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Lots of people tuned into the Jake Paul vs Mike Tyson fight, and lots of people experienced streaming issues. But from a business & numbers standpoint, it was actually considered a success. Phil, Kyle and Connor sat down for this episode of the Create Smarter Podcast to talk about what the implications of this event means for streaming.

This year's Olympics have come and gone, so naturally it's time to start talking about the next one! Marisa, Kyle and Phil sit down to talk about the unique marketing and content creation strategy for the LA28 Olympics.

If there's one thing everyone was talking about this summer, it was the Paris Olympics. And just like everyone else, our team was streaming the Olympics live as they happened through the day - and we have some thoughts on how it went! Tune into the latest episode of the Create Smarter Podcast where Phil, Kyle and Marisa dive into what NBC and Peacock did well, and what they might not have done ...

We work a LOT of events: big, small, hybrid, in-person, all virtual. What we've learned is that not every event needs to be live streamed. Hybrid seems to be the way of the world now, but does it have to be for every event? In the latest episode of the Create Smarter podcast, Phil & Tyler break down when it makes sense to live stream an event, but also when it might make sense not to.

Usually, at events, the energy is like lightning in a bottle. You want to capture it, and it might not be as hard as you think! Capturing interviews or recording podcasts at your events with your thought leaders and attendees is a great way to extend the life of your event and capture the excitement in real time. That's exactly what Phil, Connor and Jake discussed on the latest episode of the C...

When working with AV for an event, sometimes you're handed over a list of equipment as part of the contract. But how're you supposed to know what you need and what each thing does? Your production team might tell you that you need a stage manager and a director, but what does that mean? What do they do? It's important to have someone who can "translate" and can help be your partner when it come...

Tune in and listen to Connor and Kyle discuss a recent project they worked on down in Kansas City! 5 Tool was able to work with the folks at the Broker-Carrier Summit to put on a great conference with keynote speakers, breakout sessions and more! Hear what it takes to form a great partnership when putting on your next event, and visit 5ToolProductions.com for more info!

On this episode of the Create Smarter Podcast, Kyle and Connor sit down and talk about how to get the most our of your Zoom set up. They walk through how to get your video and audio looking and sounding great as well as give some helpful tips on how to maximize Zoom's back end settings. Check it out!

In our series that we call Power Hitters, we find local businesses that are doing cool or unique work in the community and highlight it by telling their story. In this episode, we sat down with Co-Founder and CEO of The Women’s Foundation of Boston, Christina Gordon, to learn more about the work that their foundation is doing in the Boston & Greater Boston community!

A lot of times, interactions with events & AV companies can be very transactional. But here at 5 Tool Productions, we want to be your partner! Your success is our success. We can be involved in your event throughout the whole process beginning to end to make sure everything runs seamlessly. Kyle sat down with our co-founders Phil & Tyler to talk about why this aspect of our team separates us in...

Would you be surprised to hear that the top streaming service on a television isn't Netflix or Hulu? It's actually RUclips. But why? Phil & Tyler dive into the world of content that people stream via their TVs in this episode of the Create Smarter podcast.

The Content Marketing Institute recently published the results of their latest survey and our team had some thoughts! Tyler sat down with Connor and Jake to talk through the stats and what it means for the state of video in 2024.

In this episode of the Creates Smarter podcast, host Kyle MacNaught is joined by Janet Kalandranis from 95 Creative and Chris Paterna, Chief Revenue Officer at Compass Retirement Consulting Group, to discuss Compass’ innovative approach to digital video strategy. They delve into how they've transformed dry topics like retirement planning into engaging webisodes and coaching series, emphasizing ...

Did Snoop Dogg really give up smoke? Spoiler alert: he didn't, it was part of a brand awareness campaign for Solo Stoves... So, was it effective? Kyle, Marisa & Phil sit down to talk about playing the long game in marketing and how you measure the success of your campaign. Visit 5ToolProductions.com for more info.

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