Packaging Design Fundamentals (how to design) and what to Consider as a Client (tips)
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- Опубликовано: 6 авг 2024
- Packaging Design Fundamentals (how to design) and what to Consider as a Client (tips). In this video I share information and things to consider when engaging with someone to work on packaging for your product. This will be helpful for graphic designers who want to specialise in packaging. Timestamps below:
🕘 Intro: 00:00
🕘 Things to consider before you start working with a graphic designer: 1:01
🕘 Barcodes - What you need to know: 2:18
🕘 Information for your packaging: 3:27
🕘 Dielines, mock-ups and proofs: 6:03
🕘 Extras - Other packaging tidbits: 9:38
I cover the basics, explain the differences between UPC and EAN barcodes, what you need to have on your packaging (ingredients, allergens, label regulations, weight, shelf life, etc.), what a dieline is and what a knife is in the printing process. I share some examples of my work and some other interesting tidbits to consider.
I mention GS1 in this video for barcodes. New Zealanders, follow this link to be taken to their website: www.gs1nz.org/
I'm Cheyney McDonnell, Graphic Designer, published Author/Illustrator and owner of Design by Cheyney. I am a freelance graphic designer and I have started this channel from my home in Auckland, New Zealand to impart little nuggets of wisdom which I have learned over the years as a designer and a business owner.
Comment below to share your ideas and thoughts or to say hi. If you would like to hear me discuss a topic in particular, please reach out to me and I will see what I can do.
Check out my portfolio at www.designbycheyney.com or follow me on Instagram at / designbycheyney or Facebook at / designbycheyney . You can find me on Pinterest at / designbycheyney
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Thank you for watching and I will see you next time :)
This was so helpful - so glad I found it!
Aw yay, I’m glad, I will be uploading more like this in the future :)
@@DesignbyCheyney that would be so amazing! :) I'm starting my first physical product project soon and I find there's not really much out info out there in terms of packaging design (compared to graphic/web which I'm coming from). So I really really appreciate you sharing this knowledge for free!
Awesome, that's exciting! Is there something in particular you would really like to learn more about in the packaging space?
Thanks alot .. ti liked the video and presentation.. i think i love you ♥
Thanks for helping me out
You're so welcome. Glad it was useful for you 😁
Excellent video, full of great information.
Thank you 😁
Great tips, so glad I watched this, thanks Cheyney.
You’re so welcome. I’m glad that you found it useful ☺️
@@DesignbyCheyney I honestly did. I have been designing packaging for a product I am about to start selling online. Most of the e-commerce tutorials on YT have been from US bloggers so the tip about the Eu barcode was not something I had considered . I may have ended up using a US one by mistake and that would have cost me dearly. cheers again and greetings from London.
Thank you for sharing. this gonna help Me a lot. I wish you the best of luck 🥰
Thank you for watching I’m happy it will be helpful for you :)
Fantastic!
Thank you for watching 🥰
thank you for the information.. Love from malaysia❤
You're most welcome :) I hope it was helpful for you :)
Very informlative.
Wonderful, I’m happy it’s helpful for you 😄
Thanks for sharing
You’re most welcome, I hope you gained something valuable from this video :)
I’m a designer and found this really helpful! I have little to no experience in packaging design - I did one concept design and now i’m being flooded with messages from people wanting me to do their packaging and I know nothing about the process! So this helped a little, thanks!
Hi Aleah, thats awesome. You obviously have a knack for it if people are flooding you with requests. Well done 😁 Feel free to ask any questions in the comments along the way if you want help, If it is something I can help with, I am more than happy to help a fellow designer out. If I get enough questions it might lead ro a follow up packaging video too 👌🏼 Give the viewers what they want that way. Thank you for watching 😁
Design by Cheyney yes, please do! i’m still at a lost cause with it 🤣 watching all the youtube videos i can! lmao
Haha yes, RUclips is so great as a free learning resource!! All the best 😁
Hey Cheyney, thank you for this video, It definitely helped me a lot understand the basics.! I have absolutely no packaging design experience, even though I worked in a graphic design service company. I have some local clients inquiring me about the rates for the packaging design, and I absolutely don't have any idea how I can estimate the price, and what to even ask. Can you please make a video about packaging design pricing? That'd be great. Thank you!
Hi Faye, I have learned that it is a specialist skill I was lucky to acquire. I charge hourly freelance rates for packaging. None of my clients will get a packaged price up front because there are way too many variables to charge this way. I will see what I can do about making a pricing video for you :)
Hello Cheyney, You looks gorgeous and really great video.
Please please please make a video on live demonstration of packaging design from beginning to end .
Thank you, I would have to clear it with my clients but if I get the opportunity to, I will 😁 Thank you for watching, see you next time 😁
very nice info
Glad you think so! Thank you :)
❤❤
😎
This was very helpful. I hope you have a tutorial 😊
Glad that it was helpful for you. What specific tutorial are you after?
Thank you for creating this video! Question for you....who do you recommend going to for the final product creation. I understand the graphic design part but I’m trying to figure out where i can go with the final plan to have something manufactured. I make jewellery and I’m looking to work with someone who can create a box kit for me. A bangle and 3 extra charms. It needs to be something with a clear top. Any direction is appreciated. TY
Heya, some local graphic designers may be able to help you with this. Otherwise Google search “packaging suppliers” near to where you are and have a chat with some of them…they may be able to help you out. Many clients I work with will look to offshore manufacturers for intricate packaging solutions as they are driven by low cost. Best of luck :)
thanks I’m at school and we had to do packaging design
You're welcome, I hope that it was helpful for you 😊 Do you enjoy packaging design? It is a bit of a specialist skill, not all graphic designers will take on packaging jobs!
@@DesignbyCheyney yeah it’s great! 😁😊
@@emma-kj1ts 🥰
Very helpful tips ! How does one decide and create an awesome graphic for the package ?
Heya Aditya, thank you! Hmmm that one is more difficult to help with because for me it comes naturally, I have been a graphic designer for 10+ years. I take inspiration from everywhere. I am largely inspired by what I see in nature. I also use Pinterest a lot so have lots of visuals to inspire me also. As for creating the design, I do this on Adobe Illustrator 😊 I hope this helps 😎 Thank you for watching
@@DesignbyCheyney Hey, it was great receiving this message from you !!! Am currently working on my packaging design assignment and your videos told me the story of packaging in a really fun and compact way !!! Appreciate the awesome effort you guys put in every video to make it fun and informative at the same time . Would love to see this channel grow and hit a million subs !!! Thanks again so much. Love from INDIA :) ya... that's it i think
@@adityagawade7593 awesome, so glad that it is helpful to you. It is just me on this channel and I would also love to see the channel grow, haha tell your friends 😉 They videos take a lot of effort so I really appreciate the kind and encouraging feedback. Best of luck for your packaging endeavours in the future, stay tuned because I will be posting more videos in the next few months when it cools down here in New Zealand 😊 Thank you for watching.
Please which type of file format is the best for printing on package.
I usually create on Illustrator and export as a PDF :)
I have some questions; How can I start a brand packaging design agency? How can I entice companies to work with me to improve their packaging?
Hi Ian, if you are a designer, have you considered freelancing to build up a client-base? That is a great starting point. Being visible is very important, so if you have an online portfolio of your packaging designs (which if you don't, I highly recommend you do this first) be sure to drive traffic to your portfolio however you can. If your packaging is good and a potential client is exposed to it enough, they will come to you. Be sure to make it easy for them to contact you :) I will pop a video on my list for "How to get clients". To get notified of the video when I post it, subscribe to my channel and hit the bell symbol so you don't miss it. Thank you for stopping by :)
Hey, im a graphic design student doing Design technology igcse course and I would like to ask if there is any tips for using adobe illustrator for making the packaging design? Some setting, ie stroke setting and color for laser cut etc would be appreciated. Also, is there anyway that I can achieve the most high quality graphic design onto the card that i will laser-cut on for the packaging? Many thanks!
Heya, when it comes to stroke colour etc. I usually use a bright colour on a separate layer (named dieline) and use a key to indicate what different lines mean (ie, a dotted line could indicate a gold line and a solid line indicate the cut line). But check with the supplier because if you’re using an existing knife, they may have a format they prefer. I hope this is helpful :)
@@DesignbyCheyney Thank you very much for the reply! its very helpful :)
Do you use illustrator to create package designs?
I sure do :)
Hello. I'm an interior design student and I wish to do a package designing course and design luxury boxes for big brands. Can you help me with what courses or colleges I should be going for. Also do you even manufacture the packages ?
Hiya, I’m not sure where in the world you are or what schools are like outside of New Zealand so this is hard for me to make any specific recommendations. I would however, look around and take your time to choose the right one in your area. Usually a graphic design course will have an option to complete a packaging paper. Or even at the school you are at, see if there are some papers you can do there? When it comes to manufacturing the packages, I sometimes design the dieline which I discuss in the video but as for the knife maker, printer etc, I do not do all that. My design gets sent to a printer/finisher for that. I hope this helps, thank you for watching “)
@@DesignbyCheyney hello... yes thankyou so much for replying. Yes I am starting to learn graphic designing... But you know I wanted to pursue a particular course of package designing where they actually teach the fundamentals. Because learning a software can be done by any institute but creating something without knowledge of it?? I'm from India though. And if I don't get good colleges in India I'm good to move out of India. I want to be a good luxury package designer as growing up I've always adored cute boxes and good packaging... I actually want to give that feeling to people where they get joy of unboxing a product you know?
Will the client provide the barcode for the designer so they can implement it on the design?
Hi Anj, thank you for watching :) I have my clients purchase their barcodes. It depends on the designer and the relationship you have with them. Some designers will onsell the barcodes and mark them up for profit. I ask that my clients purchase their barcodes and send me the files so they can choose where they purchase them from, how much they pay, and they can become familiar with the process so in the future they have a better understanding of barcodes and how they work if they choose to work with another designer :) I hope this helps, Cheyney :)
Design by Cheyney thank you for the quick response! I also have another question if you don’t mind... I am currently designing bottle packaging for a client.. the scope of work includes barcode generate. While there are online barcode generators for my use, they will have to provide me with the code since they have the right to register it with to GS1 right? Also very informative video!
@@anj6350 Hiya, if you are including a barcode in your design package/pricing, I think it is fair that you purchase a barcode attached to GS1 on behalf of your client. Ensure you get the right barcode for the area your client intends to sell their product and follow the guidelines for design (whitespace and size restrictions to ensure it scans ok).
Hey Cheyney,
Can you make a video about All Basic Fundamentals step by step with Workflow & also design Workflow. It would be better to understand in this way like this one.....
■ SBC 01
The Packaging School
► KickOff - Identify objects & It's process
► Creative Brief - Be equipped with best question
► Research - Identify the Right & Top Research
► Concept & Ideation - Ideas and Selection
► Design - Defining The Ideal Workflow
• Hack Prototype
• Digital Comp
• 1st Comp
• Test
• 2nd Comp
• Test
• Final Comp
► Distribution Packaging - Define Levels of Packaging
► Supply Chain - How do your products reach the customers?
► Supplier Selection - Best Supplier selection by material and quality
► Pre-Production Checks - Requirement & Materials selection & Other stuff
► Manufacturing - Final Render & Quality Check
De Hepno Hiya, thank you for watching and for your suggestion. That is a lot to pack into one video, I also wouldn’t want to assume my process is the right way for everyone. I do have a video idea on my list where I talk about my creative process from brief to execution but it will be more like sharing an experience. My creative process doesn’t look like the process I was taught in school: Research, concepts, concept development, final. It certainly isn’t that linear and I want to share my experience to let other’s know that whatever process they use to reach their final destination is ok, it doesn’t need to be prescriptive if all the bases are covered. Many times when I work on packaging designs I am removed from the supplier too, some clients like to liaise with their clients and keep them secret so I miss the supplier selection process, pre-production checks and manufacturing process. I would like to take some of your suggestions and make bite-sized videos for each step :) Are you a designer wanting to get into packaging design or are you a client looking to work with a packaging designer?
@@DesignbyCheyney
I'm a Designer and wanna learn some core concepts.
Trying to bruteforce & listing every top seller, agencies, organization workflow to make Standard & Pro-Workflow. Hope you will help me by sharing your experience.
Have a good day.
Awesome, keep an eye out in the next couple of weeks, I just filmed a video about my creative process yesterday with your comments in mind :) I am thinking of more bite-sized packaging videos to film too when I get the inspiration. Hope you have a great weekend!
@@DesignbyCheyney
Sounds good.Thank you for the response.
@@dehepno8180 Anytime, than you for watching and for your suggestions :) Have a great weekend!
always wanted to learn package design but wasted my money getting a graphic design degree.
I also got a Graphic Design degree which lead me to getting a job in packaging where I learned most of what I know. I had a senior designer teach me a lot :) You may be able to pick up some knowledge from senior designers :)
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