Music industry is just like any industry: standardization, mass production, low risk taking, profit margins, cost cutting. When you have that environment, no creativity is left to survive.
'Repressive Desublimation'... A guy named Herbert Marcuse (and others) wrote about it 60 years ago. It's inevitable, with late-stage capitalism, that "art" gets eaten by "commodity". The businessmen begin by buying the art, from artists, and selling it to others -- taking profit in the exchange. But, they soon figure out that there's more money in just making the 'art' themselves... and defining, for their consumers, what art IS. (The music industry is different in that their product doesn't have an objective utility.. which you WOULD use to, objectively, determine market value... 'What is a stream worth?')
I am pleased with the music and Iam old-school wu tang era. I enjoy being able to hear your random guy or girls music who are just pumping tracks out of their bedroom .I think it's dope that some of my favorite music I listen to comes from people you have never heard of.
Man never thought about it like that tbh. I think they don’t even love dj’ing and producing, I think they love the thought of being a dj or a producer.
Well one thing i can say i dont let peoples views dictate how i feel anymore so ill say this . I can still hum my first piano sequence note for note , when id hear certain tunes or melodies , it would hit me like a ton of bricks , J dilla used to have me sobbing in the car ect. I dont care what anyone says but I AM the one of last of dying breed . And im so humble i swear i dont like talking big i just let my listeners say what they say , and ive heard all sorts of kind things on how it sounds and descriptive it is , but i quit tryna get signed , the industry itself can kiss my ass but i love music so much i still do it and only sold about 4 beats and beat tape , cuz im not in it for the money , i love to see people being inspired. I mean you can hardly go to a concert now and feel satisfied because its nothing but a strip club or kick back on stage, todays musical demographic is not relative to todays crippled people, making music that to me sounds like its making fun of people for not spending big and shaking your ass , when its a lot of introverts who just wanna chill. Every song on the radio is compressed to high heaven , every voice sounds like a carbon copy of T pain and i swear with the exception of a few things hear and there i find on my own , my era of great music 2014 on back . People forget when Kendrick was first getting a bit popular it was so many dope young artists that made relative Quality hip hop , Big Krit , Mac Miller , Earl Sweatshirt, Joey Badass ect . Now that theyre doing there thing, they passed the torch and these new artists have dropped it. But i sound NOTHING like todays crap and i wont even try . Anybody can throw some 808s and hats on some shit .
I don't know what everyone else is doing, but It's definitely not me, haha. I think the quality of music is suffering the most in the American market, which makes a huge impact, globally. There have been so many great moments in Hip-Hop this year, but people in this country are not only saying it's dying, but that it is dead, as of 2024. While this couldn't be further from the truth, most industries are suffering... especially the music business. I think a lot of it is a result of streaming platforms, which are finally beginning to collapse. Music is too universally abstract to compartmentalize the way that the record labels have, but if you are not out there performing, directly in front of an audience, you are not properly distributing your music. The distribution method is everything. Without that, there is no soul. Direct to "consumer" is the way. Most importantly, the direct interaction is essential. So many artists are not making music to put in front of the people, and you need that experience as an artist, in order to move forward. Whether it be in front of 5 people or 50, there is nothing that will shape the soul of your music more than that interaction...no matter how many followers you have online.
"I think a lot of it is a result of streaming platforms, which are finally beginning to collapse"..I am starting to see a drastic change on how folks look at and deal with streaming platforms..And what you said about the followers is a BAR!!
I've been finding amazing bands and songs recently made. They are as wonderful as older musics I listened. It requires a lot of time to find those new bands and songs. I think the problem is that we have so many new songs released all the time, combined with algorithms that give us the music that are popular and not necessary a music for the listener that we get tired of searching. I'm happy with technology because it allows me to create my own music. However, I still study music theory, don't try to release song without a feeling about it, without putting my art on it. I don't want to be famous, I love music so much in a point that I want to create my own. It wouldn't be possible to be that without that technology that make all this accessible.
Being a “Musician” has taking a back seat to puzzling together sounds for many. And I’m not talking about back in days, producers creatively chopping and using samples . I’m talking People with laptops putting together splice loops, creating a catchy 15sec social media clip, rinse and repeat … Hip Hop is REALLY at a low point. Most my circle listens to more UK rap, afrobeats and reggaeton over whatever is calling its self hip hop nowadays 😢
Most bands were shitty back in the day. One of the main differences is that we never heard 99% of them. Most bands didn't show up on your radar screen unless a) they were special from the get-go, or b) they kept working at it until they became good enough to attract an audience. I think that's one factor. The other, which Dyreck points out, is related to the means of production. But, as others have pointed out, it's not just that technology lets us do what we might not be able to do without it. In the 90s, I used to do video art and video and sound design for "experimental" dance and theater groups. As soon as I got the gear that would let me move away from tape (video and audio), my productivity went down and nearly everything I made seemed to lack aliveness. At the time, there wasn't much chatter yet about the downside of having so many options and of being able to make things perfect/tight, but I always had a sneaking sense that this had something to do with what I was experiencing. So much magic, from almost unnoticeable to revelatory, can come from constantly bumping up against technological limitations and imperfections. Unfortunately, the genie's out of the box. I don't think you can ever recreate that even if you self-set limitations...
Yeah I think your right about putting self limitations..Its hard to go backwards knowing you can just get the job done easy..Its always in the back of your mind.
Necessity is the mother of invention. Currently,, there are no obstacles demanding creative solutions, ergo, *anyone* with a laptop/cellphone can create "music". Technology has transcended talent.
@@DyReckProductions Me too, friend, me too! Also ,I forgot to mention that I agree that the problem is us... we gotta start putting more effort and soul into our art instead of using technology as an easy crutch.
The problem of our generation is social media, last one was TV (still is for lot of past 40+ yo), last before was Radio(still is for lot of 60+yo), etc etc
Nothing's getting "taken away." If you want to do things the hard way, you still can. It's easier to produce sh*tty low-effort music now than it was before, and the existing corporate ghouls who have everybody convinced they are the only distribution mechanism are more than happy to take your money and add music to the pile. Technology is reducing the signal to noise ratio for audible content being produced, but that means we need more labels to serve as editors. The current centralization of the industry doesn't scale; it made some sense when production was difficult, and A&R actually recognized and developed talent, but that seems rare these days.
Folks want the taste of homemade but oftentimes they opt to get it ready made. Very few, and I mean very few folks still out there making music with that old analog gear that we all know and love. But these days it's drag and drop already made beats, synth, bass, and even voice hooks into daw. Mix it down, add some effects and a little comp and off to Spotify and the like.
People need to find real life inspiration, stories, emotions, outside of the grid and the creative mirrored reflection reflecting on itself via social media.
Shoutout to all the industry brown nosers that were in a full panic when hh didn't have a no. 1 song on the charts for a min while me and the rest of my peeps who put the art and respect before money were just straight chillin.
when music is no longer played by real live musicians , it's no longer music. simple formula. what you're confusing is marketing with music forms. Maybe not intentionally confusing but choosing samples from people who put their music on record, is not music, it's theft repurposed. People like Bob James were smart as they knew they could stay relevant in the public mind and make a profit while allowing people to sample their works but it does nothing to progress music to re-tread the tires with generic fill. I bought heavily into the marketing of rap and electronic in my teens but I clearly understand the difference to what music on the records they sampled from, and what the modern result is - one is timeless classics the other robotic landfill limited time hangout party sounds.
Okay so let me explain this to you what happened was us older generation some of us have passed away some of them have moved on to great and better things and they seen what was going on some of the secrets that were told in the music industry have now been let out so therefore this is what's going on and no one wants to teach the new generation of how to do what is supposed to be done the right way when it's supposed to be done the right way you have to have practice and you have to have someone to teach you so therefore the music industry is not lost it's just that we have moving on to different things
There's good music, but also it just keeps getting easier to make shitty music with loopmasters, AI, and about a million YT Ableton tutorials showing step by step how to squeeze out a fresh turd with Ableton, Diva, and a lotta Valhalla reverb then gogo DistroKid. But it's hard to beat the late '80s for shitty music when everything was either Stock Aitken Waterman pop or shitty rock with all those power ballads or hip hop with all those skits. And my brother just listened to Poison and the soundtracks to Burt Reynolds movies. Nobody deserves to have the theme song to Stroker Ace blasted in the next room.
Dont worry brotha you can always listen to me lol. I got the medicine for ya ears even my homies that produce , there on point too. Its about being in your own world. Its been shitty music forever . But i cant lie i looked at Billboard magazine from 2000, and diverse and nostalgia aint the word. Shiit seem like everyone had a hit . Who let the Dogs out was killin it . We used to be able to hVe fun and be different now its like u gotta go completely independent to keep your original vibes , u see what they did to Kodak black , dude sound like used to be with Pro Era , now i cant hardly understand his ass lol
music is in a beautiful place. technology is allowing for more people to participate and no matter the state of play the real artists will always shine. if he or she has put the effort in, consistency is part of the result and the art will grow.
The commercialization of rap music killed the music industry! Record companies realized they could exploit rappers and make millions of dollars with a 50k production budget; you certainly couldn't do that with a full band backup singers etc.
Digital offers nothing but convenience; not improvement. Digital recording killed production and digital distribution killed the business (which, altho the business had MANY big flaws, is ultimately a bad thing). Don't think about what you're doing as you're doing it...just fix it in the mix! Record 10,000 channels! etc etc etc
Hip Hop fell off big time once it stoppod being about "Two turntables and a microphone" The culture that was around Hip Hop was what kept it real, the dancing, the graff and for me the art of DJing - scratching and cutting up funk and soul classics is Hip Hop, not those face-tatted, grill teeth mophos chatting rubbish. Anyone can pick up a mic and call themselves a rapper, takes real talent and dedication to learn how to make beats, beat juggle and so on.
It takes a bunch of people to make truly awesome music. From the musicians to the engineering and mixing, even though one person can theoretically produce everything themselves with today's technology, it will not be done well because one person cannot do everything well. It takes years to learn about audio engineering, sorry a plug-in ain't going to do it all for you, your music will lack the depth that a human being who has practiced for years and puts their heart and soul into the music. Sequencer based music is also part of the problem as it lacks the imperfections of human timing which makes it sound stale, boring and repetitive. Trap music.
James brown the godfather of soul, basically said use technology creatively… people always mitching about the tech. Seems like they have fallen out of love with making music for regurgitating what is trending. Learn your instruments or gear , so that you are free to make music and not a slave to technology you don’t utilise.
This whole technology is killing music is a bit overexaggerating , look at jokas studios back in the day . Shit used to look like something out a spaceship , its not the gear its the person , if u were born to do construction and u dont even care for music like that , but buy a mpc 3000 for the heck of it your gonna look pretty silly .
Yes, well, more than the music, people have lost their hearing and interest in listening to music. Kids today can't stand a 4-minute rap, they get bored after the first minute! So we have a shitty audience with shitty music. Then you make a great song and they say your music is rubbish. People can't tell a great song from a bad one anymore. Everyone is copying 808 samples for their beats, but no one is creating new, real and clever drums. Creative art is in crisis, there is no talent, and the few that are left are already old. It's a shame.
![Chino Pacas - Modo Capone (with Drake & JOP) [Video Visualizador Oficial]](http://i.ytimg.com/vi/Zoc75M8Swhc/mqdefault.jpg)
Music industry is just like any industry: standardization, mass production, low risk taking, profit margins, cost cutting. When you have that environment, no creativity is left to survive.
Darn!
'Repressive Desublimation'... A guy named Herbert Marcuse (and others) wrote about it 60 years ago. It's inevitable, with late-stage capitalism, that "art" gets eaten by "commodity".
The businessmen begin by buying the art, from artists, and selling it to others -- taking profit in the exchange. But, they soon figure out that there's more money in just making the 'art' themselves... and defining, for their consumers, what art IS.
(The music industry is different in that their product doesn't have an objective utility.. which you WOULD use to, objectively, determine market value... 'What is a stream worth?')
Facts
I am pleased with the music and Iam old-school wu tang era. I enjoy being able to hear your random guy or girls music who are just pumping tracks out of their bedroom .I think it's dope that some of my favorite music I listen to comes from people you have never heard of.
Nowadays Djs and producers love djing and producing, they dont love MUSIC!!
Man never thought about it like that tbh. I think they don’t even love dj’ing and producing, I think they love the thought of being a dj or a producer.
Well one thing i can say i dont let peoples views dictate how i feel anymore so ill say this . I can still hum my first piano sequence note for note , when id hear certain tunes or melodies , it would hit me like a ton of bricks , J dilla used to have me sobbing in the car ect. I dont care what anyone says but I AM the one of last of dying breed . And im so humble i swear i dont like talking big i just let my listeners say what they say , and ive heard all sorts of kind things on how it sounds and descriptive it is , but i quit tryna get signed , the industry itself can kiss my ass but i love music so much i still do it and only sold about 4 beats and beat tape , cuz im not in it for the money , i love to see people being inspired. I mean you can hardly go to a concert now and feel satisfied because its nothing but a strip club or kick back on stage, todays musical demographic is not relative to todays crippled people, making music that to me sounds like its making fun of people for not spending big and shaking your ass , when its a lot of introverts who just wanna chill. Every song on the radio is compressed to high heaven , every voice sounds like a carbon copy of T pain and i swear with the exception of a few things hear and there i find on my own , my era of great music 2014 on back . People forget when Kendrick was first getting a bit popular it was so many dope young artists that made relative Quality hip hop , Big Krit , Mac Miller , Earl Sweatshirt, Joey Badass ect . Now that theyre doing there thing, they passed the torch and these new artists have dropped it. But i sound NOTHING like todays crap and i wont even try . Anybody can throw some 808s and hats on some shit .
I don't know what everyone else is doing, but It's definitely not me, haha.
I think the quality of music is suffering the most in the American market, which makes a huge impact, globally. There have been so many great moments in Hip-Hop this year, but people in this country are not only saying it's dying, but that it is dead, as of 2024. While this couldn't be further from the truth, most industries are suffering... especially the music business.
I think a lot of it is a result of streaming platforms, which are finally beginning to collapse. Music is too universally abstract to compartmentalize the way that the record labels have, but if you are not out there performing, directly in front of an audience, you are not properly distributing your music. The distribution method is everything. Without that, there is no soul. Direct to "consumer" is the way. Most importantly, the direct interaction is essential.
So many artists are not making music to put in front of the people, and you need that experience as an artist, in order to move forward. Whether it be in front of 5 people or 50, there is nothing that will shape the soul of your music more than that interaction...no matter how many followers you have online.
"I think a lot of it is a result of streaming platforms, which are finally beginning to collapse"..I am starting to see a drastic change on how folks look at and deal with streaming platforms..And what you said about the followers is a BAR!!
@@DyReckProductions What can I say? I'm an MC, through and through. This is a great conversation, by the way
I've been finding amazing bands and songs recently made. They are as wonderful as older musics I listened.
It requires a lot of time to find those new bands and songs.
I think the problem is that we have so many new songs released all the time, combined with algorithms that give us the music that are popular and not necessary a music for the listener that we get tired of searching.
I'm happy with technology because it allows me to create my own music. However, I still study music theory, don't try to release song without a feeling about it, without putting my art on it. I don't want to be famous, I love music so much in a point that I want to create my own. It wouldn't be possible to be that without that technology that make all this accessible.
"In the future we'll be samplng the samples of the samples we sampled" - Prince
Being a “Musician” has taking a back seat to puzzling together sounds for many. And I’m not talking about back in days, producers creatively chopping and using samples . I’m talking People with laptops putting together splice loops, creating a catchy 15sec social media clip, rinse and repeat … Hip Hop is REALLY at a low point. Most my circle listens to more UK rap, afrobeats and reggaeton over whatever is calling its self hip hop nowadays 😢
Most bands were shitty back in the day. One of the main differences is that we never heard 99% of them. Most bands didn't show up on your radar screen unless a) they were special from the get-go, or b) they kept working at it until they became good enough to attract an audience. I think that's one factor. The other, which Dyreck points out, is related to the means of production. But, as others have pointed out, it's not just that technology lets us do what we might not be able to do without it. In the 90s, I used to do video art and video and sound design for "experimental" dance and theater groups. As soon as I got the gear that would let me move away from tape (video and audio), my productivity went down and nearly everything I made seemed to lack aliveness. At the time, there wasn't much chatter yet about the downside of having so many options and of being able to make things perfect/tight, but I always had a sneaking sense that this had something to do with what I was experiencing. So much magic, from almost unnoticeable to revelatory, can come from constantly bumping up against technological limitations and imperfections. Unfortunately, the genie's out of the box. I don't think you can ever recreate that even if you self-set limitations...
Yeah I think your right about putting self limitations..Its hard to go backwards knowing you can just get the job done easy..Its always in the back of your mind.
Even in the hip-hop, rap game, I mean none of those people ever look back and say some let you know Pharcyde was a great band
The more options we get the less creative we become.
Necessity is the mother of invention. Currently,, there are no obstacles demanding creative solutions, ergo, *anyone* with a laptop/cellphone can create "music". Technology has transcended talent.
I hope it gets better.
@@DyReckProductions Me too, friend, me too!
Also ,I forgot to mention that I agree that the problem is us... we gotta start putting more effort and soul into our art instead of using technology as an easy crutch.
The most visited department at the music store is the DJ department.
The problem of our generation is social media, last one was TV (still is for lot of past 40+ yo), last before was Radio(still is for lot of 60+yo), etc etc
So the problem is the consumer that been cooked by society not the music, the music adapt to people and when It's not you got timeless hits.
Nothing's getting "taken away." If you want to do things the hard way, you still can. It's easier to produce sh*tty low-effort music now than it was before, and the existing corporate ghouls who have everybody convinced they are the only distribution mechanism are more than happy to take your money and add music to the pile.
Technology is reducing the signal to noise ratio for audible content being produced, but that means we need more labels to serve as editors. The current centralization of the industry doesn't scale; it made some sense when production was difficult, and A&R actually recognized and developed talent, but that seems rare these days.
You real asf!
music is too good and this is the problem.
Folks want the taste of homemade but oftentimes they opt to get it ready made. Very few, and I mean very few folks still out there making music with that old analog gear that we all know and love. But these days it's drag and drop already made beats, synth, bass, and even voice hooks into daw. Mix it down, add some effects and a little comp and off to Spotify and the like.
People need to find real life inspiration, stories, emotions, outside of the grid and the creative mirrored reflection reflecting on itself via social media.
Shoutout to all the industry brown nosers that were in a full panic when hh didn't have a no. 1 song on the charts for a min while me and the rest of my peeps who put the art and respect before money were just straight chillin.
Most never got up on the cliff to fall off. dancers who make records. images with beat-music behind them. sad to me. and nobody can change my view.
Crazy sad.
those who say music is bad simply are not looking in the right places
Where ? Who ?
when music is no longer played by real live musicians , it's no longer music. simple formula. what you're confusing is marketing with music forms. Maybe not intentionally confusing but choosing samples from people who put their music on record, is not music, it's theft repurposed. People like Bob James were smart as they knew they could stay relevant in the public mind and make a profit while allowing people to sample their works but it does nothing to progress music to re-tread the tires with generic fill. I bought heavily into the marketing of rap and electronic in my teens but I clearly understand the difference to what music on the records they sampled from, and what the modern result is - one is timeless classics the other robotic landfill limited time hangout party sounds.
Word
You’re getting!
LMAO!!!!!
NATIVE SHADES!!!!!!! 😎
WAT UP APEX!!
@@DyReckProductions SAME OLD SAME BROTHER!
🥁🥁🥁🥁
Yes sir!! DJ GREEN HORNET!!
Okay so let me explain this to you what happened was us older generation some of us have passed away some of them have moved on to great and better things and they seen what was going on some of the secrets that were told in the music industry have now been let out so therefore this is what's going on and no one wants to teach the new generation of how to do what is supposed to be done the right way when it's supposed to be done the right way you have to have practice and you have to have someone to teach you so therefore the music industry is not lost it's just that we have moving on to different things
Dang!!..Might be right on that.
To many people following the same youtube tutorials😂
Not to mention all the secrets that have just been given away
There's good music, but also it just keeps getting easier to make shitty music with loopmasters, AI, and about a million YT Ableton tutorials showing step by step how to squeeze out a fresh turd with Ableton, Diva, and a lotta Valhalla reverb then gogo DistroKid. But it's hard to beat the late '80s for shitty music when everything was either Stock Aitken Waterman pop or shitty rock with all those power ballads or hip hop with all those skits. And my brother just listened to Poison and the soundtracks to Burt Reynolds movies. Nobody deserves to have the theme song to Stroker Ace blasted in the next room.
" keeps getting easier to make shitty music" LMAO!!!
Dont worry brotha you can always listen to me lol. I got the medicine for ya ears even my homies that produce , there on point too. Its about being in your own world. Its been shitty music forever . But i cant lie i looked at Billboard magazine from 2000, and diverse and nostalgia aint the word. Shiit seem like everyone had a hit . Who let the Dogs out was killin it . We used to be able to hVe fun and be different now its like u gotta go completely independent to keep your original vibes , u see what they did to Kodak black , dude sound like used to be with Pro Era , now i cant hardly understand his ass lol
music is in a beautiful place. technology is allowing for more people to participate and no matter the state of play the real artists will always shine. if he or she has put the effort in, consistency is part of the result and the art will grow.
Technology in music has fostered an "Everyone Gets A Trophy" culture, so there's very little soul, and virtually NO practice/honing of any skills.
Sadly that's the state alot of folks are in.
I understand "anyone can make music" but who's giving out trophies and gold stars?
@@poofygoof The Grammys, The NAACP Images, BET/MTV/VH-1, Radio Stations, The Consumers, etc.
@@theapex8973 thanks for the reality check. I guess with so much consolidation in the industry it can't help but turn into a circle jerk.
The commercialization of rap music killed the music industry! Record companies realized they could exploit rappers and make millions of dollars with a 50k production budget; you certainly couldn't do that with a full band backup singers etc.
Wow thats Crazy!
Digital offers nothing but convenience; not improvement. Digital recording killed production and digital distribution killed the business (which, altho the business had MANY big flaws, is ultimately a bad thing). Don't think about what you're doing as you're doing it...just fix it in the mix! Record 10,000 channels! etc etc etc
Hip Hop fell off big time once it stoppod being about "Two turntables and a microphone" The culture that was around Hip Hop was what kept it real, the dancing, the graff and for me the art of DJing - scratching and cutting up funk and soul classics is Hip Hop, not those face-tatted, grill teeth mophos chatting rubbish. Anyone can pick up a mic and call themselves a rapper, takes real talent and dedication to learn how to make beats, beat juggle and so on.
Midi chord packs, loops, and AI generated melodies all could perhaps make people lazy and less creative.
If not used right Definitely.
well, according to real musicians: Drum Machines have no soul
and almost every modern track has a drum machine being used somewhere.
drum machines have no soul -- that's why people have to program it in.
It takes a bunch of people to make truly awesome music. From the musicians to the engineering and mixing, even though one person can theoretically produce everything themselves with today's technology, it will not be done well because one person cannot do everything well. It takes years to learn about audio engineering, sorry a plug-in ain't going to do it all for you, your music will lack the depth that a human being who has practiced for years and puts their heart and soul into the music. Sequencer based music is also part of the problem as it lacks the imperfections of human timing which makes it sound stale, boring and repetitive. Trap music.
James brown the godfather of soul, basically said use technology creatively… people always mitching about the tech. Seems like they have fallen out of love with making music for regurgitating what is trending. Learn your instruments or gear , so that you are free to make music and not a slave to technology you don’t utilise.
This whole technology is killing music is a bit overexaggerating , look at jokas studios back in the day . Shit used to look like something out a spaceship , its not the gear its the person , if u were born to do construction and u dont even care for music like that , but buy a mpc 3000 for the heck of it your gonna look pretty silly .
Yes, well, more than the music, people have lost their hearing and interest in listening to music.
Kids today can't stand a 4-minute rap, they get bored after the first minute!
So we have a shitty audience with shitty music.
Then you make a great song and they say your music is rubbish.
People can't tell a great song from a bad one anymore.
Everyone is copying 808 samples for their beats, but no one is creating new, real and clever drums.
Creative art is in crisis, there is no talent, and the few that are left are already old.
It's a shame.
It is your fault these people and none of you were really into different music. Here let me show you.