Holiday Marketing and Branding Help for Small Businesses

Megan Moore and Kali Johnsen from digital experience agency GROW (thisisgrow.com/) shared advice on how small business owners can make the most of the holiday shopping season. They offered recommendations about branding and website updates to make the online shopping experience seamless for gift givers.
Subscribe to our channel for more small business webinars for women entrepreneurs. Founded by designer Tory Burch in 2009, the Tory Burch Foundation advances women's empowerment and entrepreneurship by providing access to capital, education and digital resources. #smallbusiness #holidayshopping #branding #ecommerce #womeninbusiness
00:00 Welcome to 'Ready Your Website for the Holidays' Webinar
02:36 About Grow: Our Digital Expertise
04:56 Three Phases Grow Utilizes
05:45 Meeting The Audience
08:26 The Holidays: Busiest Time of the Year
09:05 Prepping Your Website For Holiday Success
10:52 Leveraging Analytics for Holiday Success
13:53 Creating a Hypothesis Test
16:09 Be Sure You Can Track your Hypothesis
22:03 Questions To Ask Yourself Before The Holiays
26:19 Integrating Trends into Your Holiday Website Strategy
30:38 Understanding Trends
33:50 Key Elements of a High-Converting Website
43:36 Key Takeaways for Holiday Website Prep
45:15 Q&A: Tools To Optimize Your Site
46:23 How Often To Be Switching Your Hero For Your Website
48:01 Using AI To Support Your Brand Voice
49:59 Importance of Hierarchy and Messaging
53:03 Common Misconception Errors