Facebook Advertising Targeting: Every Option Explained!

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  • Опубликовано: 5 янв 2025

Комментарии • 95

  • @phpropertiesbyfrix
    @phpropertiesbyfrix 3 года назад

    Hi I have question what if product is $18/box of medicine. How much budget I will put in brand awareness campaign if product is new? could you suggest how much budget per day if I will run for a month?

  • @andykiriti
    @andykiriti 4 года назад

    Can I still target people whose facebook is set to a particular language in December 2020?
    I have looked everywhere in ads manager and I can't seem to find it..

  • @lucharward
    @lucharward 3 года назад

    how you got to this page. cannot find any video, showing me how to get to this specific audience page

  • @juliansanchez161
    @juliansanchez161 3 года назад

    How do you distribute budget by company?

  • @marcemelgar
    @marcemelgar 3 года назад +1

    Great video Wes, as usual!! Thank you so much!

  • @Daniel-xi5sq
    @Daniel-xi5sq 4 года назад

    thank you. what would you recommend for items that you will buy as a gift for other (e.g. you buy a gift for new parents) how would you target this because everybody could be the person who buy that gift for the parents.

  • @ninarekhi
    @ninarekhi 4 года назад +1

    Fantastic video. So helpful. Thanks!!

  • @eadvertising126
    @eadvertising126 3 года назад +1

    Great explain. Thank you

    • @WesMcDowellInc
      @WesMcDowellInc  3 года назад +1

      You are welcome! Glad it was clear and helpful! 😊

  • @dakshasorathia5167
    @dakshasorathia5167 3 года назад

    How do you re target the audience that came to your ad and click?

  • @TheOnlineBizSage
    @TheOnlineBizSage 2 года назад

    Hello! I have a hard time to understands. What means each household income? I understand the top 5% is the richest and 10% is the rich but what means the 10%-25% and the 25% - 50% of zip code this group is the people with a lower income or how it works. I appreciate thanks!

  • @Daniel-xi5sq
    @Daniel-xi5sq 4 года назад

    thank you. what would you recommend for items that you will buy as a gift for other (e.g. you buy a gift for new parents) how would you target this because eveybody could be the person who buy that gift for the parents.

  • @dinoatcharterdotnet
    @dinoatcharterdotnet 4 года назад

    Say you are targeting specific towns in an area, does it charge you more if you add like 20 individual towns? Would it be cheaper to just target the town in the center and then create a radius?

  • @SethRamsay
    @SethRamsay 4 года назад +2

    Wow, you are amazing, thank you so much. Everything I need to know under 20 minuets, BRILLIANT!

  • @MichelleCN_
    @MichelleCN_ 3 года назад

    Thank you for sharing. I actually created an ad and published it today. The ad will start running next week. I was wondering how do I make payments for the ad? Do you have any video regard payment? Will the ad show as a post on the scheduled date?

  • @Grace17893
    @Grace17893 4 года назад +1

    Excellent man; God bless

  • @karmentzalikian2316
    @karmentzalikian2316 3 года назад

    Hi Wes,
    I am a fan of your lectures; I find them helpful and clear.
    This comment is a cry - I cannot understand the FB policy to me, to my products-I need help and understanding.
    For a year I tried to sell Hadensa ointment for hemorrhages, I get my ads banned - FB says
    "Selling Healthcare Products Goes Against Our Rules"
    At the same time, I see eight (8) constantly running ads of similar healthcare products - ointment for hemorrhages and of other healthcare products.
    Also, on 2 occasions when I paid my ad was run for 5 - 7 days (and then it does not go against FB rules ?!).
    The same is done and applied to other product I try to sell, e. g. slimming cream for external use, etc.
    I will be very grateful if you could give me a clue for the reason of FB's attitude and how I may resolve this issue. If there is no way for resolution, what other social platforms would you recommend?

  • @123MWR
    @123MWR 4 года назад +1

    I go to Ads Manager. Says Go to Ads Manager. I click but then takes my to my facebook page with a list of all my Facebook's pages. I have 4 Facebook pages so how do I log in to my Ads Manager when it automatically takes me to a list of all my Facebook pages?

    • @WesMcDowellInc
      @WesMcDowellInc  4 года назад +2

      You can select which page you would want to manage. Hope that helps!

  • @eldonmirjah7549
    @eldonmirjah7549 3 года назад

    Great video.... If I am doing a campaign to a FREE eBook download, do you recommend that I use a look alike of Buyers as the audience or just use a look alike of people who had downloaded the Free eBook?

  • @cicelynguyen112
    @cicelynguyen112 4 года назад

    Thanks for the content. I'm wondering if Facebook still offers the job titles and employers targeting metric? It doesn't work for me, and when I did research, it seems like a lot of people are having the same issue. I'm trying to create an ad for something very specific and those would probably be the two most important metrics. I've seen that Facebook disables and enables it like crazy. Any insight would be great. For reference, when I try to search for a specific job title or employer, nothing populates for me to click on. Thanks!

  • @brettbejcek1069
    @brettbejcek1069 4 года назад

    Your videos are great! Thanks for the information, keep up the good work!

  • @inlovewiththailand
    @inlovewiththailand 4 года назад

    Great video Wes. Although the uploading email list isn't always the most fruitful one. A lot of people who sign up for an email list, are using a different email address than they use for online accounts. So my preference goes out to target people who visited the thank you page of a freebie. This way you can reach people who signed up for your email list and chances are higher to actually reach them.

    • @WesMcDowellInc
      @WesMcDowellInc  4 года назад +1

      Very true! If all you're doing is retargeting site visitors, that works out well. It gets harder if you're trying to build a lookalike audience this way, since the list is being built in real time rather than from a stockpile of emails. Generally speaking when you upload an email list, facebook is able to match 60-70% of them.

  • @Sarkisbeauty
    @Sarkisbeauty 3 года назад

    How to target to italians who live in spain?

  • @DKTay
    @DKTay 4 года назад

    I’m new to setting this up. Is there a reason why when I search an interest in audience insights nothing comes up under the page likes section? It’s happening on multiple searches.

  • @vanjoe1327
    @vanjoe1327 4 года назад +1

    I like the style of expressing. Could you please give an advice on how to target when the product is a jeans?

    • @WesMcDowellInc
      @WesMcDowellInc  4 года назад

      Thanks so much! Unfortunately, I always talked about service oriented business as this is my line of expertise. Maybe in the future if time will permit me. But maybe you can pick one or two lessons that can also be helpful to your business. 😊

  • @AnshSharma-zb5cw
    @AnshSharma-zb5cw 4 года назад

    I'm looking forward for more such great value addition content

    • @WesMcDowellInc
      @WesMcDowellInc  4 года назад

      I always drop fresh content every Tuesday. Keep posted!

  • @AnshSharma-zb5cw
    @AnshSharma-zb5cw 4 года назад +1

    Sir I love ur content

  • @MartinPigg1
    @MartinPigg1 3 года назад

    With my first funnel I have a $7 product that I want to offer to some of the 25 million people on Facebook who like personal development. I watched an instructional video which said we should sell to our group. But my group is two weeks old and has 100 members. Is there a way for me to skip my group page and go directly to the larger target market? Thank you.

  • @kirstenjohnson8394
    @kirstenjohnson8394 4 года назад +1

    Hey Wes, really strong content here. I did have a question. Isn't it technically a HIPAA violation to upload patient contacts for those who are medical patients? Thanks for your guidance there.

    • @WesMcDowellInc
      @WesMcDowellInc  4 года назад

      I wouldn't know that Kirsten, but there are definitely stricter laws when it comes to the medical profession, so you'll need to do your own legal research there.

  • @tavonnlillard8279
    @tavonnlillard8279 4 года назад

    You can target multiple audience on 1 ad set?

  • @jayglubb7933
    @jayglubb7933 4 года назад

    Loving these. Thank you.

  • @evanbakke9549
    @evanbakke9549 3 года назад

    Not sure why but the only political option I have now is conservative, weird. Great video, Thanks for making this!

  • @erwinbidto6907
    @erwinbidto6907 4 года назад

    thanks sir! great help

  • @IanG99
    @IanG99 4 года назад

    Awesome video! Looking forward to lookalike and custom audiences next time!!!

    • @WesMcDowellInc
      @WesMcDowellInc  4 года назад

      Thx Ian! Keep posted for the next videos.

  • @johnnyk5489
    @johnnyk5489 4 года назад

    Great content this was very helpful ! Keep up the great videos.

  • @gabriela.hadheem5615
    @gabriela.hadheem5615 4 года назад

    Can I target specific people's names on fb?

    • @WesMcDowellInc
      @WesMcDowellInc  4 года назад +1

      Great question Gabriel, but no. You CAN target by a list of email addresses (but only the ones that match up with the emails FB has on file for members will go through.)

    • @gabriela.hadheem5615
      @gabriela.hadheem5615 4 года назад

      @@WesMcDowellInc what about targeting polyglots? I can't find languages or any related thing in the "interest" section!

    • @bridgetereku3378
      @bridgetereku3378 3 года назад

      It’s possible because I have seen ads Target at my name. And everyone in the comments had the same first name as me so yea it’s possible.

  • @jyrho2153
    @jyrho2153 4 года назад +1

    cool vid! can you create another for scaling, look alike audience and retargeting?

  • @davidkunela
    @davidkunela 4 года назад

    Thanks Wes, for creating valuable content!

    • @WesMcDowellInc
      @WesMcDowellInc  4 года назад +1

      My pleasure, David! I'm always happy to help.

  • @sherrimclaughlin-ryan2501
    @sherrimclaughlin-ryan2501 4 года назад +2

    Hi my industry is suffering! Can you do new facebook ad ideas for Covid survival? Martial Arts, Gymnastics dance studios etc are really suffering

  • @oneloveonelifeman
    @oneloveonelifeman 4 года назад

    Your videos have doubled my hits on Google Maps and made me rank number one on searches for my type of business in my local area, thank you! Do you have and advise on how to expand out of the area?

    • @WesMcDowellInc
      @WesMcDowellInc  4 года назад +1

      Woah, that's amazing! In expanding outside of your area, you can start by actively marketing your business either through Google Ads or Facebook Ads. These are great channels since you already have a good reputation in your local area, those outside will see you as a business or service provider that they could really trust.

  • @nickmartinelli3752
    @nickmartinelli3752 4 года назад

    I just put an ad out about a couple days ago and even though I have multiple countries selected as the target location, 95% of my impressions are hitting India. Anyone experience this problem? Is this tied to audience selection? Or primarily location?

    • @WesMcDowellInc
      @WesMcDowellInc  4 года назад +2

      Hey Nick, FB generally tries to get you the most results for the least money, and some countries are just cheaper to target than others. Might be best to either exclude them or put them into their own ad set with their own ad budget so it doesn't skew all your results.

    • @nickmartinelli3752
      @nickmartinelli3752 4 года назад

      @@WesMcDowellInc Super helpful, thank you.

  • @oscarmartinlive
    @oscarmartinlive 4 года назад

    So excited to be the 4th person to view

  • @stephencarroll312
    @stephencarroll312 4 года назад

    can you do a yoga related target marketing campaign on fb or insta please? thanks

  • @mikesacco8829
    @mikesacco8829 4 года назад +1

    Great video as always Wes, Question: Can I create a custom audience from a CRM of people in 8 cities in the U.S and then create a lookalike of people who live in a different specified city?

    • @WesMcDowellInc
      @WesMcDowellInc  4 года назад

      Thx Mike! You can upload your list of ppl, create a country-wide lookalike audience (the only way you can do it.) THEN layer in a specific city target on top of it. If you do that, I'd go for the largest possible lookalike audience of 10% since you'll be whittling it down so far by specifying the city. Make sense?

    • @mikesacco8829
      @mikesacco8829 4 года назад

      @@WesMcDowellInc Makes sense. Thank You for the response.

  • @kingpin1905
    @kingpin1905 4 года назад +3

    Awesome vid! But damn this is scary how facebook knows everything

  • @khalidsaif7321
    @khalidsaif7321 3 года назад

    @wes How can we target bald men or Facebook?

    • @WesMcDowellInc
      @WesMcDowellInc  3 года назад

      That's not a specific option, so you need to figure out something they tend to like, such as a medication, or blog, etc and target that. Make sense?

  • @ribe3434
    @ribe3434 4 года назад

    Thanks

  • @ChaosForLunch
    @ChaosForLunch 4 года назад +1

    viewer count might be broken .. it says a viewer #4 as well

  • @iSportsRecruiting
    @iSportsRecruiting 4 года назад

    Hello Wes, is it possible for us to talk? ... Like to ask for your advice on a few topics, also the possibility on working together. Looking forward on hearing from you.

    • @WesMcDowellInc
      @WesMcDowellInc  4 года назад +1

      absolutely, I offer hourly consulting... just go to wesmcdowell.com/kickstart to book your time.

  • @bpuppin
    @bpuppin 4 года назад

    You didn't touch on Ramadan, can you just briefly explain it?

  • @sobujahamed5273
    @sobujahamed5273 3 года назад

    I think you work at Fiverr marketplace, right?

  • @Itzayman
    @Itzayman 3 года назад +1

    1 thousandth like

    • @WesMcDowellInc
      @WesMcDowellInc  3 года назад +1

      Thank you! Means a lot to me! 😊

    • @Itzayman
      @Itzayman 3 года назад

      @@WesMcDowellInc no prob keep it up your content is amazing

  • @junio2068
    @junio2068 4 года назад

    Hi