Compass Retirement Case Study

In this episode of the Creates Smarter podcast, host Kyle MacNaught is joined by Janet Kalandranis from 95 Creative and Chris Paterna, Chief Revenue Officer at Compass Retirement Consulting Group, to discuss Compass’ innovative approach to digital video strategy. They delve into how they've transformed dry topics like retirement planning into engaging webisodes and coaching series, emphasizing the importance of authenticity and conversation over traditional PowerPoint presentations. By strategically leveraging social media and maintaining a consistent brand identity, they've successfully positioned themselves as thought leaders in their industry, garnering positive feedback and strengthening connections with their audience.