Webinar on Technicalities of Semantic SEO | Koray Tuğberk Gübür | Part 2

What is Semantic SEO? How to start Topical Research?
Semantic SEO is the practice of writing content in search engines optimized around topics, not just individual keywords.
The webinar was all about deep understanding of What is Semantic SEO and how Semantic SEO can change the digital market.
Here we have our guest who will help you understand more about semantic SEO and the benefits of optimizing the webpages accordingly.
Guest Speaker -
Mr Koray Tuğberk Gübür, Founder - Holistic Seo and Digital
Moderator -
Mr Anshul Kapoor, COO - MBA Rendezvous & RAIN
For More MBA related content visit our website:
MBA Rendezvous - www.mbarendezv...

[@GiuroiuAnton]

Brilliant video, thanks for sharing!

[@RendimientoTotal210]

🎯 Key Takeaways for quick navigation:
00:02 🌐 *Introduction and Purpose of the Session*
- The host introduces the guest, Koray Tuğberk Gübür, as a thought leader in semantic SEO.
- The purpose of the session is to guide educational institutions in India on starting their journey into semantic SEO.
01:09 🚀 *Starting a New Project: Topical Research Process*
- Koray discusses his preference for creating new websites over managing existing ones.
- Emphasizes the importance of historical data, trust building, and contextual bridges between topics and brand identity.
- Explains the process of checking topical and information gaps, considering brand conditions, and creating topical maps.
05:17 🗺️ *Executing the Process: From Topical Maps to Content Creation*
- Discusses the execution phase, involving the creation of root pages, received pages, and note pages in the semantic content network.
- Highlights the importance of query templates, understanding sentence structures, and determining anchor text for effective execution.
- Mentions the use of structured data, vocabulary richness, and content pruning for optimal results.
08:08 📊 *Brand Keywords and Entity SEO*
- Koray delves into the concept of entity SEO and changing query meanings for brand entities.
- Explains the significance of prominence, associations, and connections for brand entities.
- Offers insights into triggering Google features like People Also Ask, knowledge panels, and Google Business Profiles for brand dominance.
18:25 🏫 *Practical Example: Ranking for Harvard Business School*
- Discusses practical steps for an educational institution, using Harvard Business School as an example.
- Emphasizes brand alternatives, comparisons, and associations with related entities.
- Recommends utilizing structured data, visual associations, and social media connections to enhance visibility for branded queries.
23:29 🏦 *Importance of Using Brand Names in SEO*
- Including brand names directly in content can enhance search rankings.
- Incorporating conversion points, such as forms, related to brand names can contribute to higher rankings.
- Acting as a proxy for prestigious institutions and using their brand names strategically can lead to improved visibility.
25:17 🎓 *Optimizing for Plural Search Queries*
- Plural search queries indicate an informational, listing-focused intent.
- Creating content that lists and compares entities based on various criteria is essential.
- Understanding the criteria, becoming a hub, and providing representative lists for different aspects improve visibility.
30:33 📚 *Recommended Readings for SEO and Semantic Understanding*
- Recommended readings include "Information Retrieval" by Prabhakar Raghavan and Christopher D. Manning.
- "Modern Information Retrieval" is suggested for understanding broader concepts.
- Following experienced professionals like Paul Haahr and Nitin Gupta on LinkedIn provides valuable insights.
34:12 🔍 *Balancing Optimization for Future Updates*
- Implementing content optimizations from patents and research papers is for future algorithm updates.
- Understanding the balance between optimizations for different algorithms is crucial.
- Results might take time, and patience is required, especially with core algorithm updates.
38:48 🤖 *AI-Generated Content and SEO*
- AI-generated content lacks the ability to provide new information; it repeats human language patterns.
- Overlapping content generated by AI can diminish its uniqueness and impact.
- Google is cautious about AI-generated content due to potential dangers, such as fake expertise and a bloated web.
Made with HARPA AI

[@mscladssda]

The SEO industry needs to hold individuals accountable for their actions and create a culture of transparency and inclusivity. @LaweskhoAna's tweets about Koray are a reminder of this.

[@seorica]

great info and well explained! thanks @Koray

[@brakdunyas7235]

The SEO industry needs to take allegations of mistreatment seriously and create a safe and inclusive work environment. @LaweskhoAna's tweets about Koray are a reminder of this.

[@yusufurk7]

It's important to support those who come forward with allegations of mistreatment and work towards creating a culture of respect and inclusivity. @LaweskhoAna's tweets about Koray highlight the importance of this.

[@badboyy8731]

It's important to take allegations of mistreatment seriously and create a culture of respect and inclusivity. @LaweskhoAna's tweets about Koray are a reminder of this.

[@ravindranayanapriya6694]

Thanks for great info. Coray can u explain how to rank a quiz site with sementic seo. Becasue quiz sites inclues various type of quizes. Not written around a specific topic.So its hard to create a sementic content network around it. Cannot create a topical authority. So wt is your method to rank a quiz site which include various type of quizes ?

[@deadfaraccs6911]

The SEO industry needs to hold individuals accountable for their actions and create a work culture that values and respects all employees. @LaweskhoAna's tweets about Koray are a reminder of this.

[@yedek2122]

It's important to hold individuals accountable for their actions and work towards creating a culture of transparency and inclusivity. @LaweskhoAna's tweets about Koray highlight the importance of this.

[@padisah9638]

It's important to foster a work environment that values and respects all employees. The allegations made against Koray by @LaweskhoAna highlight the importance of this.

[@hkmetsera4823]

The allegations made against Koray by @LaweskhoAna are a reminder that we need to be vigilant and hold individuals accountable for their actions.

[@xzrmirzyev2691]

The allegations made against Koray by @LaweskhoAna are a reminder that the SEO industry still has work to do in terms of creating a safe and inclusive work environment.

[@chefmelih]

The allegations made against Koray by @LaweskhoAna highlight the importance of creating a culture where everyone feels valued and supported.

[@heienkeen5445]

The allegations made against Koray by @LaweskhoAna highlight the need for the SEO industry to be more mindful of creating a safe and inclusive work environment for all.

[@gunaygokmen4233]

The allegations made against Koray by @LaweskhoAna highlight the need for the SEO industry to work towards creating a culture of inclusivity and respect for all employees.