily skin.
Before the pandemic i wore make up every single day and loved makeup. After the pandemic i realise how much i enjoy NOT wearing makeup, if im going out for a particular occasion i might wear some makeup but it always feels heavy. Its all about simple clean skincare for me now.
I agree. But not all people are lucky enough to be able to go out into the world barefaced. I’ve had many friends who suffered terrible acne or other issues, and just didn’t feel comfortable without wearing makeup.
I always secretly wondered if their heavy makeup might not have exacerbated those issues, and felt bad about that trap in which they got themselves, simply because we live in a world where “bad skin” is treated as some sort of celestial punishment and indicative of “badness,” per se. Horribly unfair.
I'm a 1999 baby and never 100% sure which gen I fit into. But I have never related to Glossier/ remember even knowing about it as a teen either
Gen z
My skin has been transformed through watching your videos and trying k beauty for the first time. I'm sooooo grateful to you for having finally achieved the glow I've always wanted! ❤️ I'm curious what you think about Herbivore, but maybe you've already posted a review on them? They are one of those"clean" brands but people seem to be obsessed. Wondering if any of their products are worth the hype 🤔
God, I fucking love you.
It’s not just the factual stuff, the skin care, the integrity…
It’s that you are so fucking FUNNY. I love your editing choices, the fact you keep in stuff many would delete - “this fucking fly” - and you are simply gifted with gab.
Sometimes I just keep your posts playing just to listen to your voice. You are adorable. Simply adorable.
I don’t know anything much about skincare, I was born with perfect skin and can count on one hand the number of blemishes I’ve had in my life that actually required coverup. Trust me, I know how lucky I am in that regard. Even aging has treated me well; I’m 54 now, and honestly, I avoid makeup because it EMPHASISES my little lines.
That’s the biggest issue I have, really: I’d love to wear makeup more often, but it just never looks right - and I’m a former actress, I know how to apply makeup.
Maybe there’s something I ought to be doing that I don’t know about… But tinted primer is so much more attractive than base - let alone powder. And eye makeup, ugh - how I long to do a cat eye or smoky eye… but it looks crap on me.
Any hints about that, or should I go see your brother for that? 😂
Anyway… I’ve been a subscriber for at least a year or more (changed accounts and yours was the first channel to which I subscribed with the new one), and just wanted to drop in and TELL you just how beloved you are to me - (I’ve been stuck in bed for years, mostly, due to MS, but a new medication has been miraculously opening up my world) and there aren’t that many people on YT that I genuinely love listening to, so… thank you. 💖
I actually like the REM beauty liquid eyeshadows and cream blushes. I don’t love the packaging but I find that they perform well, and I have oily skin and oily eyelids. I just don’t think the formulas appeal to everyone… and I suspected it was a Morphe brand but it seems Ariana didn’t go with them unless it’s considered a corporate investor 🤔
this is so wild thank you for doing this video I've worked at sephora for 1year and 5months and not once have I checked out a customer purchasing glam glow... I have had clients/customers ask for Philosophy skincare!
I love this video! James , would you consider discussing brands that are popping right now and why they are on the rise?? ❤️❤️❤️✨
"Your sexy order is on its way" hahaha
James! You saved my face with the COSRX pimple patches. Omg those things are next level! Thank you ❤
GG Thirsty Mud is a staple in my nightly routine, tbh. I have super acneic, dry skin and whenever my skin is freaking out this restores/calms it.
Glam glow has a really good moisturizer/primer called volgasmic, but it’s way too scented for me. I don’t want to smell like a creamsicle every day. The product works very well for my dry skin, though. Other than that, I’ve only used a couple of their masks that did nothing for me.
all i can say is i finally got on the glossier train a few years ago (i’m almost 29) and i loooved their powder and skin tint. i remember when a lot of people loved their powder and skin tint… now it’s all but forgotten
Okay. So you asked if anyone uses Glossier in their regular beauty/skincare routine. I use the Milky Jelly Cleanser in the mornings to start the day. I also use the Rich Priming Moisturizer as a nighttime moisturizer. I have several night creams that I vary but I do like this cream.
If you have suggestions for better, I am always open to trying new products. Thanks, James!
What’s funny is that I’m an elder millennial and I feel like I was too old for Glossier. They got me for a cloudpaint duo, but they honestly aren’t my favorite liquid blush formula or colors. I also tried their skin tint once and just laughed because it was the sheerest product I have ever seen. I do like a natural look, but I need a little something more than the barest whisper of pigment.
The problem with Glamglow is that they discontinued their best product, their Volgasmic moisturizer. That was a holy grail but since it didn’t have forking glitter in it they had to kill it.
Agreed with everything, but Glossier Boy Brow tho, i use only one make up and that thing is the only natural looking brow makeup for me as a man. Other brow mascara loves to stick to skin but Boy Brow isn't. It's freaking expensive so..any dupes for it?
I like e.l.f. Wow brow, I think it’s very similar
I wait to stock up on their products when they do their annual Black Friday sale, never paid full price for glossier.
I would love to buy milky jelly from glossier but they still don't ship to a ton of places despite promising for years they're looking to expand internationally.
REM beauty's packaging gives me cheap kids makeup vibe which is keeping myself to try one. While rare and Fenty gives me more matured and glamorous vibes making me believe it's worth the money😊 I think I would buy REM if am not using my own money 😂
Honestly even Glossier’s packaging is cheap af compared to Fenty’s line. The packaging got me with Fenty,it’s this pale lavender color and some of the things are refillable! Glossier had basic,plastic packaging in millennial pink…oh well.
Omg I’ve worked for Starbucks for over 6 years and the collaboration with Ariana Grande was the most ridiculous thing ever. It was the cloud macchiato. For ppl that do not know (bc I only found out bc of work) Ariana is a vegan and the drink she apparently work with Starbucks on was NOT vegan. It was a huge thing with her fans apparently and she supposedly she just said get it with nondairy . But if homegirl actually did help with the collob or at least did her homework she would know that would NOT make the drink vegan. And that in fact “her drink” could NOT become vegan. This is because the cloud part of the cloud macchiato had a light lemon meringue taste that no other drink had, which was created by blending a flavour powder into the foam. The powder contained eggs whites…. So even if a someone changed all the milk and everything it would just be a regular macchiato bc they couldn’t have the cloud part or whatever. I was never a huge Ariana Grande fan but I did think of her being a good person and respected her growth and talent. But this made me lose a lot of it. How can she tell her fans she vegan and not even know that her collob isn’t vegan? Her drink should just have been entirely vegan to begin with. It’s like she’s getting ppl to do her assignments and just slapping her name in it, not even knowing what it was about. It really made me see her in a different light. I still truly believe she’s talented, works hard, and is genuine, but takes short cuts and doesn’t put her heart into everything she does. Made me think twice about buying any of her products.
Basically I’m trying to say bc of all this I am not surprise to hear about what’s going on with her make up 🙃
Love your videos ♥️ xoxo
you’re writing an essay…abt a special drink…that was for promotion…3 years ago? u think ariana was in the lab making drinks? she announced she stopped being vegan way back in 2017. u got celebs doing way worse and ur complaining abt a drink not being vegan? it was a brand deal, nothing more.
Love James ' Freudian slip at 4.05 - maybe re-bland is more accurate though?! 🤔
I’m a Gen Z but I was into Glossier for a couple years. Didnt buy too many products bc they were SO pricy but I splurged when I could. I rarely think about then today. For brows and concealer I use kosas and for the balm I use lanolips. And theres soo many liquid/balm blush options out nowadays. Kinda makes me sad bc i liked Into The Gloss
Glossier makeup is better the skincare. But they are quite stagnant, where’s refillable packaging? Give customers a heads up Bubble Wrap is being discontinue or reformulated. Why isn’t there content a la the Into The Gloss blog - the personal touch routines that built the blog that was their launchpad.
so sad, i never had the extra cash to try glossier and i was just saying to my husband theyre not special anymore now that brands are doing tinted serum and getting cheaper 😅 i still have been waiting years to try glossier!! i hope they hang on long enough for me to get my hands on some.
oh just now watching this hearing about the racism. ok, no glossier! thats bullshit.
I've not been into skincare very long, so I had no clue about the Mario Badescu stuff, that's nuts! The one time I tried to get fancy with skincare a few years ago was MB products & I got so frustrated because it made my skin worse. For the price it was the results were lacking. It felt kind of fancy to me, but what's the good of skincare that doesn't improve your skin. Now I'm trying to slowly build up a good routine again and my skin feels nice and hopefully will improve over time.
Glossier’s blush in tubes are amazing as well as their 3 in one color sticks. I had no idea about the racist accusations though…that alone will cause me never to purchase from their company again. I have to add that I have never used their skincare, I am an Ordinary, Good Molecules, TonyMoly girl.
The Ordinary had issues with racism recently too :(
Glossier doesn’t do international postage either - at least not to Australia. Would have to set up international redirect from a fake address and that’s just too bloody expensive.