James Clear's Playbook to Get 2 Million Newsletter Subscribers

From Atomic Habits to over 2,000,000 newsletter subscribers, let's break down James Clear's 3 part playbook and how you can apply it to your own content strategy.
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From Passive Panda to Atomic Habits to the 3-2-1 Newsletter, here's how James Clear built up an email list of 2 million subscribers:
1 - Consistency
* Find a format you can stick to and consistently post.
* The early reps you do are extremely important.
* Create work that compounds over time by focusing on evergreen and universal topics.
2 - Value
* Give way more value than you ask for.
* Focus on top-of-funnel keywords to get discovered by people who don't know about you or your business.
* Structure the information on your website to answer questions, which provide value.
3 - Optimization
* Focus on the one thing, which in this case is collecting emails
* Have plenty of opt-in forms, which are testing different call to actions
* Build out a content flywheel on other platforms that still drive people back to that one goal, which is collecting emails.
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⏱ CHAPTERS
00:00 - Intro
00:44 - Who is James Clear?
01:13 - Tactic 1 - Consistency
04:30 - Spectrum of Repetitions
05:30 - Atomic Habits
06:45 - The 3-2-1 Newsletter
07:40 - Tactic 2 - Value
08:55 - Jamesclear.com website structure
10:10 - SEO strategy
11:25 - Content Pillars and Content Clusters
12:30 - Tactic 3 - Optimization
13:15 - Marketing and converting visitors to subscribers
16:20 - Recap
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[@Lighthouse_Leadership]

This video is incredible. What a playbook!

[@vp-land]

Thanks! Glad you enjoyed it

[@MarkAllenPattersonLIVE]

Thanks for doing the research and creating such an insightful video. I have long wondered how James Clear went about building his newsletter. You gave background, context and so much more with stellar storytelling. Can't thank you enough.

[@kainjoshua]

This is amazing, Joey! Thank you for creating this, I’ve been searching for a case study to get inspired to grow my newsletter. Really happy I found your video!

[@idrismoura8197]

What's the algorithm doing??
This video is fire! Got imense value out of it! Keep crunching it

[@heyitsalda]

I'm thinking the same thing!
It's so informative and well-made. This deserves more traffic!

[@michaelanthony4750]

Great research!

[@renald_croes]

love the video joey, appreciate the value as always 🤝 keep them coming 🙌🙌🙌🙌

[@CoachConstance]

Great video. Exactly the inside tips and tricks I am looking for. Thanks for posting your clear, concise no bs vid. 🙏

[@vp-land]

Thanks - glad it was helpful!

[@alinao625]

Great analysis!🎉

[@MosesUche]

Lovely content. And great work putting this together.
Working on my newsletter now and I got lots of ideas from this.
It's a shame, good videos like this don't go viral.
Subscribed and liked ❤

[@dhawaljain3837]

great video

[@SlowFlog-bf4qc]

What a fantastic video!!
I just have a question: did James Clear created his website? How?

[@philhsc]

Solid. Nice work, Joey. 👏

[@vp-land]

Thanks! Glad you enjoyed it

[@lakigreen4117]

Very good video! Can’t wait for more

[@vp-land]

Thanks!

[@Descascando]

nice content!!

[@vp-land]

Thanks!

[@jameswoosley12345]

Nice job with this!

[@vp-land]

Thank you! Cheers!