How To Do Local SEO at Scale by Andrew Shotland - State of Search 2023

Join Andrew Shotland in this enlightening presentation on scaling local SEO effectively. In this video, we dive deep into the latest trends and strategies to enhance your local SEO efforts. Key highlights include:
Algorithm Updates: Discover the latest changes in Google's algorithm, including the "reviews update," which significantly amplifies review snippets in search results. Learn how another recent update has transformed "near me" searches to prioritize relevance based on user location.
Content Creation for Local SEO: Gain insights on crafting location-specific content. We discuss targeting relevant local keywords using tools like Google Trends and SEMrush. Also, explore strategies to analyze and replicate the success of top-ranking pages in your target keyword sphere.
AI-Generated Content in Local SEO: Understand the role of AI in generating scalable content for local SEO. We emphasize the importance of quality and relevance in AI-generated content, caution against plagiarism, and provide tips for effectively incorporating AI into your SEO strategy.
The Future of Local SEO: Get a glimpse of what lies ahead in the world of local SEO. We predict a shift towards more personalized and interactive search experiences, with Google constantly evolving to meet individual user preferences and needs.
Stay ahead in the dynamic field of local SEO with these expert insights and practical tips from Andrew Shotland. Don't forget to like, share, and subscribe for more SEO strategies and updates.
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