The best Audiences for "Your Data" - Performance Max Audience Signal
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- Опубликовано: 28 авг 2024
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The "Your Data" section is the most important part of your Performance Max audience signal. It provides Google with your previous customer data so it can go out and find people who are similar and, therefore, more likely to purchase.
In this video, I go over the best audiences to test out in this section of the audience signal for both ecom and lead gen.
Please feel free to reach out to me on LinkedIn to ask me anything to do with this video or any marketing questions you may have. I reply to everyone!
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For Ecomm, we should create 5 different assets group? 1. website visitors and specific product pages 2. total purchasers, specific product purchasers and top25% pf spenders 3. total purchasers 4. specific product purchasers 5. top 25% of spenders. Is it right?
I would begin by consolidating all of the audiences into one audience signal to begin with. However, as you want to progress your account performance, this will come down to testing. These tests can involve: ad copy, listing groups and audiences used.
When it comes to the audience signal testing, this is when segmenting these audiences into their own asset groups would be appropriate. Once you find the "winning audience" this is when you can further expand the audience with variations.
The idea is find the "secret sauce" and scale your account by expanding and refining this secret sauce.
Great value! Question: if i upload all my customer in a csv and all my top 20% customer in a csv. How do Google know what they looking at?
Hey, thank you, I'm glad you have found value in the video.
Its all to do with the chrome profiles of users and the information they have on people about their interests etc.
@@Joshinstone but how do Google know whats best 20% and whats all customers? Just by naming the customer lists in that way?
@@slowdownstories You would need to create that audience yourself. One audience is for all customers and one is for the top 20% of spenders.
I normally create these in Klaviyo or Shopify.
@@Joshinstone thx for your time but thats not my question.
Lets say I upload 2 customer lists. One for all customers, one for top 20% customers.
I Then upload these two lists as my data in pmax.
How do pmax know what these lists represents? Its just 1000's of emails.
So my question is how pmax understand whats being uploaded. Its that how I name my lists? Or what? Thx mate
Google will match it to its database of users
But how do you add or generate this Your data? All I have to choose from is; All visitors (Google Ads) System defined
Website visitors, All visitors (Google Ads)
Website visitors, and All Converters (Google Ads)
Website visitors - So I added all 3 of them. And after I set up signals, the ads more or less stopped running. What am i doing wrong ? :)
Edit; I also connected GA4. and from there I generated ; Purchasers of Company name - GA4
Website visitors and All Users of Company name - GA4
Website visitors. So now its 5 in total. Should I just delete the 3 from google ads and just keep the ones from GA4 ?