An optical company in Canada was using the slogan: Are you lucky enough to need glasses? It ran on tv and radio for at least six months, perhaps a year..
Lifelock's CEO putting his SSN out for the public is like the equivalent of Tony Stark in Iron Man 3 daring criminals to attack him. It's only going to go the other way around.
I think an honorable mention should be the "Hold your wee for a wii" contest. Where on a radio show you had to drink a ton of water and try to not pee in order to win a wii. Well... someone died from it because (shocker) you are not suppose to hold in gallons and gallons of pee in your bladder for a long time.
Having worked in the advertising industry, it floors me when something terrible gets a green light. From conception to acceptation, that choice has gone through many hands and getting signed off on. Like, upwards to 20!!
It is kind of outrageous, a few years ago the largest magazine in Colombia ran a cover on Women in Power… that’s good right? Except it featured rich white women being served by a bunch of black servants, some of them in the background held immobile. And nobody thought about it until publication.
Marketing majors always learn about these 2 marketing mistakes: 1. The Chevy Nova, which didn’t sell in Spanish speaking markets as No Va in Spanish means, “it doesn’t go.” 2. Exxon had a tiger as its mascot, which did not do well in South Asia because tigers mauling people is a real problem there. There was also a brand of footwear sold by Target called “Orina” which in one language meant something positive and uplifting. In another language, however, it meant urine.
fiat's was limited to spain, but in this country the problem was they had jaylo supposedly driving 'her' fiat 500 to the bronx to get inspiration. in fact she refused to go to the bronx-the pics of "her' in the bronx was a body double, when she gets out of the car she was on a set in LA. but when that leaked out it destroyed the whole campaign
It's pretty easy as all you have to do is fire an xyz employee blaming everything on one person, pay a fraction of the profits in damages and issue an half ass apology. Ezpz
Per was a detergent for the dishes here in Belgium. It was rated both "best product" as well as "best buy" by the consumer organisation each time they tested the detergents. A few years ago, they decided to rebrand the product to "Mir". Obviously, rebranding is always a difficult choice. If done well, it can boost sales. But if the marketing isn't done well, then it obviously becomes a train wreck. In the case of Per/Mir, the product is hardly for sale anywhere any more, even though the quality and price are amazing, because nobody buys it. Why you ask? Because they never ever publicly announced the rebranding. No huge advertisement campaign on radio, tv, newspaper or internet. Not even a small one. The name changed, and that's that. Not even the label read "formerly known as Per". And they probably still wonder why they are failing with their product.
I do actually feel kinda sorry for the "Ayds" people. Like WM woman said, they couldn't predict what was going to happen. No-one could. But what they could've done was change the name... 🤔🤦
Beau Dure if you drank coke classic before and after new coke, you'll noticed they replaced the sugar with hfcs. I think they new it would fail but used the plan to hide the change in regular coke formula.
It wasn’t a marketing ploy The Coca-Cola Company screwed up big time clearly they weren’t familiar with the saying “If it ain’t broke don’t fix it” Coca-Cola wasn’t broken but they tried to fix it anyway
@@flipnap2112 it's a light hearted non-political video with excerpts from the WORLD. Stop it with the US politics, it's ruining the fun for people that aren't US.
@@availanila the kkk is a U.S. political group. didnt think discussing the background behind such a hated term would be a bad thing. Sorry for ruining your fun
Came down here just to comment this. Didn't Classic Coke bump the Coke shares up to above pre-New Coke numbers? The theory I've always heard is that it was INTENTIONAL, so people would rush out and buy Classic when it came back!
Pepsi back again: they had a campaign in the 90s called "Pepsi Stuff" where you got points for buying certain pepsi products (a $1 pepsi bottle would have like 5 pts) they advertised a Herrier Jump Jet (worth $23 million in real life) for "7,000,000 points" an investment group bought a bunch of Pepsi and tried to cash them in for the Jump Jet and then sued Pepsi for false advertising
I know of a candy that existed in the 1960s and I can't believe it ever existed. It's that bad I'm not even going to put it on here but they didn't last long and changed the name very quickly.
@WiLD CHiLD ok look up a candy called "ni**er babies candy" and then say I'm making it up. I was told about it years ago by a guy I know plus a few other sweets like that. An he is black who told me about it as his mum an gran told him about them when he was younger.
Yeah, Mojo didn't mention the other thing that happened when Fiat sent those love letters. Sure, some single women were sufficiently scared they had stalkers, but it was the married women that really got the brunt of that campaign. There was never an apology made to those women who were subjected to abuse for the 8 days it took for the Fiat branded follow-up letter to arrive saying 'haha that lover was actually your new car, aren't we clever'. This ended up being almost a class action, not sure what they have in Madrid but a whole lot of people sued and Fiat was 'fined'. Then they did the 'female co-pilot manual' in 2016. I don't know how it gets through so many people.
You guys definitely missed when PETA came out with a Facebook profile pic filter that said shoot selfies not animals and then everyone in the hunting community posted their hunting pics with that filter 😂
@@beatriznascimento2116 peta kills more animals than hunters do. I am not condoning hunting, but peta has murdered off thousands and thousands of perfectly healthy dogs and cats every year and said it did so for humane reasons (which was total crap. They killed them as there was no space for them in their shelters).
I remember the Mad Magazine that sent people their subscriptions in a bag labeled "Here's the pornography you asked us to send you in a plain brown bag"!
If you think you're having a bad day just imagine you dedicated your entire life to building a company and you called it Ayds and then the most unlikely thing happens and a deadly disease with same name different spelling comes along and does the same thing as what you claim to. That's worse than even Corona beer
Still can't understand why they didnt go for a name change for brand revival. New name a new logo could've saved them I guess when they already had good market presence. Jmo!
What about Australias $180 million tourism marketing campaign "Where the bloody hell are you?" from 2006 that resulted in tourism falling from every country it was shown in, and is still taught in universities as a prime example of what not to do. Side note - that campaign was the brainchild of the man that is now our prime minister.
Annnnd they were trying to increase tourism from Japan... Apparently they thought profanity would be a big hit in the politest country on the planet. Two million IQ right there.
My wife's hometown has a gas station owned by, or that licenses, the Monster Energy Drink name. So the sign for the station reads "Monster Gas." Probably intentional, but I laugh every time I drive by it.
@@harrymaxwell5420 *But since it's Krispie Kreme (2 K's in the beginning of the words), KKC could have been used. Unless it was with a "C" from where you're from...*
@@harrymaxwell5420 hey bud, where your from (England) Krispy Kreme “Club” couldnt have been CCC considering the company is spelled with 2 K’s you genius
I'm old enough to remember New Coke and I have to say I don't know if it was the dumbest marketing failure, or the most brilliant marketing ploy. At the time Pepsi was gaining in popularity and Coke wanted to combat this. So they came up with New Coke. Well in those 79 days yes there sales sank but demand for classic coke shot through the roof. People that still had cases of it sold them for huge profits etc. So when they reintroduced coke classic their sales went through the roof. It was so bad that all the restaurants were switching from Pepsi to Coke products and Pepsi had to buy controlling interest in KFC, Pizza Hut and Taco Bell to stop the bleeding.
New Coke was one of two greatest marketing strategies of all time, hands-down. The other being whatever 500IQ person came up with "Somebody's gonna win...it might as well be you" for the Lottery.
@matt fahringer He did not. The court said that it was clearly in jest and no reasonable person would honestly believe you could buy a harrier jump jet with Pepsi points
I remember the Reebok Dan vs Dave campaign where they were showing how these two guys were going to compete in the decathlon at the Olympics. They even had Super bowl ads. Then one of the guys didn't make the Olympic team.
Edsel didn't suffer from poor build quality, it did poorly because all four of the brand's models were overpriced and offered nothing new compared to their Ford and Mercury counterparts. The Citation, when fully loaded (with all options), toward the end of it's run was just under the price range of Lincoln which defeated the whole purpose of being a mid-level luxury vehicle. Even the cheapest offering, the Edsel Ranger, was more expensive than a decently equipped Mercury Medalist. Ultimately, Ford already had a brand to compete in the mid-level market against GM's Pontiac and Oldsmobile, Chrysler's Dodge and DeSoto offerings and that brand, was, obviously; Mercury.
I feel so bad for laughing as hard as I did at the ayds marketing fail. I did also note that it was before the actual disease, but just the way the commercials were...ridiculously hilarious. 😂😂😂🤦🏿♂️ When it said weightloss, I was just like, “NOOOO!” 😂😂😂
In the late 70s or very early 80s, a pocketbook was advertised on television. It's big selling point was it had a "secret" pocket built into it...and then SHOWED WHERE IT WAS!
I became a mother in both the late 1970's and then during the late 1990's too. Over those 38 years I noticed the world becoming more hostile towards young people in general while the number of false advertisments were multiplying exponentially. I became determined to help turn things around so children could enjoy the freedom I did while growing up in the 1950's and the 1960's and the early 1970's.
While visiting Japan, I went to their Red Lobster All You Can Eat Crab Legs. They’re able to do the promotion over there, because less crab is consumed on average by their customers. Sadly, I acted like a typical American and pigged out. The looks I got from the waitstaff wasn’t very nice. But, it was one of my best meals ever.
I feel like South Park came up with "Jared has aids" episode based on "AYDS". They basically also predicted the future with the line "you sick pervert" on that episode.
Hoover: Buy our stuff and get two free flight tickets. Customer: Ok. (Buys, gets the tickets and returns the product) Hoover: We werent expecting that.
You would think the name "Hoover" associated with the United States would have sent red flags up -- the most unsuccessful president, and the absolute worst director of any federal agency were named Hoover.
@@mrrationality2213 no, not at all. Brass knuckles arent used to hunt animals and recreational use, it's a concealed weapon meant for harming other individuals
@@coletrainhetrick why do you wanna hunt animals? Unless you live on a tribe and needed for food but in that case use a bow and arrow. And recreational use? You know the sole purpose of any gun is to kill or harm any living thing right? It’s called a weapon for a reason. It’s just dumb that brass knuckles are banned but a weapon that can shot a full magazine in less than 15 seconds is perfectly okay lol.
O.K. here's the thing, I see alot of these type of lists and they all have New Coke as the worst decision made by a company. However leading up to this Pepsi had gained ground against Coke and was threatening to take over the #1 cola spot. Coke came up with the New Coke idea making it taste very similar to pepsi, knowing the public would be outraged and reject the change. This gave Coke the opportunity to bring back the old Coke as Coca-Cola Classic putting the idea that something that tasted like Pepsi is not as good as something that tastes like Coke. The result of this stunt is that the gap between Coke sales vs. Pepsi sales increased dramatically.
My favorite is the 1984 McDonald's Olympics promo. What happened was with every item you bought, you would get a scratch off card with an Olympic event on it. If the USA won bronze in it, you won a free soft drink, Silver a free french fries, and gold was a Big Mac. Unfortunately for Mickey D's, the USA's only real competition, the USSR, pulled out in protest of the Olympics being held in the U.S. As a result, the US won 174 medals, including 83 Gold. So yeah, they haven't tried that one again.
@@ThaBotmon trying to play a corporate angelic white knight, demeaning its core purchasing base, whilst hypocritically painting their products pink (to sell at increased markup) for women. Or you know... How to fail basic marketing 101.
Some call New Coke the most successful marketing campaign of all time. Because even though everyone hated it, when the original was brought back, sales shot up resulting in a 20% gain for the year overall.
I wish you guys included the quote by the coca cola CEO at the time of that fiasco. He said, in response to the allegation that the whole thing was a deliberate publicity stunt, that they are neither that smart, or that stupid.
Does anyone remember the Wendy’s Super Bowl commercial when they admitted to freezing they’re meat. They are still making up for it today saying that there meat is fresh never frozen.
My dad got an invitation to some product launch in the mail. On the cover it said, "Patrick, don't blame us if you're in another time zone." He had been dead about a year by then.
I think with people often forget with the new Coke marketing plan was that it had been tested. People thought Pepsi tasted sweeter and so Coca-Cola did a taste test with their new formula. This was a campaign ran for a substantial amount of time to get enough data. People really enjoyed the taste. The failure came because people felt insulted that Coca-Cola would change something they were so familiar with
Coke - unable to learn from its mistakes, obviously - had a "MagiCan" promotion in 1990, where some cans of Coke had rolled-up dollar bills that would rise up from the opening when you opened it. But they filled the cans with water that was not safe to drink, to make them weigh as much as an actual can of Coke. They got nailed for false advertising since the cans claimed to have Coke inside. I had a friend who stocked vending machines, and he could instantly tell a prize can from a regular one because there was a weight difference. The promotion lasted just a few weeks.
Unintentional but the Red Bull lawsuit where the guy claimed it didn’t “give him wings” and sued them for a good amount of money and that’s why they had to change their wording to “wiiings” .. classic
I remember the Segway hype fiasco. The inventor said it would "revolutionize transportation" but didn't tell us what it is. This led to out-of-control speculation revolving around faster-than-light propulsion or matter teleportation, and then we got a lousy motorized scooter. Also, I don't remember there being any so-called transportation revolution.
I have even invented what I call the Segway Ratio of Marketing describing the inverse ratio of how uninteresting the product is to how much pre-reveal hype you'll have to generate in order to get people interested.
A 2009 Folger's coffee commercial was supposed to show a warm brother-sister bond, but it seemed over and over to be hinting that the siblings were having an incestuous affair. The ad has been parodied frequently. To this day, it is anybody's guess what the hell Folger's was thinking!
Fun fact form my course work: slogan "Loose weigh deliciously with the aids of Ayds" contains pragmatonim, homophonia and paronimic attraction. From the point of view of linguistic it's pure gold but extra-linguistic does "Oh no"
It's a fail if it hurts the company or turns people against it. In this case, both happened. Pepsi had paid millions to make and air the ad, and now had nothing to show. It also made people instantly see Pepsi as just trying to hop on a popular train without caring about the original people during the 60s and 70s who gave things to police. And it going viral hurt them way worse as it hit an even larger audience than they estimated, and all because people hated it. So yeah, major fail.
A few years ago there was an ad that was meant to encourage people to visit the Northern Territory in Australia. It was called 'See you in the NT'. However, it was stylized as C U in the NT. With the words 'in the' being really small. I think you can guess what it looked like.
It might have been a terrible tourism campaign but someone made unofficial merchandise of it and I’ve seen it everywhere here in Australia so someone turned it into marketing gold
@@lynettejohnstone8366 Absolutely, that person is smart. I have seen it a fair bit in Brisbane, I was of the opinion that a lot of people went to the NT. However, it is good to learn that you can buy it.
At 16:35 - That Edsel Wagon??. . . . Yeah - That would be a keeper for nothing more than novelty's sake. I'd own it today if I could! I also LOVE the look of the push-button drive in the center of the steering wheel. The interior is just . . . "blingy"!! That's how they did it back then. Buuut. . . It WAS dangerous in the even of an accident. All this buttons and pointy parts really tore up the body on impact.
I remember the Arsenal Football team being sponsored by Sega and having the logo on their shirts. Nothing wrong with that but it translates as wank in Italian and when they played in Italy it led to a lot of laughing 😂
For more videos on business and entrepreneurship, check out our channel ContextTV: ruclips.net/user/context
Wait ! 3 days?
OMG THAT'S WHERE SOUTH PARK GOT THE AIDS BIT FROM!!!!
14:24 did you mean Italian women? Fiat is an Italian brand.
An optical company in Canada was using the slogan: Are you lucky enough to need glasses?
It ran on tv and radio for at least six months, perhaps a year..
You should see some indian ads 😂 surely it will change your minds.
“Please return the brass knuckles we sent you.”
**Company gets nothing back**
“Maybe we screwed up?”
*"vigilante justice happens in England"*
I heard Joey Buttafuoco had you keep the brass knuckles so you could take out his wife with them.
Hm... I see no problem with this at all.
*Looks at EA and Paramount with brass knuckle in toe.* (Mostly EA)
Well you can’t spell Brass Knuckles without EA!
Lifelock's CEO putting his SSN out for the public is like the equivalent of Tony Stark in Iron Man 3 daring criminals to attack him. It's only going to go the other way around.
I hyad lifelock for a few weeks, then cancelled it when they sent my membership packet to an old address.
Atleast Tony was able to fight back
2025: Elon Musk: Somebody attack me!
I’m sorry but the “Ayds” chocolate commercial cracked me up.
SAME! XD
@@andreasmeelie1889 yeah it's Fuckin hilarious
Try Peanut Butter Ayds!
For that one, I would've expected them to play one of the South Park clips. Sorry for the offense.
Same here. I laughed very, very hard. It was the same as calling your company STD, remember that?
The Ayds ad is unfortunate and hilarious, it's like an SNL skit!!
It was real.I remember seeing them on store shelves back in the 1980's
Mr. Peanut’s Death was a pretty recent and memorial flop. Surprised it didn’t make the list.
Because it wasnt a monumental F up that lost millions or killed people
or iHOB
Netflix's terrible marketing for Cuties should have been on this list.
Yeah. It's shit
Isn't the movie itself as bad as the marketing?
@@allenmurallo3730 yes. I've not watched it and I don't plan to
@@redhood7650 Neither am I.
@@allenmurallo3730 I'll watch cobra Kai instead
I think an honorable mention should be the "Hold your wee for a wii" contest. Where on a radio show you had to drink a ton of water and try to not pee in order to win a wii. Well... someone died from it because (shocker) you are not suppose to hold in gallons and gallons of pee in your bladder for a long time.
That wasn’t marketing anything, it was a contest. The radio station wasn’t selling anything.
@@RavenFilms It was advertisement for a Wii when it first came out.
@@vika0194 oh, people do definitely die from it. Look up acute water intoxication.
The radio show had nurses and doctors calling in telling them to stop, and get the contestants to a hospital. They didn't listen.
The person who died was so stupid lmaooo
Having worked in the advertising industry, it floors me when something terrible gets a green light. From conception to acceptation, that choice has gone through many hands and getting signed off on. Like, upwards to 20!!
It is kind of outrageous, a few years ago the largest magazine in Colombia ran a cover on Women in Power… that’s good right? Except it featured rich white women being served by a bunch of black servants, some of them in the background held immobile. And nobody thought about it until publication.
@@ingGSsuper late but I doubt nobody thought about it….
The Ayds mishap sounds like it came right out of South Park
I’m assuming you never seen their episode “Jared has Aids”
@@brian1291 His name is Jared, gettin healthy on subway sammiches...
Corn Nuts had a “Bust a Nut” radio jingle back in the late 90’s🤣 You can find it on RUclips. It’s a crack-up
lol
haha, just listened to it. Perfect don't for December 1.
That's a good one lol
*smirks*
That HAD to be intentional, it just had to!
Moral of the story:
If you work in marketing, think before you do things.
Yeap
And consult with your partners!
Ooooorrr.... just don't work in marketing! haha
Moral Of The Story:
Think before you do things.
@@garthvader9916 Moral of the Story:
Think.
😂
‘Remove “No” from your vocabulary’
*Later that night*
Me: “Nah! Negative! Nuh-uh! Negatory! Nay!”
@VR Hell Official now the knights who say: Ecky ecky ecky ecky pikang zoom boing arousa...
"Noes! Njet! Nein! Not! Never! Nix! ETC!"
Marketing majors always learn about these 2 marketing mistakes:
1. The Chevy Nova, which didn’t sell in Spanish speaking markets as No Va in Spanish means, “it doesn’t go.”
2. Exxon had a tiger as its mascot, which did not do well in South Asia because tigers mauling people is a real problem there.
There was also a brand of footwear sold by Target called “Orina” which in one language meant something positive and uplifting. In another language, however, it meant urine.
It amazes me that some of these companies managed to survive their HUGE mistake(s).
fiat's was limited to spain, but in this country the problem was they had jaylo supposedly driving 'her' fiat 500 to the bronx to get inspiration. in fact she refused to go to the bronx-the pics of "her' in the bronx was a body double, when she gets out of the car she was on a set in LA. but when that leaked out it destroyed the whole campaign
It's pretty easy as all you have to do is fire an xyz employee blaming everything on one person, pay a fraction of the profits in damages and issue an half ass apology. Ezpz
A lot of people don't care
Per was a detergent for the dishes here in Belgium. It was rated both "best product" as well as "best buy" by the consumer organisation each time they tested the detergents. A few years ago, they decided to rebrand the product to "Mir".
Obviously, rebranding is always a difficult choice. If done well, it can boost sales. But if the marketing isn't done well, then it obviously becomes a train wreck.
In the case of Per/Mir, the product is hardly for sale anywhere any more, even though the quality and price are amazing, because nobody buys it.
Why you ask? Because they never ever publicly announced the rebranding. No huge advertisement campaign on radio, tv, newspaper or internet. Not even a small one. The name changed, and that's that. Not even the label read "formerly known as Per".
And they probably still wonder why they are failing with their product.
I do actually feel kinda sorry for the "Ayds" people. Like WM woman said, they couldn't predict what was going to happen. No-one could. But what they could've done was change the name... 🤔🤦
I agree. I used to love the product and bought it frequently.
Was very disappointed when it was taken off the market.
I’m convinced New Coke was actually a brilliant marketing ploy to make people realize how much they loved Coke.
Beau Dure if you drank coke classic before and after new coke, you'll noticed they replaced the sugar with hfcs. I think they new it would fail but used the plan to hide the change in regular coke formula.
It wasn’t a marketing ploy The Coca-Cola Company screwed up big time clearly they weren’t familiar with the saying “If it ain’t broke don’t fix it” Coca-Cola wasn’t broken but they tried to fix it anyway
It was. It worked.
Apparently coca cola made new coke bad on PURPOSE for some reason
@@Nitrooooooogenit was to increase demand for old coke i think
I love how ironic it was that the Pepsi commercial did unite both sides of the political spectrum but not in the way they expected
Ingenious
Or wasn't it? Honestly in a lot of these they seem like they knew exactly what they were doing.
Secondhand embarrassment for the Holiday Inn, Life Lock, and KKK Donuts entries 🤦♂️
I just find it funny that someone thought that KKK wouldnt be read as a bad thing
When my mom married it made her initials KKK....
@@xBloodxFangx democrats certainly didnt when they created it.
@@flipnap2112 it's a light hearted non-political video with excerpts from the WORLD. Stop it with the US politics, it's ruining the fun for people that aren't US.
@@availanila the kkk is a U.S. political group. didnt think discussing the background behind such a hated term would be a bad thing. Sorry for ruining your fun
new coke to classic coke is one of the greatest marketing moves ever.
Came down here just to comment this. Didn't Classic Coke bump the Coke shares up to above pre-New Coke numbers? The theory I've always heard is that it was INTENTIONAL, so people would rush out and buy Classic when it came back!
Pepsi back again: they had a campaign in the 90s called "Pepsi Stuff" where you got points for buying certain pepsi products (a $1 pepsi bottle would have like 5 pts) they advertised a Herrier Jump Jet (worth $23 million in real life) for "7,000,000 points" an investment group bought a bunch of Pepsi and tried to cash them in for the Jump Jet and then sued Pepsi for false advertising
That is amazing
They have a documentary about that on netflix
The ayds candy ad made me choke on my own spit because I was laying down😭
Ps I didn’t die. I’m still alive
I know of a candy that existed in the 1960s and I can't believe it ever existed. It's that bad I'm not even going to put it on here but they didn't last long and changed the name very quickly.
sounds like a SNL commercial parody
@WiLD CHiLD ok look up a candy called "ni**er babies candy" and then say I'm making it up. I was told about it years ago by a guy I know plus a few other sweets like that. An he is black who told me about it as his mum an gran told him about them when he was younger.
@@MrAVGNdude Glad to hear it. Figured due to being around to tell the tale!
Yeah, Mojo didn't mention the other thing that happened when Fiat sent those love letters. Sure, some single women were sufficiently scared they had stalkers, but it was the married women that really got the brunt of that campaign. There was never an apology made to those women who were subjected to abuse for the 8 days it took for the Fiat branded follow-up letter to arrive saying 'haha that lover was actually your new car, aren't we clever'. This ended up being almost a class action, not sure what they have in Madrid but a whole lot of people sued and Fiat was 'fined'. Then they did the 'female co-pilot manual' in 2016. I don't know how it gets through so many people.
I thought it absolutely hilarious when the computer crashed during unveiling lol
Yeah, a simple "womp, womp" best suited that moment.
and the genius bill gates didn't have a clue
That was me in every presentation I've ever had ever.
on the same venue was when they tried to have a bullet proof tesla-whose windows could survive a gold ball fired at them.
I still maintain that New Coke was done purposefully. When they went back, sales went through the roof and they've been #1 since.
46 years old, and I agree
You guys definitely missed when PETA came out with a Facebook profile pic filter that said shoot selfies not animals and then everyone in the hunting community posted their hunting pics with that filter 😂
So many of my friends used that
🦌
XD. Though Anything PETA did was made fun off
At least peta had good intentions lol, hunting for sport is disgusting
@@beatriznascimento2116 im curious what you mean by hunting for sport, like are you against any kind of hunting?
@@beatriznascimento2116 peta kills more animals than hunters do. I am not condoning hunting, but peta has murdered off thousands and thousands of perfectly healthy dogs and cats every year and said it did so for humane reasons (which was total crap. They killed them as there was no space for them in their shelters).
I remember the Mad Magazine that sent people their subscriptions in a bag labeled "Here's the pornography you asked us to send you in a plain brown bag"!
Now that's funny.
From the little I know of Mad, that appears to be exactly fitting to their purpose.
Talking about AYDS, A virus just grabbed a bottle of corona beer....
Coincidence? I think not
@Ohma Zi-o Too late by about a year.
Yeah and a drug has been mixed in a cola
To soon man, even a year later to soon
If you think you're having a bad day just imagine you dedicated your entire life to building a company and you called it Ayds and then the most unlikely thing happens and a deadly disease with same name different spelling comes along and does the same thing as what you claim to. That's worse than even Corona beer
Still can't understand why they didnt go for a name change for brand revival. New name a new logo could've saved them I guess when they already had good market presence. Jmo!
@@iliyas868 maybe they thought what if a new disease with same name appears again 😹
Elizabethtown.....
When they chose the name “Tropic of Cancer” they also had no idea.
The more I see these cases, the more I realize several PR teams have no apparent clue about society XD I loved this video
What about Australias $180 million tourism marketing campaign "Where the bloody hell are you?" from 2006 that resulted in tourism falling from every country it was shown in, and is still taught in universities as a prime example of what not to do.
Side note - that campaign was the brainchild of the man that is now our prime minister.
Annnnd they were trying to increase tourism from Japan... Apparently they thought profanity would be a big hit in the politest country on the planet. Two million IQ right there.
Honestly all these marketing failures sound like they could be fictional GTA advertisements
My wife's hometown has a gas station owned by, or that licenses, the Monster Energy Drink name. So the sign for the station reads "Monster Gas." Probably intentional, but I laugh every time I drive by it.
“Touch Woody. The internet pecker.” Easily the best slogan that has ever existed.
*Ya think that Krispie Kreme could of called it "KKC".*
*Yeah, someone (or a majority) **_definitely_** got fired.*
Mate I’m from Hull, England. Where I’m from I could easily have also been CCC (Crispy Creme Club)
@@harrymaxwell5420 *But since it's Krispie Kreme (2 K's in the beginning of the words), KKC could have been used. Unless it was with a "C" from where you're from...*
@@harrymaxwell5420 hey bud, where your from (England) Krispy Kreme “Club” couldnt have been CCC considering the company is spelled with 2 K’s you genius
The Klan also spells clan with a K. Everybody wants to be cool misspelling things.
@@harrymaxwell5420 that's for treatment of chronic diseases. It stands for Comprehensive Care Center
I'm old enough to remember New Coke and I have to say I don't know if it was the dumbest marketing failure, or the most brilliant marketing ploy. At the time Pepsi was gaining in popularity and Coke wanted to combat this. So they came up with New Coke. Well in those 79 days yes there sales sank but demand for classic coke shot through the roof. People that still had cases of it sold them for huge profits etc. So when they reintroduced coke classic their sales went through the roof. It was so bad that all the restaurants were switching from Pepsi to Coke products and Pepsi had to buy controlling interest in KFC, Pizza Hut and Taco Bell to stop the bleeding.
No mention of Gillette’s “Is this REALLY the best a man can get” misfire???
they probably support it
I guess its because people were split on it, i dunno
Nah they had that slogan since 1989. It only ended just recently
@@garenthal9638 Ya, it flopped but it was a flop that reflect's Mojo's preferred narrative.
@@garenthal9638 They pointed it out on a different list, already, as a controversial marketing ploy.
OMG I'm cracking up laughing at the Woody PC ad and the Ayds candy ad. 😂🤣
im from the philippines, and yes i remember that pepsi fiasco very well. it was really a PR disaster...
"Touch a Woody" made me laugh 😁
"This is not your father's Oldsmobile."
Fathers who bought them listened and a GM division was gone...
Absolutely, even though it took another 20yrs or so this is what really killed the Olds brand - they were never relevant again.
New Coke was one of two greatest marketing strategies of all time, hands-down. The other being whatever 500IQ person came up with "Somebody's gonna win...it might as well be you" for the Lottery.
I think the Shake Weight ads were both hilarious and easily imploded the idea for it.
The Pepsi points fiasco where the guy bought the jet but they didn't give him the jet
He sued for the Harrier jet! I had to read the case in Contracts class in law school!
@matt fahringer He did not. The court said that it was clearly in jest and no reasonable person would honestly believe you could buy a harrier jump jet with Pepsi points
Pepsi 349 fiasco in the Philippines. It's worse than a Harrier Jet one.
@@ThisIsNotAhnJieRen
Yeah people died from that one and Pepsi is still hated there.
I remember the Reebok Dan vs Dave campaign where they were showing how these two guys were going to compete in the decathlon at the Olympics. They even had Super bowl ads. Then one of the guys didn't make the Olympic team.
*TO BE SETTLED IN BARCELONA*
Uh, no...
Yes! I remember the billboards everywhere!
Edsel didn't suffer from poor build quality, it did poorly because all four of the brand's models were overpriced and offered nothing new compared to their Ford and Mercury counterparts. The Citation, when fully loaded (with all options), toward the end of it's run was just under the price range of Lincoln which defeated the whole purpose of being a mid-level luxury vehicle. Even the cheapest offering, the Edsel Ranger, was more expensive than a decently equipped Mercury Medalist. Ultimately, Ford already had a brand to compete in the mid-level market against GM's Pontiac and Oldsmobile, Chrysler's Dodge and DeSoto offerings and that brand, was, obviously; Mercury.
I think the "Woody" was my favorite. Hysterical 🤣🤣🤣
I feel so bad for laughing as hard as I did at the ayds marketing fail. I did also note that it was before the actual disease, but just the way the commercials were...ridiculously hilarious. 😂😂😂🤦🏿♂️
When it said weightloss, I was just like, “NOOOO!” 😂😂😂
In the late 70s or very early 80s, a pocketbook was advertised on television. It's big selling point was it had a "secret" pocket built into it...and then SHOWED WHERE IT WAS!
I became a mother in both the late 1970's and then during the late 1990's too. Over those 38 years I noticed the world becoming more hostile towards young people in general while the number of false advertisments were multiplying exponentially. I became determined to help turn things around so children could enjoy the freedom I did while growing up in the 1950's and the 1960's and the early 1970's.
LMAO, well done using the Simpsons clip of Homer at the buffet for the Red Lobster fiasco 😂👏
While visiting Japan, I went to their Red Lobster All You Can Eat Crab Legs. They’re able to do the promotion over there, because less crab is consumed on average by their customers. Sadly, I acted like a typical American and pigged out. The looks I got from the waitstaff wasn’t very nice. But, it was one of my best meals ever.
Who are the Japanese to judge. KFC at Christmas is a disaster.
Lol, they probably still talk about the hungry gaijin who ate all their crab!
@@pantsenfuego9986 I'm into it if it's delivered by a guy on a motorbike in a Santa suit!
I feel like South Park came up with "Jared has aids" episode based on "AYDS".
They basically also predicted the future with the line "you sick pervert" on that episode.
I thought the exact same thing! I can't believe anyone thought the Ayds ads were a good idea
Two ad campaigns I can think of were K-Mart's "I ship my pants." and Virgin Airlines' "Seat-to-Seat Delivery."
Hoover: Buy our stuff and get two free flight tickets.
Customer: Ok. (Buys, gets the tickets and returns the product)
Hoover: We werent expecting that.
You would think the name "Hoover" associated with the United States would have sent red flags up -- the most unsuccessful president, and the absolute worst director of any federal agency were named Hoover.
My favorite was the aqua teen hunger force bomb threats. Where they had the bomb squad and everything cause of their advertisement.
Wait wait wait brass knuckles are banned but semi auto riffles even grenade launchers are okay??? Welp
You can't hide a submachine gun in your pocket.
@@scorchx3000 yet you can obtain them legally lol. You see what I’m saying?
@@mrrationality2213 no, not at all. Brass knuckles arent used to hunt animals and recreational use, it's a concealed weapon meant for harming other individuals
@@coletrainhetrick why do you wanna hunt animals? Unless you live on a tribe and needed for food but in that case use a bow and arrow. And recreational use? You know the sole purpose of any gun is to kill or harm any living thing right? It’s called a weapon for a reason. It’s just dumb that brass knuckles are banned but a weapon that can shot a full magazine in less than 15 seconds is perfectly okay lol.
@@mrrationality2213 your logic is so dumb, I dont know where to start or if I should even try
O.K. here's the thing, I see alot of these type of lists and they all have New Coke as the worst decision made by a company. However leading up to this Pepsi had gained ground against Coke and was threatening to take over the #1 cola spot. Coke came up with the New Coke idea making it taste very similar to pepsi, knowing the public would be outraged and reject the change. This gave Coke the opportunity to bring back the old Coke as Coca-Cola Classic putting the idea that something that tasted like Pepsi is not as good as something that tastes like Coke.
The result of this stunt is that the gap between Coke sales vs. Pepsi sales increased dramatically.
That holiday inn commercial was wild 😂 😂😂😂💯
Also
Yup
I know right wtf 🤣🤣🤣 full on sigma grindset
My favorite is the 1984 McDonald's Olympics promo. What happened was with every item you bought, you would get a scratch off card with an Olympic event on it. If the USA won bronze in it, you won a free soft drink, Silver a free french fries, and gold was a Big Mac. Unfortunately for Mickey D's, the USA's only real competition, the USSR, pulled out in protest of the Olympics being held in the U.S. As a result, the US won 174 medals, including 83 Gold. So yeah, they haven't tried that one again.
3:15 The fact that red lobster stuck with all-you-can-eat policy and lost money, actually boosted a lot of brand trust and publicity
I’m in the middle of watching this. How in the hell can it possibly get worse than #13
Number 3 with the 5 year old
I still think #9 was the worst
@@Stinkynutcocobut The was a computer malfunction instead of printing only 2 "349" in bottle caps it prints 800k and the rest is a bad history
Where's the gillette ad ? With the toxic masculinity?
@TheRapper10000 then why are you here commenting if you view this channel with so much contempt?
Wym?
No balls
Cos this is a sjw channel
Only room for one woke ad.
How did you miss out adding “Krusty’s Komedy Klassic” during the talk about Krispy Kreme’s marketing fail
That immediately came to mind for me too!
"KKK!? Oh that's not good" *groans*
My first thought too.
No Gillette? And their $8 Billion dollar mistake...?
And that mistake was...?
@@ThaBotmon trying to play a corporate angelic white knight, demeaning its core purchasing base, whilst hypocritically painting their products pink (to sell at increased markup) for women. Or you know... How to fail basic marketing 101.
@@ThaBotmon that was kind of recent too. Do you not remember that?
@@Keyser___Soze Not really, I'm Canadian
Well, no, WatchMojo could never point out that unnecessary social justice backfired 😂
“Please return the brass knuckles we sent you.”
*Company gets nothing back*
“Maybe we screwed up?”
Some call New Coke the most successful marketing campaign of all time.
Because even though everyone hated it, when the original was brought back, sales shot up resulting in a 20% gain for the year overall.
You forgot the "Shopee (Local Online Selling Website from Southeast Asia) scamming several fans of KPop group BLACKPINK" in the Philippines though...
Every marketer/entrepreneur must study these epic failures.
They should hire immature people like me. I will tell them what I really see.
AYDS... I died laughing at that!
Horrible lol
I wish you guys included the quote by the coca cola CEO at the time of that fiasco. He said, in response to the allegation that the whole thing was a deliberate publicity stunt, that they are neither that smart, or that stupid.
Does anyone remember the Wendy’s Super Bowl commercial when they admitted to freezing they’re meat. They are still making up for it today saying that there meat is fresh never frozen.
the Hoover one was easily the most "WTF were they thinking" one - I mean how do you expect to make a profit with a campaign like that?
The Ayds part reminds me of the South Park episode where the word aid (for assistant) was misunderstood to mean the virus.
My dad got an invitation to some product launch in the mail. On the cover it said, "Patrick, don't blame us if you're in another time zone." He had been dead about a year by then.
"you'll notice that this scanner will-"
"tap out...? err... yeah...?"
*dies*
I love seeing Rebecca's face. Love her voice 🤩
US: Where guns are legal and knuckles are illegal. It's like cocaine is legal and chewing gum is not lol😂
The Fiat one is so targeted and personal that it's definitely the creepiest.
I think with people often forget with the new Coke marketing plan was that it had been tested. People thought Pepsi tasted sweeter and so Coca-Cola did a taste test with their new formula. This was a campaign ran for a substantial amount of time to get enough data. People really enjoyed the taste. The failure came because people felt insulted that Coca-Cola would change something they were so familiar with
As my real name being ‘Woody’, I approve this video 😀
So THAT’S where that part in Stranger Things Season 3 came from lol
Really? Not even a mention of the Pepsi Points Harrier Jet mess up? I'm shocked. That's the biggest screw up in marketing right with Coke 2.
They actually had a documentary about the pepsi points thing on netflix
Coke - unable to learn from its mistakes, obviously - had a "MagiCan" promotion in 1990, where some cans of Coke had rolled-up dollar bills that would rise up from the opening when you opened it. But they filled the cans with water that was not safe to drink, to make them weigh as much as an actual can of Coke. They got nailed for false advertising since the cans claimed to have Coke inside. I had a friend who stocked vending machines, and he could instantly tell a prize can from a regular one because there was a weight difference. The promotion lasted just a few weeks.
There was also a problem with kids who would work through cans on store shelves, popping open lids.
Unintentional but the Red Bull lawsuit where the guy claimed it didn’t “give him wings” and sued them for a good amount of money and that’s why they had to change their wording to “wiiings” .. classic
I remember the Segway hype fiasco. The inventor said it would "revolutionize transportation" but didn't tell us what it is. This led to out-of-control speculation revolving around faster-than-light propulsion or matter teleportation, and then we got a lousy motorized scooter. Also, I don't remember there being any so-called transportation revolution.
I have even invented what I call the Segway Ratio of Marketing describing the inverse ratio of how uninteresting the product is to how much pre-reveal hype you'll have to generate in order to get people interested.
The company owner (not the inventer) died when he rolled off a cliff in one, which didn't help sales.
When Trevor Noah made that joke about AIDS being like chocolate
He wasn't joking 😭
A 2009 Folger's coffee commercial was supposed to show a warm brother-sister bond, but it seemed over and over to be hinting that the siblings were having an incestuous affair. The ad has been parodied frequently. To this day, it is anybody's guess what the hell Folger's was thinking!
Corona Beer might suffer same fate as Ayds.
Mr. LongSword prompting the company to rename the brand within a few years
Beer is immune
Fun fact form my course work: slogan "Loose weigh deliciously with the aids of Ayds" contains pragmatonim, homophonia and paronimic attraction. From the point of view of linguistic it's pure gold but extra-linguistic does "Oh no"
Its not fail if it trending, that Pepsi commercial was bad but it does it purpose
It's a fail if it hurts the company or turns people against it. In this case, both happened. Pepsi had paid millions to make and air the ad, and now had nothing to show. It also made people instantly see Pepsi as just trying to hop on a popular train without caring about the original people during the 60s and 70s who gave things to police.
And it going viral hurt them way worse as it hit an even larger audience than they estimated, and all because people hated it. So yeah, major fail.
A few years ago there was an ad that was meant to encourage people to visit the Northern Territory in Australia. It was called 'See you in the NT'. However, it was stylized as C U in the NT. With the words 'in the' being really small. I think you can guess what it looked like.
It might have been a terrible tourism campaign but someone made unofficial merchandise of it and I’ve seen it everywhere here in Australia so someone turned it into marketing gold
@@lynettejohnstone8366 Absolutely, that person is smart. I have seen it a fair bit in Brisbane, I was of the opinion that a lot of people went to the NT. However, it is good to learn that you can buy it.
Susan Boyle one was adorable, like when old people do an oopsy and it isn't like the JK Rowling type.
At 16:35 - That Edsel Wagon??. . . . Yeah - That would be a keeper for nothing more than novelty's sake. I'd own it today if I could! I also LOVE the look of the push-button drive in the center of the steering wheel. The interior is just . . . "blingy"!! That's how they did it back then. Buuut. . . It WAS dangerous in the even of an accident. All this buttons and pointy parts really tore up the body on impact.
I just LOVE this narrator, her voice is just perfect and seems to fit every list she is given.
No. 2, Edsel... that car, if modified, could perhaps make a great retro-style Batmobile for a tv series (or something based on it perhaps)..?
17:29 Coke...helps ruffies dissolve faster.
I remember the Arsenal Football team being sponsored by Sega and having the logo on their shirts. Nothing wrong with that but it translates as wank in Italian and when they played in Italy it led to a lot of laughing 😂
That Holiday Inn ad is actually pretty funny