Get Sh** Done : How to nail Commercial Product Ads | Baked Creative | FMX HIVE 2024

Explore the world of Baked, where we blend high end visuals with rapid turnaround. Dive into our use of Houdini to foster collaboration and achieve quick results, crucial in our small studio setup. This talk offers a peek into our project journeys and the techniques we use to stay agile under tight deadlines. Perfect for those looking to streamline their creative process and deliver impactful content swiftly
Andrew Hopper is the Creative Director and Co-founder of Baked, where he leverages his expertise in motion graphics and visual effects to enhance the realm of creative advertising. His journey reflects a consistent commitment to improving brand perceptions and bringing multi-disciplinary techniques to the table, positioning Baked as a key player in the creative marketing journey. Andrew's passion for Houdini lies in its ability to refine and innovate creative workflows, a sentiment that resonates with his efforts to cultivate an environment of fun, innovation, and excellence within Baked.

[@simonfiedler9118]

Amazing presentation! Thanks Andy

[@andrewhopper758]

Thanks Simon 😊

[@AnthonyGelatka]

Nice work! Great talk, spot on about being a generalist nowadays

[@YordleStrategist]

andrew kramamer inspired so many people man its crazy ! i wonder where he's at in life right now

[@prdxde]

Great talk, mate, and cheers for the kind words. Glad I got to be there to see it live!

[@bakedagency]

Woop woop

[@Handcraftedcc]

Amazing stuff!
How do you guys do the HUD? Is that created "in 3D" with geometry right in-front of the camera or is this created somehow else?

[@studionotwar]

@bakedagency Great and insightful talk, thanks!
I also really love the scene start hda. Any pointers on how to get started on that?

[@GPAnims]

so good!

[@bharat5194]

Cool stuff

[@gilbertclayton168]

Too close to the microphone! Too much sniffing noise!

[@bakedagency]

Noted! Thanks had the sniffels. 😝