Search Themes for Performance Max: What They Are, How They Impact Campaigns, & How to Set Up
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- Опубликовано: 13 сен 2024
- New search themes for Performance Max campaigns are a powerful new way to reach your target audience and drive results. But what are they, and how do you use them?
In this video, I'll give you an insider's guide to search themes for Performance Max, based on my beta access to the feature. I'll explain what they are, how they impact your campaigns, and how to set them up correctly.
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very Insightful! Thanks a lot for making this video!
Glad it was helpful!
Should you keep the search themes as broad such as brand name only or can you use a brand name and model name put together? Eg: Apple Macbook Pro
If I was selling Macbook Pros I would add specific search themes - e.g. 2024 apple macbook pro, apple macbook pro, m2 macbook pro etc...
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