Introducing Cerca™ Camo

Introducing Cerca™, the ultimate disruptive camouflage pattern for the dedicated western big game hunter. Conventional mimicry patterns attempt to make the wearer look like elements of their environment. These “sticks and leaves” designs look good to the human eye on the shelf. However, when viewed at any realistic distance, these overly complex patterns solidify into a coherent shape, making the wearer more obvious to game. Cerca™ instead uses optic field disruption to maximize concealment. Emulating the dramatic stripes of wild predators, it utilizes a limited palate of strongly contrasting tones and bold structure to break up the hunter’s outline. Cerca™ does not make the wearer look like a tree or rock; it makes them look like nothing at all. With stark colors found in arid and rocky environments, Cerca™ is at home in the sagebrush steppe, the alpine tundra and everything in between. When a half second of confusion makes the difference between a good story and a punched tag, reach for our new Cerca™ Camo.
For more info on First Lite visit: www.firstlite.com

[@DaleBigBuck11]

I was wondering when y’all would come out with an ASAT analogue. Looks good

[@joshuawooledge6945]

Just picked up my new Hoyt in this pattern. I love it.

[@bfdadventure]

Big Fusion fan here. With Fusion, whitetail deer know something is up, but they can't quite tell what I am initially. Sometimes up to a few minutes and sometimes they never put it together and either get harvested or they mosey off. (If the wind is right) I think what the deer can't process is shape & proximity with the particular camouflage pattern as referenced in the marketing. I think FL went the right direction here with the Cerca in the use of large breakup and lighter colored break up pattern. Much better than the Specter pattern. The Specter just goes dark blob at distance beyond 20yds and makes the same mistake as the regular dark contrasting Mossy Oak and the like patterns. With all that said, Cerca will make me either move from or compliment my beloved Fusion pattern.

[@jamessmith8617]

Man. I gotta have some !!

[@scottpiper654]

Looks like Kuiu with it's bad color palette but with your bright orange logo everywhere. This will sell poorly. Sell Fusion or Cipher without any bright orange.

[@lukeseabrook7459]

It’s designed for the eye sight of ungulates that have different vision than humans and are pretty much colourblind leaving their world a bunch do different grey variants so this camo is probably the most effective they’ve made for big game hunting maybe not great for birds though