Competitive Reviews vs. Competitive Research

There is more than one way to conduct a competitive evaluation. This video describes the difference between a competitive review and competitive research.
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Chapters:
00:00 Competitive Evaluation: Definition & Goal
0:55 Competitive Review vs. Competitive User Research
1:29 Competitive Reviews
2:26 Competitive User Research
3:11
3:30 Best Time to Conduct a Competitive Evaluation
4:19 Conclusion
4:44 View More NN/g Content