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I sold everything
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- Опубликовано: 15 авг 2024
- Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
![$100M CEO: "Why therapists failed me..." [language warning]](/img/1.gif)
Alex is a legend. Found him after his Iced Coffee Hour podcast & now I’m soaking up all this info like a sponge. The last couple weeks of my life have been markedly improved just using this advice 💯
Me too! I don't know this guy existed until I saw that podcast with Stephan Graham.
I envy you for just hearing about him for the first time, enjoy
Me too
Exact same. Already got my llc
Yeah Buddy You gotta expand your mind and your muscles 💪🤠
Alex is hands down my new favorite business youtuber. No BS and he makes everything easy to understand.
ABSOLUTELY YES🔥
this explains why alex has nothing to sell us, he sold everything lol
I sold everything besides my nasal strips and this hat
😭😭
lol
ded
Don't forget the wife beaters
Hehehe 😅.
2:40 as someone who basically lived over a grocery store, that apartment was by far my favorite. You don’t know, until you’ve experienced it. Imagine: you’re cooking and forgot an ingredient, you don’t even need to turn off the stove to get what you need. Craving something, say no more. Since you’re going to the grocery store multiple times a day you learn all the prices by hear pretty much and know when something is cheaper which saves you money. No reason to spend more than 10min shopping for food either because you only buy exactly what you’re going to use that day which also means less wasted food. It’s incredible.
welcome to Europe.
glad to see someone else talking about hedonic adaptation. one of the most important principles to understand about human life.
White Boy Spencer lurking on the Gurus 👀
@@csmith411 yay
@@csmith411 undercover racism
@@csmith411 he's not guru he's an entrepreneur
@@csmith411 Spencer wants to be the guru of exposing gurus lmao.
All these RUclipsrs the same. After a certain amount of growth they become exactly what they say they hate
The content that Alex and Leila are creating is priceless. Keep up. The world need more people like Alex and Leila :)
This guys just a genius, awesome to finally be able to watch someone who is successful off of conducting actual business as opposed to youtubers that preach business with no actual data or evidence to back it up - Love it! Keep this going!
Brother, your candor is refreshing. Your honesty is unselfishly... honest. You are a great American who I feel very fortunate to have found on this journey.
Total respect to you Alex, from what I see you seem to be a genuine down to earth guy with great attitude to life. I'm 61 years old now an unknown artist & still following my dreams & will never give up till the day I die. One day I will reach my goals whether through my art or something else. Thanks for sharing your thought's.
It’s insane the amount of extension Alex has allowed me to vision through his videos. Amazing work and keep it up. It’s so crucial and a bit humorous at the same time Which is a nice touch.
There isn’t another video on the internet that hit on so many real topics in such a straight forward way. I’ve been thinking, experimenting, seeking advice on a similar path since I sold a business 2 years ago. This was extremely helpful, thought out and articulated so well, thank you! The “my life has been a series of seasons” hit home man!
📌 Several years back I did the same thing. Sold/gave away everything minus suitcases. My daughter did the same. We moved to Europe. Home based it in The Netherlands. We lived that way for 4 years in a beautiful furnished home. We also came to similar conclusions. First, living in a foreign country had its own set of stressors. We couldn’t read street signs, or even our own mail. Second, we came to realize having deep, meaningful discussions was difficult due to translation. Third, having a ‘home base’ that’s yours to do with as you please, keeps the creative juices flowing... at least for us. We wouldn’t trade those 4 years for anything. We grew and grew and grew. In the end, we learned, home is an extension of ones soul. Just found ya dear man. Excellent channel.
👊😎
Love your authenticity, getting to wrap my head around my own limiting mindset. The idea of a million dollars a month is incredible.
I agree with this bc I lived in Lake Charles, Louisiana, for a year. Everyone gave me the expectation that I wouldn’t like it, so my expectations weren’t too elevated going in. My rent was $340 a month including all utilities. I had my work, a gym, and all my favorite coffee spots and restaurants all within a 5-10 minute vicinity. When I wanted to do something fun I would go 1-2 hours east to bigger cities. It was a great place to live, and I grew a lot in my career bc of limited distractions.
The conclusion at 13:20 was hilarious about nice cars getting you better treatment but viewing people different 😂😂😂
Good catch, didn't get it first time.
2 years ago I owned a home in Ohio and a business. I accumulated a lot of things that I thought brought meaning to my life. But I was still unhappy so when the pandemic hit things got slow with my business and didn't look like they were coming back. So I decided to sell everything off and move to Texas. I started a new business that I actually enjoy and live in a place I actually like. You don't realize how much The things you have hold you back from what you really want until you let them go. Just thought I'd share that. And thanks for the great content Alex.
Great share!
The fact that you like flying under the radar most of the time makes me relate to you so much more than other guys out there talking about this stuff. I feel like so many others are all about that lifestyle and I couldn't care less so I have to try and separate all that out.
I'm with you on the 2 to 3 homes lifestyle. I've travelled a lot in my life and I have found a half dozen places that feel like home. They all have seasons where the weather is fantastic and the vibe is great. I think moving around several times a year to capture those ideal seasons would be the perfect life. Starting it all this year! :)
This is so timely, I'm in deciding between selling my home to try and just "live out of a bag" or just keep my place as a home base but renovate it to refresh it to be exactly how I want it. I feel I might be making the mistake of "overcorrecting" you mentioned. I've lived in this place for the last 5 years and have accumulated a lot of junk that I never use. Honestly, I'd love to get rid of 95% of it because it ends up taking head space which seems to be the scarce resource for me. I'm getting rid of one business and trying to simply my portfolio as well which will hopefully help - but I was really fantasizing about the next nomad season of just traveling around minimally and just renting / buying cheap things as and when I needed them.
This is a phenomenal video. I just had a similar discussion with my best friend. I told him I am living as a minimalist now for the next few years. I have substantial lofty money goals and do not want to worry about anything except scaling my ideas. This inspired me greatly. I absolutely love this video.
This was amazing. I want to do the whole nomad thing around the world now in my 20's but I definitely couldn't do it indefinitely. As far as materialism, I completely agree (although I am a car guy), I don't need more "stuff".
Alex wants density and mixed-use areas all while being close to nature. In North America, not many cities can offer you that aside from the Pacific north west area. If you don't mind the rain Vancouver would check off many of those boxes.
I think you give a tremendous amount of value and I'm really appreciative of it. In that same vein, is there a general timeline when the rest of your courses or books might come out?
Surprised not to hear south FL since it has ultra wealthy, strong airport, etc .
This is your best video yet.. a real deep dive into how you process things. Thank you for doing this!!
You're dope bro. I also travelled the US heavily in 2018-2019. My wife and I wanted to try the nomadic/live here and there lifestyle. Now you solved that for us!
This is a fantastic video, truly. Heard nothing but positive things about you from our mutual friends. I did make/am making the location sacrifice for taxes in a large way (Puerto Rico) for a 4 year season. I greatly respect how you are structuring your environment(s) and the ways by which you came to those conclusions.
I've been following Alex for a long time now and funnily enough, you Hayden for even longer! I've learnt a ton from the two of you. Thanks for all the value you put out bud!
How does one make money?
I haven’t heard positive things about you on baller busters
Of course , he is not you. Scam guru.
@@KrisVic91 Most people trade time to build a skill or expertise that they can produce a good or service that others fined desirable. Another is to own an asset that you can charge others access to said asset.
Loved this, a lot of stuff I have been thinking about. Can't wait to see your decision metrics. I have found that taking your advice about 'doing the work' for its own sake and not for the reward has changed my life emotionally immensely. So calm and happy and I'm getting alot more done and finding joy in it all
Thank you again Alex
I’m doing this too. Thanks Alex. On a way way smaller scale. But for similar reasons.
I have spent most of my life chasing hedonists pleasures, and I’m running out of ideas. I had the greatest year in my business last year and it just sent me down an emotional roller coaster. Just not excited by or attached to anything. I’m trying to sell all of my possessions and go on an adventure. Wish me luck ✊🏽
This video is really on point, thank you for making it. I also sold everything I own because I wanted to reset my life. I ended up living out of a suitcase and traveled for 4 years to see where I'd ultimately want to settle in and start my new life.
After a few years of traveling, I really missed having a home base with my own stuff and my own neighborhood with familiar faces and local places to go. I ended up moving to Polanco in Mexico City because to me it seemed like a perfect mix of what I wanted in a home base. I've never been happier and hope everyone has the chance to reset.
I have learned so much from you and wanted to say thank you for taking the time to make these videos.
Even tough I don’t have a business , I really enjoy listening to you.
Hey Alex. I really like your content. I'm a Textile Engineer. And let me tell you, the best comfort clothes are the most mass market tested ones and the sports utility outfits like high tech jerseys. Don't buy less comfortable clothes for more money.
Please explain more
Alex is just doing side missions at this point
I look forward to a video on curated decision algorithms! That might be as useful and impactful as anything I've seen. Thanks as always for your great insights.
Alex, I appreciate your thoughts on this. I can tell you have done a lot of thinking on this subject. One underlying issue that you did not address is how perhaps too many options may make it more difficult to be happy. Wealthy people who I know often seem dissatisfied because they are always pondering how they may be happier in another place, house, business, etc. What are your thoughts on this? Thanks!
That’s a great question. Something I also been struggling with…..like would I ever be satisfied once I reach a certain goal?
Wow. Thanks ! I’m truly on the path of selling my stuff to be able to earn more and set up my next chapter on a steady financial base and this helped me a lot to search for and analyse what will actually be useful for me and what stuff is keeping me from my next chapter
That’s exactly how I live my life and it’s a constant struggle receiving criticism from friends, family and even wife. Simplicity and functions over BS.
This is great, Alex. Your words are often what I find myself thinking about. Nice to see someone further along "the path" with a similar analytical perspective. YT algorithm nailed it with this rec
Being minimal and buying/using only what you need makes a lot of sense. It also reduces stress and increases the energy and space since there is less management of things.
Thank you for your time and knowledge.
I always get so much value from what you have to say.
Transparency and truth are key and you like to be blunt, I enjoy that.
Keep on crushing it with your self discovery.
2 to 4 homes are so much , those are liabilities . Thanks God i have people like Uncle G as my mentor since young age, the place i live in is a rental , i dont even own a single home and i will never do, and am very minmailistic with every thing else, i dont buy shit i dont need. Thanks Alex, i enjoyed listing to the experiences you had.
dude i love your humility, the fact that you didn't wanted the bentley because you already had experienced... amazing i hope to speak to you someday!
It is nice to have a home base!!! Agree 100%.
I about died when the "the more you know" gif came on. 😂
Thanks for sharing as always
Bro. I don't know if you're going to see this - but damn.
I just want to give you a hug
You've really helped me reset my mindset and it's going to pay huge dividends
Thank you.
Whenever you have a kid he’s going to be lucky asf
Hey Alex. Definitely agree with most of your living points. But I don’t agree with your flying choices. One flight in a commercial plane from New York to LA has a carbon footprint of 4 tons of CO2. The average person has a carbon footprint PER YEAR of 16 tons. So you are wrecking the environment by flying, not to mention that you fly in private jets which is way worse. The problem is not the size of the plane, or the length of the trip, but rather the takeoff and landing which burns huge amounts of fuel.
I own a small gym, I do ok but not great. Evidently I lack the skills and or talent to scale. I’m gonna watch and listen to Alex’s videos and see if I can go into 50% retirement in 6 months and full time retirement in a year. Wish me luck.
Fun video; fun Cabo story lol. The marginal utility of "stuff" is somethin economists think about a lot.
I think "waste" when buying things for status is a feature not a bug. The flex is that you have so many resources you don't care if it is waste. I agree with you that the waste is unbearable though.
Congrats on the houses!
Just want to say thank you for sharing so much. I find myself rewatching at least one video a day and sending them to people I know in hopes they can gain some knowledge also. Now i’m reading atomic habits and that book is amazing. I appreciate you very much
I’m barely middle class at this point and I get NOT being able to have meaningful conversations with people that aren’t wealthy.
Hopefully that means I’m on the right track. I think so….
Yes entrepreneurship is mindset first, skillset second, results come later.
I’m glad I subbed to your channel since watching you in the iced coffee hour. Thank you for all the value
... I was living vicariously through the travel, jets and money talk. Damn.
Watching this I’m glad you have hired an editor for the videos. Comparing it to your earlier videos these newer ones are a lot more cleaner and flow better. The editing is clean and not distracting.
A thing I really enjoy about your content is that you put words to patterns I had previously noticed but didn't know there was a name for.
The difference is he bought the nice house and cars and saw that it doesn't make him any happier. But people who haven't seen the life style shouldn't say money don't bring happiness.
Thank you man. Thank you!
I did the same in Europe. Riga, Tallinn, Moscow, Kiev, London, Vienna. Settled on Tallinn Estonia.
I’ve heard Estonia’s popular with entrepreneurs…
It's "The More You Know" for me! LOL!
Just thinking about Alex and some of Grant Cardone’s axioms.
Is anyone better at compressing time than Alex?
He seemingly has lived a hundred lifetimes in 32 years.
Thank you for the content. I recently purged a lot of my items and I felt mentally lighter as well.
@十➊➍➏➒➎➎➋➐➑➊➑WhasApp no
Please continue sharing your experiences and life lessons. Your level of thinking is helping me improve thought process and decision making.
Creating algorithms so that you can focus on making new decisions and not re-making old decision is a super valuable piece of advise. I'm an actuary in the P&C space (about 2 years into my career) and that's one of the most significant principals that I have learned on my own, first hand. At my first job I was told that actuaries only do ad-hoc work, which is when I realized that I was working for the wrong company. At the company I work for now, I spend all of my time creating new systems and improving existing systems because I have identified outputs that could be produced systematically at the same time every month/quarter, rather than sporadically (ad-hoc) every month/quarter.
I learned about the pooled leasing of luxury cars about 15 years ago in Santa Clarita. There was a Mickey Mouse alumnus who signed up with a guy at the restaurant / tasting room on the spot when he heard about it. I'm not a car guy (like Alex), so it didn't mean anything to me. But having a Mickey Mouse alumnus tell me about his show in London and buy me bottle after bottle of fine wine was pretty cool. So my takeaway was... if you don't make $1 million per month, hang out with people who have hedonic adaptation to their wealth and don't mind spending it on strangers.
Your speech is just so straight forward, i love you my man
Moving to Puerto Vallarta was the best decision for my businesses.
A million dollars a month for 5 years. I am going to get there.
Great video man. Love the no ads and no bullshit policy
Sounds exactly like the gold coast except wifi lol
"the more you know" killed me
Thanks Alex! Glad I'm here before you are famous! These videos are transcendental. Thanks man
Hedonic adaptation is fucking crazy for me. Just bought a $1k+ iPad Pro and 4 hours into using it, all the novelty has worn out. Luckily, I bought it for business use so it wasn't wasted.
At some point being efficient with money is not the driver. No pockets in a casket.
Do what you love while feeling comfortable with those you love..... it's just another choice.
As long as your wife's on board go get it man. Just be careful not to fall down the philosophical rabbit hole it's not always promising
5:29 - 100% agree. Makes sense about the neighbors about having common ground, being extremely close where you live and have those around you who have the same mind set. Taking this nuggest with me once I hit the 1M mark!
shit man... i pulled the frugal mark and live around people i find nothing in common with...
1M USD is nothing for the average boomer who paid a little bit of attention. It doesn't mean they have skills.
I love the presumption that this informational will be at all relevant to the viewer watching this. I mean this non-sardonically, i actually love this assumption--it's motivating.
Incredibly insightful, I’ve been wanting to take a year to work/travel around the US to figure out where I want to set up a homebase. More videos on your decision functions in different aspects of life would be super helpful!
Loved the middle way reference at the end too. Thanks for sharing Alex.
Alex is a game-changer. Hate that I am late to party, but thankful I got here when I did! FINALLY a dude who isn’t yelling at lower middle class people to buy multi-families 😂
Happy that I figured this out at an early age and it didn't require me spending millions of dollars to learn. I am very fortunate!
You don’t have millions to spend
Lol the more ya know thing made me laugh out loud for real.
I love how you break down income reletivity. It's something that a lot of people don't understand when looking at wealthy people and their spending habits. Well done.
The only sick gym around me is 35 min away I completely understand the walking distance situation you waste so much time commuting that messes up prime productivity time.
Interesting to see the "influence" or thought process of who I would like to be in the future, the fake gurus and people on social media are so disconnected from really, which makes me feel sick.
Either way, I like your content, it's incredible to me how much you got to know yourself and how you keep making the wold a better place,
I tak away the fact that the work that you do, is more stimulating than the outside world, that is huge man.
The gym actitude is extremely important, I just developed the habit for 7 months and it improved my life so much, I love watching the guy on the mirror, everytime and with no clothes lol. Idk why is so Pleasant and fills me with joy.
The homebase concept is another interesting realization. Tells a lot about leasing and buying for me in the future, that helps a lot
Taking a jet against 1st class, men if I have to travel for work, I wouldn't even care.
Thank you for sharing, as I said you are in my radar and you have the mindset that I like to have at some point
Sold apartment, have nice amount of $ liquidity on hand. No job and no rush to find one. Next important decision is whether or not to extend the current ski holiday for another few days.
You are the goat sir I’ve been watching your videos none stop if I had a million dollars I would pay to sit with you because I know you would give me millions worth of knowledge, I will continue to watch and pray you only keep
Going up peace and love be blessed.
Elements of familiarity has been the hard part of me traveling often and moving pretty often. Great video explaining everything!
Alex, I just learned to view this morning and very much enjoyed this video on your perspective. I look forward to watching many more of your videos.
Interesting point about seeing people in a worse way as a result of them responding to wealth.
I like your new video editor! If you see this, your work is appreciated!
Thanks for watching
Hit me up there ☝️☝️
There are profitable nods and patterns I’d love to show you.
Very interesting. Have you ever thought about living abroad and challenging yourself to do business in a different market? Somewhere in Europe or Asia?
Thank you for this video Alex!!!!
Alex, you are a very interesting person. Thank you for being honest and truthfull. This video helped me fully understand my own way of thinking. Hello from Russia!
Just started watching you Alex based on the super simple get in shape protocol. Altho I was familiar with the approach, the way you told it made so much more sense than before. And started watching ur other videos, im sold! I also are starting a buisness but also have alot of assets but not the cash flow that I want to that limits my freedom and flexibility and most of my time goes to maintaince of things. So I think, I need to get rid of alot of shit laying around, selling this I don't use and get another mindset to my life. So thanks!
Thanks for explaining your thoughts. I was wondering why you sold everything and what were the next steps. I appreciate your time.
Wear tanks also in thumbnail also , you look super good 😊
✌🏻
Thanks for watching
Hit me up there ☝️☝️
There are profitable nods and patterns I’d love to show you.
well you don't only do the videos to help people but you do it for your marketing as well good for you good for us.
Another great video thanks Alex! It really is easier to learn from someone you relate to and ironically I’m a tank top flannel wearing gym bro who works on the road doing contractor work but I’m an aspiring entrepreneur! I got a lot more hard work to do to get on your level but I will get there one day!
My favorite Entrepreneur so far! Loving your videos! Keep it up.