What Happened to Complex Media?
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- Опубликовано: 18 мар 2019
- Hip-hop has managed to hop from urban neighborhood streets to the world-wide web. With mainstream media shutting its doors tightly on rap music exposure years before the internet was even a thing, digital media online has given way to hip hop-rooted platforms like HipHopDX, AllHipHop, RapRadar, and maybe the most lucrative of them all, Complex. Founded by Marc Ecko. Digital media companies are having a hard time keeping up with their past growth spurts, especially with intense web traffic competition coming from advertising mammoths like Facebook and Google. This has placed major pressure on companies like Complex that have invested heavily in digital video. In 2017 alone, both Vice and BuzzFeed missed their revenue projections, Mashable found itself selling for well under its valuation, and company layoffs ran rampant across companies like, Vox Media, and CNN Digital but how is Complex Media holding up in 2019?
#Complex #HipHopMadness
/ hiphopmadness
/ hiphopmadness
Narrated by: Pro (@JaysnProlifiq)
Written by: Jason Cuthbert
Edited by: Roman Bill
Music by: Josh Petruccio
HIPHOPMADNESS 2019 
Развлечения
helloyassine beat you to it
i know right 😂
Xander The Left-Hander literally stole Helloyassine video lol
Yeah can't be a coincidence
Thought the same thing but very different outlooks
100% a coincidence. I actually nearly scrapped this video when I saw he'd covered it. Huuge fan of yassine though
Just be honest complex became super white and only makes videos for suburban kids who wear supreme ....
Like Kodak Black
Ludvig Skovly And his neighbour DJ Vlad
After they went all hypebeast, it went downhill for sho.
This the realest comment on RUclips
word !
Sean Evans and Hot ones is basically carrying Complex now
Agree
First We Feast is really holding them down. But even then, who's really watching it other than Hot Ones ?
Agreeeeed! They made millions in hot sauce in 2018 and First we Feast has the most ads
And the gag is: sean doesn't even like the show. I saw an interview a year ago and he was veryyyyyyyyy angst that it took off the way it did - handcuffing him to something he felt so-so about.
sneaker shopping?
Complex is trash after joe budden left
Random and coincidently his podcast got 10x better after that
Loft Music joe budden the truth. some people can’t handle the truth 😂✌️
it’s okay to hate Joe. Joe hates all u niggas. but he still that guy regardless
treefiddytwo all you "lil fuckity fuck niggas" 😂
Loft Music When they said Fall by Eminem wasnt solid and Budden thought Rap devil was better I lost respect like fuck them those fuckers dont know shit
Complex shows are too guess reliant. Most of their shows depends on who's the guest, if you don't like the guest you're not gonna watch it. I like hot ones and sneaker shopping, but when they have people I don't care for there's nothing to watch.
That og with: Jynx, Emily Oberg, Tamara Dhia, Alex, and Sean was dope. I remember Alex left and after that they slowly started fading
Jordan Davis facts
Hanuman Welch , jynx, Emily and Sean were the OGs Tamara and Alex came after and we’re located in LA
@John Homes Frazier is the face of the downfall of complex
Emily and Tamara are bae
Does anyone know the name of the show/segment where they roasted people in the comments?
The problem is when u have lames doing hip hop. Bottom line
Your RUclips name is Liberal Gun Smoker😂 I'm sorry Holmes but that sounds like an INCEL lame ass neckbeard, suburban white kid ass name
@@jackson0335 who knows? You could be making fun of the coolest, chillest dude on the block
WHO IS THE EMPLOYEEE WHO SOLD THAT MAN A *STAPLE GUN*
c that shit had me so dead 💀 joe so funny.
I feel like after Jinx, Oberg, Alex, and Tamra Dhia went their separate ways, Complex lost their footing/steam. They were all a relatable cast of characters that had their own spin on hip hop news and other cultural things that were going on. They felt like real people/people you would hang out with. The new people they have doing ComplexNews are a bunch of hype beast edgelords
Jinx is dry
They could’ve found new anchors. For some reason they stopped doing the daily Complex News segments in 2018. They pick more attractive woman and hype beast but instead gave up the concept
I was a regular *COMPLEX* viewer & subscriber *BUUUT* when *JOE BUDDEN* left , so did I ! ! ! ! The *ONLY* videos I watch from *COMPLEX* are *SHAUN EVEN's* show " *HOT ONES* " , other than that issa *NO SHOW* from me !
O' and I also unsubscribed when *JOE BUDDEN* left ....
If u love joe budden so much why don't u marry him
Same. I unsubbed as soon as joe left
@@wwjd52099 I know a " *TROLL* " when I stumble upon one annnnnnd Boiii you ain't even *CLOSE* to it , to be honest.... Your comment was *HELLA WEAK* and in actuality , I know a few *4-7yr olds* that could have had a waaaay better comeback *WITHOUT* even trying , lol FACTS !!!!
I just hope you ayt tho bruh , hope LIFE ain't knocking you down *TOO MUCH* and if things ain't good at home then just know , there are people out here that are *DREAMING* of living your Lifestyle ! ! ! ! *KEEP YA HEAD UP BruhBruh ! ! ! !*
@@orblorded You *DAMN RIGHT !* He's *SUCH* a CLOWN that when he left , he took his *CLOWN ASS NUMBERS , VIEWERS & SUBSCRIBERS* with him ! ! ! !
And Dat my Boiii , is *ALL FACTS ! ! ! !*
@@eliminator173 I guess we're " part of " the " *MOVEMENT ! ! ! !* " , so *SHOUT OUT* fellow Human Being ! ! ! !
Joe & Jinx dipped and went to revolt. That's what happened!
austin G
The realest comment on this video.
Is Complex Media allergic to black women?
Complex. It’s Gentrification for The Culture
80%!!?? Sean is definitely leaving Complex!!
He should leave and make a channel most of us would sub and watch him doing same thing
Sean Evans will probably never leave. He’s too well-known for Hot Ones. If Sean leaves, it’ll be the knife in the coffin.
DeAndre Holland agreed, its the only show I actually watch on the channel.
DeAndre Holland he and the owner of the burger show need to buy the license for the first we eat channel from complex and they’ll succeed from there
Idk, he's getting the big bucks now. They know not to let him go.
Complex is basically the FOX news of Hip Hop.... that's why lots of us don't watch anymore
Underrated comment! 💯
Lyric Perez was also the Executive Producer for Everyday Struggle and she left with Joe Budden..She is a crucial figure behind the scenes worth mentioning...she also has a nice figure with a crucial behind.
this man said crucial behind 😂😭
RIP Combat Jack
c THE INTERNETS ‼️
After the Joe Budden fiasco that made Complex look much like culture vultures, I unsubscribed to their YT channel. Btw, I've never visited their website.
According to Joe Budden all complex had to do was give joe a extra 10-20k a year and a few perks
You know thats bullshit right?
Should have let him smoke his cigs
Skkkiiiieeeepp
Believes anything...
nigga wanted percocets?
I still watch every struggle , but tbh it was better with Joe . The chemistry was great between ak and Joe . It really coulda been up there with the BFC and other talk shows it just had special way of presenting topics
Yeah they had at least half a mil views per episode with Joe. Now they have less than 250k views per most episodes
It was Joe's show that's why it sucked after he left!!
Complex was at its peak:
in 2015 during the Drake and Meek beef
In 2015 when everyone was waiting on Rodeo to drop
In 2016 when they did vids on Kobe and his retirement
In 2016 when the warriors broke the 72 win record and when they lost the finals
In 2016 when views dropped
In 2016 when everybody roasted the shit out them Steph curry lowtops
After that they had other high points. Like when they highlighted the P.C. Mean comments that weren't actually the mean funny comments with all the likes. And then when Natasha and Nadeska joined complex because they're both fine.
What am I missing?
I was trying to look up complex videos about the drake a meek mill beef and was disappointed that they made all their videos private. 2015 was definitely the best year for complex.
you forgetting the joe and ak back and forths especially over the "lils" displayed the generation gap perfectly lmao
Everything.. almost all of the stuff you listed has nothing to do with complex at all lol
I’m mad that Complex deleted all of their Complex News segments for zero reason
complex news needed emily oberg, jinx, sean evans and tamara dhia. I just love their deliveries within the short period of video.
I love those four. That was the golden era of complex on RUclips
What about beija
Naru The G. O. A. T she was slept on 🤤
I forgot Sean Evans started on complex lol he’s the only one who got his own show
alit aryadiputra bruh.. did you know Sean and Natasha are dating?? Lmaoooo I'm dead. We roasted the shit outta him and he still got the biggest W😂😂 I just found this shit out
You forgot the number one late night show members Desus and Mero.
Naw he mentioned them but didnt talk alot about them.. They're on Showtime now
Best complex show ever
@@Jaywav18 I didn't c that
SMDFTB
I still can't believe they got eminem on sneaker shopping. And btw the Rosenberg shoe was joe budden idea
I remember the days when Jinx and Emily did all the news videos.
Bruh the comments section use to be lit
Complex need to sign you up to do this type of youtube video that eveyone loves
Tadhg Kennelly he already at dx
Ahsan Khan what is that
They need to sign me, yassine & blackyspeakz!!
HipHopMadness my three favorite youtubers haha. You are making moves
6:10 on that narration, i need more passionate yelling and extended pauses for dramatic effect, with some "ptsss" in between.
The key is have a great content, and also dont treat media companies like a big corporate company that well never work, creative people want to be creative
so are you saying complex is bad or not? cuz i like them
HIGH LION complex is not bad, however they run it like a corporate big company. When investors are involve the only thing that matters is that numbers and those numbers need to go up to increase their investment in an industry like Complex...a content media creating company thats not possible because the people that come up with content is their employees and if they run it like a 9-5 then no one really feels to be creative. They havent been innovative in a long time...theres a reason why all the heavy hitters there have left...usually thats a sign to bounce also when people that are in asset to company leave.
This the same guy from hiphop dx
Aaaaaaight
Ahsan Khan so listen so
That's what I been saying he's the aaaiiiggghttt so look this just happened guy
Iiiiiiiiight so look so...I'm gonna wierdly pronounce the end of all my sentences for some odd reason and when you notice it ..you'll never not notice it.
They even use the same type of jump cuts in the video with the lights on it
Joe Budden put these lames on the map. Once he bounced, he took his map with him.
Really?
I use be a huge DJ akademiks viewer on his RUclips page, then Everyday Struggle came out and I was hyped af, really enjoyed watching it everyday because it was hilarious, as soon as Joe left, I looked into his Podcast and got hooked. Now I have Spotify and tune in every Wednesday and Saturday morning.
I stopped watching a lot, after Tamara Dhia left, and I only watched afterwards, for Natasha Martinez.
Same here
@@AikiraBeats Cool.
a true og
@@daMoMenTum Cool.
*You must do a Def Jam video.*
Or ADD video...
When Emily left I left too, swayze 💯✌🏾
One stop nut shop
@Jean Dames thanks for elaborating.
Yo dude I’m. It subscribing cuz I don’t need hip hop news. But this video was outstanding. I learned more about RUclips advice than any other expert has taught me. Thanks!
Love your research skills! Your documentary style is concise, nuanced and entertaining. Perfection.
Complex needs to protect Sean Evans at all costs. Hot Ones is one of the best interview shows period, and his research team coupled with his interview skills make for some of my favorite content each week. I'm sure that Complex is the one that coordinates the guests, but I think the product could probably work without them.
I remember I would watch complex news nearly everyday back like in 2015 idk what happened to them
It's all about personalities, that's why Vladtv & Revolt is winning. You have to have a good host or interviewer with a variety of different people to interview and get good conversations out of them. People under value that skill but that's what allows these type of shows to thrive. Bottom line Complex has dry ass personalities on there now, and content either not matching or working well together, like their sports program with a porn star and Gilbert Arenas, WHY??
Thought this was Complex that posted this😂😂
Yeah the guy has a voice like he worked at Complex
apple music offered all the hosts more money
this video was so needed I never watched any video of yours, hope it will be worth watching
Aaaiiiiight. Keep it all the way locked with HioHopMadness
Been waiting on this video since I found your channel Lmao.
Complex used to be FIRE.... idk what happened
Complex and All Def Digital are pretty much on life support now.
would love to see an updated version of this
I can't even find On The Run Eatin' on RUclips anymore
Great research and well scripted. I really liked the Blueprint series, I think they haven't released an episode in while, not sure if they stopped it or will continue sometime.
Great video, very informative..
p.s. I knew from the jump that the Rosenberg show would tank...he's annoying.
Did you really just say magnum “ah-pus” instead of magnum “oh-pus” lmao
2015-2016 was complex prime years. I remember them covering the drake and meek beef and how lit the comments sections use to be. I tried looking those videos up and unfortunately they made almost all of the videos from those years private.
awesome video it put a lot into perspective regarding how a business moves through the industry and regards for their employees/influencers they rely on and how they interact financially and socially I think
Who remembers shadepit the best thing to come from complex?
Complex isn’t consistent. They had a hit every Everyday Struggle but didn’t want to keep Budden. They had a hit with Complex News minute RUclips segments and lost all of their anchors and stopped doing segments.
I never heard of complex until 2 or 3 years ago.
nothin aint the same without emily & jinx mannn
IMO: Sneaker Shopping, Full Size Run, Hot Ones, and Get In Line are the only quality shows made by Complex at the moment
Philip DeFranco talked about this after Defy shut down. People start a channel then go out a find funding for it. The channel balloons because all of these dollars are being thrown at it. But it's not sustainable. The channels that work, are the ones that grow authentically. Hot Ones, is a perfect example of this. They started with NO budget and begging people to come on. Now 4 years later, they've had Charlize Theron on the show. Suits think you can throw money at the internet and it will automatically work. But the internet is about connections (pun not intended). There's MILLIONS of things to watch, you come back to the things you feel a connection to.
Complex ain't got shit, Hot ones keeping the ship from sinking lmaoo
Ok but where are the numbers for All Def Digital?🤔
too be honest with u...i felt like everything was going downhill slowly(but quickly in all actually), once the question in my mind arose " where is Jinx".....also Tamara went to MTV n they lost me completely
They hit me and never got back to me. Its weird because they were hype to push my music but Pij n Plane had an issue. Its crazy like some internal ish
Sick breakdown. To the point no nonsense. Rare nowadays.
I remember the hype of waiting to get a new magazine in the mail being so real ! I used to be subscribed to hip hop and video games magazines , it was so awesome !
bro video game mags that came with demo discs was the shit !
You gotta do a follow up to this one. A lot has changed with complex since this vid which is another indictment on the company.
Totally agree. Should have a follow up vid out in January
@@hiphopmadness 🙌🏿 Dooope
Traffic, traffic, lookin for my chap stick.
Back ground beat hard as hell
HelloYassine posted the video about this topic before you guys
Well, what happened to geniuSO WHAT IF IM THE MONSTAAAAAAAAAAAA.
The shows that I wish they still made was the show w/ Jinx and the Blueprint. Those shows was really interesting
here’s a business idea: instead of firing your professionals and the people that are doing well, look at your managers and executives and fire them for innovative people. then they can give you good ideas for production
Life was easier back when life at complex was still running
Great vid fam
I never had a reflex to follow their channel or watch their shows.
It might sound weird but as a visual artist, I was not attracted by their shows because visually it looked too official. The way their panels were installed made them look like classic tv shows. It's the Internet, people like it cozy or with the cameras installed near the subjects.
There were also no elements that could catch the attention. On the Breakfast Club Show, they have bottles of Hennessy and other stuff on the background that catches the attention of those who watch the shows.
People unconsciously need to feel close to the hosts. Once it's done, people won't necessarily go back and watch shows on complex like that unless they change that. That's my opinion.
welp, thats what happens when you sell out . they started going down after verizon bought them out.
This was sum dope material 👌🏽🔥
Complex news ain’t news no more
Kinda miss Complex News smh...
Complex is full of it....video coming this summer
I want more content. The voice is dope
Oh shit, it’s the “aiiiiight, so this just happened” dude
There was a papoose ad on this video of him rapping that,shit was fire
excellent breakdown - thanks!
Is there any Hip Hop publication that puts out an issue ever month🤔
Did you add an "n" in the middle of Rae Sremmurd?
Full size run army is keeping complex alive
Is the guy that’s Narrating the same guy that narrates hiphopdx vids?
It Sounds Like The Guy From HipHopDX
The staff are uninteresting. That’s why they fail to get the views. Shawn Evans is the only one making a name for himself, because he is a great interviewer.
A lotn of these shows looked like they were trying to move TV to the internet, which is just dumb (unless you are an actual tv show)
I feel that it started going down when jow buden left complex
I think the problem is they pick the wrong host. Most of the time they are “too safe” and uninteresting.
Digital Media is so saturated now days that you have to many fillers that just seem generic trying to copy whatever topic or topics is hot at the time or try to be different just to be different without any direction and it does not matter if it an App, RUclips, Cable or anything else
Trying to get views is harder then ever when Digital Media is so saturated now days
they never fired Frazier
Vox and Vice did it the best switching to making interesting documentary type videos on RUclips
Great Topic😃
Don't change the thumbnail this time
Tbh I listen to RUclips videos for Background noise and this entire time I thought Complex was Hip hop Media
Complex needs a break and restart. Find out who they are and what they want to represent
Unless they get new leadership, Complex won’t be here in 5 years.