Advanced Facebook Ad Targeting: A Research Method for Finding Relevant Cold Audiences

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  • Опубликовано: 1 фев 2025

Комментарии • 318

  • @SocialMediaExaminer
    @SocialMediaExaminer  3 года назад +14

    ⚠️ UPDATE: Audience Insights has been removed by Facebook... ✅ Watch this video to discover our new targeting method: ruclips.net/video/S4iC0OabUkI/видео.html

    • @wheelie642
      @wheelie642 3 года назад

      I've been binge watching your videos and still am overwhelmed. It's not a skill set I guess. I would love to hire someone but am afraid my inexperience will cause me to waste time and money. I wish you were for hire. :(

    • @benimmortal5858
      @benimmortal5858 2 года назад

      @@wheelie642 what do you need help with?

  • @AudryRoseYT
    @AudryRoseYT 4 года назад +33

    I got my first sale from FB ads from using this method! I used an A+B test to test different interest sets, now I'm going to keep doing my research. Thank you!

    • @SocialMediaExaminer
      @SocialMediaExaminer  4 года назад +1

      That's awesome, Audry! Congrats.
      -Megan🤓

    • @rehansiddique1875
      @rehansiddique1875 4 года назад +1

      use campaign budget optimization. its much better.

    • @seyilivings9509
      @seyilivings9509 4 года назад

      pls how many interests do you use per adset

    • @elisabef
      @elisabef 4 года назад

      @@seyilivings9509 I personally recommend doing one unless you're looking for a specific audience

    • @xeeclassic
      @xeeclassic 3 года назад

      What is A+B test???

  • @gigionvenus
    @gigionvenus 3 года назад +24

    please make an updated version! the ad manager is so different now and this video was so helpful

    • @troymountford3161
      @troymountford3161 3 года назад +1

      If you haven't seen it yet, he's one a comment at the top with the updated method :)

    • @zubairzahoor8789
      @zubairzahoor8789 3 года назад

      Inbox me

  • @positivity29
    @positivity29 3 года назад +6

    I’ve paid thousands for courses and didn’t learn what I just learned here in 8 mins !!! And you didn’t use a ton of Big words and Acronyms and think that we just automatically would know what that means lol. You were extremely practical. Thanks so much !

  • @lifegood293
    @lifegood293 4 года назад

    I have seen hundreds of videos on facebook ads but this video comes top of all.....
    Best targeting Audience Video I have ever seen.... 👍👍

  • @briannolan7818
    @briannolan7818 4 года назад +2

    I want to start advertising my services on FB and didn't know where to begin. I stumbled upon this video and I'm so glad I did. You really helped to explain what I've been looking to do. I hope I can find who to target for my niche service. I feel a little more empowered now. Thanks for this video.

  • @socialsavvico
    @socialsavvico 2 года назад

    Wow!!! I’ve paid for ads programs and literally none of them show me this and I get it for free!! 🤦‍♀️🤦‍♀️🤦‍♀️. But also, thank you so much for keeping this 🙏

  • @awaisabbasi9284
    @awaisabbasi9284 3 года назад

    Recently I researching how to find right target audience, believe me this video helps me a lot, Thanks for sharing this:)

  • @Manishdna
    @Manishdna 3 года назад +2

    This is our future. We need to know and learn more about this. Thank you for making this so useful!

  • @lvhomesales
    @lvhomesales 3 года назад +19

    Any way to get an updated version of this as FB has changed its layout and settings? Txs

    • @zahraali1848
      @zahraali1848 3 года назад +1

      Searching same

    • @fairweatherfriends.
      @fairweatherfriends. 3 года назад

      Did they take away all the options or what?

    • @Motivation2Businesses
      @Motivation2Businesses 3 года назад +3

      You have to search for Facebook audience insights! Then when you are in the tool you will be seeing the audience insight of people who liked your page. Click on the filter option on the top right of the screen! After that you can see insights of any audience by adding a country, interest and age groups! I Hope this helps you!

    • @Motivation2Businesses
      @Motivation2Businesses 3 года назад +1

      @@zahraali1848 You have to search for Facebook audience insights! Then when you are in the tool you will be seeing the audience insight of people who liked your page. Click on the filter option on the top right of the screen! After that you can see insights of any audience by adding a country, interest and age groups! I Hope this helps you!

    • @Motivation2Businesses
      @Motivation2Businesses 3 года назад +2

      @@fairweatherfriends. Nah mate! You have to search for Facebook audience insights! Then when you are in the tool you will be seeing the audience insight of people who liked your page. Click on the filter option on the top right of the screen! After that you can see insights of any audience by adding a country, interest and age groups! I Hope this helps you!

  • @Nomovio
    @Nomovio 4 года назад

    My targeting was nonexistent and i still got about half play thrus but very low engagement, so after seeing this video i cud reach up to 1mil ppl with targeting! I cant wait to see the results and let you know! Targeting is tough for me since its a kids show but im learning

  • @lifeofkms2750
    @lifeofkms2750 4 года назад +2

    Dude I love you. thank you for making an actual clear instructional video with actual practical information.

  • @WisestGeneration
    @WisestGeneration 4 года назад +2

    Wow! This video is so well done. I can only imagine how much time and effort went into making this video. You made it looks so simply, easy and most importantly entertaining. So flawless! Definitely subscribed!

  • @NancyTaylor
    @NancyTaylor 4 года назад +1

    Awesome Rick! Thanks for being amazing and making this so simple for us!

  • @artificialelijah
    @artificialelijah 3 года назад

    Really good distinction you made between warm audiences, colder and cold audiences. This is a powerful video!

  • @codishaa
    @codishaa 4 года назад +7

    THIS IS A GREAT VIDEO! Thank you for the suggestions on how to target.

  • @Daniel-xi5sq
    @Daniel-xi5sq 4 года назад +2

    thank you. what would you recommend for items that you will buy as a gift for other (e.g. you buy a gift for new parents) how would you target this because everybody could be the person who buy that gift for the parents.

    • @iamsyafiee5136
      @iamsyafiee5136 4 года назад

      I would love to hear more too! Have you got your answer?

  • @bullbell1624
    @bullbell1624 4 года назад +1

    Great Video! Clear. Concise. Super informative. And the editing is on point. Thank you!

  • @martymartinez737
    @martymartinez737 2 года назад

    That was very helpful. Thank you!

  • @winniejean2442
    @winniejean2442 4 года назад +2

    Thank you for such a detailed yet easy to understand intro to FB ads!

  • @sidvideos
    @sidvideos 4 года назад +1

    Hi.....great info but i can't find the audience insight link ? My Adsmanager dashboard looks very different. Can you plz help. Thanks in advance

  • @mamae.e2876
    @mamae.e2876 4 года назад

    OMG! Thank you so much for this. I learned so much....i knew not of these fundamental things. I really do appreciate. We definitely must start from the beginning.

  • @jaymzcheong6582
    @jaymzcheong6582 3 года назад

    Great tutorial and tips! Thank you so much. How I wish I could see your video before I spent money on ads previously. :(

  • @sanjaymakhija2135
    @sanjaymakhija2135 4 года назад +1

    Very informative, love your simplicity in how to step deeper in targeting audiences. Thank you

  • @djryanashton
    @djryanashton 3 года назад

    Brilliant. Thanks. Great video. Is ones potential reach very dependent upon ones budget? For instance, if ones budget is only $5/day per ad set, then the potential reach should be 1-5 million for instance?

  • @vaishalisasode3305
    @vaishalisasode3305 4 года назад

    Hey, hope you are doing great. Thank you so much for this, it was really helpful!

  • @bryonpatrick4982
    @bryonpatrick4982 4 года назад +1

    Wish I could like this more than once. Great video. Best I've seen

  • @erkanguru
    @erkanguru 3 года назад +1

    Could you please do another video incorporating the new changes that we see when creating audiences? Things keep changing!

  • @jmthemelomane1470
    @jmthemelomane1470 4 года назад

    This is AMAMZING, exactly what I was missing. Thanks

  • @mirzahyder8428
    @mirzahyder8428 4 года назад

    Great information and clear explanation, thank you.

  • @centralfreedecentlife2522
    @centralfreedecentlife2522 3 года назад

    Thank you so much for imparting valuable knowledge to the general benefit.

  • @DavidRosales-fc8ce
    @DavidRosales-fc8ce 3 года назад

    Thank you so much for taking your time educating 😎🥳

  • @dtrsr3710
    @dtrsr3710 4 года назад

    Awesome video. Targeting has def been my weak point. Thanks a lot

  • @ChrisShouse01
    @ChrisShouse01 5 лет назад +1

    I love this!!! What a fantastic video and I can really use these insights. One thing I might add in your titles is the year. Facebook just like You-Tube is always changing things up. Have you ever gone and search for a topic and what comes up is a video so old it is no longer viable to what you want to do? Just a thought.

    • @SocialMediaExaminer
      @SocialMediaExaminer  5 лет назад

      Thanks for the tip, Chris! We will see if this makes sense for us moving forward. If anything, we could add the year to the thumbnail. Thanks again for the feedback, keep it coming! 😊 -Mitch

  • @kingdomwealthmindset
    @kingdomwealthmindset 5 лет назад +1

    Great video thank you. How many interest do you suggest using when you’re first running campaigns?

  • @1146g02
    @1146g02 3 года назад

    Is an audience over 4 million too competitive? Is that why you suggested between 1and 4 million? Thanks for info!

  • @akoredej.ayanbisi120
    @akoredej.ayanbisi120 3 года назад

    This is good, thank you for this.

  • @BhushanAkolkar
    @BhushanAkolkar 5 лет назад

    Great insight by Rick. Can you just put an explanatory video on the modest budget to start with your ads for cold and warm audiences. Also, please mention what is the right time you should wait for a pixel to populate before deciding whether the ad is working or not.
    Would like to hear the views of SME FB Ads experts on this.
    Once again thank you for the video and keep producing valuable content.
    Cheers.

    • @SocialMediaExaminer
      @SocialMediaExaminer  5 лет назад +1

      Thanks for the suggestions, Bhushan. We have more Facebook Ads videos in the works, so stay tuned! Maybe someone from our awesome tribe can answer these questions in the meantime 😊. Thanks again for watching! -Mitch

  • @elgasous
    @elgasous 4 года назад +1

    once again thanks a lot

  • @diegorf3000
    @diegorf3000 4 года назад +1

    Hey! Great video! Quick question. When I try to enter some of the pages that it shows in Audience Insights on the ad segmentation when creating an Ad, it doesn´t let me enter it, like it's not available. How can I use the interests that appear in Audience Insights?

    • @nathansaldanha6258
      @nathansaldanha6258 4 года назад

      Hi Diego were you able to figure out as I have the same question.

  • @jselecto
    @jselecto 4 года назад

    Thank you very much for the video, I have a question... It is not usually not recommended to place several interests together because this way we could not identify which of them makes us sales?

    • @SocialMediaExaminer
      @SocialMediaExaminer  4 года назад

      It's always a good idea to test to see what's giving you the best info. -Jen

  • @zaizsathish3024
    @zaizsathish3024 4 года назад

    Very useful. Thanks for the author. A bigger Love from India (chennai)💯❤️❤️❤️

  • @vivadecorstudioflowersdeco7636
    @vivadecorstudioflowersdeco7636 4 года назад

    Thank so much! Great video! 👍👍

  • @dinoatcharterdotnet
    @dinoatcharterdotnet 4 года назад

    Say you are targeting specific towns in an area, does it charge you more if you add like 20 individual towns? Would it be cheaper to just target the town in the center and then create a radius?

  • @anthonyvernolini6633
    @anthonyvernolini6633 3 года назад

    great video, do I have to create a business account before getting to use this because i cannot locate Create Audience? thanks you

  • @brodyk6431
    @brodyk6431 4 года назад

    is it better to have just a few interests per ad set, or like 50 per ad set dedicated to that 1 interest in the ad set

  • @kuntaleswararaomvl652
    @kuntaleswararaomvl652 3 года назад

    Superb video-----Mr.Rao, India.

  • @dapartyat
    @dapartyat 5 лет назад

    Thank you for the video. Question, are you saying target audience should be 1-4 million people for A local event? Isn't that A bit high if I'm looking to have around 800 people attend in A highly populated area?

  • @seamask1787
    @seamask1787 4 года назад

    Very helpful video! Thank you!

  • @epip.3224
    @epip.3224 4 года назад

    Hi. New subscriber here. Great video. Thank you. But is it better to use the Detailed Targeting OR than the AND (Narrow Audience)? Have you tried using both?If you did, which one worked better? Thanks in advance.

  • @martiniquethestoryteller5716
    @martiniquethestoryteller5716 3 года назад

    TY for this video. Since they are taking away the audience insight july 1, 2021 is there another tool that works the same that you know about?

  • @valoureducation5892
    @valoureducation5892 3 года назад

    So useful to targeting the auidence

  • @zaksalleh8693
    @zaksalleh8693 4 года назад

    Hi.. Nice. Short and sharp. I.live in Singapore. Total population is 5.5m
    Is the typical convention out there to target 1 to 3% of the total population?

  • @sathyajithsingh935
    @sathyajithsingh935 4 года назад

    Really specific and useful content. Thank you

  • @Timothy.365
    @Timothy.365 5 лет назад +1

    another awesome video, need to keep drilling down to find similar targets! keep em coming!

    • @SocialMediaExaminer
      @SocialMediaExaminer  5 лет назад

      Thanks, Timothy! We'll keep em coming if you keep watching and gaining value from them! 😀 What kinds of videos would be most helpful for you? -Mitch

  • @שלומרגוליס
    @שלומרגוליס 2 года назад

    Hi, on 6:41 you mentioned the best size of audience. I assume it’s about USA.
    But what about Israel for example which has 8 million people in the country.
    What is the ideal size?

  • @stereluiza5148
    @stereluiza5148 4 года назад

    This info helped us so much, thank you so so much😇😇

  • @TravelpreneurPulkit
    @TravelpreneurPulkit 3 года назад

    Awesome vid 👍

  • @seomadhur
    @seomadhur 4 года назад

    Awesome information 👍

  • @tristanwilliams763
    @tristanwilliams763 3 года назад

    I'm curious. I've seen many videos on this topic and one thing that differs between them all is the audience size you should be aiming for. Yours that you recommend in your video is very high in comparison to the average I've seen (which normally sits between 300,000 and 500,000), I was wondering if you could comment on this

  • @mymonologues1673
    @mymonologues1673 4 года назад +1

    How can I like this video 100 times. Thank you so much

  • @positivevibes7127
    @positivevibes7127 4 года назад +2

    I'm sold, thank you

  • @HealingWithJas
    @HealingWithJas 4 года назад

    This is GOLD

  • @madmoves173
    @madmoves173 4 года назад

    Thank you for good tip

  • @Bestbelieveitnow
    @Bestbelieveitnow 4 года назад +4

    how many interests is recommended in one ad set, at any one time?
    Thank you

    • @James888JJ
      @James888JJ 4 года назад

      I think he said as long as it’s between 1-4 million that’s ideal. So as many as it takes to get to that range

  • @The67Crucible
    @The67Crucible 5 лет назад +1

    Great video. What if I have 5 stores in one (large) city, would you add all of those locations in the same ad? Or, would you run separate ads for each location? Love your opinion on best structure for multi location biz

    • @SocialMediaExaminer
      @SocialMediaExaminer  5 лет назад +1

      It might be a smart idea to test the different ways and see what works best! -Jen

    • @ryanchristophergavan80
      @ryanchristophergavan80 4 года назад

      Depends on your goal. If you want store traffic then you’d want to break them up into location.

  • @iampratikk
    @iampratikk 4 года назад +1

    Great well explained this strategy ❤

  • @teacheropedia9604
    @teacheropedia9604 3 года назад

    How many keywords for detailed targeting? I can add at least 10 if I want to from audience insights

  • @LuxArchVision
    @LuxArchVision 2 года назад

    Thanks for your help

  • @technotemper
    @technotemper 3 года назад

    That is a great content. Rick, do you suggest 1 interest per Ad-set or grouping similar interests per Ad-set?
    Or should I only group similar interests only when I see my pool of audiences are less or close to 1 mil ?

  • @zaaraveer
    @zaaraveer 4 года назад

    Thank you my Guru.... Superb Sir

  • @WaelAKamel
    @WaelAKamel 4 года назад

    I loved this video! Keep bringing them!

  • @chathuragunathilake9652
    @chathuragunathilake9652 3 года назад

    Good Job thanks man

  • @robertohernandez2206
    @robertohernandez2206 4 года назад

    this is the best video ... how to set up Facebook business manager thank for share 👉🏼✍🏽🙏🏼

  • @rajaumair7966
    @rajaumair7966 2 года назад

    hello good vedio but i have gotta question, lets suppose there are 3 coffee shops in an area and i come up with new coffee shop and looking for target audience thing on f.b, is there any such option to recommend or select similar audiences that other 3 coffee shops have? like can i paste link of their pages somewhere and f.b can target those audiences ? plz do reply

  • @tundeuk
    @tundeuk 3 года назад

    I get a different laytout. I don’t see the “plan” column under which you selected Audience Insight.
    Have they removed this feature?

  • @CromaCampusOfficial
    @CromaCampusOfficial 4 года назад

    Thanks for explaining all of those things of FB ads.

  • @lilyanbaptist2675
    @lilyanbaptist2675 2 года назад

    may i know what app did you use to produce your video?

  • @louvorca
    @louvorca 5 лет назад

    Thank you for this awesome video! Great info. And love your shirt too! ♥️ keep up the good work

    • @SocialMediaExaminer
      @SocialMediaExaminer  5 лет назад

      Thank you for the kind words, Jenyvieira - Rick is the best! -Megan🤓

  • @faustorojas1672
    @faustorojas1672 5 лет назад

    If we put 2 or 3 similar interests within the same adset and we have a sale, how do we know from what interest came from? Is better a single interest in a adset or not?

  • @christianmusicchannel8861
    @christianmusicchannel8861 4 года назад

    This is it. You are awesome sir. Ty

  • @acajanko8286
    @acajanko8286 3 года назад

    Your video is GREAT! How do you edit?

  • @Alex-sg3tk
    @Alex-sg3tk 3 года назад

    Very helpful

  • @abelatkinson4505
    @abelatkinson4505 4 года назад

    Something became clear, thank you.

  • @tomnguyen3258
    @tomnguyen3258 4 года назад

    Awesome video.

  • @Deech72
    @Deech72 4 года назад

    Really stupid question here...I get the targeted aspect, but isn't that actually "limiting" the amount of people that could see the post/ad? Or does the targeting actually affect the algorithm where it somehow reaches more people? Obviously, the latter but just not sure how. Thanks for this!

  • @sufiyanqasim969
    @sufiyanqasim969 4 года назад

    Can you please make a video on how to convince the client to give us social media marketing services to them as I want to start a social media marketing agency but lack in confidence.

  • @gangasharnam
    @gangasharnam 4 года назад +6

    Great Video Thanks

  • @brianambrosini617
    @brianambrosini617 4 года назад

    Excellent video. Thanks

  • @jasonmiller6253
    @jasonmiller6253 3 года назад

    Thanks for sharing the knowledge. Can you please create a tutorial for Audience targeting practices after the IOS 14.5 update. I think most of these in-depth interests are not possible to target for IOS users. I learnt that from your podcasts :)

  • @voltairepabustan
    @voltairepabustan 4 года назад

    Such great information!

  • @SANAS_PK
    @SANAS_PK 3 года назад

    Very informative video. Keep up the good work!

  • @imAlwar
    @imAlwar 4 года назад

    who are these 35 people who disliked it.. so informative video. keep it up sir..

    • @SocialMediaExaminer
      @SocialMediaExaminer  4 года назад

      We've been creating content long enough to know there will always be a mix of trolls, people who are having a bad day, and folks who genuinely dislike the content.... but we just want to provide value to the majority of people who want and need the information. Thank you so much 😀 -Mitch

  • @njddigital
    @njddigital 4 года назад

    If you use multiple interests, you won’t know which individual interest is driving results, isn’t it better to put one interest in each adset separately?

  • @quincyasekomhe5452
    @quincyasekomhe5452 3 года назад

    Thanks a lot

  • @rayedwards467
    @rayedwards467 4 года назад

    Gold!

  • @marketeandotehoy
    @marketeandotehoy 4 года назад

    Awesome video! ThankS!

  • @sunainadhanave2652
    @sunainadhanave2652 4 года назад

    Its just awesome . thank you soooooooooooooooooooooooooo much

    • @SocialMediaExaminer
      @SocialMediaExaminer  4 года назад

      Our pleasure - thank you so much for the feedback!
      -Megan🤓

  • @OGYZuko
    @OGYZuko 4 года назад +2

    bro you are a legend. thank you for actually making a good well thought out video explaining this shit, facebook is absolutely retarded at organizing and making their business manager and ad manager easy to understand and navigate

  • @MrsFr3SH4ya
    @MrsFr3SH4ya 4 года назад

    This is a great video. Thank you