What Happened To The Indie Makeup Community?
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- Опубликовано: 5 фев 2025
- Let's get ready and chat about how the indie makeup community changed, what I have seen these past 7 years. What happened to the indie makeup community?
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What Really Is Private Labeling? (and why is it not necessary bad)
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As an illustrator, never ever take work for free, to all clients never ask for work for free, and to all creators never accept a gig for free. You can't eat product, you can't pay your bills in exposure. We all need to participate in the normalization of compensation for work in the form of actual money.
Obvious disclaimer that there are many instances of charitable causes where people do wonderful work for free but that's different 😮💨
Exactly. Even if the work is a “hobby” to someone, they hurt their working peers if they set an expectation for free labor, which devalues everyone’s work.
@@kelliwalters1728 Yes so true i had a brand reach out to me and ask to work together and when I asked about rate of pay they said they have other ppl who have done the same thing for exposure and product! And i said well i cant do that and they was gonna talk it over with their partner and get back to me and i never heard anything back...and i would of respected them more if they jus kept it real and said they couldn't work with me instead of jus not saying anything back i thought it very unprofessional...🤍💙
If someone asks you to do something “for exposure”, just do a personal project instead. It’s a far better use of your time and you’ll end up owning the final product.
@@handsoaphandsoap that is an awesome way of thinking about it I'd never thought of it that way. Thanks for sharing!
I have video idea. "Same look, two pallets" Here's my thought process. Sometimes I see looks that want to recreate, but I don't have the pallet or money to buy. So I'd love to see the look just similar with another pallet. I know that could be tough.
Yes, Angie! Pretty Please?!!!
This would be great!!
You should watch Hannah Louise Poston’s Duping the Vibes series
I'd love to see this!
I would love this too. Especially when we see a lot of the SAME EXACT shades (dupes) in different palettes ♡
I agree. Some Indy brands are rude in the comments to their customers. I never think it’s ok for anyone to work for free. Brands should never ask that.
as an owner of many indie palettes...these days it seems to me that the formulas and the colors of many palettes across brands are VERY similar. so many squishy duochromes and multichromes....makes me wonder what brands are actually unique and innovative. if i buy another indie palette, is it just going to be the same as all the others?
They are and they order them from the same few labs. It’s frustrating for handmade brands like myself. I am in no way knocking the brands or the products, they are wonderful, I just wish the honesty of “handmade” and the private labeling was more known
Right! I would have loved to hear her talk more about this too.
@@NaomiDollxoxo what brand do you own?
@@charmedbymeghan Otherworldly Glow. I’m launching next month. I’m excited. I make several things but they are all handmade for sure. Eyeshadows, blushes, highlighters, artisan soaps followed up shortly with beauty tools such as reusable & washable makeup puffs & cleaning pads, jewelry & accessories. Followed very soon with candles as well. My passion is makeup by far. I wanted to be sure I had top tier ingredients before starting. I just didn’t feel right about starting with the usual starting supplies. It took a long time to track down some of the specialty pigments & multichome pigments as well as blend & be creative to make some unique blends. I’ve decided to finally go for it which is exciting but it has been a side hobby/tiny business until now.
@@NaomiDollxoxo that sounds amazing. Do you have an Instagram yet?
What makes me mad is when an Indie Brand sales an item as “in stock” and then it isn’t shipped for literal MONTHS!!! Domestic brands!!Ya my get my money once but ya won’t again!
As someone who has worked in private labeling for other industries, there are really good things that private label companies can assist with. They can reduce costs in components, expedite distribution, ensure higher levels of safety (documentation, etc), and have high levels of quality control. For instance, if a facility manufactures for Costco (kirkland brand) they have to meet exceedingly high safety and quality control measures. Every product manufactured in that facility benefits from that level of scrutiny and expertise. I think a lot of people don’t understand the private labeling process and the pros/cons of that system. For some, it could be the right choice. Not all, but certainly some.
Very interesting? 🙂💜💜💜💜💜💜💜
Right omg that reminds me of this one makeup release commentary channel. She talks crap so much about makeup made in chine & private labeling. She kind of lumps all brands into one category and speaks not from experience. I understand being naive pr ignorant of things but, being ignorant of things you should be well versed on, because that's what your channel's content is based on... I dont see a justified reason/excuse for that. Not to mention spreading misinformation
@@gillypiexo what channel?
The problem I feel is when people who use inferior private label whatever and sell it at the same price as if it was handmade or their own formula. We all no not all private label is of the same quality.
@@scray00 what makes it inferior? It’s the same issue at all levels with mediocre/terrible formulas being sold at high prices. I think almost every brand has at least one or two products that falls into this category
Ok so as someone launching my indie beauty brand I appreciate this bc I have a bone to pick with Etsy makeup brands….if you order products from a lab, you cannot label the products handmade. They almost all do. Please look. You’ll see. So people like myself that do handmade things are put at a comparison that is absolutely not the same & it reflects in reviews when people don’t understand they have bought private label prior and compare to handmade. Handmade is truly made with love. The mixing, the blends, the passion that goes into handmade is incomparable and I have the upmost respect for brands being honest about this. I’m not saying I don’t have appreciation for private label indie brands, I just wish the boom of private label were more honest about this as well as the preorder for private labeling
Absolutely. I have a pet peeve for brands that sell singles on Etsy especially - and they are just Private-labeled. I thought buying from Etsy meant handmade. But that's not necessarily true anymore. That's why I really appreciate when brands show themselves hand mixing products.
Girl, link your etsy shop somewhere in your YT page. I looked in YT and Insta and found nothing
@@tedoymisojos no problem! The shop is there but Etsy hides the shop until you technically officially launch (and as for the link I’ve been actually debating on whether to put in the about and description of this RUclips channel (my enthusiast channel, make a separate channel, or both? I want professionalism yet also fun so Input greatly appreciated) Also I’ll go and make sure my Instagram for Otherworldly Glow has a description letting people know the date of preview’s coming & that it’s not a forever an empty account. Instagram is a trip to me! I see so many spam accounts but I make my account and within hours it’s flagged for spam and taken down! LOL I haven’t ever sent anything out and hadn’t even loaded my photos yet! I argued and got it back. I will have everything updated, going. and will for sure get back to anyone that has any questions whatsoever. I will get back to you. I’m going to check it if it’s possible to send links before?
Omg yes ma’am big difference as a content creator an makeup lover I truly support all brands but adore n try my hardest to support handmade indiebrands that put so much work Into there items an share them on my platforms!
@@NaomiDollxoxo Do you know if MBA Cosmetics on Etsy is private labeled or handmade? They say handmade on their description page, but I don't know if that's reliable!
Something I really appreciate about Amanda from Unearthly is she really does seem to really care about what she's doing, enjoys the interaction and takes criticism really well. There's a reason I have so many of her company's items.
I never even thought about the preorder system that way. That if brands aren't testing the shipping process, there's no way to know if your products will even survive the commute to the consumer which then causes so many more issues for consumers.
I didn't either. I've noticed with some releases that it is the same shade(s) that breaks in a lot of palettes, so now I'm thinking maybe that shade was only ready at the last minute and didn't get the shipping test 🤔
Pay for PR sounds like some MLM bs. Yikes!
yeah it's wild
I've also seen some new indie brands that steal pictures/art, sometimes not even done using their products! I saw an ad for one handmade company... Using pictures of influencers who clearly weren't using their products since they only had like 4 shades made as single testers! It doesn't take somebody with a business or law degree to know that you just... Don't do that. 😬
Indy brands that go radio silent about restocks or questions is my pet peeve. They will be promoting products (sometimes those are out of stock too)on social media and ❤ things they like but won’t answer a question about a shade color or formula, for example.
YES. THIS.
yes that is so annoying
You're dead on! There are even manufacturers that have a moq of 50 palettes! That's incredible! There are loads of indie brands now who do pre orders, take the money, then buy the product, then ship out once they have the product in hand & I think it's okay to start out that way but to continue on that way for YEARS? STOP.
yes I agree, if you have a dream and a vision, sure do this for the first launch. but I feel a lot of brands lack a vision of their end game and get caught in this endless loop of small 'meh' releases.
Agreed. Preorders are like a Kickstarter, they’re not something established businesses should be doing to fund stock over and over again.
@@theIaurenshow exactly, & I don't think anyone in the community would fault a brand for starting out in this manner.
I hate when itsbel does this… I mean they are on their 7th preorder of break the rules… just put some money in your stock! It has literally never been on stock
True. After a while it would be nice to see them upgrade. And not continue to do that. Especially when they have a pretty good sized following.
I feel like Unearthly Cosmetics in particular is beloved by influencers because they are very good at sending Influencers their new palettes before launch to hype. But their customers who actually pay for the palettes have a very different experience with their orders taking a month to arrive to customers who live in the same country. If a customer complains about this absurd turn around time you are told just to suck it up because they are only a two man show. But it’s like - no that’s not good business. Fix it. Stop making new palette after new palette and focus on improving your turn around time!
People see the massive profit margins, as private label makeup can be dirt cheap (e.g. $6.00 palette that can be sold for $50.00.) Now everyone has a brand. Many lack a vision, good customer service, and quality products. It's funny when you see the same palette sold by multiple brands who just slap a different sticker on it.
And customer service varies wildly. I had just had an experience with a brand who ignored a DM I sent on a product I wanted to purchase. At least a week or two later, I commented on a post about it and they chose to delete the comment rather than acknowledge someone WHO IS TRYING TO SPEND MONEY ON THEIR PRODUCTS!
Would love to know what brand this is? So I don't buy from them.
@@charmedbymeghan Kara Beauty
What has been making me crazy lately is when makeup brands do all kind of sneak peeks of products that are coming but then don't follow up with great swatches or people trying the products before they are released,. I want to see all the products swatched and be able to view them up close and not having to hunt to find that is so helpful. I have to plan ahead to know which launches I want to purchase and when to log in for the sale. This is even more important to me at holidays when I may be shopping for gifts.
Completely agree with you regarding the "brand ambassador" bit. People need to demand that they be paid for their work. That is time that you could have spent doing something else, so get paid for it. I used to bartend when I was in my 20s. I've never been a physically attractive person, so I didn't pursue those "brand girl" gigs. However, I always insisted on being paid if some distributor wanted me to wear their t-shirt for whatever thing they were promoting. Nope, I won't wear that for free. I could be wearing something I actually like lol. They'd give me money too even if I am ugly.
Personally I don't mind a preorder. BUT I also would love to see the REAL palette and swatches beforehand. Not some computer mock-up. I also prefer to see Influencers swatches beforehand too.
Wow! I can’t believe I’ve been watching you for almost 7 years! ☺️
Edited to add: I used to watch many RUclips make up channels, but now I’m down to two, yours being one of them. I just appreciate your consistency and personality. ❤️
I admire her ability to do her face makeup and lipstick before her eyeshadow. My face would be a mess if I did that and I go through 6 different lipsticks before I choose the one I want to use 😂😂 ETA: This video made me realize how much I miss Shiro Cosmetics 😭 I still have a bit of their eyeshadows left (I don’t use them though lol) because I can’t bring myself to throw them out. They were so good and had colors no one else was doing at the time. 😭
To be fair, playing devil’s advocate, when smaller influencers do a collab with an indie brand and someone gives the influencer’s collab a bad review or negative feedback, the influencer can also become defensive and “it’s my baby!” mentality as well, and instead of being kind or understanding just blame it on customer user error and/or become defensive.
Oh deffo. I do think though creators are better at complaining to their friends behind the scenes over taking it public. Atleast from what Ive seen/heard :)
@@AngelicaNyqvist true, but creators also have to watch out for how their audience sees them react because if it is negative, no one will support or buy the next collabs. So it’s a business decision. I own a small business myself, and know how a lot of the dynamics in the small business side goes.
But you’re right about creators all talking to each other behind the scenes. I’m sure a lot is said that we will never hear. Much more graceful than shitty responses from smaller brands like Juvia’s place, Natasha Denona and Ofra. :)
I impulse ordered some eye shadow making supplies from TKB trading because I had a bunch of mica left from when I was briefly into resin and it's fun but I could not imagine hand mixing and pressing hundreds of palettes!
I love indie palettes but I can’t tell you how many palettes I have that have the exact same “special shade” in 3-4 of the palettes. Is this why? These company’s are buying shadows and private labeling them
As someone who started as a creator and really found my love for indie makeup in general around the boom of 2017-2019, it makes me so seen to watch content like this. It’s very difficult to navigate with constructive criticism while you are a part the same community that wants to be a brand’s favorite or go to creator because depending on the brand owner’s temperament, you could completely ruin those opportunities or give great ideas that you never see anything from. now that i operate my own humble brand, i try to do everything to make sure my actions as an owner benefits not only my customers but also those who promote or post about their order. There are so many ways a conversation can happen with a brand owner and a creator or possible business contact prior to providing dedicated time or content but because of the power dynamic, people get worried or stressed out by having the conversation. I have come across so many of those who want to get into the makeup scene as a brand owner or creator and have no clue how to do either and there’s really no resource to reference so people can just do whatever willy nilly. As someone also being sued by an indie brand currently, anyone reading through these comments PLEASE vet a brand before you start working with them. Ask other creators, google the brand, look at their socials, reach out to customers. There’s nothing stopping anyone from creating a brand which is amazing but there’s also red flags to be aware of too.
The market is definitely very saturated with small indie brands. In all honesty some of them I can't even look apart anymore, I feel like I'm learning two new indie names every day. I wish they would focus on more different products, not only eyeshadows, it's a bit overwhelming sometimes. And one other thing... I want professional looking packaging... At the very end, in the sea of brands it helps a lot if you have strong visual identity and I can actually remember you. 🤷♀
I get emails all the time that say I will send you this product if you do a,b,c and I always say no. Just because I have a small channel does not mean that my time is not valuable and I don't work for free. I wish other small channels would stop accepting the terms because it is setting a precedent, just because they want free product. Free things don't pay the bills
If you make content around a free product it can contribute financially...
@@gertie2734 sometimes, but there shouldn't be requirements
I get why a lot of indie brands private label - pigments are getting harder to source and this is making it more expensive to purchase materials to create their own formulas. Also, not every indie brand is owned by someone who knows how to make their own formulas. Makeup is chemistry.. However, if the quality is shite than regardless of how much is spent and charged, the customer is losing and they develop a distrust with that company as well as others similar to them. And you’re right, a lot of companies now offer smaller minimum orders like order 100 of a shadow vs 300 of a shadow which is much harder to finance and sell out but the cost might not be much of a savings… shipping is also another issue. There are so many indie companies that are charging $10+ for an item which is very expensive and problematic for the environment, and you’re not necessarily getting a good deal on shipping because if you order more so the customer has to pay more for free/reduced shipping.
I just had a horrible experience with an indie brand, I purchased a palette back in December and never got it. I emailed them numerous times and she always said next month we will ship, we are a small indie brand and are trying to catch up. As of now I am not able to get my money back from my bank it has been too long. 😡 I messaged them many times in Instagram and nothing. She then posted saying to all customers that if wanted a refund text her and we will receive the refund and of course nothing!!!!! Many people including myself have reported them to the BBB. I have to just forget about getting money back. It is so evil, many of us work hard to sometimes spoil ourselves. They have changed their name on Instagram and they will not allow comments. Anyhow thank you for all your content. 💕
which brand is this? i think a lot of us reading the comments are looking for tips on who to avoid and who to support!
@@Emma-se5wm Hi originally they were called killerqueen cosmetics, their name changed to witchybitchshop.
@@beautybubble0326 ty !! Christ I must have read 100 comments about problematic owners and practices, but there’s no damn name. so what’s the point of saying anything if you won’t tell us who to avoid. I’m so frustrated over this. I don’t want to spend money on a shitty brand.
@@scray00 I completely agree!
I've seen a lot of crap on IG lately and honestly it turns me off on the brand when they take a beef public. Basically it guarantees I won't buy from either or any of those brands when I see private drama spill out into the public. I agree creators should somehow be paid or compensated for videos they do, whenever appropriate. Great video. Way to keep it real and honest without trashing specific brands!
Girl totally agree with you that’s my big issue with Glaminatrix cosmetics. Why they sell something they don’t have in stock ? But yet they take your money right away but u gotta wait months to receive your product.
Yeah, I recently ordered their Nearly Natural palette as it looks like my perfect palette but I was surprised I was already charged for it when it doesn't ship until November. Most brands don't charge until the order is processed/shipped.
Weren’t they explicitly stated as pre orders tho……
Yesss!! Indie brands have been split in half. There are the private-labeled brands and the handmade brands. I order from both. But I am very keen to know if they are private-labeled or not -- and also to see if there are dupes across other brands, regardless if they are private-labeled. But I am always willing to pay more for better handmade products and I kind of side eye when I see a Private-label brand raising their prices, when othed PL are much cheaper.
I agree. It’s like buying a table talk pie or a homemade one from an orchard. If it’s something I don’t have and want then I research the brand and decide to buy or not. Shouldn’t everyone be doing that?? I mean it’s your money why wouldn’t you want to know about the company your giving your money too, if it’s a relatively new brand.
You are one of the original Indy influencers. Thank you for sharing your wisdom experience and strength. For being honest and trustworthy. I was bullied by a brand. They came for me hard . On IG and on utube telling me to remove comments off utube. Well they were met with my Italian side. I was gaslighted on an influencer's channel and nothing was said. It was business as usual. Needless to say I was surprised and not happy.
Really interesting video. Thank you. I'd love to see a video where you highlight the 5-10 indie brands that you feel have the best quality formulas!
Trying not to freak out while prepping for hurricane Ian here in Florida, thank God for Angie to help keep my mind calm and redirected for just a bit. Keep Florida in your thoughts everyone, it's INSANELY stressful in the Tampa Bay area right.now😬
Loved the video! I accepted PR from a contact lens company and after accepting I got emails with photos and descriptions on what they wanted me to post and how to review their products. I took it as an aggressive approach. I work a full time job while trying to create as much content as one can, and they expected me to drop my plans for my scheduled content to make them free content for some PR...no. lol. I loved that you said PR is no strings attached because that's how I have always thought of it too!!
Thank you for being authentically you... I appreciate all the work you do to keep us all informed and entertained ❤❤
I'm actually concerned about MELT. Last year's holiday release was only okay, but I did buy it.. This year's release doesn't interest me at all and I won't be picking up any of the four six pans because I don't like the color stories. I'm afraid other people might feel the same way. And I'm sure they laid out a pretty penny for it. I just remember last year, there were sales on the collection practically before it was released.
I would rather they re-release the Beetlejuice palettes. And build on that. I'm not sure about the direction they're going in either
I am also very concerned. And scared because they are my fave brand.
I think the smaller palettes are to scratch the itch for people that didn’t buy nor intent to buy Gemini, Mariposa, She’s in Parties, or the Blueprint palettes.
I think they’re trying to take feed back on previous quality and improve, without having to drop reformulated products like they did for Gemini.
I totally understand what you're talking about. I'm an old fan of MELT, I have most if not all of their stacks. I bought the 27 and Gemini palettes when they were initially launched and I was disappointed with the shimmer quality (it's literally dust in a pan right now as if they didnt use enough binder). I bought lasts yr Holiday, but I'm scared to try other palettes bc they have such a hit or miss reputation now. I remember when every e/s they released was Gold, but now..... idk
@@DrTaid I like the Mariposa Palette. I find I can use it year round, as most holiday palettes can really lean into “winter colour stories” (I’m a firm believer in wear whatever the hell you want at any time, I just use seasons as a colour story).
The smaller palettes are $38 and they seem to be colours the brand does well, so maybe they’re testing a new formal on a smaller scale so shoppers like yourself on the fence feel more comfortable testing the waters?
I do think the brand got lost in the sauce for a bit, but maybe it was growing pains? I’m not sponsored by the brand or anything, they’re just a brand I’ve seen grow from the beginning so I’m rooting for them. I understand if others don’t feel that way… I have a lot of thoughts and opinions on Gemini lol
I wish it was easier to buy from indie brands. I'm just being honest, the price gets too high when i'm paying for the item plus tax plus shipping plus duties plus weeks of shipping time plus pre-orders, etc.. I wish there was like some kind of indie brand website where a third party could just help with organizing shipping.
Camera Ready Cosmetics does this a bit- like Sidney Grace and Lethal cosmetics are available there
@@killerfreckles1162 back before camera ready the min purchase for lethal was $150 for free shipping. That’s a huge change for people in the USA to buy from them now.
I totally agree that the market is oversaturated. ColourPop releases so much that we don't have a chance to get excited about any of it before new launch drops, and every palette looks like a slightly difference version of previous palettes. Your point about Cosmic Brushes and their Serenity palette was a perfect example of a brand really taking time to curate and think through a launch, getting consumers hyped about it, and then allowing time after the release to bask in the excitement and restocks.
Thank you Angie for always bringing insightful content that makes you think. 100% agree with you. Looking at pretty pallets ooing and ahhing over the new things is fun but the reality there are repeats of colors and shades. Makeup has gotten very expensive and not everyone can afford the things they want. I used to get so excited and make calendar appointments for pre orders not anymore unless it's something very unique that will add something to my collection. The personal attacks online between brands is so bad for a brands longevity. People get tired of the adolescents behavior between influencers and brand owners. And no one has time for rude, bad customer service.
I think the thing that annoys me most about certain Indie Brands is their insistence on using Instagram/social media to keep customers informed instead of posting updates about delays in shipment or restocks or dates when products will drop on their actual website. I'm not on IG & am not interested in having an account there. If I have pre-paid for something & there is a problem, delay, recall or whatever I want to either be notified by email or have the updates posted on the brand's website & not depend on hearing about it second hand by Beauty YT content creators who include brand news/updates in their new release videos. I have lost interest in some Indie Brands for this reason. I think the reason many people are reluctant to purchase Indie Brands until they are available via Ulta, Sephora or some other major retailer is due to the security those retailers give their customers as far as shipping confirmations, ease of exchange or return & protection of personal /payment info plus reward points programs. Bad or non existent customer service is just a non starter in a competitive market.
I have noticed some indie brands coming out with way more releases in a short time span and it's overwhelming. I agree that I'd rather brands, indie and "mainstream," have more thoughtful, quality collections that inspire me to purchase them.
How I view indie brands now is kinda like a romantic relationship. When I first got into the indie scene, I wanted to try it all because each brand had its unique charm and draw. But after ‘dating around’ for awhile, I started identifying what I love from indie makeup so I only looked for those and now am loyal and almost like “married” to only a handful of indie brands where I know each release is well thought out with exceptional formulas for my preference. That’s prob why I feel a bit jaded with some of the newer indie brands coming up. Cause it’s starting to feel a bit “been there done that” and the once unique charm of indie brands doesn’t seem there anymore. Not to say I’m not open to trying and supporting new indie brands. But competition is def a lot tougher now and you gotta be releasing some good stuff for me to even consider a purchase haha
I would like to know the brands you are married to!! 😁💜💜💜💜💜💜💜💜
I am married to Clionadh she treats me right
I’ve never met your better half but I’ve heard good things! Also that good things are worth waiting for!! 😄💜💜💜💜💜
Interested in hearing what indie brands you recommend!
Good point. I am a big fan of Sydney Grace, but for some reason I haven't been drawn to try any others, except maybe Terra Moons and Nomad. Maybe one day but will stick with SG for now. But there is another brand talked about in the comments that many creators moon over, but have been really rude to some customers from what I have read, so that just turns me off from the brand, no matter how nice their palettes are.
I really hope this video does well for you. I love this type of video and I need more lol. I literally watch every video since I subscribed.
It's Bel Cosmetics scammed me out of a pre-order and never answered a single email when I asked where my order was. They took my money and ran, which sucks because I absolutely love supporting small businesses but it was definitely a learning experience.
When did this happen?
Love the video, wish you could have mentioned the brands you're talking about but I understand, that it would just stir up drama
I wish more youtubers were as open as u angie I've been waiting 5yrs to see a video like this ty so helpful
I'm happy that you keep speaking up about getting paid in creative work, it's important for new creators and artists to know that they are supposed to be paid for the work they do. In my opinion the whole "starving artist" mentality needs to disappear. RUclipsrs who do makeup deserve to get paid for their content, illustrators and designers deserve to get compensated for the work that brands monetize from i.e. palettes, promotions or websites just to name a few. Art IS WORK, not just some silly hobby some rich kids can afford to do.
Skill exchanges and stuff among beginners is fine, but respect peoples' time and money.
I'm a burlesque performer on the side, and I get messaged on instagram on the regular by brands to be an "ambassador" to them a.k.a. I get 20% if i order from their site and I have to create x amount of posts about their products that I paid for - laughable. It turns me off from buying from a brand that treats creators this way, be that makeup, jewelry or lingerie.
Yasssss I’ve been waiting for this
I've been a creator here on YT since 2010 and it has been an interesting ride when it comes to makeup trends and brands. I feel like right now we most definitely are riding a trend of the indie brand boom, which I love. I love seeing the hustle, the uniqueness, and the creativity that is otherwise lacking in mainstream brands. Most of the RUclipsrs I watch these days focus primarily on indie brands, which I love because I always learn about cool new things. However, the caveat is that with so many new brands and products to try and only one face and limited funds, it makes it hard to pick and choose sometimes. I get overwhelmed by the market saturation at times, but it is what it is. I think there's room for everybody... so long as they appeal to their core audience in some way and fulfill their needs. If that is by being a niche product, so be it. :-)
This is the first nice comment about indie brands I’ve read in this whole comment thread so far. I’ll be posting one as well but I won’t repeat my rant here to save you in case you don’t want to hear it lol
I miss you doing some of the more established smaller indie brands you used to review. I don't know if they have slipped up. I love supporting small business and know how hard it is to start a brand (trying to do that myself- not makeup). You're absolutely right about needing to separate the personal ego from the business. Feedback is fantastic as it helps facilitate a better product/experience. I can imagine the difficulty for influencers trying to balance support of smaller releases and needing views to provide income. Xx
I did a video on four smaller brands last week :)
Those smaller companies may have damn good products. So why not support them?? Why not let people know that?? Angie has done very well with the indie brands. She gets pr, she gets affiliate codes, and she is not obligated to even review the products, and she’s definitely not required to give a glowing review if the products aren’t up to quality. In this climate it’s actually the opposite for her. If she finds a small good indie brand she’s likely to get more views because we’re all like “wait I’ve never heard of that company before”. And we are all sooooooo sick of mainstream shit shit shit. If Angie turns someone onto a new brand they may subscribe to her channel. I don’t think it’s a detriment to her to review smaller brands. Look at nabla. She was singing their praises and what happens they now get sold at ulta. Maybe I’m wrong. Let me know if I am Angie.
@@AngelicaNyqvist see comment below. Sorry I forgot to tag you in it.
I loved this and I think a video of indie brands that you like and recommend for us. Not just like oh this palette from x brand is really nice but like this brand is doing things right type of thing. I would love that!
I have bought 2 indie palettes, one came without 1 of the shades as it didn't work out in the end, and the other one came with all the shimmer shattered. Two different brands but my trust in them has plummeted
What were the brands?
I know this isn't true for everyone, but I can't always afford a release when it drops, and it's really disappointing if that means I miss out altogether. I also have limited funds to spend and so sometimes I want to see my favourite creators use a product to get their thoughts. So if there's only 1 drop that sells out immediately then it can be really disappointing.
On the topic of drama, I'm not sure people realise the impact that drama can have on reputation. I didn't try Lunar Beauty for a while because I remembered Manny from his previous drama, and I did not want to buy from Makeup Geek after the very public spat that happened with a creator.
I agree I much prefer when a brand slowly releases well thought products and then keep them for at least like a year or few months, like Meesha lou or September Rose... Most people can't just afford 50 bucks here, 80 there 30 there and crazy shipping anytime something nice drops.
Doesn’t the pre order help to solve this a little? You can save and order on the next round of preorders and you’ll be guaranteed a palette.
@@scray00 yes, that's absolutely helpful if there's a restock at all. I think the point is that sometimes there's just a drop and it sells out and that's it. But also, if there's a pre-order only associated with the initial drop and that also sells out (I've seen that before) then again a later option to pre-order is good
I've had a run in with horrible customer service from an indi brand. They outright lied, even tried to make me out the crazy person when I called them out on their FB page. I doubt I'll be ordering anything in a preorder again, and definitely not from this brand.
What brand if we can ask
@@onceortwiceooh Adept Cosmetics.
They literally made up (!) that I'd sent them over forty emails over three days. When in fact it was two.
@@cdn_elk after seeing how they’re ableist I’m not surprised they’re a jerk all around. Sorry about that!! I was so close to buying one of their palettes I’m glad I didn’t.
I’ve never bought anything from them. Sometimes you just get a vibe. Jaclyn shill., j star, adept, and that brand that did amy loves makeup palette. Dodged 4 bullets with just my gut instinct.
I do agree with you. There is one brand that has a very rude owner to their customers. I don’t understand why Content Creators work with them either.
Who is it ??
Love to hear your opinions about anything makeup production related! It's fascinating and I like that it's drama-free. P.S. Please don't address those who share their dislike of fake freckles (or other makeup preferences). I think they are just rude and you give them the attention they are probably after. Love you!
Absolutely agree. You cannot be rude to a customer and expect that to be okay. It is not! I don’t care what you think they did to you, you are a brand owner and they are your customers.
I remember your videos about coastal scents 💔
Thank you for always keeping it real!!
Almost everything you said I agreed. I’ve been a visual artist my entire career (I’m a 51 yr old kid hehe) and have worked in the commercial/corporate field, freelance and now have my own more boutique style studio as an independent artist. It’s been the same BS-spec work (ie; free), “barter”, “good will” etc. and the industry doesn’t matter. I love helping people and doing good deeds, paying it forward when I can but I like when my good will is driven from my passion and motivation. That is one of the biggest parts of my career in gaming/simulation and advertising/broadcast that I just don’t miss. And it’s one of my concerns as I’ve been trying to get more involved in social media. Thanks for this one. It was very informative and enlightening.
This was very interesting. I am just a customer, and am very frustrated by some of these companies practices. When I order a product from anywhere, I expect it to be in stock and out the door to me within a week. I am an artist, and my inventory is ready to go BEFORE I put it up for sale. When the customer orders I ship same or next day. I do not like waiting months to get my products especially if a company is based in the US where I am. I recently asked for my money back from Shroud cosmetics because I ordered something September 1st and it hasn’t even been fulfilled! These aren’t even pre-orders. When you email asking about your order they get snippy with you. I was told in an email from Klarity cosmetics that she lives in a small town in my same state and they take forever to ship. She said she puts her orders on her porch for the post office to pick up, and they only pick up so much at a time. I also live in a small town and have to mail out artwork to various galleries, sometimes over 70 pieces. I put them in my car and drive up there- no problem. Plus, your makeup is out on a porch and Texas is over 100 degrees in the summer! She could put those orders in her car and drive them up to the post office herself. If these brands want to continue to have customers they need to improve their turn around time for shipments in my opinion. I don’t buy from these brands anymore.
Ty for putting a name to the experience you have had. There are so many bashing brands on here but no one says by who!! How is it helpful to say “rude Cust Serv or any complaint” and not tell us who? I can’t not support a brand with shitty owners if I don’t know who they are. So ty again. I’ve not ordered from either of these and to be honest I had no plans to either. Klarity had always had poor quality. I don’t think I’ve seen a good review about anything of theirs. Edit and I have heard about shroud dropping the ball on other releases too.
I’ve definitely been slow to try out indie brands (watching tons of videos before taking the first plunge), but omg I can’t buy Sephora/Ulta type brand eyeshadow anymore bc it just doesn’t hit the same!!! So far, I’ve LOVED all my indie purchases, probably bc they were made after lots of research and with slightly more “established” indie brands. I go hard for Clionadh, Terra Moons, and Odens Eye, and the ones at the top of my to-try list are Kaliedos, Glaminatrix, Nomad (at least I assume those are all indie!)
I’m still slow to buy anything from a new brand and I definitely ask the company about private labeling. I had this whole playlist of reviews for devinah, tm, jd glow etc.. that I had myself so confused I had to go back and watch them again 😂 I thought the whole thing was kinda a scam until I researched the influencers promoting these brands and the companies themselves.
Girl when you couldn't remember what year it was I felt so seen. 😂😭
🙈
The release after release after release is the same mentality as fast fashion - it’s not about doing it well, it’s about hitting the trend while it’s still popular, making your money, and moving on. I’m not a fan.
Same. I feel like Unearthly Cosmetics has fallen into this too... among other brands. They have come out with a ridiculous amount of palettes and products in a short span. I still buy some stuff but it is a turn off.
I really feel like glaminatrix is doing exactly what you were saying with the presale and testing and shipping and all that. I will never order from them again. I’m not saying they for sure do this. But I get the feeling that that’s what’s been going on with them. And everytime there is some sort of issue it’s alwYs “I’m just one person 😩” type of thing.
Love all matte looks. I put a matte color on the lid, and then draw on a crease (hooded eyes) with a neutral shade along the edge of the color all the time. Liner and done. Work appropiate and i get to use any color.
I dont' mind preorders, generally. But Im not going to do it unless I can see the whole color story, and Im not likely to do it from a brand I don't know, unless the color story makes me lose my shit, (such as the Cosmic Brushes one from earlier this year that broke the internet.) Id do a preorder from them, now, in a heartbeat, or from Unearthly, or Kaleidos, or AceBeaute, etc.
thats a valid point! I think Im the same, if I know the brand and trust them, I can do a shorter pre-order :)
Exactly!! Ty for saying this. WE have to do our research. WE have to know who the hell we’re giving our money too. NO ONE should be Willy nilly buying shit from an indie brand they know nothing about. In my mind that’s crazy. I wait. I never buy a first launch and I always ask the company about private labeling. It’s served me well over the last three years and it’s helped me dodge some major bullets in that time.
I definitely agree with you, I get easily turned off indie brands when they bash other brands and tell you buy theirs instead... it comes off as tacky and desperate. You should be able to sell the product without having to make another brand's product look bad.
i think a preorder can be okay, as long as theyve had a few proper samples (as in samples of finished products) if theres also a small discount!!! a lot of small businesses who make pins and plushes do this which i think is a good way to work !!
I can’t figure out all the hate about preorders. Buy or don’t buy. It’s everyone’s choice to make. And if you agree to a preorder than you are saying you agree to wait.
I don't necessarily mind indies starting to use labs more- a lot of brand owners could use some humbling on their knowledge regarding the actual formulation of makeup. What gets to me is when brands are talking huge game about their formulas and how great their products are... when it's quite obviously the same product every other brand is using. And the biggest absolute no for me is when it doesn't even appear they did the color story themselves!
I also feel like due to the current climate regarding large companies, a lot of small businesses lean into this image of 'victimization'. I certainly can have sympathy for people who are genuinely putting in the work- making things by hand, directly creating formulas with a lab, putting together cohesive collections. But when brands that are very obviously privately labeled complain about how hard it is to be a small business owner it's so... you are quite literally dropshipping with more steps.
Oh and all the lipgloss "brands". You are quite literally just putting glitter and flavoring into vaseline and then selling it as if it's a legitimate formula. No one needs another clear gloss that's full of fimo slices and colorant that does nothing.
Lol sounds like you're talking about Saints Angels Sinners :/
@@charmedbymeghan god theyre a good example of a chronic victim brand tho ive seen it from multiple... bet she'll show up in the comments to complain soon.
I have obviously missed a lot , I did not know of any drama! 😅💜💜💜💜💜💜
@@pickledpisces7745 honestly it's for the best! I really only know because I'm nosey as shit. Plus, a lot of this shit never gets past ig so if you aren't on ig, you will be spared of it all.
I really go on IG…… I’m too old for all this ‘new’ technology & don’t get me started on TikTok!!! 😂😂😂💜💜💜💜💜💜
Completely agree with all of this. And definitely love indie for how different they are (in most cases) to mainstream beauty. Love your grwm videos!
Thank you for sharing. I think it's really cool that you share information with your viewers, based on your knowledge gained through experiences. And that's all this is! No bashing or accusations. Genuinely just here for the makeup 💄💋😻🐝💅 etc.
I appreciate that!
I love this look! It’s so fun to watch you create eye looks. I like it more when you tell us what colors you are using. That way it’s easier for me to recreate the look.
I always believe “ treat others as you would want to be treated” never talk publicly or type anything out as things get Miss construed .. there was one influencer that came out with their brand in last 1-2 years that I used to watch, however, the shit talking bashing others companies after I had to get out of there fast! Just because you have a brand doesn’t give you the right” yours is better then theirs” to each their own. I am so glad you made this video ..
Have you tried Fyrinnae lately? One of the OG indies. Would love to see what they’re putting out nowadays.
I have similar grievances with attempting to access indie brands. However, I feel like a lot of people use their own emotional experience to evaluate business practices and forget that businesses, even those born of passion, ultimately have one goal of they're going to survive - make money. Businesses can't afford to wait around and make a hit if more frequent releases proves more profitable, they're going to have more frequent releases. We don't expect reviewers to do their work for free, but we often expect businesses to run off pure passion.
Don't get me wrong, I love brands where the passion shows. But I acknowledge there is a difference between what I want and a business needs.
Whooo, this video. 😂😂😂😂 Yessss, the whole bit about professionalism (with regards to how they treat customers and creators or even other companies). And also the blatant use of IP (usually artwork or characters) they don’t have licenses for. 🎉 petition for indie brands to hire customer support/PR people or at least take a class. A good thing about academia is that it taught me not to be too too precious about my work and I think more people need that.
I don’t mind a preorder when it’s a complete palette and palettes have been sent in PR. Or for like a second round of pressing. But totally agree with the preorders before the palettes are done; I did it once to support a creator I like but never again.
There are a lot of brands but I don’t necessarily mind. I like to use palettes independently, so even if formulas are the same, as long as the colour stories for me, ill keep buying.
Something I really dislike is the inconsistent shipping, especially for international shoppers. Pet peeve when brands don’t say they’re going to ship international last and don’t provide an option for who to ship with.
I personally feel that you are correct about releasing fewer products. I would prefer small indie brands to work on minimizing processing times and restocking sold out products that there is still high demand for. If it is taking a brand more than 5 days to process, package, and ship out orders I really do feel that is an issue and an issue that should be resolved before new products are released.
Also, editing to add: it is mean and unnecessary to comment all over the place that you dislike an influencer. I don't think the same rules apply when dealing with a brand - if you purchase a product from a brand and you dislike it, it isn't rude to give your opinion. You are not insulting an individual and I don't think brand owners should consider it a personal attack.
5 days?? You don’t think that may be a scooch unrealistic for indie brands. If your talking abh, Natasha denona, urban decay then I absolutely agree. Those companies have made thousands of palettes and they should ship out in 5 days. I do agree that Cust service and accepting constructive criticism gracefully is a must for any thing I buy. I don’t care if it’s a freakin toothbrush.
@@scray00 hmm I guess my thought process here was a bit confusing. But I do feel that if the brand is off its feet enough to be releasing new products on a very frequent basis then I do think they should be at a point where they are working to reduce processing times to under a week. That might mean shifting focus to packaging orders over other aspects of the business right after a launch or hiring extra help. I get that this might seem harsh, but if a brand is releasing new product 1-2x a month they should be at that point in their business. In the case of a brand just getting started, I absolutely understand that it will take awhile to get things ironed out. Many indie brands are already doing a wonderful job with processing quickly so I think it can be done. I think it is just a matter of where the brand is putting focus. For me personally, I would rather the brand put focus on getting orders out to existing customers over trying to reel in new customers that they don't have the infrastructure to provide great service to. Again, this is just my personal preference - I am absolutely not in a position to know the ins and outs of running a small company. Hope this makes some kind of sense. 😊
@@morganwu282 gotcha and I agree. I think a long standing brand should hire more people and grow in the right ways. Look at devinah. Moved to a different state to get a larger work area and hire more people. They also don’t release limited edition products. They make what they make and they are a permanent part of the stock until they feel it’s time to move on so there’s no fomo for people. I feel this is why some of the indie brands started doing pre orders. It was the easiest way to make all that wanted the product to be able to get it, without the brand losing their shirts on makeup made that won’t sell because interest has died off. I also think we are sooooo lucky in the USA because we do have quicker turn around from companies in the states. It’s one reason I’m so hesitant about international shipping. I will say my lethal order was pretty quick getting to me. But even they have stock at camera ready shipping from the states to cut down on ship times for USA purchasers. And truth be told I don’t think any brand should be releasing even once a month never mind twice. That’s a recipe for disaster in my opinion.
It's really frustrating to me the culture of silence around problem brands. Creators could let us know specifics about what brands try to get free labor, but no one will say anything. Unless a big company makes an overtly racist or sexist post, it is all hush hush. I don't need a creator to alert me when Hourglass has a piss poor shade selection. I can see that. But they'll talk about that, but stay mum on behind the scenes stuff only creators get to see.
With the free labor it's more of an issue for other creators so I talk to my friends to let them know whats going on. If there is something going on I think the costumers too need to know about (like costumer service) I try to bring that up :)
I have to agree with you. I’ve been asking who who who on so many comments here. We are in no way going to have any repercussions, like an influencer might, in naming names. TELL US WHO PLEAAAASE
Brands that promote their products in posts about other brands have that steal your man energy. It’s gross.
I LOVE indie makeup. I have however seen, not been a part of, someone leaving truly sincere things they think would make something go from an okay item to an outstanding item and brand owners responding defensively & either dismissive or rudely. It’s really not a good business practice and it turned me off and I wasn’t even the one that had offered the critique. And like I said, I am talking actual constructive criticism not people just being rude.
Hi Angelica, I'm so over the pre-sales of some of these Indie brands.. especially of lately.. I find that if you.. have good if not great products , your consumers well buy.. and that should be the known... I too wish they would Stop.
Totally agree with you 100%
Yes that serenity palette.. still out of stock 😭😭😭 crazy!.. who knew!
Good content.. very informative.. 🥰👍👍👍❤️
Quality over Quantity! I complain about my job hiring Quantity over Quality workers constantly and I think this applies to all aspects of life! Great video! 😉
It really bothers me when a brand releases a palette on a preorder...I ordered 2 palettes from Glaminatrix and it took forever and a day to receive them...They are both beautiful palettes and they arrived safely, for the most part (one shadow needed re-pressing) but I don't think I'll order from them again.
I always love hearing your thoughts and opinions, especially because we are often on the same wavelength. I just got into the makeup scene in 2020, so I didn't have the benefit of experiencing the differences back then and now, but I'm definitely seeing a trend where these makeup indie palettes start to have shades (especially shimmers) that are way too similar. I used to want every new palette that I saw. Now I really only stick to a few specific brands that I know and love, even if some of these other brands do produce something pretty, it's just too much out there to have everything and just too many dupes.
I’ve heard horror stories about presales all the time indie as well as high end, and I’ve gotten so jaded and skeptical about preorders even though I REALLY want the product. For all of the reasons you listed.
(just trying out emojis… 😂)
I love this video and it’s topic, something that is needed for the community! Thank you so much! 🤗🙏💜❤️
I really love how indie brands bring something very unique to the makeup market, but I have also not been a fan of some brands showing only concept art or some shades of practically still unfinished palettes or other products and then asking ppl to make pre-orders. It's okay if you don't still have full stock of the product ready and I think it's much smarter business if you are a smaller business owner to see how much demand there is for a product, but at least have one unit of the final product ready before asking ppl to make a purchasing decision. There is also always a risk that if you buy an unfinished product than the final product won't match with what was initially promised or worst case scenario the product's release gets cancelled.
Some indie brands have WONDERFUL customer service! Others, not so much. I never like them to dish their drama for all to see. Lacks professionalism and I just don't have time for all that. As far as some influencers being dishonest? Ohhh yeaaah! If you oay attention, it's easy to spot. Some are just obscenely fake and others and really pushing their viewers to consume. Truth always comes out. When I spot one, I just choose not to follow and move on. Won't purchase products they collab on, etc. We all have a choice. We can all be informed consumers. (I have learned a lot from this channel as well as a few others.)
I think the oversaturation of indie brands will burst and the ones that truly stand out will be the ones left standing when it comes to packaging, color stories, and formula. I do feel badly about the people who may have sunk every penny into their business only to see it fold but the cosmetic industry is so crowded now. You really have to work hard across the board with what I mentioned above and marketing your product ethically across the popular platforms, not trying to "pay" people with PR. Everybody has bills, man. Everybody's time is worth something.
I love these types of videos, and learn so much from you when you post them! I don’t find this negative at all, the business isn’t always beautiful!
I forget if I've suggested this before, but I'd love to see a chatty video about what you learned from modelling, waitressing, and working professionally that you bring to your current job. You mentioned how you learned about "kill your darlings" from modelling, and I feel like you know your worth from past jobs. I'd be interested in hearing if those previous jobs helped you learn how to work with management, accountants, etc, and if anything taught you how to handle contracts etc.
I would love to hear all abou that, I think it would be useful in so many jobs and even non-job situations.
I’ve been waiting for this video from you. Thank you. I hope you’re having a wonderful day. ❤️❤️
Thank you! You too!
Thank you for making this video Angie I think the more clarity influencers & customers have about what the legality is of situations regarding PR & what they are actually buying whether it is actually handmade or repackaged or ambassadors/affiliates/PR the better. As someone who’s been on the PR list of an indie brand going into it not knowing what to expect or how things actually worked I wish I had videos like this to educate myself & not just about PR but also I think people should know if they’re going to pay £50 or however much they’re paying for a palette to know whether it’s a palette that’s been rearranged & re-labelled or actually handmade? I think in my very humble opinion as a tiny mua that all of this does need some more clarity if possible, again thank you 💖🙏
I love these videos when you break it all down in an intelligent way . You really know how to give the best info and advice in a tactful kind clear way . Thank you for sharing. I would love if you one day have your own line. I know you will be 100% in it to be sure we get both quality and beautiful classy products.
Electrum Cosmetics made that palette that sold out super quick and they said they would restock. And then never did. But that was another palette that was really nice quality but not enough follow through for whatever reason...
I think the creator who made the palette pulled it because of electrum drama with promising POC PR then reneging.
@@JewelBlanco29 oooooooooooooohhhhhhh. Shit. I didn't know that was the issue. Well fuck. Not cool.
For the most part, I agree with what you and your opinions. However something I didn't agree on was your comment about smaller RUclipsrs promoting their channel in your comment section. As a smaller RUclipsr myself, it can be so hard to find your audience, and while this isn't something I have personally done myself, I have had a couple of channels smaller than me promote themselves in my comment section. I have no problem with this. Not only do comments add to engagement on my video and push it out to more people, but there's plenty of audience to go around - if some of my subscribers see that comment and go subscribe to them, I see that as a positive.
I know this wasn't the main topic of this video but the comment really did perk up my ears. I hope you can see where I am coming from. Also note, I still love you and your videos, it's always good to share opinions and discuss them!
Actually it does not help with engagement because YT will usually hide them automaticallly. And when you make videos that ppl click on and keep watching, the algoritm will push them.
OMG!!! I had no idea that you are Childfree as well! That makes me love you even more!! Not that I dislike people with kids, but sometimes it is nice to find Creators that I know for sure they will absolutely never talk about their kids and I don't have to worry about kids disturbing a makeup tutorial or something like that. You got an instant sub on your Vlog channel once I heard about it, but I will definitely be deliberately seeking it out knowing this now.
Just like people say that everyone should work in the service industry at least once in their life, I believe that working in customer service is greatly beneficial if you own / manage a brand. I had my own candle company (it’s closed now) that I mainly promoted thru IG and I used my prior CS skills to effectively communicate. Be it an issue, delay, etc. It can be hard to take emotions out of an issue, but it’s for the best when it comes to a resolution. The goal is always to turn an unhappy customer into a happy one. It can help to vent those emotions (in private) and then respond once you’ve calmed down.