Russ on How Record Executives CREATE Industry Plants

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  • Опубликовано: 6 фев 2024
  • Watch Full Episode - • Russ Reveals How Artis...
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Комментарии • 1,4 тыс.

  • @terdsandwich1121
    @terdsandwich1121 3 месяца назад +1081

    I wanna say a personal thank you to Andrew and the boys for shutting the hell up and letting Russ speak.

    • @Eliphasleviathan93
      @Eliphasleviathan93 3 месяца назад +66

      Russ just didn't let the interjections happen lol. Andrew was trying like a MF

    • @me.1475
      @me.1475 3 месяца назад +9

      He cut him off to make some inert point like he always does

    • @knight808.
      @knight808. 3 месяца назад +2

      @@Eliphasleviathan93Drew was trying. Shit was annoying.

    • @prenticecobb5429
      @prenticecobb5429 3 месяца назад +2

      Very rare

    • @TIGHTChannel
      @TIGHTChannel 3 месяца назад +1

      Bro the rarest of occasions

  • @lameckk.c1582
    @lameckk.c1582 3 месяца назад +269

    Feels weird when Andrew actually listens to the guest

    • @xanderchanning
      @xanderchanning 2 месяца назад +10

      I stopped watching because he wouldn't let guests speak. Now I find myself watching again lol.

    • @Mara_143
      @Mara_143 Месяц назад +1

      🎯🎯🎯🎯

  • @ganktuh
    @ganktuh 3 месяца назад +493

    Russ was always spilling out tea on the industry, thats why he makes mainstream hits but rarely gets mainstream attention like the rest

    • @9G0D
      @9G0D 3 месяца назад +34

      He rarely get mainstream attention because hes not signed. He was getting mainstream looks when he was signed a fee years ago. Thats the only difference, hes doing it his way now, he figured out how to make plenty of cash without the industry.

    • @yourboylb
      @yourboylb 3 месяца назад +3

      Facts

    • @anthonyhernandez3569
      @anthonyhernandez3569 3 месяца назад +16

      His music is corny but so is Jack Harlow but he’s up. I think Russ actually has substance but his presence is corny.

    • @Kp-dy4ck
      @Kp-dy4ck 3 месяца назад

      News flash for everyone this isn't a music industry thing. This is everywhere for example home Depot fakes it's reviews/ratings by having certain employees scan surveys from receipts customer threw away/left behind and write fake reviews. This certainly happening in music RUclips and who knows how many other businesses

    • @cloudclub5326
      @cloudclub5326 3 месяца назад +13

      @@anthonyhernandez3569 Jack is only UP because of weak azz Generation Now. If you placed him next to the next upcoming artist without a major backing, he would drown under the other million unsigned artists material thats better than him.

  • @mrmooney25
    @mrmooney25 3 месяца назад +463

    "In the last 10 years rap has bled into every genre" is the most true shit i've heard about modern music in a while.

    • @user-ok2xy5oz8v
      @user-ok2xy5oz8v 3 месяца назад +23

      Wow super deep. 😂

    • @AT-di8kg
      @AT-di8kg 3 месяца назад +19

      Not true though. If anything other Genres have bled into rap because the shit is so dead.

    • @Han78711
      @Han78711 3 месяца назад +5

      Rap is about as real as utter stupidity.

    • @ChrisBurks-yc7zv
      @ChrisBurks-yc7zv 3 месяца назад

      @@AT-di8kgnah the opposite

    • @gstrid4287
      @gstrid4287 3 месяца назад

      look at the comments on this, a bunch of retards who dont know music or what they’re talking about🤡

  • @roycewynn6769
    @roycewynn6769 3 месяца назад +247

    “You’re sad, Cudi, Drake, heard that”😂😂

    • @PKDionysus
      @PKDionysus 3 месяца назад +1

      😂😂😂😂

    • @marvind.rogers1706
      @marvind.rogers1706 3 месяца назад

      🤣😂

    • @ci6516
      @ci6516 2 месяца назад +18

      It’s the honest truth . This is what they said with boom bap and west coast rap. You can’t be better than eazy, you can’t be better than a tribe called quest , you can’t be better than BIG..then it happened with the scot storch era..can’t be another 50..can’t be another fat joe ..
      It’s that time for modern rap. Their won’t be another XXX or juice , their won’t be another pop smoke or chief kief , it’s time to move on

    • @user-ib9gi1kl6d
      @user-ib9gi1kl6d 29 дней назад

      ruclips.net/video/s_nc1IVoMxc/видео.htmlsi=FSSrMS74w4Y0WLwM

  • @mikeuwagbai4987
    @mikeuwagbai4987 3 месяца назад +213

    When he spoke of country music being the last to convert to streaming explains why now Beyoncé made that country song. Nothing is done by accident

    • @anaysavelazquez8961
      @anaysavelazquez8961 2 месяца назад +24

      And the Louis Vuitton collection having all hip hop influence in cowboy gear

    • @sandriais
      @sandriais 2 месяца назад +33

      There have been Black artists trying to get into country for YEARS but their music hasn’t been accepted in that space. One of the up and coming RnB acts right now, Muni Long, who’s been around the industry as a songwriter to the stars for decades, actually put out a country album years ago under her real name, Priscilla Renae. Beyoncé had a country song on her popular Lemonade album years ago. Country music was actually sung by Black people decades ago but White people made it more mainstream and it became synonymous with White culture. It’s not easy crossing over into a new genre period. Beyoncé is just at a point in her career where she can do almost anything creatively knowing she’s built up a solid enough fan base to follow her there. She could even do opera at this point and I’m sure it would sell.

    • @livinlife8280
      @livinlife8280 2 месяца назад +15

      I don’t think country has had global success like rap and hip hop. Maybe here in America it’s popular but on a global stage it still falls behind rap and hip hop.

    • @tymberlandtv42
      @tymberlandtv42 Месяц назад +1

      Exactly. That’s analytics at its finest

    • @goatman3057
      @goatman3057 Месяц назад

      They can’t come up with anything new, only new genre I’ve heard in 20 years is Gran out of Miami ruclips.net/video/ZBKIUi1eG1A/видео.htmlsi=WuDqEzyVWl_hzCQw

  • @KJJames-ds2vo
    @KJJames-ds2vo 3 месяца назад +217

    Industry Plant means to have a pre-packaged artist with a made-up persona and then pushed artificially through the means of the music industry. Like finding four attractive women to play catchy punk rock with risqué language. Definitely happens all the time. But it differs from simply having a talented artist and trying to figure out how to package them for the public.

    • @jonathanfox9522
      @jonathanfox9522 3 месяца назад +24

      Agreed! It is also someone that is not gonna fuck with political issues. He has to be a corporate sellout. It is way more complicated than just saying the only reason you know an artist is because the industry push him on to you. The artist only gets pushed if hes pushing certain agendas... They will always be certain artists that dont do that. Theres also artist that dont sing. Dont write and dont play instruments, thats also another point. And if they dont do all why are they their? Cuase they a good clown for the circus. Meaning they are gonna fuck woth the order of things. Nobody fucks with pharma. Big banks. Your constitutional rights. Its all loosing your soul music.

    • @KansasFarmer620
      @KansasFarmer620 3 месяца назад

      Damn you guys keep showing the dumbing down is real and it's easy for the elites and government to control you ​@@jonathanfox9522

    • @SheevPalpatine1
      @SheevPalpatine1 3 месяца назад

      I'd be willing to bet 6nine was a plant

    • @ThrghmyEyeZZ
      @ThrghmyEyeZZ 3 месяца назад +4

      Thanks for covering what I was going to add, spot on!

    • @chrisl6969
      @chrisl6969 3 месяца назад +7

      lol... Snoop dog, Dr dre...are some of the originals...dr dre never claimed to be gangster before rap. Snoop dog was given his persona as well.. from suge knight... suge actually paid Long Beach Crips 1 milllion to let snoop throw their name around and claim their set.

  • @Haveyouseenmydrugs
    @Haveyouseenmydrugs 3 месяца назад +106

    We already had a crackhead go #1 and hes a fucking legend. RIP DMX.

    • @iPavedTheWay
      @iPavedTheWay 3 месяца назад +3

      read my mind

    • @asiatic_african
      @asiatic_african 2 месяца назад

      Y’all are slow he means rap from the viewpoint of your average crackhead

    • @hiddengem9888
      @hiddengem9888 Месяц назад +13

      Exactly..currently Kodak

    • @diynreviewguy8992
      @diynreviewguy8992 Месяц назад +2

      Yepp. He will be dearly missed

    • @Invplays
      @Invplays Месяц назад

      Crack head like the dirty bum at the corner store

  • @Jandro818
    @Jandro818 3 месяца назад +375

    Looks like these guys actually read comments. They stopped interrupting guest. Very nice! 👏

    • @julisdaniels9214
      @julisdaniels9214 3 месяца назад

      Naa it’s just cause its Russ and he’ll probably son them real quick

    • @WaitLook1
      @WaitLook1 3 месяца назад +6

      kinda

    • @ChrisYoung-fh1mf
      @ChrisYoung-fh1mf 3 месяца назад +7

      Yep lol. We were all getting pretty tired of Andrew going on Adderall rants about any and everything while the others uncomfortably laugh

    • @Mara_143
      @Mara_143 Месяц назад

      ✅️✅️✅️

    • @squibbelsmcjohnson
      @squibbelsmcjohnson 24 дня назад

      This is old lol

  • @rezxy-sy8fz
    @rezxy-sy8fz 3 месяца назад +211

    crackhead with a #1 hit would be crazy lmao

    • @evil3993
      @evil3993 3 месяца назад +59

      Dont we already have Travis Scott? Famous Dexx? Entire wave full of drug addicts?

    • @coachjohn310
      @coachjohn310 3 месяца назад +72

      that was DMX

    • @felixsupreme22
      @felixsupreme22 3 месяца назад +27

      Future, Lil Wayne

    • @andyhernandez3922
      @andyhernandez3922 3 месяца назад

      Most of these artist are heroin addicts they love codine and Percocets they may not be shooting up straight H but they are still chasing that dragon one way or another

    • @t.styles2k202
      @t.styles2k202 3 месяца назад +18

      Bobby brown 🥴

  • @charlesdrew8330
    @charlesdrew8330 3 месяца назад +446

    I don’t understand why no one is making music about our current situation, reality, economy, increase in inequality, the politicians scamming us, large corporations, harder to pay bills….

    • @R3V3Lsound
      @R3V3Lsound 3 месяца назад +29

      LockSmith, bruh.

    • @R3V3Lsound
      @R3V3Lsound 3 месяца назад +161

      what's more polarizing is there IS rappers talking about that shit. They aren't being elevated for a reason.

    • @ultraf0rward
      @ultraf0rward 3 месяца назад +45

      Look up TOM MACDONALD

    • @sharkyshark6760
      @sharkyshark6760 3 месяца назад +74

      @@ultraf0rwardTom is a culture vulture let’s be real

    • @badabing2302
      @badabing2302 3 месяца назад +17

      @@sharkyshark6760what culture ? Ain’t no black rappers making songs about the shit he does. He bitin trumps style if anyone’s.

  • @shiriguessman5157
    @shiriguessman5157 3 месяца назад +41

    J Cole was not an industry plant...he was working hard to get his music out there before he became bigger

  • @lukesosby3241
    @lukesosby3241 3 месяца назад +73

    Rap music is super attractive to young listeners because it’s highly sensory. The songs are composed from samples and loops and are very patterned. It’s very percussive which also makes it very appealing to younger listeners.

    • @goatman3057
      @goatman3057 Месяц назад

      Young listeners heads would explode with an artist like Gran ruclips.net/video/ZBKIUi1eG1A/видео.htmlsi=WuDqEzyVWl_hzCQw

    • @eiloghosaewere2184
      @eiloghosaewere2184 Месяц назад +1

      Same with Taylor swift

  • @TheChosen1inc
    @TheChosen1inc 3 месяца назад +77

    I find it funny them talking about living in a black mirror episode as a gambling ad plays on the screen 😂😭

  • @briannaslurring4884
    @briannaslurring4884 3 месяца назад +22

    sampling also helps drive traffic to the original artists and sounds, to create new fans and still pays those artists so their art still lives on.

  • @listener84
    @listener84 3 месяца назад +82

    1:07 Black cowboy mashup with Billy Ray Cyrus! … thennnn he’s SUPER gay, throw in a satan video!!!! 😂😂😂

    • @dowhatiwantc7637
      @dowhatiwantc7637 3 месяца назад +5

      Deadass bruh that shit really is wild I wonder what’s next

    • @ryshellso526
      @ryshellso526 2 месяца назад +3

      Artist name: broken buck AKA lil Nas...

  • @markzielsdorf4232
    @markzielsdorf4232 3 месяца назад +70

    Everyone tune in to Coast Contra

  • @thelearner55
    @thelearner55 3 месяца назад +54

    6:20 He's right. Mr. Morale has been on repeat since it dropped in May 2022. I'm 24 and as I've gotten older I turned away from drill music or rappers talking about guns, drugs, s*x for the whole song. At some point, it gets old and real people can't relate with that.

    • @kendricklamar1731
      @kendricklamar1731 2 месяца назад +4

      I think it has to do with the majority of people who aren’t really invested in music they will just want to hear something with loud bass lines and the rapper is more of a background noise not really caring about the rapper or what he’s saying, most of it is copy and paste anyways

    • @jail.6000
      @jail.6000 2 месяца назад +5

      As you grow some things don’t resonate with you anymore. Vibrationally and spiritually you can’t have those types of frequencies in your space at a certain point.

    • @goatman3057
      @goatman3057 Месяц назад

      I agree, I love Gran out of Miami, makes songs about plants and animals ruclips.net/video/ZBKIUi1eG1A/видео.htmlsi=WuDqEzyVWl_hzCQw

    • @himynameis1657
      @himynameis1657 19 дней назад +1

      Good for you young man!

    • @Jumpingjackflash123
      @Jumpingjackflash123 15 дней назад

      Dude, people who listen to drill music are legit brain dead. I’ll die on this hill. I’m glad you’re getting smarter. I heard my first song a while back when I learned about the genre and the first lyrics were “woke up this morning trying to catch a charge.”

  • @theseason3301
    @theseason3301 3 месяца назад +53

    Rock been had crackheads we cheered for

  • @veltdog09
    @veltdog09 3 месяца назад +30

    I agree 100% with Russ and I'm surprised so many more people never realized it. I remember back in 2012-11 at the height of EDM where they were introducing Trap/rap and also Tribal into the Latin music. Basically creating one mash up genre. And I was always like, if I want to listen to one genre I'll listen to it. I don't want it just mashed into one thing. That's the beauty of music. I feel like it made the listeners lazy if anything. You don't have to go for genre to genre just listen to this and it kind of sounds like a little of everything you like.... But naa I listen to everything from Vicente Fernández, Stevie Ray Vaughan, Scarface, Behemoth, Armin and so on... There's no need to try and lock into one thing. It's a lost of Identity and out of ideas like he said.

    • @svoksis
      @svoksis 3 месяца назад +1

      Please don't agree with Russia 😅

    • @veltdog09
      @veltdog09 3 месяца назад

      @@svoksis 😂😂😂 wtf is up with that.

    • @DARTHNEWS
      @DARTHNEWS 2 месяца назад

      ​@@svoksisfuck Ukraine

  • @luismonterroza1930
    @luismonterroza1930 3 месяца назад +28

    Didn’t someone say this is why MGK & even Post went the Hip Hop route first, before eventually deviating to other music? Getting their foot in the door via rap is the easiest way to make it big? Granted they’re from a few years ago. IMO

    • @Thoughtitwasadrought
      @Thoughtitwasadrought 3 месяца назад +7

      And all that did was hurt rap and boost them.

    • @targetegrat
      @targetegrat 2 месяца назад +1

      Kid Rock did the same thing too. Man even Pitbull was rapping in Miami before going pop.

    • @darnarxz
      @darnarxz 2 месяца назад +1

      MGK still raps, and post malone made an r&b song. Idk why they keep calling that man a rapper.

    • @sebastienarseneault2602
      @sebastienarseneault2602 2 месяца назад +1

      Ed Sheeran too.

  • @TheChosen1inc
    @TheChosen1inc 3 месяца назад +106

    The older I get the more I realize the russ hate was unjustified

    • @gamernerd89678
      @gamernerd89678 3 месяца назад +28

      Yea he was called corny because he was light years ahead of all the other rappers and was basically letting everyone know they were in garbage contracts and everyone just gave him the “this Nigga is corny treatment” he’s been talking bout this stuff for yearrrssss!

    • @YoungYahtz94
      @YoungYahtz94 3 месяца назад +17

      The past few years made me realize people are almost always hostile towards the folks who speak on the bs, go against the status quo and don’t sugarcoat..we’ve seen several figures over the internet the past few years who’ve shaken things up with their statements and have gotten massive backlash, only for people to turn around a few years later and realize they had valid points. This is basically the type of stuff Plato was talking about with the allegory of the cave

    • @jayc5756
      @jayc5756 3 месяца назад +5

      You mad late bruh

    • @elizabeth84266
      @elizabeth84266 2 месяца назад

      There’s always a scapegoat…

    • @Rohan_Trishan
      @Rohan_Trishan Месяц назад

      Absolutely. The people who speak the truth get the most hate and backlash.... usually by people still stuck in their programs and don't wanna see people doing something different, something new, or calling out hypocrisy. They try to shame people into being stuck in the same box or image that they think is right. Alot of times it comes from within your own community too. @@YoungYahtz94

  • @allenwarfield
    @allenwarfield 3 месяца назад +37

    As a young guy, music "cliques" arent really a thing anymore because we arent loyal to a genre. I speak for myself and alot of Zillennials when i say we listen to everything. Streaming took down the barrier to entry on music, the future is bright

    • @TheMuseap
      @TheMuseap 3 месяца назад +3

      would you say that this is part of the broader decline of a personality as a whole? saying this bc people used to identify with their songs and now if your song becomes a “tiktok” song it’s no longer cool

    • @timtbone8187
      @timtbone8187 2 месяца назад

      @@TheMuseapI would say it’s more of a birth of logic. Why would I dislike something because it’s “not my genre” that I usually listen to? If anything, I’d say it adds to personality. It also gives me the chance to see how people in the region it came from felt/thought/acted or wanted to act, at the time they wrote that song. The TikTok dislike, is because TikTok in general is a personality stripper, and we usually found the songs a little more organically. Example, either playing a video game or watching a movie and it was on the soundtrack, or we found it with a friend out and about, or maybe we were just cruising the radio stations and it popped on. Now everyone is gonna just say “OH! I saw that TikTok too!” It takes relatability out of the conversation at that point. Because yes, everyone has TikTok, but that song can be used on THOUSANDS of different TikToks. Which one did it come from? Ya say to me however “Hey man, you ever hear “Call me” by Steve Conte?” I’d respond with “DUDE! I love cowboy bebop! That track and “Tank!” are on my playlist right now. Which episode is your favorite?” Cause those tracks, are only on the “Cowboy Bebop” soundtrack.

  • @Rolling2Much
    @Rolling2Much 3 месяца назад +18

    Guy on sexy redd is super accurate

  • @Nooklet
    @Nooklet 3 месяца назад +29

    Devvon Terrell is punching the air right now. He made a song called "I'm sorry Dad" I always thought the song was a very unique thing to rap about. It's like a musical letter to his father and some of the struggles he with through being a man with daddy issues. I hope one day he gets his flowers.

    • @onemanarmy1049
      @onemanarmy1049 3 месяца назад +8

      Plot Twist: You're Devon Terrell

    • @Nooklet
      @Nooklet 3 месяца назад

      @@onemanarmy1049 Hey D;

    • @lilboat223
      @lilboat223 2 месяца назад +2

      what tf does devvon terell have to do with anything

  • @mxyzptlk1616
    @mxyzptlk1616 3 месяца назад +14

    If you managed to listen to this at normal speed, impressive..

  • @caleb7775
    @caleb7775 3 месяца назад +21

    bro the bit about the crackhead in 10 years bein on top so fucking facts lmao shit

    • @stephenfrancis303
      @stephenfrancis303 3 месяца назад +1

      We are already there he is called kodak black

    • @TheBanderson22
      @TheBanderson22 23 дня назад

      Except we already had that multiple times. Maybe not as open as he is suggesting, but an open drug addict being famous is far from a new phenomena.

  • @ChronicIllnessHelpTV
    @ChronicIllnessHelpTV 2 месяца назад +32

    Logging off lol…this dude said Sexy Red was the poster child of authenticity…you definitely don’t know what you’re talking about…she’s the definition of an industry plant….like literally a real plant…go watch her songs way back when she first started..and then come back and tell me she’s not the real definition on a Plant!!

    • @dpayne8230
      @dpayne8230 Месяц назад +1

      I was thinking the same thing!

    • @mikethompson8103
      @mikethompson8103 Месяц назад

      You missed the Point. His point was that she is the Perfect Industry Plant. She is Incapable of being inauthentic, therefore unable to be ANYTHING other than what they want Us to see. Show the lowest denominator as the Top, and then Lower the Bar again.

    • @comeagyn
      @comeagyn 17 дней назад

      Meanwhile, all the sheep is sitting here singing his praises like he's some fucking hip hop guru.... As soon as he cut off the black guy who was giving push back about sexy redd I was done.You can't tell me about my culture lil bitch you're a guest here. But he literally is what's wrong with hip-hop: we're stuck with Caucasian males view of what real hip hop is. And it never aligns with our view of real. And it's funny, the worst version of us is what they think is the real deal. Oh, that's the real us? Yet they swear they're not culture vultures, and they definitely don't see race 😒. They just love hip hop lmfao

    • @Yourmamaboi
      @Yourmamaboi 15 дней назад

      Some people call that a plant. But some people refer to industry plants as someone who has been raised since a child that has already been in the business and then is released with an agenda. Someone who was already on the inside and then they release them at a certain time to project an agenda towards a certain group of people. For example, many people believe that Taylor Swift is the granddaughter or clone of Anton Lavays daughter. Look her up, she looks very eerily similar. I think this is what a lot of people refer to. Almost like clones created that they do mk ultra on to manipulate them until they can serve every purpose of the elite agenda.

    • @taxcitybagtalk
      @taxcitybagtalk 15 дней назад

      Everything about her is made up... it's the perception of authenticity to highly dysfunctional people...Industry PLANT

  • @henrydecoster5823
    @henrydecoster5823 3 месяца назад +9

    A few of the things he mentioned made me think of Mike. Rap beginnings but he's fresh, different, country infusion, entrepreneurial, and a real one. No wonder why he has such a strong loyal following. Turns out being novel and genuine can pay in dividends when done right.

  • @tearanyhardaway4958
    @tearanyhardaway4958 3 месяца назад +4

    This is one of the best explanations I've heard for the transition in music.

  • @cheezus9625
    @cheezus9625 3 месяца назад +35

    Garth Brooks is literally the top selling solo artist of all time.
    Country is huge and always has been, it just doesn’t get the mainstream attention other genres do because it isn’t considered cool in the cultural centers like NY and LA

    • @amileshezi2858
      @amileshezi2858 3 месяца назад +10

      Only in America not worldwide

    • @ginoblackofficial
      @ginoblackofficial 3 месяца назад +6

      Michael Jackson 🤷🏾‍♂️

    • @pauline4721
      @pauline4721 3 месяца назад +7

      @@ginoblackofficialsadly no Garth is #2 behind the Beatles

    • @cheezus9625
      @cheezus9625 3 месяца назад

      Band yes, but I said solo artist @@pauline4721

    • @cheezus9625
      @cheezus9625 3 месяца назад

      surprisingly Garth has sold more than MJ@@ginoblackofficial

  • @davidaldridge5716
    @davidaldridge5716 3 месяца назад +24

    @ 5:15 Russ sets the table for a Schulz Epiphany

    • @user-wi8nc9wo3x
      @user-wi8nc9wo3x 2 месяца назад +1

      I was laughing at that epiphany, too

  • @William_Stephens
    @William_Stephens 3 месяца назад +6

    Well said by Russ. He articulated the obvious in a way no one has. My family was hip hop and RnB but I was always more pop punk, emo, Americana, classic rock.. just more guitar driven music because I play instruments and I couldn’t get behind that wave of music where every genera just seemed hip hopified. I’m so glad the pendulum is swinging back the other way again.

    • @robertheadley3483
      @robertheadley3483 Месяц назад

      I will say this too that it's not even that it's swinging back the other way it's about access.
      I'm 40 and grew up in rural America. No internet. No access to cable or satellite tv.
      If music was playing anywhere in public it was country music. The music stores would be +80% country music.
      It wasn't until I got into high school til I started hearing any hip hop music.
      People today can pull out their phone and listen to anything they want anytime they want.

  • @honeyzephyr7542
    @honeyzephyr7542 Месяц назад +2

    Wow! I remember listening to Russ almost a decade ago. Had Do It Myself and Losin Control on repeat. So awesome to see him still doin his thing, making it, and sharing his super intellectual perspective. Now I have 8 years of music to catch up on!

  • @sdot7117
    @sdot7117 3 месяца назад +8

    3:57 And now Beyoncé is dropping a Country album 😂

  • @iamjustinllamas
    @iamjustinllamas 3 месяца назад +12

    Ed Sheeran released 8 albums before he was ever signed.
    Keep pushing, indie artists!

  • @Joshdifferent
    @Joshdifferent 3 месяца назад +6

    I agree with Russ so much on Father Time ! 💯 I agree! That’s my favorite song by Kendrick

  • @dtpbarbr87
    @dtpbarbr87 3 месяца назад +16

    people are waking up .

  • @Supreme36Being
    @Supreme36Being 3 месяца назад +5

    Great conversation

  • @Dnic4ux3
    @Dnic4ux3 3 месяца назад +8

    Finally not interrupting all the time

  • @cuper3000z
    @cuper3000z 3 месяца назад +3

    To the Gods thanks for letting us listen to him without interrupting

  • @brownomarz8049
    @brownomarz8049 3 месяца назад +1

    Solid pod per usual guys, love the discussion and the perspectives. keep it up!

  • @wytbuoybizzy9238
    @wytbuoybizzy9238 3 месяца назад +1

    Russ is giving Game, we needed to hear this conversation it was needed for us upcoming artist to understand how the game is played

  • @Alexthekid-ir2fo
    @Alexthekid-ir2fo 3 месяца назад +57

    Ice spice is the definition

    • @LilithNastasia
      @LilithNastasia 2 месяца назад +3

      she spent her fkn covid stimulus check on recording it was like the only money she had at the time and she was working her neighborhood making music

    • @MH-et4bo
      @MH-et4bo 24 дня назад

      She’s not counter

  • @addysots8988
    @addysots8988 2 месяца назад +3

    Country music has always been big . Also as a music producer I’ve been said this. Everything has been said . And when it even comes down to the beats everything has been done . Only so many notes and sounds to use

  • @dal2122
    @dal2122 Месяц назад +3

    A Barbershop Rapper would be dope.... Bragging About his cutting skills👍😁

  • @MrAce832
    @MrAce832 3 месяца назад +10

    Another reason why rap is falling off is because of all the killing amd murders that are coming to light. Now people are starting to realise that all that stuff is real and in this day and age of social media we are seeing it all live through our phones which is horrific. These young new rappers have no respect for the dead nor themselves. As a black man i do not want to be supporting that kind of stuff in any way and has put me off most new hiphop artists today especially if they have gang ties.

  • @hoagiefresh32
    @hoagiefresh32 2 месяца назад +3

    "Friends in Low Places" by Garth Brooks is a song that is relative to Country Music 'being late to the party' when it comes to streaming world.

  • @user-ln2pe4xd1u
    @user-ln2pe4xd1u 3 месяца назад +7

    THANK YOU FOR NOT INTERRUPTING THIS MAN

  • @anonymousbiscuit5799
    @anonymousbiscuit5799 Месяц назад +2

    This makes what Dolph was saying 7 or 8 years ago so powerful.

  • @jakesuspect8991
    @jakesuspect8991 22 часа назад

    We already had that with DMX who suffered heavily from addiction to substances and was loved for his rawness.

  • @SkateboardingMotivator
    @SkateboardingMotivator 2 месяца назад +4

    Very deep perceptive, much respect

  • @pleaselikeandsubscribeme
    @pleaselikeandsubscribeme 3 месяца назад +3

    so it all goes full circle ?? good!! bring back the aggro rap hip/hop - early 90s vibe. bring it back

  • @chrisfair11
    @chrisfair11 3 месяца назад +1

    What he is talkkng about at the end with bands doing different genres is what Twenty Pilots was really ahead of the curve on. The did punk, rap, metal, melodic, pop, electronic. The guy behind it (Tyler) really jist wanted to make all kinds of stuff and does if you know how to find his stuff that isn't the band.

  • @Mara_143
    @Mara_143 Месяц назад +1

    Any interview with Russ is good. He is well versed on the industry.

  • @JessicaGarcia-ul8si
    @JessicaGarcia-ul8si 25 дней назад +6

    Plot twist: “Russ is the Industry Plant!!” 😮🪴 his daddy works for Columbia records 🤦🏽‍♀️ y’all are getting played 💅🏦

    • @carlosval7254
      @carlosval7254 15 дней назад +1

      Yes his dad worked with Columbia Records, but you can literally look up Russ making his hits on a MacBook.. he wasn’t fed that, even if someone created the whole thing for him, he wouldn’t of been able to reproduce that on Logic Pro without the ability to be a full blast musician.. am I saying that a full blast musician can’t be a plant… not necessarily, but Russ’s lyrics don’t seem to fit those of a plant.. I could be totally wrong and am open to that.

    • @JessicaGarcia-ul8si
      @JessicaGarcia-ul8si 15 дней назад +2

      @@carlosval7254 nah what I’m saying too is name a Russ bar……. I’ll wait. I ain’t even hating. I just think we have not heard the best music yet. Because the gatekeepers. Like Columbia , and they’re kids they prioritize over true talent. Bottom line Russ is mid. And y’all hype him cause he’s white.

    • @carlosval7254
      @carlosval7254 15 дней назад

      @@JessicaGarcia-ul8si I’m not even gonna argue with someone who brings race up for no reason. I’m not white. Why would I be hyping him up because he is white?? Dumb statement on your part. I’m sick of all the unnecessary hatred towards white people or any race for that matter. Do better, hate him on a more personal level further than his skin tone.

    • @carlosval7254
      @carlosval7254 14 дней назад +2

      @@JessicaGarcia-ul8si im not sure if my reply posted. But for you to go to race.. makes no sense to me. I’m not even white. Why would I be hyping him up because he is white. Thanks for making this about race when it didn’t need to be. 😒😐

    • @JessicaGarcia-ul8si
      @JessicaGarcia-ul8si 14 дней назад +1

      @@carlosval7254 I was going to say something in the last message about it but I’m glad you said something. It’s not about race in hip hop all the way, but it can when it comes to quality, we shoot white rappers so much bail for Mids. It’s about culture. Russ portrays like he made it big from dropping a song on his laptop every day. So many thousands of kids try to do the same thing looking up to his false info and look at where they’re at now. No progress. It has to do with bots, social numbers, i’m a software engineer I know about how all of these artist made it big. You also have to have connections and know people. Don’t worry I’m fixing this issue right now for every one of us. We’ve created a platform that changes all of this you’ll see very soon.
      Also Why would you be hyping him up because he’s white? Because you’re Mexican ? I don’t know maybe history. Facts. something intrinsically embedded into the psyche of every caste system, including the Mexican-American caste system. Also, may you not forget as fellow Mexicans. We are taught in our own country to go and breed with white people. How do you know when subconsciously you have been taught that white is right? Please I’m telling you if Russ was black and had the same bars, no Columbia connections, nobody would listen to him. He wouldn’t even be considered a good rapper. Like I said. Russ is Mid. Y’all fell for it. God bless us all. We don’t have to go back-and-forth. Just wanna give you some food for thought.
      Also, everyone pay attention. He didn’t even name the Russ bars 👀

  • @joshcomedy1521
    @joshcomedy1521 3 месяца назад +5

    Ren raps about mental health, his upbringing and dealing with Lyme disease.

  • @SeemoreDunkan
    @SeemoreDunkan 3 месяца назад

    7:55 Speaking the truth... Mad respect 👍👍👍

  • @OracleofDelphiTarot
    @OracleofDelphiTarot 2 месяца назад +1

    Russ is a genius. Love this guy, his music. True talent. He and Posty are my 2 favs. Wish they’d get on a hit together

  • @austin6071
    @austin6071 3 месяца назад +11

    There was a guy literally named Lil Xanax, so this has already happened my guy and it didn’t turn out so well. Lil Peep’s entire persona was drug use as well.

    • @hansmemling2311
      @hansmemling2311 Месяц назад

      @austin6071 Russ likes to overthink, he sounds like someone on the outside more so than the inside.

  • @EruptTelevision
    @EruptTelevision 3 месяца назад +8

    Its all about perception due to social media

  • @Pierrosangue
    @Pierrosangue 3 месяца назад +2

    Yooo... Russ on Schulz's shit... mad props

  • @josethemasochist
    @josethemasochist 2 месяца назад +20

    “at some point you’ll hear from the crackhead” is literally death grips

  • @stephaniemurphy4390
    @stephaniemurphy4390 2 минуты назад

    This is why, as a middle-age white woman… I listen to Rasta and reggae mostly because they sing about what’s going on with the world. Not only the problem, but they have solutions. And you can’t help but feel it when you listen to it.

  • @anthonypereira260
    @anthonypereira260 3 месяца назад +3

    Also a lot of new country artist are incorporating elements of hip hop amd rnb

  • @blakehobbs5241
    @blakehobbs5241 3 месяца назад +4

    There are millions of people who grew up on country music. It isn’t just “cool” to listen to now. It’s always been there.

    • @ryshellso526
      @ryshellso526 2 месяца назад +3

      Take a country festival over a rap festival anyday...

    • @hansmemling2311
      @hansmemling2311 Месяц назад

      Exactly. It’s a culture. Everything that happens out in the country is part of it. That stuff isn’t subject to hypes. Like hiphop will probably always be relevant in the streets where it came from because of the people that live there.

  • @joshuaattractsmoney
    @joshuaattractsmoney 3 месяца назад +2

    Hip hop gave every genre a representative. Yeah that made hella sense. Damn. That was for real for real

  • @quincyokafor6528
    @quincyokafor6528 3 месяца назад

    I remember back in college my homie and I were smoking on the porch and we had this conversation. Late 2016 or early 2017 back when hip hop music was in its peak. We realized just like every genre rap was going to get to a point where it would fall off and not become popular music anymore. We wrote it off as being high but mostly we were scared about what that would mean so we never brought it up again.

  • @ducklife420
    @ducklife420 3 месяца назад +7

    Dmx was a known crack head who had 2 number 1 albums in one year legitimately

    • @QueenyKay
      @QueenyKay 2 месяца назад +2

      Yeah but he never claimed crack as his brand. What Russ is saying is the next step is one crackhead rapper claiming this as his brand and people specifically supporting him for that.

    • @user-wi8nc9wo3x
      @user-wi8nc9wo3x 2 месяца назад

      Yes. He also died a crackhead death

    • @user-wi8nc9wo3x
      @user-wi8nc9wo3x 2 месяца назад +1

      So what is he going to do, smoke crack on stage?

    • @socialpublisher123
      @socialpublisher123 Месяц назад

      😲😳

  • @AlchemyGdessDivine9
    @AlchemyGdessDivine9 3 месяца назад +5

    Black folks put some seasoning in the country music 🎶 that’s why it’s ⬆️ now. You know this new country is nothing like old country.

    • @MiaBostic
      @MiaBostic 2 месяца назад +2

      It's basically RnB Pop with some twang!

    • @AlchemyGdessDivine9
      @AlchemyGdessDivine9 2 месяца назад +2

      @@MiaBostic exactly 😂

  • @voltage7358
    @voltage7358 3 месяца назад +2

    5:53 Schulz epiphany 😂

  • @InMahdWeTrust
    @InMahdWeTrust 22 дня назад +1

    WESTSIDE Gunn already be puttin crackheads in his songs too 🤣🤣🤣

  • @bitangayves2125
    @bitangayves2125 2 месяца назад +3

    Im curious to know what the market share is for Electronic music . . . .im talking about deep house , techno, trance . . . .

  • @bboyscam9727
    @bboyscam9727 3 месяца назад +27

    Lil Nas X is a perfect example.

    • @oxymarvin
      @oxymarvin 3 месяца назад

      yeah, example of what?

    • @ArmyofDrag343
      @ArmyofDrag343 3 месяца назад

      @@oxymarvin of being an industry plant you absolute donut

    • @NnamdiNw
      @NnamdiNw 3 месяца назад +4

      @@oxymarvinread the title of the video

    • @SheevPalpatine1
      @SheevPalpatine1 3 месяца назад

      @@NnamdiNwlol

    • @studioafkai
      @studioafkai 3 месяца назад +1

      lil Nas X said people never cared about his rap, they would only like his twitter posts with memes and shit, so he made a Country song as a meme and it blew up, “controversy” and all. That’s mostly just right time right place

  • @159648sentile
    @159648sentile 3 месяца назад +2

    Been saying father time was dope for a long time

  • @JStack
    @JStack 2 месяца назад

    SHOUTS OUT RUSS! Bay Area's own! Saw him at a liquor store in Fremont in 2016 and he was happy to chop it up for a min and the clerk knew him. Was still down to earth after a couple radio hits and a few mil.

  • @Thoughtitwasadrought
    @Thoughtitwasadrought 3 месяца назад +15

    It’s funny how everyone shits on hip hop but all the genres need to use rap elements whether it be lyrically or using certain rap aesthetics to keep themselves relevant. Everyone wants to exploit rap then claim it’s dead

    • @kappawhoo
      @kappawhoo 3 месяца назад

      More cultural appropriation

    • @orangejuice27
      @orangejuice27 3 месяца назад +2

      That’s when you know something is dead tho. When the vultures come and start using it for other things

    • @Thoughtitwasadrought
      @Thoughtitwasadrought 3 месяца назад

      @@orangejuice27 if it’s dying it’s cause the vultures.

    • @orangejuice27
      @orangejuice27 3 месяца назад

      @@Thoughtitwasadrought vultures feast upon the dead

    • @Thoughtitwasadrought
      @Thoughtitwasadrought 3 месяца назад

      @@orangejuice27 that’s very literal Lmaoo there’s been vultures in black art forms since the beginning

  • @guccimoochi1184
    @guccimoochi1184 3 месяца назад +18

    We had dmx, well known crackhead and still killed it

    • @GoldieVoerman
      @GoldieVoerman 3 месяца назад

      But that wasn’t his image/Brand shithead

    • @miccoahau
      @miccoahau 2 месяца назад

      Rio da Yung og big difference

    • @Datpart100
      @Datpart100 2 месяца назад +2

      Yeah; but it didn't define his "brand".

  • @christurner5682
    @christurner5682 2 месяца назад

    Russ need a podcast bruh

  • @PaulFisherMedia
    @PaulFisherMedia 3 месяца назад

    Goin for the Walt Disney look LOL

  • @dannyv6655
    @dannyv6655 3 месяца назад +3

    You making mixtapes and your dad helping you by working at Colombia could both be true Russ. Just because one thing happened doesn’t mean another thing couldn’t.

  • @Andre.06.07
    @Andre.06.07 3 месяца назад +6

    I think this is really only pertaining to America. Sonically hiphop is doing very well internationally. And I’m not referring to amertican artists. I’m talking the uk scene, German, Dutch, French, south east Asia, etc. those industries are growing and seeing the highest metrics in respect to sales, traction etc

  • @modelpatty
    @modelpatty 24 дня назад

    Yessss thank you for the info

  • @christoforos4126
    @christoforos4126 2 месяца назад +1

    Country is an interesting point; in relation we have blue grass and country like Billy Strings, Sierra Ferrel and Dead And Co., etc... it's getting huge

  • @moss830
    @moss830 3 месяца назад +4

    I think a lot of us in the hip hop community just got tired of the murder and sex music. As a millennial we’ve been over stimulated.

    • @perdybirdie
      @perdybirdie 2 месяца назад

      The youth culture is changing as well towards a less hypersexual existence and rap hasn't caught up with that. All the big rappers male and female are still too sexual and vapid

  • @frankmaitland1254
    @frankmaitland1254 3 месяца назад +8

    Country music has always been Americas music

    • @perdybirdie
      @perdybirdie 2 месяца назад +1

      False because it's never been inclusive to ALL Americans. I see that changing now though.

    • @frankmaitland1254
      @frankmaitland1254 2 месяца назад +1

      @perdybirdie there you are wrong. There may pockets where you are correct but in almost all of the country it6 been inclusive. Country radio always played Charlie Pride he was on Porter Waggoner in the Early days. Ray Charles was played on Country stations his entire career. Fast forward A guy leaves a successful touring act to pursue a Career in Country and has 10 number 1 hits. A black man Has 10 number 1 hits.
      Including a cover of Wagon wheel.
      Country has almost always been inclusive on the other hand it wasn't always included. I understand everyone thinks in the here and now,The past at least going back to the 60's says something different. Your right that it's getting more inclusive and more included.

  • @NALINHO_SHEIKH-PA
    @NALINHO_SHEIKH-PA 2 месяца назад

    Noah kahan sounds like his influenced by Ben Howard, which is great cause the sound being similar and experiences of life being different brings a huge difference in perspectives and songs that are our and still to come.

  • @melindamullins9272
    @melindamullins9272 Месяц назад +1

    russ is so intellectual i like hearing his insight.

  • @stylespopping
    @stylespopping 2 месяца назад +6

    That’s a lame ass mentality that USA gets wrong about its own culture. We always need the “next” thing, something different just to be different…at the cost of QUALITY. Hip Hop and Street Culture especially. So what if we already had an “artsy” Kanye and a “CEO” Jay Z…we need more of them. Or those with different stories to tell.
    We don’t need to see a crackhead rapping…but we will because of streaming and anyone can have an “album” these days.
    We need respect Hip Hop culture and embrace and celebrate the OGs and create Hall of Fame type mentality….instead of treating it disposable and trendy.
    I come from the street dance scene and it’s the same shit…lame Tik Tok trendy dances and dancers saturating the world…while calling AUTHENTIC and HISTORICAL street dances as out dated and old.
    Fuck that. Don’t cosing this mentality. Countries overseas in Europe and Asia respect our cultures more than we do as a whole.
    Fast food mentality.

  • @carlozcabrera
    @carlozcabrera 3 месяца назад +11

    A Joe Rogan plants talking about industry plants.
    Gotta love nepotism

  • @kenetik13
    @kenetik13 3 месяца назад +1

    Reminds me of the burgeoning Trap Corrido movement here in the southwest

    • @Thoughtitwasadrought
      @Thoughtitwasadrought 3 месяца назад

      Love that shit 🔥🔥def think alot of pop stars will try to use those sounds

    • @Transformersarecoming4yourkids
      @Transformersarecoming4yourkids 3 месяца назад

      Trap corrido?😂

    • @Thoughtitwasadrought
      @Thoughtitwasadrought 3 месяца назад +1

      @@Transformersarecoming4yourkids corridos tumbados

    • @Transformersarecoming4yourkids
      @Transformersarecoming4yourkids 3 месяца назад

      @@Thoughtitwasadrought thx. Had to google it & found this: Los narcocorridos o corridos tumbados y bélicos narran un estilo de vida ostentoso y de lujos, de los privilegios que se obtienen dentro de la organización al costo de cometer, quizá, atrocidades y crímenes diverso..”
      sad. seems to be following in the footsteps of our current low vibration mainstream hip hop culture & that’s a damn shame. Emulating the wrong crowd.

  • @LexAladar
    @LexAladar 2 месяца назад

    I’ve been seeing Russ moving for a few years now, and hearing him speak shows me he’s giving out true gems out here.

  • @Newbie_neil
    @Newbie_neil 3 месяца назад +6

    Breaking down ganster rap and rock n roll in this way is the least ganster and rock and roll thing you can do

  • @Bigdawgmikeholmes
    @Bigdawgmikeholmes 3 месяца назад +7

    Country will never Level out. Country has been relevant forever.

  • @dazecapone
    @dazecapone 3 месяца назад +2

    well explained russ, very smart

  • @brandonmurphy3048
    @brandonmurphy3048 3 месяца назад

    Schulz epiphany = puts hands in air while talking + looks off in distance + repeats last thing said more slowly. Thanks for pointing this out Shane, now I can’t unsee it lol

  • @andrewskiljan5423
    @andrewskiljan5423 3 месяца назад +17

    Crackhead rappers have existed for a long time. Dude must’ve never heard of Danny Brown or DMX

    • @carlozcabrera
      @carlozcabrera 3 месяца назад

      Seriously

    • @carlozcabrera
      @carlozcabrera 3 месяца назад

      He could’ve gone with fentenyl

    • @WKPlugins
      @WKPlugins 3 месяца назад

      VIPERR

    • @kennyBrodriguez
      @kennyBrodriguez 3 месяца назад

      DMX was way more than a drug addict. Musicians have long had access to drugs but the reason we remember DMX is because he rapped about real issues. Would pray at his shows and shared his pain with the world.

  • @williamhoward6485
    @williamhoward6485 3 месяца назад +12

    No mention of dance hall and Afrobeats from West Africa. That, I think is gaining a real following in the the US.

    • @charmainebucco951
      @charmainebucco951 3 месяца назад +1

      Tyla but she's from South Africa. She's the hottest rhing rn.

    • @Transformersarecoming4yourkids
      @Transformersarecoming4yourkids 3 месяца назад +2

      Because the following isn’t significant enough rn.

    • @perdybirdie
      @perdybirdie 2 месяца назад +2

      One guy mentioned afrobeats in this interview. That and reggaeton is heating up

  • @manuelrubio5503
    @manuelrubio5503 2 месяца назад

    Little Brother rapped about father isses on "The Minstrel Show" album. 06:45. Especially on the track called "All for you." Classic album. Conceptual album with multiple themes.

  • @gigisgucci
    @gigisgucci 2 месяца назад

    Russ is a market genius for a reason