Physician Bios: What Patients Really Want To Know

We did a study to understand what physician bios. And we learned a lot.
92% of patients read physician bios BEFORE scheduling an appointment.
Here’s what they want to know:
Care philosophy: What’s it like to be your patient?
Why medicine? What’s your motivation?
Values & morals: What do we have in common?
Patients also want practical details over personal ones.
What’s your experience?
Do you take my insurance?
What do other patients have to say?
Give patients the information they’re looking for and build trust with bios.