20L to 4 CR/month in 1.5 Years for a HEALTHY Ice Cream Brand?: Decoding Go Zero's Growth Story

Welcome to another episode of The Barbershop! In this episode, Shantanu sits down with the founder of Go Zero, Kiran Shah, as he decodes the success of the ice-cream business. We dive deep into the details of the business, including what led to Go Zero’s meteoric growth this summer on quick-commerce channels!
Tune in for a highly educational masterclass!
Navigate your way through the conversation :
0:00:00 - 0:00:50 Sneak Peek : Coming Up!
0:00:51 - 0:01:33 Introducing our guest : Kiran Shah(Founder : Go Zero)
0:01:34 - 0:11:23 The GoZero Story: 7x Sales Growth in Quick Commerce
0:11:24 - 0:27:38 Co-Branding with Zepto: Product Channel Fit Decoded
0:27:39 - 0:37:50 Insights into the Ice Cream Business
0:37:51 - 0:51:10 Overcoming Challenges and Successful Sampling in India
0:51:11 - 1:04:48 Kiran’s Summer Strategy
1:04:49 - 1:09:30 Kiran’s Advice for Budding Entrepreneurs
1:09:31 - 1:10:19 Winner’s Playbook & Thanking our guest!
#barbershop #barbershoppodcast #entrepreneur #icecreambusiness

[@shantanudeshpande6009]

Hi Shantanu Deshpande from Shantanu Deshpande😃. Thank you for all the videos, listening to and watching them has been a fantastic learning experience. I am writing this message to seek your help.
I am a Finance Consultant, and one of my clients from the FMCG sector has been attempting to register with quick commerce platforms but has encountered persistent difficulties. Given your expertise and network, we would greatly appreciate your assistance in facilitating a connection with a relevant contact in quick commerce.
Your support would be immensely valuable to my client. I look forward to your positive reply here.
Thank you for your time and consideration.

[@carpedious]

Shantanu. Can you interview some people who did not meet success with their ventures? Not necessarily failed but their ventures just could not take off inspite of all efforts and or pivot

[@Chahatcreations]

I don't know but your series are such a learning curve. Big Shoutout to shantanu for starting this - You are my go to if i wish to learn about industries & D2C brands man - Kudos to you ❤

[@shindeshubhamm]

I've seen this guy before on a different podcast. He's just awesome. Very passionate about what he's doing.

[@HarshPatel-bl9ym]

125 rs for the mango bar! Damn expensive

[@peeyushmittal6368]

Just curious about pricing (Mango Duet) - INR 125 seems a bit too high for the same thing which is sold by renowned brands for INR 30-40 bucks on carts.

[@ksthrx]

This is guilt-free category (low calories, no sugar). Pricing will be higher than regular variants. Other brands also work around same price range in the guilt-free/sugar-free category.

[@faithless2025]

Showcase more D2C Fashion brands ,most new entrepreneurs are interested in this category.

[@grow772]

Thank you so much....❤❤ For priceless education

[@dhawaljain3837]

20 rs it takes to maek them what will be the ingredients I wonder

[@bhushankshire2854]

Barbershop - this is the ideal video length imo for consumption.
2 hrs is just way too much

[@vinimay3191]

Kiran says what he wants to say, regardless of what Shantanu wants to get from him. Smart guy, but something is amiss with him.

[@zohaibjamal]

absolutely amazing

[@sarbeswarsahoo5081]

Nice, so much findings

[@Bangloreblogs]

We need part 2 lot of things to unfold and unpack

[@zest6932]

Of all the icecreams that i have tasted in my life movenpick,london dairy,haagen daz,almond house 'indulge'(hyderabad based) and to some extent naturals are the best..will try this brand too

[@vishalvora1982]

I ordered a go zero cream after watching this episode, sorry to say it was horrible...

[@abhijitv1753]

Basically Zepto dependent and time dependent. Also no exclusivity, if any big company comes up with similar or better product, going forward will be a problem. Also, Zepto needs to work for his business. Also, the established brands take almost 90% of the fridge space , mostly amul, quality walls, vadilal. It's very difficult to have similar distribution network as theirs .
Ice cream in majority homes are like celebratory food mostly ordered once a week or twice a week. Also not everybody is looking for a healthy option but delicious option. Also, it's very very seasonal business.

[@Brodragon2225]

yeah if zepto increase their shelf cost they will get the pressure

[@vinaybhat7670]

​​@@Brodragon2225think again... Zepto will start their own private label icecreams in future...its vry difficult to trust these so called quick commerce apps

[@shindeshubhamm]

Also Shantanu, a kind request. Please don't pause the video for "Takeaway" section. Just gives you a bad experience, especially if you are just listening to the podcast.

[@naman100jain]

True

[@rd-rams2193]

Free me mil raha hai usme bhi akad dkha rahe ho

[@dhawaljain3837]

@@rd-rams2193 arey podcast pause mat karo aisa bol raha hai sirf display kar do

[@ksthrx]

+1 on this. I kept checking if my earphones auto-paused.

[@SuburbanSurfer]

​@@rd-rams2193 b**k req thi

[@shubhamraval1661]

Waiting for GoZero in Surat!

[@naman100jain]

What food products are popular in surat?

[@purvigagal165]

Eagerly waiting for this master piece.😊

[@naman100jain]

Where do you go to buy and try new products?

[@purvigagal165]

@@naman100jain I prefer offline.......cause the waiting time for the product to reach is way too much in some online brands.

[@hemant808080]

Ordered just now. Lets see

[@shivarapolu3180]

I like how you are pausing to display insight. The display duration can be made shorter

[@naveennair6259]

Such an awesome episode. That man's passion for business is insaaane! GoZero please launch in kerala soon.

[@shubhamdivate9]

Please also talk/explain about terms line front loaded etc.

[@shantanudeshpande]

Google it also na?

[@dhavalprajapati2712]

Lot of terminology. How to know? Not feom mba background

[@prajwalsakhare7850]

6:39

[@bhushankshire2854]

Fan of Apsara ice creams

[@bhuwannepathya]

.