Yeah, you’re going to be at 100K minimum before the end of 2024. This is some of the best filmmaking content (subject matter, polish, production quality, information) I’ve EVER seen on RUclips.
I work for an agency that has a ton of 9:16 content for our client social media accounts. Because of that, I started shooting on the iPhone 15 Pro Max because I was feeling so tired at the end of the day with my vertical mounts and heavy rigs, it made no sense. I've been having a PHENOMENAL time using the Blackmagic App recording to an SSD that I have in a MagSafe wallet so it's all contained easily. It's in a PolarPro case where I can use all my ND and polarizer filters. The stabilization in the Blackmagic App, is almost good enough to keep the gimbal at home depending on your camera moves. An added benefit of using a depth map would completely change the game once again. What I'm doing now, no one can tell it's an iPhone. Using Strada in the future and utilizing depth maps....well come on! A dream!
Cheers to some of your points about camera accessibility and enabling people to have a tool to learn on. Also your reference to the Sony PD 150 and all the cameras in that space. Crazy to think an iPhone has so much more resolution that magically Sony back in the day.😂
Haha. That's great! I've been working in movies for 20 years, but I'm brand new to RUclips so we're doing our best to figure this out. Your encouragement is welcomed - but so is your feedback. Open to ideas so we can make our channel even better! next Tuesday has an episode you won't forget:-)
At first I wondered why this video is so staggeringly better than any other content I've seen on RUclips. It's as if an actual filmmaker and not a content creator was making it. I thought I recognized the face and then I realized it's Michael Cioni and his team. It IS an actual filmmaker using filmmaking techniques and not RUclips tropes to tell his story. I've had the pleasure of meeting Michael and his team at the Los Angeles Final Cut Pro user group and Cine Gear. Great, talented, smart people pushing the industry forward to a future it didn't know it needed. Thank you Michael and team not just for this channel but all you guys are doing. Now if you could just reimagine the slate for the 21st century...
My major problem with the iPhone was not the features it included, rather the whole compatibility with the ecosystems that I am using, and TypeC has drastically changed this. Previously to even consider using iPhone as a viable option you had to buy multiple adapters which would total to the cost of just buying a brand new iPhone in the process. But now using the Blackmagic camera hooked into an SSD has made this such a dream to work with. I’ve done a few shots for our company and I never tell them what I use to see if they can tell the difference. You’d be surprised the dumbfounded look when you tell them the ip15 can compete with a mirrorless camera. Cheers for this and I wish your channel much success, but you probably wont need it given how much production quality and information goes into it to make this a stellar success
You're making a great point. And I have some new info that you might like: in our next Episode (EP 23) we did exactly as you said and took the iPhone "standard" or "off the shelf" accessories and tried to use them and shared the pricing. That comes out on March 19th. I think you'll get a lot from it and it addressees some of the points you made. Thanks for the comment!
Yeah a cinema camera is basically just a brain. It needs a whole production and post production crew to get a really high end, cinematic look (not to mention an extrmely expensive lens. Some cost as much as a new car). But you need a good sensor and image processor in the first place, so the iphone is still impressive.
There are definitely other great phones out there with great features. iPhone 15 happens to be the only in a specific class of quality. Here's how that quality is different with Apple from other phones - iPhone 15 is the first smartphone to combine the following qualitative elements: 1. shoots an intra-frame codec (ProRes) 2. shoots 10bit sampling (ProResHQ) 3. shoots a log exposure (AppleLog) It's the combo of these 3 things together that have the most dramatic qualitative effect and put it on par (at least as far as signal processing) with professional camera systems.
Wow, that was an amazing video! I loved how it provided us with so many valuable lessons. It really gave us a great insight into how cinematographers think and work.
RUclips algorithm has been terrible for the last 2 years. I only watch tech, how it's made/works, and basketball videos yet RUclips keeps flooding my feed with alt right joe rogan bs and incel videos.
I have the 15 Pro and am having fun with just it's built in stuff. Not a pro photographer by any means, but this really opened my understanding of what I'm not seeing when doing ordinary videos. Thank you SO much for the work invested into this as it's given me clarity & appreciation for what I have & what can be done.
Thank you Terra! We only started this a few months ago. I've been making films for many years, but never tried to tell stories on RUclips. New experience for me and excited to help improve the creative process! Suggestions and advice are most welcome from successes like you!
When I saw the beastcage case I thought you were going to show the DOF adapter they have that allows you to add any lens to have real depth of field, that would've solved that without using AI plugin. Don't know if they have that available for the newest iPhone, but u should reach out, I think it would be a better solution to the AI.
Our first idea was to see what we could do without any investment in a DOF adaptor. So all things considered, this went pretty well! But comments like yours gave us the same idea. So we will have a new episode (EP 23) coming out that takes the DOF adaptor to the next level. I think you'll be impressed. Thanks for the comment!
Instant favorite! Hands down my new favorite channel. I'm diving in your channel and watching all your current masterpieces and can't wait for future cinema grade videos. I was trying to analyze your lighting, BEST THING I HAVE SEEN IN MY LIFE ON RUclips! Keep creating, your art is exceptional! ♥
I love this perspective. It's not about replacing an established technology or tool, its about being able to unlock the ability to do more with something less. Thank you for being one of the few who thinks this way instead of just constantly comparing and being negative. I hope y'all get super big cause this production quality and overall video is amazing...Goodluck!!
ye but you know, something less could also be to not do all of this stuff showcased in the video, but instead just buy a used zv-e10 for 250$ and probably take another 800$ to buy some lenses, a gimbal and a monitor. You will be much more cheap then an iphone 15 pro, and it will you 100000x better results instead. I dont really see the point this video wants to set, if you take everyhting you can, get vfx artists, use AI and stuff, then you can also make an iphone 11 look cinematic if you know what i mean
I think the best part of this video is how you articulate your voice and how candid you switch from subject to subject. Your speaking is seamless and enjoyable to listen to. This is very well made.
Wow! Thanks for saying that! Check out some of the other episodes - there's a BIG story going on here - like a mini-series - that can shed light on lots of areas I think creates and entrepreneurs can leverage.
That was brilliant! I've sold my Blackmagic 6K pro and lens and gone all in on apple 15 Pro Max and believe it or not, a Google pixel 7a for commercial use. The results are outstanding and production time is slashed.
Hi there, I shot a window shutters commercial on the Pixel 7a. I just lit the set and used a lot of dolly tracking and push zooms at 60fps. I then stabilised the footage in Premiere. The 7a didn't have log just H265 but the results were excellent. At that point, and the type of commercials my clients wanted, I knew the Black magic camera was too bulky and overkill. I purchased the iPhone 15 Pro Max with the 512gb and the Brandon Li case and productibity went through the roof. I also did a 2 week product photoshoot in RAW with the iPhone and again, it blew away any misconceptions of what a smart phone can do.
have been watching your tutorials for a project I have in school. I do have the 15 pro max, and now I think it's gonna look MUCH better than it was supposed to thanks to your blackmagic camera settings. Thank you so much for your work man. Your channel is going to blow up this year any time
Supremely done! It’s quite evident that you spent a lot of time and effort in preparing this video. The research is evident in the quality of this video. Keep up the great content this channel is great! It has inspired,hope in me as a new videographer. And kudos on the imagination and innovation you guys have.
Davinci studio has an excellent depth map feature built in, same with nuke! Definitely an amazing tool paired with the iPhone. This might be a stretch but more vfx stuff would be awesome! Would love to hear a vfx supes perspective on the iPhone aces workflow. Going over tonemapping like agx etc. awesome video, just subbed!
You’ve got a great screen presence, almost like a “Vsauce” personality in the film industry. Great content! Although I don’t think iPhones ever will replace true cinema cameras, there is no doubt it makes “basic” filmmaking more accessible for the general public - professionally, for better or worse.
I usually don’t subscribe to channel based on one video. But the quality storytelling and the execution is phenomenal on this. You have gained a subscriber, Keep making these.
Thank you for saying that! Really appreciate it. There's a great story being told here way back from Episode 1! Feel free to check it out. My favorite episode block is 13, 14 and 15. Very powerful concepts in there. or if you like the Apple tech being pushed to the limits, check out Episodes 23, 24 and 26! Thanks for the comment:)
Here’s the thing… I appreciate what you’re trying to accomplish. I’m also admittedly excited to the growth in development of these iPhone cameras. I think in another 5-10 years that we could literally be looking at them the same as a cinema camera. I also understand that some people have limited resources. But the lengths one must go through to do what you’re talking about to achieve that look, is it just more financially viable to spend the extra money to rent a cinema camera or hire a DP that already has their own camera?? What’s the difference in the end financially?
I concur. To be clear: I DID hire a DP (and gaffer and AC). No one gets great images on any camera for free. It gets easier with dynamic range and Apurture lights, etc, but you need great talent to get great images. That's not likely to change. I happen to have all this gear, so wrapping it around an iPhone instead of an Alexa is actually kinda easy when cages and cables are laying about. But if I HAD to make this work on a budget, the Nucleus + Beastcage + USB Hub is really all you need on Bogen sticks. That would be $2000 all in and you COULD do wireless video over AirPlay (Apple lets you do this with the Blackmagic Camera App). It's latent, so certainly not ideal, but it's free. That said, I still don't think anyone would ever do this. But it's how we establish foundations and get inspirations on what we COULD do. The 5D wasn't actually very good in 1080p, but people solved the gaps and it led to all the robust solutions we currently have. If I had to make a prediction, RED, Arri and SONY don't go away in 10 years, but I do think Apple will be in the mix.
@@Michael_Cioni Completely agree! And I greatly appreciate the response! I re-read what I wrote to you and was worried it came off as pessimistic, and that’s not at all what I was trying to convey. I love the thought process and you have an engineer’s mentality in how you approach problem solving! I think, much like your video proved, that we are on the verge of these iPhones becoming actual cinema cameras. With where they’re at now I think I would be very willing to shoot something basic, easy, and experimental with it. It’s worth that much for sure! But for projects where I obtain a little budget $3,500+ I’m gonna stick to Arri and RED. But certainly in the past I never ever considered an iPhone and now I’m intrigued and keeping my eye on where they’re going. Thank you again! Love the video 🙏🏻
Tbh as a cinematographer myself I don’t consider shallow depth of field as crucial to a cinematic image. Only separation between foreground and background which can be done on the iPhone with its subtle depth of field or through lighting and composition. This is because some of the most beautiful films of the past where shot on apsc sized film stock at f5.6 which is quite deep to me It’s just had to be a stylistic choice
Infact one of the obvious signs of a low end budget production is the overuse of shooting with thin DOF(usually to cover up for the lack of set and lights). Using large format is more than just a DOF thing.
@@83442handle absolutely! Having shallow depth of field is a resent trend. In the past most cinematographers were chasing a sharp image above most things especially because you didn’t have a live high res image that you could instantly watch back to see if you missed focus or if the lens was sharp wide open (a more than you thing where almost unusable at anything under 2.8). And let’s not forget fluctuations in the gate, the focus could shift very slightly with every frame as the film moved through the camera, despite all the calibration, so at f1.4 you could sometimes see focus shift the smallest amount on static shots.
I completely agree. So much of the look is dependent on the grade and lighting, and the IPhone with only the grade and without the mapping looked really good.
Very welcome! Stay informed with us as we get close to launching a new cloud platform for artists! And, you know, binge our backlog of Episodes - some nuggets in there (EP 13 is my personal fav)
i tested the 15 series in the mall and i gotta say, the video is impeccable. i hope you try it on those pro camera branded phones with the Leica and Hasselblad co-developed like the Xiaomi and OnePlus
Strada, So much in-depth research, information, and a rich knowledge of photography. This is a well-researched content. It's almost like a movie videography class. Why would someone go this length in creating a RUclips content instead of rehashing what we all already know? Instead, he went the extra mile just so he could give us a trailer load of value. Is there a way I could give this video 10 stars🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟?
Wow. Thanks for sharing that! I’m so glad you found value here. I’m new to RUclips but have been making movies for a long time. Or I’m trying to take my experience and build a new tool called Strada to help everyone with the most advanced (easy) workflow. Thanks for the comment!
I thought i was watching this on Apple's channel for a sec, how are you only at 3.6K subscribers with this quality of production and delivery. Made me truly appreciate the new iPhone for the first time. Subscribed!
This is beyond incredible. Not just, what we are able to achieve on the new iPhones, but also how you told the story in this video. Very well done, gained a new sub here! Keep it up!
I definitely knew everything you were saying and everything you talked about. The depth was cinema pro 50k and the res was monstro focus like seriously so AI.. & the nucleus in the tripod with that beast grip and SD Bluetooth plugin all with the new 4D USB-XY cord, great stuff right there.. 😂🤣 No but seriously, I can see a lot of work was put in like wow, y’all did awesome👏 Even tho the only techy things I do are with digital art and whatnot, I subscribed bc this was amazing!
I like your content, but the shouting and fast talking are hard on my ears and it feels rushed. Anyway, thanks for all the info about shooting with the iPhone and the depth mapping.
This is actually insane. Due to the minimal focal length of the iPhone it will allow for better post production where you can choose your focal length in post instead of live on set. Especially if you would use a Lidar sensor to create the 3D map of your image, you would easily be able to identify close or far objects and based on this would be able to adjust a cinematic-like blur to the iPhone image
this video is crazy good, I thought there is no channel that would produce this quality of a video. I hope you guys do it every year a new model comes out (leaks says apple is including a bigger sensor, a 14 bit converter, and more for better videos)
Phenomenal work here, great test and great configurations. One of those rare times you look at the sub count and are left blown away at the production value and content, Totally thought you had a millions subs
Your work in this video is simply mesmerizing! The attention to detail and the cinematic quality you bring is unparalleled. I’m particularly intrigued by the blurring effect used. Could you kindly share which AI or software you employed for this? It adds such a professional touch to the production. Keep up the amazing work!
Thanks! The tool is called Blace Plugin. It's in the episode and it can be applied in After Effects to do depth analysis. DaVinci Resolve has a similar tool but I find easier to control depth-of-field blur in After Effects.
I was shocked to see that this channel has 8.25k subscribers. With this kind of production quality you should have much more than a millon followers....I wish you the best for your journey 😊....And thank you 😊
DaVinci is great - but when mapping the DOF map to lens blurs, DaVinci is not designed to provide the same level of control over bespoke optical defocus
As an apple sceptis i really loved when you described USB C as "new". Sencond part is when it is said that "you are not gonna shot a move on a cinematic mode" :D
It’s interesting how you put an iPhone with the same tools and accessories that you use with a camera and compare it with a professional camera and I think, for students like me, that like to share stories, but with a super reduced budget, is and will be a good way to start learning about the world of photography and video. I haven’t seen any of your videos but this one has a lot of great stuff that I wouldn’t even think possible. ❤
Thanks for the comment. You might want to check out Episodes 23, 24 and 26 and you'll see how we took advantage of low-budget (off-the-shelf) technology and we listed the prices. You can see how far iPhone can be pushed with a few extra tools and some great lighting!
Being a music producer this video took a fighter jet soaring miles above my head!!!!lolol but I actually learned a lot about using my phone to shoot video...great job!
We've been putting the iPhone 15 Pro Max through the paces for product videos at our company, its been a blast getting to dig into this deal and this video and concept is just amazing. Anyway to purchase this LUT? Its gorgeous.
Hahaha. Well, FWIW, it means a lot. I'm new to RUclips but been working on movies for a long time, so I'm glad you found value. Let me know what else you'd like to see and learn!
still no shortcuts in pretty pictures. Get a great crew, colorist, and rig that is easy to maneuver and the iPhone 15 sensor in log can do a lot more than people expect. But bad lighting hurts every camera, no matter how expensive.
@@Strada-Tech Yeah, tried to explain that to my "boss" who wanted me to shoot stuff for social media and showed me clips of "what the iphone can do". He just would not understand that you need good lighting to achieve such cinematic results...its like talking to a wall. :D
Nice. I've used this depth map concept before and it works but the issue with Blace and others is that at times it doesn't capture the subject well enough for each frame so you get in focus/blurred bits mixed together especially at the edges of subjects which makes it look a bit unprofessional/choppy. You can always edit the depth map by frame for those bits though, and use other similar techniques to help.
Truly inspiring. I’ve been stubborn on creating more content instead of my Canon R5 and after watching this I’m adding things to the cart and brain storming ideas to capture with my 15 pro max!
The problem with Iohone is your stuck with the same lenses that everyone has. When your shoot on a RED or any real Cinema camera you get to choose legacy or modern glass
Agreed. I did a lens analysis discussion optics + AI in Episode 10. Check that out as it posits some questions that are in-line with your comment. What I'm interested is wondering if we can synthetically create DOF, maybe we can synthetically create analog optical properties. Nothing will be the real thing (at least in the short term) but it might start to close the gap for people who can't afford high quality lenses.
I think the analysis is virtually the same - and Resolve has a great solution too. The biggest difference is that as a compositor, After Effects can give more options for the lens effect applied in post. But they're both great options...what I want is this whole process to be about 10x less complex...and maybe someday we can help make that true:) Thanks for the comment!
thank you! I'm new to RUclips but been working on films for 20 years. So I'm hoping to build an app that helps creatives everywhere. More videos to come!!
I've tested a lot of ML/AI depth mattes, including training some models. But so far have never found clean enough edges for translucent detail when in motion over time. Has this product published some 4k before and after images to test? Would love to have a look. FYI in addition to DOF, the glass/larger sensor adds a range of other subtle changes. I know, I've worked on teams with AAA vfx, and have been tasked to match cinematographers using character lens.
Yes... hopefully apple introduces a proper lens mount for their iPhone Pro... I too see it coming... larger sensor too... hmm. I just subscribed... you speak the future as always... great content.
Gr8 video!. What's you experience with using (4-6) iPhones w/ transmitter/Receiver for multi-live streaming purposes at live events? Or would you recommend a real camera (which).
if you want to sign up for strada.tech and join an onboarding session, we'd love to have you try out the beta of our product - and we'd be happy to share with you the LUT to try!
Not really. Every iPhone has improvements in the hardware ability to A) stabilize and B) process realtime cut-out mattes. Check out Episode 26 to see how some older iPhones measure up to more recent ones in terms of image quality. I do some direct dynamic range comparisons there.
![I.N "HALLUCINATION" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/n5B5q1Hwt_U/mqdefault.jpg)
Crazy how films prior to 1990's had way less tech yet they reign supreme in cinema history.
0:00 a smooth sea will never create a skilled sailor.
yep, even rewatching stuff in 4k without cgi and using practical effects and models they still look absolutely stunning and believeable.
There is a reason why Christopher Nolan still shots on film.
Because “we can fix it in post” wasn’t a thing.
shooting in film beats digital.
Yeah, you’re going to be at 100K minimum before the end of 2024. This is some of the best filmmaking content (subject matter, polish, production quality, information) I’ve EVER seen on RUclips.
That is the nicest thing ever. Anthony, email us at support [at] stared [dot] tech and send your address and I'll send you something special
ok
@@Strada-Techthank you profesor, you are gold, keep up the good work 💪, wish you all the best
Agreed. Really clean and professional looking
No joke. This video alone is so good, I just subbed.
I work for an agency that has a ton of 9:16 content for our client social media accounts. Because of that, I started shooting on the iPhone 15 Pro Max because I was feeling so tired at the end of the day with my vertical mounts and heavy rigs, it made no sense. I've been having a PHENOMENAL time using the Blackmagic App recording to an SSD that I have in a MagSafe wallet so it's all contained easily. It's in a PolarPro case where I can use all my ND and polarizer filters. The stabilization in the Blackmagic App, is almost good enough to keep the gimbal at home depending on your camera moves. An added benefit of using a depth map would completely change the game once again. What I'm doing now, no one can tell it's an iPhone. Using Strada in the future and utilizing depth maps....well come on! A dream!
100% agree. My productivity has gone through the roof
Can you elaborate on the SSD in a Magsafe wallet?
@@ChaseCollective You put a SSD in the wallet, so it's attached to the iPhone. Think something of a Samsung T7 that could fit the Magsafe wallet.
Cheers to some of your points about camera accessibility and enabling people to have a tool to learn on. Also your reference to the Sony PD 150 and all the cameras in that space. Crazy to think an iPhone has so much more resolution that magically Sony back in the day.😂
im sorry the fact that you're only at 6.92 k subs right now is mind blowing. i subbed, hope to also see you sky rocket upwards!
Haha. That's great! I've been working in movies for 20 years, but I'm brand new to RUclips so we're doing our best to figure this out. Your encouragement is welcomed - but so is your feedback. Open to ideas so we can make our channel even better! next Tuesday has an episode you won't forget:-)
At first I wondered why this video is so staggeringly better than any other content I've seen on RUclips. It's as if an actual filmmaker and not a content creator was making it. I thought I recognized the face and then I realized it's Michael Cioni and his team. It IS an actual filmmaker using filmmaking techniques and not RUclips tropes to tell his story. I've had the pleasure of meeting Michael and his team at the Los Angeles Final Cut Pro user group and Cine Gear. Great, talented, smart people pushing the industry forward to a future it didn't know it needed. Thank you Michael and team not just for this channel but all you guys are doing. Now if you could just reimagine the slate for the 21st century...
a 21st century plan for TC (slates) is on our list:-)
ok
Hop off his meat bro 😂😂😂
He's been at it a good 20 plus years now
To be honest the iphone cinematic mode in the comparison looked very very good.
I CAN'T BELIEVE HOW AMAZING THIS VIDEO IS! Great work
My major problem with the iPhone was not the features it included, rather the whole compatibility with the ecosystems that I am using, and TypeC has drastically changed this. Previously to even consider using iPhone as a viable option you had to buy multiple adapters which would total to the cost of just buying a brand new iPhone in the process. But now using the Blackmagic camera hooked into an SSD has made this such a dream to work with. I’ve done a few shots for our company and I never tell them what I use to see if they can tell the difference. You’d be surprised the dumbfounded look when you tell them the ip15 can compete with a mirrorless camera. Cheers for this and I wish your channel much success, but you probably wont need it given how much production quality and information goes into it to make this a stellar success
You're making a great point. And I have some new info that you might like: in our next Episode (EP 23) we did exactly as you said and took the iPhone "standard" or "off the shelf" accessories and tried to use them and shared the pricing. That comes out on March 19th. I think you'll get a lot from it and it addressees some of the points you made. Thanks for the comment!
So basically you can do it with an iPhone but you need everything in the kitchen to make it work😂
Most or all of the cinematic or profesional movies are created this way
Yeah a cinema camera is basically just a brain. It needs a whole production and post production crew to get a really high end, cinematic look (not to mention an extrmely expensive lens. Some cost as much as a new car). But you need a good sensor and image processor in the first place, so the iphone is still impressive.
Except the kitchen sink
This is how apple put their sample images and videos on their website. Yes, it took on Iphone BUT not as a single tool 😂
So you thought movies are shot on cameras like point and shoot?
Hello! Very impressive, but I have a question. Is it possible to create something similar using another phone, not an iPhone?
There are definitely other great phones out there with great features. iPhone 15 happens to be the only in a specific class of quality. Here's how that quality is different with Apple from other phones - iPhone 15 is the first smartphone to combine the following qualitative elements:
1. shoots an intra-frame codec (ProRes)
2. shoots 10bit sampling (ProResHQ)
3. shoots a log exposure (AppleLog)
It's the combo of these 3 things together that have the most dramatic qualitative effect and put it on par (at least as far as signal processing) with professional camera systems.
Thanks for clarifying!@@Michael_Cioni
Wow, that was an amazing video! I loved how it provided us with so many valuable lessons. It really gave us a great insight into how cinematographers think and work.
It would be interesting if Apple were to make a camera body. I wonder what lens mount they would use 🤔
I wish RUclips had better algo, I was obsessed w watching these kind of vids a month ago!
RUclips algorithm has been terrible for the last 2 years. I only watch tech, how it's made/works, and basketball videos yet RUclips keeps flooding my feed with alt right joe rogan bs and incel videos.
I have the 15 Pro and am having fun with just it's built in stuff. Not a pro photographer by any means, but this really opened my understanding of what I'm not seeing when doing ordinary videos. Thank you SO much for the work invested into this as it's given me clarity & appreciation for what I have & what can be done.
This video is so professionally done. So captivating. Definitely deserves more recognition
Thank you Terra! We only started this a few months ago. I've been making films for many years, but never tried to tell stories on RUclips. New experience for me and excited to help improve the creative process! Suggestions and advice are most welcome from successes like you!
When I saw the beastcage case I thought you were going to show the DOF adapter they have that allows you to add any lens to have real depth of field, that would've solved that without using AI plugin. Don't know if they have that available for the newest iPhone, but u should reach out, I think it would be a better solution to the AI.
Our first idea was to see what we could do without any investment in a DOF adaptor. So all things considered, this went pretty well! But comments like yours gave us the same idea. So we will have a new episode (EP 23) coming out that takes the DOF adaptor to the next level. I think you'll be impressed. Thanks for the comment!
@@Michael_Cioni Awesome!
Instant favorite! Hands down my new favorite channel. I'm diving in your channel and watching all your current masterpieces and can't wait for future cinema grade videos. I was trying to analyze your lighting, BEST THING I HAVE SEEN IN MY LIFE ON RUclips! Keep creating, your art is exceptional! ♥
I love this perspective. It's not about replacing an established technology or tool, its about being able to unlock the ability to do more with something less. Thank you for being one of the few who thinks this way instead of just constantly comparing and being negative. I hope y'all get super big cause this production quality and overall video is amazing...Goodluck!!
ye but you know, something less could also be to not do all of this stuff showcased in the video, but instead just buy a used zv-e10 for 250$ and probably take another 800$ to buy some lenses, a gimbal and a monitor. You will be much more cheap then an iphone 15 pro, and it will you 100000x better results instead.
I dont really see the point this video wants to set, if you take everyhting you can, get vfx artists, use AI and stuff, then you can also make an iphone 11 look cinematic if you know what i mean
@@RobSemillia He literally tells you why at 11:41
@@RobSemilliarolling shutter
Most of this went way over my head but I love being inspired as a photographer. Thanks for giving us the breakdown that will lead to possibilities!
I see Apple and Blackmagic integrating the LiDAR into the app to be able to get true depth maps baked into the video for this purpose.
Holy shit I didn’t even realize the size of this channel until the end of the video. Good luck growing this whole thing up, the quality is insane!
Great information! Can you provide an equipment list? Thanks! Again.
List of the background music used would also be nice!
Its been a while since i sat down an PAYED ATTENTION the whole video, perfect to the last detail, subbed right away
I think the best part of this video is how you articulate your voice and how candid you switch from subject to subject. Your speaking is seamless and enjoyable to listen to. This is very well made.
Wow! Thanks for saying that! Check out some of the other episodes - there's a BIG story going on here - like a mini-series - that can shed light on lots of areas I think creates and entrepreneurs can leverage.
Wow, it's so great to have the input of professionals on topics like this. Great video, very inspiring! Thank you. Subscribed!
It is incredible that a small Sony Tam sensor is competing with a sensor as large as the RED
The best iPhone filming analisis i ever seen! Superb!!!
That was brilliant! I've sold my Blackmagic 6K pro and lens and gone all in on apple 15 Pro Max and believe it or not, a Google pixel 7a for commercial use. The results are outstanding and production time is slashed.
Will you elaborate on what you use the pixel 7a for? Video, or just photo?
Hi there, I shot a window shutters commercial on the Pixel 7a. I just lit the set and used a lot of dolly tracking and push zooms at 60fps. I then stabilised the footage in Premiere. The 7a didn't have log just H265 but the results were excellent. At that point, and the type of commercials my clients wanted, I knew the Black magic camera was too bulky and overkill. I purchased the iPhone 15 Pro Max with the 512gb and the Brandon Li case and productibity went through the roof. I also did a 2 week product photoshoot in RAW with the iPhone and again, it blew away any misconceptions of what a smart phone can do.
Hi can you make a video with the names and the things of the set up with the iPhone 15.
Witness the beginning of a great youtube channel!!
i am amazed you arent at anything less than 100k. this video was easily a 10/10
Great Work mate.. Keep it up! you deserve more subs..
So kind! Thank you! I've been working on movies for a long time, but new to RUclips. Any feedback to make our channel better is appreciated!
have been watching your tutorials for a project I have in school. I do have the 15 pro max, and now I think it's gonna look MUCH better than it was supposed to thanks to your blackmagic camera settings.
Thank you so much for your work man. Your channel is going to blow up this year any time
Awesome video Michael, those shots looked incredible.
Thanks for your rig suggestions!
Incredible work, best channel on RUclips right now for filmmaking.
Supremely done! It’s quite evident that you spent a lot of time and effort in preparing this video. The research is evident in the quality of this video. Keep up the great content this channel is great! It has inspired,hope in me as a new videographer. And kudos on the imagination and innovation you guys have.
This was excellent. Hope to see you guys around town!
Davinci studio has an excellent depth map feature built in, same with nuke! Definitely an amazing tool paired with the iPhone. This might be a stretch but more vfx stuff would be awesome! Would love to hear a vfx supes perspective on the iPhone aces workflow. Going over tonemapping like agx etc. awesome video, just subbed!
Could you please make a resume on how to make a shallow depth of field on iPhone 15 pro? What should I buy or use for that? Thanks in advance!
You’ve got a great screen presence, almost like a “Vsauce” personality in the film industry. Great content! Although I don’t think iPhones ever will replace true cinema cameras, there is no doubt it makes “basic” filmmaking more accessible for the general public - professionally, for better or worse.
I usually don’t subscribe to channel based on one video. But the quality storytelling and the execution is phenomenal on this. You have gained a subscriber, Keep making these.
Thank you for saying that! Really appreciate it. There's a great story being told here way back from Episode 1! Feel free to check it out. My favorite episode block is 13, 14 and 15. Very powerful concepts in there. or if you like the Apple tech being pushed to the limits, check out Episodes 23, 24 and 26! Thanks for the comment:)
Goosebumps.
Here’s the thing… I appreciate what you’re trying to accomplish. I’m also admittedly excited to the growth in development of these iPhone cameras. I think in another 5-10 years that we could literally be looking at them the same as a cinema camera. I also understand that some people have limited resources.
But the lengths one must go through to do what you’re talking about to achieve that look, is it just more financially viable to spend the extra money to rent a cinema camera or hire a DP that already has their own camera?? What’s the difference in the end financially?
I concur. To be clear: I DID hire a DP (and gaffer and AC). No one gets great images on any camera for free. It gets easier with dynamic range and Apurture lights, etc, but you need great talent to get great images. That's not likely to change. I happen to have all this gear, so wrapping it around an iPhone instead of an Alexa is actually kinda easy when cages and cables are laying about. But if I HAD to make this work on a budget, the Nucleus + Beastcage + USB Hub is really all you need on Bogen sticks. That would be $2000 all in and you COULD do wireless video over AirPlay (Apple lets you do this with the Blackmagic Camera App). It's latent, so certainly not ideal, but it's free.
That said, I still don't think anyone would ever do this. But it's how we establish foundations and get inspirations on what we COULD do. The 5D wasn't actually very good in 1080p, but people solved the gaps and it led to all the robust solutions we currently have. If I had to make a prediction, RED, Arri and SONY don't go away in 10 years, but I do think Apple will be in the mix.
@@Michael_Cioni Completely agree! And I greatly appreciate the response! I re-read what I wrote to you and was worried it came off as pessimistic, and that’s not at all what I was trying to convey. I love the thought process and you have an engineer’s mentality in how you approach problem solving! I think, much like your video proved, that we are on the verge of these iPhones becoming actual cinema cameras. With where they’re at now I think I would be very willing to shoot something basic, easy, and experimental with it. It’s worth that much for sure! But for projects where I obtain a little budget $3,500+ I’m gonna stick to Arri and RED. But certainly in the past I never ever considered an iPhone and now I’m intrigued and keeping my eye on where they’re going. Thank you again! Love the video 🙏🏻
I agree. It’s still an expensive set up.
The results are mind-blowing. Strada are producing some of our favourite content on RUclips right now. Keep it coming! 🔥
Great staff yooo
Tbh as a cinematographer myself I don’t consider shallow depth of field as crucial to a cinematic image. Only separation between foreground and background which can be done on the iPhone with its subtle depth of field or through lighting and composition. This is because some of the most beautiful films of the past where shot on apsc sized film stock at f5.6 which is quite deep to me
It’s just had to be a stylistic choice
Infact one of the obvious signs of a low end budget production is the overuse of shooting with thin DOF(usually to cover up for the lack of set and lights).
Using large format is more than just a DOF thing.
@@83442handle absolutely! Having shallow depth of field is a resent trend. In the past most cinematographers were chasing a sharp image above most things especially because you didn’t have a live high res image that you could instantly watch back to see if you missed focus or if the lens was sharp wide open (a more than you thing where almost unusable at anything under 2.8).
And let’s not forget fluctuations in the gate, the focus could shift very slightly with every frame as the film moved through the camera, despite all the calibration, so at f1.4 you could sometimes see focus shift the smallest amount on static shots.
I completely agree. So much of the look is dependent on the grade and lighting, and the IPhone with only the grade and without the mapping looked really good.
Its amazing how flexible and accessible the technology is today.
Refreshing content. Excellent presentation and production. Thanks for the fresh perspective.
Very welcome! Stay informed with us as we get close to launching a new cloud platform for artists! And, you know, binge our backlog of Episodes - some nuggets in there (EP 13 is my personal fav)
i tested the 15 series in the mall and i gotta say, the video is impeccable. i hope you try it on those pro camera branded phones with the Leica and Hasselblad co-developed like the Xiaomi and OnePlus
This amazing
Strada, So much in-depth research, information, and a rich knowledge of photography. This is a well-researched content. It's almost like a movie videography class. Why would someone go this length in creating a RUclips content instead of rehashing what we all already know? Instead, he went the extra mile just so he could give us a trailer load of value.
Is there a way I could give this video 10 stars🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟?
Wow. Thanks for sharing that! I’m so glad you found value here. I’m new to RUclips but have been making movies for a long time. Or I’m trying to take my experience and build a new tool called Strada to help everyone with the most advanced (easy) workflow. Thanks for the comment!
I thought i was watching this on Apple's channel for a sec, how are you only at 3.6K subscribers with this quality of production and delivery. Made me truly appreciate the new iPhone for the first time. Subscribed!
Just wow. Thank you for the eyegasm and the knowledge. You have a new happy sub.
This is beyond incredible.
Not just, what we are able to achieve on the new iPhones, but also how you told the story in this video.
Very well done, gained a new sub here! Keep it up!
I definitely knew everything you were saying and everything you talked about. The depth was cinema pro 50k and the res was monstro focus like seriously so AI.. & the nucleus in the tripod with that beast grip and SD Bluetooth plugin all with the new 4D USB-XY cord, great stuff right there.. 😂🤣 No but seriously, I can see a lot of work was put in like wow, y’all did awesome👏 Even tho the only techy things I do are with digital art and whatnot, I subscribed bc this was amazing!
I like your content, but the shouting and fast talking are hard on my ears and it feels rushed. Anyway, thanks for all the info about shooting with the iPhone and the depth mapping.
This is actually insane. Due to the minimal focal length of the iPhone it will allow for better post production where you can choose your focal length in post instead of live on set. Especially if you would use a Lidar sensor to create the 3D map of your image, you would easily be able to identify close or far objects and based on this would be able to adjust a cinematic-like blur to the iPhone image
Intro was bit much man
How much is that set up, I am trying to build and maximize my iPhone 15 pro max?
If you want to learn about pricing the best iPhone setup, check out Episode 23 where we share the pricing of the kit.
this video is crazy good, I thought there is no channel that would produce this quality of a video. I hope you guys do it every year a new model comes out (leaks says apple is including a bigger sensor, a 14 bit converter, and more for better videos)
Phenomenal work here, great test and great configurations. One of those rare times you look at the sub count and are left blown away at the production value and content, Totally thought you had a millions subs
Your work in this video is simply mesmerizing! The attention to detail and the cinematic quality you bring is unparalleled. I’m particularly intrigued by the blurring effect used. Could you kindly share which AI or software you employed for this? It adds such a professional touch to the production. Keep up the amazing work!
Thanks! The tool is called Blace Plugin. It's in the episode and it can be applied in After Effects to do depth analysis. DaVinci Resolve has a similar tool but I find easier to control depth-of-field blur in After Effects.
Where can we find the custom LUT that your buddy made for the Apple LOG?
If you sign up for the waitlist for our app at strada.tech (it's free!) send us an email and we'll send you a few iPhone LUTs to play with!
@@Strada-Tech signed up! What email would you like us to use? Not seeing one on the site.
I was shocked to see that this channel has 8.25k subscribers. With this kind of production quality you should have much more than a millon followers....I wish you the best for your journey 😊....And thank you 😊
Why not use the Depth Map of Davinci Resolve? Not good enough?
DaVinci is great - but when mapping the DOF map to lens blurs, DaVinci is not designed to provide the same level of control over bespoke optical defocus
Lighting is very important, light direction ,intensity and colour ,makes a lot of difference
As an apple sceptis i really loved when you described USB C as "new". Sencond part is when it is said that "you are not gonna shot a move on a cinematic mode" :D
It’s interesting how you put an iPhone with the same tools and accessories that you use with a camera and compare it with a professional camera and I think, for students like me, that like to share stories, but with a super reduced budget, is and will be a good way to start learning about the world of photography and video. I haven’t seen any of your videos but this one has a lot of great stuff that I wouldn’t even think possible. ❤
Thanks for the comment. You might want to check out Episodes 23, 24 and 26 and you'll see how we took advantage of low-budget (off-the-shelf) technology and we listed the prices. You can see how far iPhone can be pushed with a few extra tools and some great lighting!
Being a music producer this video took a fighter jet soaring miles above my head!!!!lolol but I actually learned a lot about using my phone to shoot video...great job!
This video is awesome!
BROOOS, THIS THING IS MINDBLOWING!!!!!
it's too awesome!!!!!!
We've been putting the iPhone 15 Pro Max through the paces for product videos at our company, its been a blast getting to dig into this deal and this video and concept is just amazing.
Anyway to purchase this LUT? Its gorgeous.
Bang, and just 8 months after this video news have hit that Danny Boyle shot '28 Years Later' on the iPhone 15 pro max!
Hahaha! He's not the first, but he certainly won't be the last!
That's a very cool video,thank you so much. In your opinion how this plugin compares to the depth map fx on davinci resolve ?
Damn you for making me push that subscribe button and twisting my arm until i hit all notifications! Good stuff and I’m glad i found this channel.
Hahaha. Well, FWIW, it means a lot. I'm new to RUclips but been working on movies for a long time, so I'm glad you found value. Let me know what else you'd like to see and learn!
Wow, man. It just goes to show that it's not about the gear but about lighting and story telling. iPhone is incredible!
still no shortcuts in pretty pictures. Get a great crew, colorist, and rig that is easy to maneuver and the iPhone 15 sensor in log can do a lot more than people expect. But bad lighting hurts every camera, no matter how expensive.
@@Strada-Tech Yeah, tried to explain that to my "boss" who wanted me to shoot stuff for social media and showed me clips of "what the iphone can do". He just would not understand that you need good lighting to achieve such cinematic results...its like talking to a wall. :D
Nice. I've used this depth map concept before and it works but the issue with Blace and others is that at times it doesn't capture the subject well enough for each frame so you get in focus/blurred bits mixed together especially at the edges of subjects which makes it look a bit unprofessional/choppy. You can always edit the depth map by frame for those bits though, and use other similar techniques to help.
dude what an incredibly researched, informative, enjoyable, well produced and interesting video!!!!
Thanks for the compliment! Check out Episode 23 and 24! If you liked EP18 you'll love the episodes!
Truly inspiring. I’ve been stubborn on creating more content instead of my Canon R5 and after watching this I’m adding things to the cart and brain storming ideas to capture with my 15 pro max!
The problem with Iohone is your stuck with the same lenses that everyone has. When your shoot on a RED or any real Cinema camera you get to choose legacy or modern glass
Agreed. I did a lens analysis discussion optics + AI in Episode 10. Check that out as it posits some questions that are in-line with your comment. What I'm interested is wondering if we can synthetically create DOF, maybe we can synthetically create analog optical properties. Nothing will be the real thing (at least in the short term) but it might start to close the gap for people who can't afford high quality lenses.
@@Michael_Cioni if they can do that it’ll be a game changer. Zeiss Super Speed MKII primes cost $400 a day to rent
I am so unimaginably excited by this technology and the fact that I can minimize the size of my gear and create with my iPhone. Thank you so much!
This is amazing. I came here from your interview in Office Hours Global. Great stuff
this video is beautifully done. good luck with the algorithm
How the heck does this channel only have 4k subs! your content is amazing!
we just started:) Appreciate you subscribing and telling your friends! We have some great stories and technology coming!
This was very funny. I admire you pushing the limits because the revolution is coming. It’s not the phone I’m scared of, it’s those VR.
Awesome video!
Curious how that depth plugin compares to Davinci Resolve's built in depth plugin
I think the analysis is virtually the same - and Resolve has a great solution too. The biggest difference is that as a compositor, After Effects can give more options for the lens effect applied in post. But they're both great options...what I want is this whole process to be about 10x less complex...and maybe someday we can help make that true:) Thanks for the comment!
this is absolutely top tier bro.
thank you! I'm new to RUclips but been working on films for 20 years. So I'm hoping to build an app that helps creatives everywhere. More videos to come!!
dude this video is AWESOME! nicely done!
Thank you! Check out Episodes 23 and 24 and 25! If you liked this episode, we did some crazy tests for those episodes!
I've tested a lot of ML/AI depth mattes, including training some models. But so far have never found clean enough edges for translucent detail when in motion over time. Has this product published some 4k before and after images to test? Would love to have a look.
FYI in addition to DOF, the glass/larger sensor adds a range of other subtle changes. I know, I've worked on teams with AAA vfx, and have been tasked to match cinematographers using character lens.
Love finding great hidden gem channels like these! 2024 going to be great for the whole Strada fam. Lets goooo!
This is fun and challenging for those of us who are merely hobbyists! Great info!
Yes... hopefully apple introduces a proper lens mount for their iPhone Pro... I too see it coming... larger sensor too... hmm. I just subscribed... you speak the future as always... great content.
Gr8 video!. What's you experience with using (4-6) iPhones w/ transmitter/Receiver for multi-live streaming purposes at live events? Or would you recommend a real camera (which).
I want to see the Beastgrip DOF adapter in use with the IPhone.
Did you see Episode 23???
Agreed. I've felt for a long while that Apple should (would?) offer a Pro iPhone with a lens mount--and extended autofocus?
Great work, did you used any Lens or filter with your iphone in this video?
Hi, for the LUT you use is there a link from which we can download and use it on our iPhones too?
if you want to sign up for strada.tech and join an onboarding session, we'd love to have you try out the beta of our product - and we'd be happy to share with you the LUT to try!
Close! Reflections do appear weird on blurred material.
Is there a way to get that LUT you are using with blackmagic?
Will this work with an iPhone promax 12?
Not really. Every iPhone has improvements in the hardware ability to A) stabilize and B) process realtime cut-out mattes. Check out Episode 26 to see how some older iPhones measure up to more recent ones in terms of image quality. I do some direct dynamic range comparisons there.