I Discovered The Easiest Million Dollar Business to Start in 2024
HTML-код
- Опубликовано: 2 июл 2024
- Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
![NEVER Say This To An Investor [9 Things]](http://i.ytimg.com/vi/9yZsTCoEzZk/mqdefault.jpg)
Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
Alex, I think you're losing touch with some of how us peasants of the 99% live. I think 2 to 3 million dollars would be fine with us. That's like 20 million to 30 million in a decade. Most of us are trying to figure out how to become millionaires first. Like you said, there's maybe a handful in the 100 million dollar category. And they are most likely not watching youtube videos on how to scale up.
Russell clickfunnel is doing the 2
Thank you for everything you do Alex, I found some nuggets in your two books. And there is one thing that bothers me: we delegate on this kind of business, we risk creating future competitors in the following day... You will have understood, loss of employee no more competitive since as you know this type of skill can be learned in 4 to 10 hours, I am thinking about delegating and creating another office but I am afraid. Can you tell me more about this to help me make a decision?
Instructions unclear this made me a billionaire
Lmao
*trillionaire
hate it when this happens...
note for myself:
1. information business
- quickest way to 1-3 million
- less expenses
- hard to scale
2. traditional business
- slow curve
- more expenses
- becomes an asset that you can eventually sell
my choice is clear
Which is your choice
Start an OnlyFans? 🤔
"You got one ass"
words of wisdom
Time stamp?
@@NotHereToBeAverageYT 9:48
But 2 ass cheeks😂
Not watching this, im only interested in becoming a trillionaire
Edit: he changed the title, joke doesn't make sense now
The title was "This won't make you a billionaire, but it will make you millions"
lmao
2035:
Hormozi: This won't make you a quadrillionaire, but it could make you trillions
Three letters, my man, O P M. Go work in politics. 😂
Same
Hello man
😂
Millions is fine. I’ll take millions
I would be happy with 1/4 of a million. I could buy a house with no mortgage or borrowing, I would be very happy with that. 😂
@@jimh4072 same😭
😂
Almost guaranteed if make 1M/year you will get mocked by the real rich boys and wanna surpass them(or double down on the thing that made you so rich).
If you do it or not is your choice but the temptation will arise.
Here comes the kicker as soon as you have them, that's when you understand it's just numbers and a game and want to bring them up😂
How much content can one man make…
Since we keep watching. He will keep making content. All his video is the same content adapted to to each model. That’s how you make $$$. Attention is key. Hook, show the problem, tell a story, show the solution, show you have the solution, show the resolution, make your offer, sell, rinse repeat.
@@ProMettythis guy knows what he's talking about ☝️
@@MoazBey74 but alex is really giving a great and helpful content, dose he?
I doubt any of this is stuff that someone can go use the next day and do anything. It's like telling an audience how to do advanced calculus before they learned algebra. I'll bet that almost no one in this audience has the problem of how to get to 100 million dollars or scale to a billion. They probably haven't even made their first million and when I say million, I mean liquid, not owning a house that's worth a million.
@@kitsch590 All he talks about here is think longterm and ignore the shiny objects. Pretty useful for the young guns.
THIS WON'T MAKE YOU A MILLIONAIRE, BUT IT COULD MAKE YOU A THOUSANDAIRE!
00:00 - The Easiest And Hardest Business To Make Millions
00:53 - Scaling And Solving Problems In Business
01:58 - The Limitations Of The Coaching Digital Business Model
03:01 - Scaling Your Business With A Team Of 10
03:57 - Challenges In The Fitness Industry
04:51 - The Challenges Of Replacing Yourself In A Company
05:37 - Business Opportunities For Skillful Beginners
06:41 - Scaling Your Business And Reaching The Next Level Of Leadership
07:46 - Expanding To Multiple Locations: The Challenges And Benefits
08:54 - The Deception Of Novelty
09:46 - The Importance Of Making Decisions And Commitment
10:50 - Comparing Traditional Business Vs. Digital Products Or Education Business
11:49 - Scaling And Building A Brand
12:43 - The Slow And Costly Path To Success
13:44 - The Economics Of Franchises Vs. Corporate Ownership
14:48 - The Success Of Panda Express
16:01 - Unlocking Value And Changing Goals
17:01 - Pros And Cons Of Business Expansion
18:04 - Transitioning From Traditional Business To Digital Education
19:01 - The Concept Of A Test Kitchen In The Education Business
20:02 - Testing With Representative Samples Of Different Markets And Skill Levels
20:55 - The Importance Of Focus
21:55 - Building An Asset For A Valuable Exit
22:50 - The Pros And Cons Of Path Choice
Thank you, @ChrisHunterSavesTheDay
@@PulpParadise You're welcome.
Thousandaire 😂👍
Focus, is the measure of the amount of thins you say not to. Someone who says no to more thins is more focus than someone who says yes to more stuff.
Clarity. Thank you.
I've been trying to build both at the same time. That's why I'm moving so slowly… that and lack of input, stemming from lack of focus.
I see now.
Love the mention of Alex Becker. Been following him since his small SEO days and he has just been killing it year after year.
Excellent content. Love the new minimalist style without the distractions of glitzy post production. This video’s presentation and production style is the sweet spot. Keep it coming!
Hello! My digit should be displayed on your notification Bar let's goooo!!!! 😊
Absolutely loving this new style of content you’re putting out to Alex
This is the first video of alex hormozi that I watched. Im already loving the information. I subbed
Not his best IMO.
I love you for these videos. Thank you!
Whoa. Articulate away Alex. Simple words into simple ideas. For simple minds. It’s just the truth.
Keep it up 👍
Not directly applicable to improving my biz, but helped me better understand where I'm at.
Another gem 💛
What type of business do you have?
Banger as always! Shits taught me more than my 5 years at uni!
Alex drops videos like YoungBoy drops music. Nonstop, but it’s all fire.
Hello! My digit should be displayed on your notification Bar let's goooo!!! 😊
Thank you, Alex. Greetings from Uzbekistan :)
Smart Farms is Such an amazing business 😍 we are proud to be a part of it.
Great vídeo Alex thanks 👍
Love your vids man
You said pick one, but you also said it takes a lot of time training a key man.
Should u just give up and not worry about the success of your previous business?
Damn exactly what I needed. Been wrecking my brain on this question last 2 weeks.
I never understood business before this man. What a man!
Hello! My digit should be displayed on your notification Bar let's goooo!!! 😊
I choose option 2. I want to build something, not just make money
The bio should win an award and the video is pure gold 👏🏼
Thanks Alex!
I needed this making a TikTok Shop masterclass
Excellent info 👌
Andrew Wilkinson started on the left, moved to the right.
Great content as always
Hello! My digit should be displayed on your notification Bar let's goooo!!! 😊
So am based in Malawi( a country you've probably never heard of), do you think there are things in particular i have to approach differently because of that fact?
I haven’t even watched this yet, and I know it’s THE BEST BIRTHDAY GIFT EVER! Thank you, Alex & Leila for making my life so much better through your RUclips channels, The Game podcast, and the Skool Games. I am eternally grateful. ❤🎉
Happy Birthday!!!!🎉
@@BrithneyWilliams214 Thank you!!
Happy Birthday, @laurenashleemessina!
@@PulpParadise Thanks so much!
No way,july 3th or 4th ? My bday is 4th too,so nice to see someone else in the same boat !!
Thanks Alex
One of the best videos out there. Ask someone who is on the right side of the graph, it's really tempting to jump to the left side and make quick cash flow
Gracias Alex❤
How do you sell the the "start" business through cold reach outs?
Can you make a video about how to use Skool to grow a local service business ??
Game as always... Thank you
OMG - i wish I had this clear statement 4 years ago. Was there trying to switch. Worked exactly like Alex' CFO meant....
Hello! My digit should be displayed on your notification Bar let's goooo!!! 😊
This is one of the best videos ive seen ever
William Brown managed to exit his Trading information business,
and was sitting on $16M afterward when that entire company started,
as a $50 word document. I ain’t finish the book yet,
but I’m also not stressing the hangups presented in this video.
I do appreciate the warning signs tho. 💪
Hello! My digit should be displayed on your notification Bar let's goooo!!! 😊
Keep the great content coming! 👍
Great timing on this video.
I said to my fiancé yesterday “What if I just stayed doing this for the next 10 years or more without selling?”
I am not sure if I agree with you. Just because something is initially easy to begin, doesn't mean it has to
Be hard to scale after certain threshold.
Also, the value of a business is primarily based on how much profit it's capable of making and for how
Long.
I don't see
why information business can't continue to increase their sells and profit capability beyond 1-3 million...
I also feel that this is an overgeneralization, not all business are the same. There are lots of other
variables to consider.
Honestly, information business feels like easiest to begin and continue scale - specially if you have a
Expansion strategy set, and also a great team behind it.
Plus you don't want to build courses
/Information only, that's not the real business. You want to create the platform that sell it.
Yes, I understand there are real challenges here such as retention, keeping experts from leaving and
Starting their own, but I think it's a common problem in every industry and just because someone make
Courses doesn't mean they can make the business...
Also netflix team knows how to build another netflix but doesn't mean they can or will actually make
One... copying companies is not uncommon any way...
I feel like you pointed out some valid concerns about the challenges of building a information business,
I learnt from it. Thank you. But I think your final conclusion is completely wrong and over generalized.
To be honest, it feels like you are trying to convert people who are in the information business to the
Other format because it alignsn with your offer at the end.
I am someone who deeply look up to you but I can't really agree with you this time.
Hello! My digit should be displayed on your notification Bar let's goooo!!! 😊
Great video! I figure you either need to sell to 1 customer for a million dollars OR sell to a million customers for one dollar each!
Great video as usual, I wonder what you think about how personal brand building plays into that. Services and saas are becoming more and more commodities, and personal brand building is out of a sudden an asset, or dare I say necessity, even in the trad. business.
Also, I don't believe education is easier. You need to be the person capable of teaching something that is valuable that you know how to do but your ICP doesn't.
Most people overestimate their skill to value ratio (but luckily this is upon the marketplace to decide).
One of the best videos you’ve ever made. Seriously 👑
Insightful ❤
Bro dropped this right as I started getting into coaching.
So you wanna keep the coaching business or go on the right side?
What are you coaching?
@@johnnyxmusic how to start a coaching business of course!
None of these wannabes out there making real products/innovations that they can patent and sell. They all read a couple books, watch a couple videos, and try to sell themselves as 'experts'...
I can sympathise, and even admire the ambition....but com'n ya'll! Fuck your shitty courses, no one buys them anymore. Solve an actual problem with an actual product you develop from scratch.
I'd like to start a digital product/ education business. So, do you have a video on how to make that happen?
This man straddles the line for a living 😂 he’s makin sure nobody comes for his place
Lmao
There's lots of guys out there saying course and content is essentially dead now. Flooded and no one buys courses much these days and completion rate is around 6%.
I'd love to revivie my course but I was finding it was costing $200 in ads to sell a $99 course.
Where does a marketing agency servicing enterprise clients sit?
Hey Alex, amazing content. Curious about your thoughts on Russell Brunson with CF.
He seemed to have perfectly meshed his education biz with tech?
Hello! My digit should be displayed on your notification Bar let's goooo!!!! 😊
Alex Hormozi be like
Don't get into the education space even though that's where I am now after being business owner for many years. Stay in your business where you still need some help. Oh, by the way I sell books on building your business.
Genius move if I say so myself
Hello! My digit should be displayed on your notification Bar let's goooo!!! 😊
I am going to do both, just wait and see. 😑
Great stuff.
Hello! My digit should be displayed on your notification Bar let's goooo!!! 😊
Banger
Let’s go!
Perfectly timed
Great video.
Hello! My digit should be displayed on your notification Bar let's goooo!!! 😊
I’d like to be rich but right now I’m dealing with a torn calf muscle. Wondering if you have any advice?
dont workout anymore its unhealthy look it up thats what you desrerve xDDD
What about adding an online service aspect to your Brick & Mortar business ? I think it will work well specially in Gym/PT service space business as they go hand and hand together.
Hello! My digit should be displayed on your notification Bar let's goooo!!! 😊
Value 🙏
At around 17 minutes of the video he was pointing out most of the business gurus like Iman, they had a digital business and switched to traditional
Well this just blew my mind and scared me to death, im just confused, I own a tutoring business where I teach other kids to succeed in an exam, currently its all online. Would this be considered a business that can only get up to around 3 mill per year, or is this an asset i can scale?
yup E-learning and information marketing is a SOON-TO-BE trillion dollar business model
if only this guy was around when i was in my 20's
create the ultimate video on how to lock in on work for 12 hours
This was gold ngl
Hello! My digit should be displayed on your notification Bar let's goooo!!! 😊
Gym launch made $30m in one year under Alex. I don’t understand why he says the cap is at $3m/year for e-learning
The cap isn’t that, but it’s MUCH harder to scale further than that and that’s why he says ”the cap”
you got it wrong, this is not a maximum limit, but it is like a bottleneck that is difficult to pass
@@Matheus.Fente. got it, thanks for the clarification!
got it, thanks for the clarification!
This is exact concept that Alex Becker has made a video about couple years ago. The video is called Three Stages of wealth.
Hello! My digit should be displayed on your notification Bar let's goooo!!!! 😊
The moment you're grateful, alex hormozi protects his "maker/creator" time❤😊
God bless you...
Hello! My digit should be displayed on your notification Bar let's goooo!!! 😊
What if you are on the Right side, but creating content on tracking it and build an audience which then you could sell them something which would put me on the left side, how would someone go about that?
It’s weird to see Alex wearing a jacket 😂
Thank you for all this great content recently🙏
What about doing the 1 to 3 mill one and putting it into assets so you can come off the "tools" quicker?
Hello! My digit should be displayed on your notification Bar let's goooo!!! 😊
If you think about it, an educational company can retain customers indefinitely in theory, as long as they have more knowledge than any one person can ever learn, need or discover in their lifetime.
So in a sense, the largest educational companies in the world are already worth billions and even trillions of dollars
They are Google, RUclips, and future successful AI companies.
They might not be what you'd normally think as educational companies, but their core business model is entirely based around information and knowledge.
I really would like to see a breakdown of the profitability of James and the model of gym membership at Sarasota because no one is talking about is the slightly scammy aspect of gyminness where actually it’s the people who go to Jim’s sort of scam themselves. Yes, there are hard-core gym rats out there… Probably not more than ever… And that’s a very good thing. But you know the model of running a gym is that you have many more members that actually show up… You’re actually always overbooked and counting on the fact that most of the people are gonna show up and they’re gonna be too lazy to cancel their memberships and lose the pride of membership… It’s like me and my Costco membership.
The amount of free content posted is more valuable than business school. Thank you Alex 🤝
Only if you’re running your own business, it’d be useless for getting hired by someone else.
@@liquidsnakex You'll never get rich working for someone else.
That smart title .. l can understand
I got this issue: Started selling on Amazon on the side, doing six figures a year in revenue. I realize that it's really cash intensive and I wanna get some cash flow in. Would it be advisable to start a Skool community on the side? I'm afraid, that I am in the "middle", but I also wanna eat.
Hello! My digit should be displayed on your notification Bar let's goooo!!! 😊
Good stuff man thanks
Not going to watch it till hermozi posts 0 to billionaire
Oof. Gut punch. We’re sputtering out around 2m a year in online education business for all these reasons.
Who Hormozi's the Hormozi's
Just watched this and woke up in a new Bugatti!
I taught him everything he knows.
When Alex says making millions does he means Net revenues or ?
My family have a painting business for 34y, for a period of time they had 40+ employees but they reduced the company to 5 employees because they say it pays off more because they have less stress / work.. but i think with all those years of knowledge is a waste not grow the company any advices to make them change their view? They are the type of people that "want" and feel the need to be the ones doing everything.
Hello! My digit should be displayed on your notification Bar let's goooo!!! 😊
13:00
income, cashflow, ouuu 🙂
Hello! My digit should be displayed on your notification Bar let's goooo!!! 😊
99.99% of people watching are like
“$1,000,000 per year of income I’d be totally happy with”
He actually made 2 to 3 million in 1 year sound like chump change or 200,000 a month.
Lol yup. I'd be cool with that. All my money problems would be handled allowing me to focus on building something more long term.
🔥🔥🔥
Gym Launch was a education business or a traditional business ?
Hello! My digit should be displayed on your notification Bar let's goooo!!!! 😊
With AI, software has become easy. I saw a Garry Tan video now that said someone was at $6m when they started YC & by the end of the batch they were at $30m. But then again I know software so AI just makes it all easy. Might not be the same case with others.
Do both
Hello! My digit should be displayed on your notification Bar let's goooo!!! 😊