How To Lower CPC on Facebook Ads 2024

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  • Опубликовано: 22 июл 2024
  • Welcome to my How To Lower CPC on Facebook Ads 2024 - Detailed breakdown and strategies to lower Cost Per Click on any digital marketing platform.
    In this video I’m going to walk you through the 5 steps to lower your CPC when running Facebook ads especially for 2024, as well as 2 ways to make your Facebook ads more profitable. And while this video we’ll be talking about Facebook, the same strategies apply to all online advertising platforms.
    Hey it’s Connor from Instinct Education, we spend over $100k per month on Facebook ads and we’re constantly testing new ways to get better results. Here’s what we cover:
    -How Cost Per Click (CPC) is calculated and how it works
    -How to lower your CPC by increasing your audience size
    -How changing your conversion event can lowers your CPC
    -How to improve your ad to get more clicks
    -How to make your ads more effective overall to generate a greater return on investment (ROI)
    Plus stick around to the end because I’ll be sharing 2 ways you can make your Facebook ads more profitable.
    #Instincteducation #costperclick #loweringcpc #facebookads #lowercpc #smartmoneytactics

Комментарии • 67

  • @connormarriott
    @connormarriott  4 месяца назад +1

    For anyone wanting a complete guide to successfully advertising using Facebook Ads, I have an in-depth training here: instincteducation.org/scale-ads

  • @GoldPillPatriot
    @GoldPillPatriot 2 года назад +26

    As an ex facebook ad support rep, this is an incredibly well done explanation. You need more subs.

  • @livinxtreme563
    @livinxtreme563 2 года назад +15

    Finally... a no crap, no beat around the bush and no buy my course video.. thanks for keeping it to the point, keeping it related and making sense.. Cheers

  • @motivationfacts5641
    @motivationfacts5641 2 года назад +4

    No Bs, Just Straight To The Point...
    Thanks Bro Chill

  • @Obetv01
    @Obetv01 2 года назад +1

    Thanks. The best and simplest explanation. Particularly cos a potential new client sent me a message saying she wants just CPC for her budget, not CPM on her Facebook campaign. That really threw me and I had to stall her to go check whether FB had created a CPC product I was unaware of.

  • @annewolters4301
    @annewolters4301 Год назад

    Thank you so much for explaining this. A clear and simple explanation, but very valuable 🥰

  • @user-vz4bc8gg6h
    @user-vz4bc8gg6h 10 месяцев назад +2

    Excellent video. Thank you so much for speaking in a normal way and explaining everything simply and clearly. Great job. Best I've seen so far. Sandy Keigh

  • @alfachemistry
    @alfachemistry 2 года назад +1

    Thank you so much for these premium values you dished out for free.
    I'm highly motivated

  • @SheenaShea
    @SheenaShea Год назад

    THIS WAS SO HELPFUL!!! THANK YOU!

  • @user-vz4bc8gg6h
    @user-vz4bc8gg6h 10 месяцев назад

    GREAT JOB! Best and clearest video on this topic that I've seen. Thank you so much

  • @supportdepartment6549
    @supportdepartment6549 2 года назад

    this is a good watch. thank you.

  • @naejnaej5784
    @naejnaej5784 Год назад +1

    BEST TUTORIAL VIDEO I HAVE EVER SEEN! WELL DONE EXPLANATION. THANK YOU SO MUCH! YOU NEEED MORREE SUBSCRIBER. :)

  • @jonathanmutinda4448
    @jonathanmutinda4448 2 года назад

    LOVED HOW YOU EXPLAINED IT.please make a video on CTR

  • @Khan_shayar_
    @Khan_shayar_ Год назад

    Great brother 👌you have given much knowledge.

  • @johnmaalihan9058
    @johnmaalihan9058 Год назад

    Thank you! ❤

  • @cashayharris7299
    @cashayharris7299 2 года назад

    Hey Connor, thank you so much for this video! How can I tell how many ppl is using the same interest as me? The example you used was the “dog” interest. Is there a website that helps with this?

  • @ashishtanwar3922
    @ashishtanwar3922 2 года назад

    Amazing content!

  • @tinavaliente2529
    @tinavaliente2529 2 года назад

    Very well explained. I hope to see more of your video for FB Ads.

  • @InfiniteMotivate
    @InfiniteMotivate 2 года назад

    I really like this because i need to make the cost very low for adsense

  • @therealdeal7395
    @therealdeal7395 Год назад

    Great video! 🔥🔥

  • @greatprof100
    @greatprof100 Год назад

    thi is a keeper.thanks.

  • @ouahibarabah3005
    @ouahibarabah3005 2 года назад +2

    Great video , finally someone is explaining that correctly!

    • @connormarriott
      @connormarriott  2 года назад

      Thanks for the comment and the view, glad you enjoyed it!

  • @InfiniteMotivate
    @InfiniteMotivate 2 года назад

    It's really helpful thank you for the informations

  • @saotaku8035
    @saotaku8035 Месяц назад

    thank you brother, good stuff

  • @colegioturco
    @colegioturco Год назад

    great video, thanks

  • @haydenharrison3574
    @haydenharrison3574 3 года назад +2

    Thanks for the insight Connor, this has motivated me to better my ad creative and experiment with the conversion event!

    • @connormarriott
      @connormarriott  3 года назад +2

      Hey Hayden thats awesome to hear! Appreciate the feedback and keep me updated with how it goes.

    • @haydenharrison3574
      @haydenharrison3574 3 года назад

      @@connormarriott will do

  • @mycatshabits4135
    @mycatshabits4135 2 года назад

    Sent love and big thanks from Indonesia...

  • @valjaysonabalos2096
    @valjaysonabalos2096 2 года назад

    Now i understand how fb ads works thanks

  • @alexanderjustine1523
    @alexanderjustine1523 Год назад

    This is Amazing

  • @duvieirah
    @duvieirah Год назад

    Friend, how do you select the countries in the ad set? do you put several countries in the set or separate each country for each set?

  • @Tradeguru101
    @Tradeguru101 Год назад

    Great explanation 👍

  • @Rommie_Diamond
    @Rommie_Diamond 16 дней назад

    Thanks 🎉

  • @zaralazson2815
    @zaralazson2815 2 года назад

    thank you

  • @lightthefuse
    @lightthefuse 2 года назад

    It says my account is eligible for cost per click on Facebook ads manager?? Any clue on how I can fix this

  • @osazeeoni7001
    @osazeeoni7001 Год назад

    Thank you

  • @aryan68631
    @aryan68631 Год назад

    Hi Sir ! Do you think it will work ? If I would going to change event from Purchase to Ad to cart, Facebook algorithm will going to show my ad to the one who just ad to cart instead of purchase ! Chances are that my cpc will decrease but getting conversion would be quite difficult I guess ? Please help

  • @samirrchopra8809
    @samirrchopra8809 Год назад

    one of the best video on the topic ...detailed and best explanation.

  • @legendscodm
    @legendscodm 4 месяца назад

    Thanks Brother for this amazing information

  • @arvibhargava96
    @arvibhargava96 2 года назад

    Do you provide seo service also?

  • @mustafakemalakpinar4039
    @mustafakemalakpinar4039 Год назад

    Thank you for your time and effort! A question for you: Should I keep my audience size small or large?

    • @connormarriott
      @connormarriott  Год назад

      Typically larger is better as it gives FB more room to optimise the targeting within the audience

  • @CreateYourBestLife777
    @CreateYourBestLife777 2 года назад +1

    Thank you so much for such a detailed explanation. I am looking for an answer: Can I use the same business page to drive traffic to two separate websites: the products manufacture platform and my Shopify store? Or should I create a new business page and a new business manager to drive traffic to my Shopify site? The two domains are also very similar. Wondering if FB might have an issue with it. Thank you very much!

    • @connormarriott
      @connormarriott  2 года назад +2

      You can use the same page to drive traffic to different sites, that shouldn't be a problem :)

    • @CreateYourBestLife777
      @CreateYourBestLife777 2 года назад

      @@connormarriott Thank you!

  • @ChefJemmy
    @ChefJemmy 2 месяца назад

    Very helpful

  • @arvibhargava96
    @arvibhargava96 2 года назад

    You must have subscribers in million

  • @devlintube9610
    @devlintube9610 Год назад

    Nice video, thanks. Can I ask… how do I know how many people are targeting a particular audience / keyword?

    • @connormarriott
      @connormarriott  Год назад +1

      It's impossible to know the exact figure, but you can use the CPM as a rough guide. If the CPM is high it can be an indiction that there is a lot of competition.

    • @devlintube9610
      @devlintube9610 Год назад

      @@connormarriott okay thanks buddy 🙏👌

  • @zakariakhaled6571
    @zakariakhaled6571 2 года назад +1

    Is it better or worse to increase the number of interests and behavior in the ad ??

    • @connormarriott
      @connormarriott  2 года назад

      Long term it is better to use multiple interests, but when you're testing you want to use one at a time. Once an audience has been proven you can start to pool it together with other proven audiences.

  • @chikiaqueennatural678
    @chikiaqueennatural678 10 месяцев назад

    If i pay $ 10 and 1000 people click on my ad, then will i be charged more money?

  • @Youngbeautifulladies
    @Youngbeautifulladies 6 месяцев назад

    Cost per messages are so high.,how to reduce them?

  • @SatisfiedTraveler2
    @SatisfiedTraveler2 Год назад

    Hi bro my cpc is same higher can we connect some day ?

  • @roshanpremasiri1489
    @roshanpremasiri1489 2 года назад

    ****MY niche is print on demand funny text printed T-shirt.
    ****location-USA,UK,Canada,AUS,NZ
    If i bid 20$ (daily budget)for my facebook advertising camping,is it good bid?

  • @destinyedekin
    @destinyedekin 9 месяцев назад

    I would have given you multiple LIKES if I were allowed... ❤❤❤❤

  • @HristoHristov-xf4oo
    @HristoHristov-xf4oo 2 года назад

    Seriously . . .??!! This “tips” are like very low key and u said nothing useful the just empty conclusions. Thanks.