Sustainability in Action: Ethical Marketing Practices

IBS Americas MasterClass Series - Business Ideas to transform your career and your company
In this Masterclass, we will explore how marketing can be used responsibly to promote not only the success of companies, but also social and environmental well-being.
Course objectives:
Discover how to harness the power of marketing to promote both business success and social-environmental well-being. This masterclass will guide you through key concepts and strategies to build a sustainable marketing approach.
Course Topics:
• Sustainable Marketing: A comprehensive introduction
• Marketing for a positive impact
• Empowering consumers and encouraging sustainable actions
• Business Strategies: Implementing Sustainable Marketing practices
• Building responsible and sustainable companies
Meet the Instructor:
Professor Anthony Scardillo is a distinguished academic with an extensive background in advertising, marketing, and business. With 20 years of teaching experience, he currently shares his expertise at Mount Saint Mary College and SUNY New Paltz. Last summer, Scardillo taught Marketing for IBS Americas. Holding a doctorate from The Weatherhead School of Management at Case Western Reserve University, his research focuses on college graduates' preparedness and job satisfaction. His current research centers on College Graduates’ readiness for the Real World and is entitled “Getting Bang Out of Your College Buck”.
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[@estherkome4499]

Thank you Prof Anthony. Sustainable marketing practices is a valuable way of surviving businesses for future generations because it foster the bond, trust and loyalty of customers who identify with firms that impressed them with positive impacts. There should be regulations or policies in every firm as regards to this.

[@isabellamartins3021]

Really informative! Thank you

[@boemotebogolaba252]

Thank you very much for this,really informative,spot on I like how you encouraged us to focus on long term relationships instead of a quick fix,fast money.This is wisdom wrapped up in 27 minutes

[@Jeru_on_the_road]

Im a former professor who transitioned from academia into marketing and i have never really looked back either.
I'm curious to see how much of what you have to say , holds good in real industry standards in 2024.