Poker Breakdown: Can He EVER Be Bluffing???

Michael Addamo finds himself facing a difficult decision late in an online $10k.
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[@brandonsheils]

I think every decision made by both players seems fine

[@tomcads1604]

I feel like imluckbox's river bet is too large and it makes the final call more mandatory

[@kennethchia4194]

Eh, Switzerland, Sweden, same thing

[@harshilpatel684]

Easy check call from luck box no?

[@gabrielrockman]

I don't quite understand checking back the turn instead of making a small bet like 80k to 120k to setup a reasonable shove on the river. I think he should be doing that with all of his value and all of his bluffs. The only reason it makes sense is if he thinks that Addamo will check the river and he can check back the turn and check back the river and get a cheap showdown with a mediocre hand without having to do the high variance play of going all in with his bluffs and his value. But I think the much better play is to bet small on the turn, which heavily hints at "if you call this small bet on the turn, you'll probably have to call my all in shove on the river".
I honestly don't know what story he's telling by checking back the turn, because to me that's an automatic bet with the stack to pot ratio there.
But even more, I don't understand the large bet by Addamo on the river, which not only might be too big to get a 9 to call, but also puts him in such a bad position if he does get shoved on. Why not bet like 120k or 150k and give your missed flush draws a good price for bluffing? He bet big enough to get some 9s to fold, and a smaller bet like 120k or 150k won't get any 9s to fold. But I still think that a smaller bet like 120k or 150k makes more sense.
The most important thing about betting 120k or 150k is not that you're giving yourself a much better price for your bluffs - it's that you're making it look like you do have fold equity (which you do in fact have, although this hand with the Queen of Clubs would have to call). That way your opponent can actually have bluffs in his range. When you bet 360k and he shoves anyways, there's just no way he can ever be bluffing.