INSTAGRAM HASHTAGS HAVE CHANGED: Instagram Hashtag Strategy Update
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- Опубликовано: 10 сен 2024
- You need to update your Instagram Hashtag Strategy - now.
Instagram recently revealed two major changes for the way you use hashtags to rank in the Instagram algorithm and we’re breaking it all down in this new video.
These updates will be key to your Instagram hashtag strategy particularly when thinking about how to use instagram hashtags to show up in search and reach more people in the Instagram algorithm.
If you want to learn more about how to use Instagram hashtags, and if you ever wondered do hashtags still work on Instagram, how many hashtags should I use on Instagram or do Instagram hashtags work in the comments you will get your answers in this video.
Outside of these two updates the overall principles of how to find the right hashtags still apply, so check out these videos:
‣ How to GROW on Instagram Using Hashtags | Ultimate Instagram Hashtag Strategy for 2021: • How to GROW on Instagr...
‣ OUR 2021 INSTAGRAM HASHTAG STRATEGY: How to Find the Best Hashtags to Rank in the Algorithm
Thanks for watching: “INSTAGRAM HASHTAGS HAVE CHANGED: 2021 Instagram Hashtag Strategy Update ”
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3-5 makes it a lot less time consuming picking & choosing on hashtags expert. Appreciate the video
That's the truth! 👏 Thanks Kenny, glad you found it helpful. - T
Agree!
Agreed! Hopefully 3-5 hashtags will also help remove the barrier of worrying about having so many and just post the content. Thx @HighSeasonCo. for the timely video!
i tried that for a week and did not work for me...
I’ve tried 3-5 on multiple posts and my reach has plummeted in hashtags. I’m going to keep using 15-20. IG is playin with us ! Lol They key is to keep testing don’t just stick to 3-5, try all sorts of hashtags and never use the same ones. Keep mixing them up. They’ll probably change their minds next week again 🤣👍 I get that it helps to the algorithm to niche down, but cutting hashtags literally cuts your ability to be seen. I was ranking in TOP in most of my hashtags. If I use less, obviously now I’m not being shown to more people. I swear IG is playing with us lol
Glad your testing got you some answers. A lot of folks are saying the same. We're still testing, we want to be extra sure, and perhaps IG could just be taking a while for it all to kick in, but if we see the same results, we'll also be moving back to 30 hashtags. Thanks for watching! - C
@@Highseasonco I suggest you guys create experimental anonymous or fake accounts and try to grow from zero.
I think 0-5 only works for established influencers and content creators. And pretty e-girls probably
Another great video! I often feel like we are in a tiny boat trying to navigate the ocean in a dense fog and then you guys come along with a super bright light and help so much.
That is so cool to hear, we appreciate you! Just trying to share some knowledge and this made our day :) Thanks for watching as always! - C
Question though: if the bigger influencers, artists, athletes, etc are dominating the niche stuff, then how will ppl have a chance at ranking with only 3-5? 🤔😭 - Great video btw! I tried 3-5 today and it's not doing so hot. But I'll try it out for an entire week and see what happens
Great question. It feels like there is going to be a bit of a transition period before we all figure it out. It's going to be testing non-stop until then! Thanks for watching, Mike :) - C
Did it work??
It's not just about algorithm, it's about social circles. Bigger influencers have a wider social circle, which is why they are okay with 0-5 hashtags. That info is true but only applies to people that are already content creators and have other platforms to share their content.
I have multiple anonymous accounts that I've been using for more than a year. The ones with 3-5 hashtags did little to nothing. While the posts with more than 10 hashtags performed better, let alone 20-30 hashtags.
The way I think it works is...you have a small group of quality content creators compared to the huge number of users that are trying to take off. Those quality creators use little to no hashtags and get a lot more views and activity going on. Eventually the millions of random users start using lots of hashtags to get more views. Causing a lot of saturated spaces and distributed content. Thus, the quality content gets lost among the trash content. Instagram doesn't want that because it makes it more difficult to randomly find quality content from content creators and influencers. Thus, they tell us that 0-5 hashtags is the ideal because they know quality creators can work with that, at the same time Instagram reduces the saturation from trash content (if random users use 0-5 tags)
I think this is just a strategy from Instagram, but hey, this is just my theory after testing different methods for several months with different accounts.
@@scarletdragon1019 that is VERY similar to how I feel about it. When I maintain my 25-30 hashtags, people actually see my posts.
What do you guys think about these new hashtag strategy updates from Instagram!? 👀 UPDATE: We did a 6-month study of this strategy here to compare 3-5 hashtags vs 30 hashtags, check it out here: ruclips.net/video/_1GMLMaeiMU/видео.html
Better to use less hashtags because suppose internet it's to help us. I get overwhelmed when i have to put so much hashtags on social media... I have 3 children!! Hahaha
@@migrantederetorno you already have a lot to manage 😂 so definitely a good thing lol. Let us know if you see a difference in your results! x - T
I’d rather play around with 5 that don’t work than 30 lol. Choosing 30 is time consuming even with hashtag expert bc my account is so small. They always tell me it will be hard for me to place. The ones they give me are random and rarely have the content im posting. I can get 5 all on my own.
@@first_ladyfox8432 Perfect! Keep doing that, get some testing in and hopefully you'll see some results. Thanks for watching! - C
Feels like they will be giving preference to IG ads instead of organic discoverability
Thats very interesting - I did a test and yep I'm getting more "likes" using 2 to 3 hashtags on my most recent posts - The 30 tags seems to be on the way out... & yeah I think you guys are correct, maybe they do want people to stay on the platform and use it again! Honestly Ive pretty much quit instagram, I just post to keep my photography portfolio updated now... It would be nice if they were trying to help creatives again... Great Video Guys :) Thank You...
That's really great to hear, Grant! The first piece of feedback from someone who tried the low end of hashtags and it worked. Very cool, we're still testing so the jury is out but this is helpful. More and more signs lead towards that outcome, that IG are appealing to the smaller creators again and trying to help them grow. Thanks for watching! - C
@@Highseasonco Yes, instagram certainly continues to test our patience LOL - I'm not as active as I used to be on the platform because I was not getting any return on time invested, maybe this might get me back... Harha... Thanks again guys :)
It is most defo really interesting!!!
So which platform do you prefer to use besides instra? get a return on the time invested?
I am also a creative and want to join square space!
Thanks...
@@multitalentedlator Hey - I really don’t use any social media anymore, I put most of my efforts into my webpage and blogging. I’m just using social media to directly connect / message people in my industry these days - I don’t even post much anymore and just think of my Instagram as a virtual business card. :)
I'm happy about this! Looking for hashtags is what I struggle with the most on insta - and since a few days it appeared to be for nothing as my engagement tanked. I'm going to try 2 big ones, 2 little ones and 1 of my own now. Looking forward to see you guys's test results.
Hi Liz! This is definitely going to cut so much time which is a good thing - we all just need to find that sweet formula for reach and engagement now. That approach is definitely one will test too, we'll be interesting to see the results! Let us know how you go. :) - T
Here in germany some IG people told us to use 3-5 hashtags since the beginning of 2021. I am still using about 20-25 hashtags and getting something between 50k-700k impressions from hashtags every time. I noticed that gaining followers from hashtags is much harder atm but maymbe its only a problem in my niche (Portrait Photographer). I think the new statement by IG to use only 3-5 hashtags is kinda like a spam prevention. And i honestly have no clue why this "Tips for Using Hashtags Post" on the creators account is posted as a video carousel. Maybe also a secret hint.
Hey Seb, that's super interesting, was it internal IG employees telling you to use 3-5 hashtags? Interesting, so perhaps it is just a spam reduction thing. We're still in testing, probably will need to test for quite some time to see how it goes, so I'm extra curious to try 3-5 for a while and then randomly test 30 hashtags and see how that goes. Good point re video carousel. Thanks for watching and for the insightful comment! - C
Wow ok 2-5 hastags is a big modification. I'm kinda glad because it's a less time consuming. I wasn't doing the 30 hashtags because I didin't have the time yet to create my bank of hashtags. So I'm happy before investing a lot of time to do. But really need to be careful with the 2-5 hashtags. I'm gonna test it out and if you have an update, let us now. Such an intesting subject.
Right? It's pretty wild, it's the biggest change regarding hashtags we can remember. See how it goes, we're starting to have some thoughts on it all, a lot of folks in the comments seem to not be enjoying it thus far (aside from the time-saving element), but there's more testing to be done. More videos to come! Thanks for watching :) - C
Thanks for the vid! You've been my go to source for Insta news and how tos for a while now.
Not a big fan of this change. I like having 30 hashtags at my disposal. Limiting the hashtags to 3-5 will potentially limit visibility and reach. So, I don't really understand at this point how this is supposed to help creators/pages in general. Maybe the algorithm will compensate from a different side.
Our pleasure, thanks for the kind words, Adrian, really love to hear that!
I feel that, it's a strange. I'm inclined to agree that the algorithm is changing and therefore 30 hashtags aren't necessary. I think it's wise to test - try some posts with 30 (in caption and in comments, alternate between them), try the 3-5 with different combos, and see what sticks for you. Some folks are saying 30 still works just fine, so it feels like it won't be concrete for a while. Thanks for watching :) - C
Thanks for the update. 30 hasn't seemed to work for us so we will try 3-5 again! 30 was rough!
Pleasure! It definitely is tough to come up with 30 solid hashtags, so this should make it a lot simpler! Now the tests will be the 3-5 combos. Thanks for watching, Jacqueline! - C
30 is always going to be better as long as they keep using hashtags in their algorithm. Tested many times.
Interesting point. We can only go off what they directly say, and they've said to use 3-5 hashtags in the caption, so we're still testing to see. - C
So I did 2 posts using 5 hashtags. Both got less than 25% less reach engagement etc than the 2 posts before them. All with similar topics.
Been hearing that a lot. You don't have to immediately go to the 3-5 hashtags, if you see more success with more hashtags then by all means do that. Since IG themselves announced this, it's going to happen and eventually you'll see a dip in engagement/reach so then you can move to fewer hashtags. Just do whatever works for you! - C
@@Highseasonco just reporting back lol
@@Karen.c.h definitely continue to keep us up to date! Currently testing 5, and then 4+1 branded hashtag on our account and a few other versions on our client accounts to see what sticks. Curious if you were using all massive hashtags or a mix? It's going to be very interesting to see how things continue to move with the updates! - T
I did a post today using this strategy and it is the worst performing post we’ve ever had! Maybe I used the wrong ones. Like they were too big or something. I’ll try to be more strategic with the next post but wow. Was not expecting that.
@@allisoni9122 Interesting! There are certainly a number of factors here, but perhaps test the different sizes of hashtags (niche, medium, large) over the next few posts and see how that goes. I feel like it's going to take a while for it to kick in and for us all to kind of figure out what works for each account. Keep us posted, thanks Allison! :) - C
Let's brake the algorithm! 😉Interesting news, indeed. Appreciate the update, guys. Not surprised for some of them, but others left me wondering.
Let's do it! Our pleasure, it's a strange move and a large departure from how it was but now we're all about to be in testing mode to see what works. - C
My posts haven't been doing well for past few weeks and I've been thinking of changing my hashtag strategy. Thank you for this video. Subbed ❤️
You should definitely see a difference when you refresh your hashtags. Thanks so much for watching! :) - C
thank y'all so much!! totally thought i got shadowbanned bc i haven't been getting any engagement lately from my hashtags,, can't wait to try out the new strategy
So welcome! Test for a few weeks with 3-5 hashtags in differing variations of niche, medium and large, and see how you go. :) - C
"Everything you know...not everything you know; I'm so dramatic" LOL! :)
😂 Tiff is wild haha, thanks for watching! - C
You guys are awesome!! I just subscribed!! Thank you!!
Thanks so much, truly appreciated! - C
Guys please one quick question: have you been hearing from people lately that they’re having like a sudden reach drop in their accounts? It’s been a week now and my reach has suddenly dropped although I’m doing everything right. Have you heard about this problem from other users?!
Hey, yes a bunch of people have been saying the same but mostly in response to changing the number of hashtags they're using (3-5 from 30). Not sure if it'll be something long-lasting yet, it could just be the changeover from lots of hashtags to a lot less, we're still testing. - C
@@Highseasonco
Thank for reply. I’m gonna use the few hashtags strategy and see if it works. Have a good day
@@modarXmodar Perfect, let us know how you go! - C
Hey guys thanks so much again. I’m wondering about the hashtags in captions. Is that in the reel itself? Or as hidden hashtags? Cause I heard about that too. Thanks again! You guys are amazing!!! 🤩
Hey Anouska! So welcome :) Yes you can place the hashtags in the caption no matter what the format (Reel, carousel, single image etc). No need to hide them, you can just throw them at the bottom of the caption :) Let us know if that helps! You're the best! - Craig
Wow. You guys have SAVED me!! Thank you for always keeping us up to date. Any updates on how your testing has been going over the last few weeks?
Hey Charley! Our pleasure :) We're still testing, we're releasing a video this week where we explain that we need a bit more time but it hopefully won't be too long! - C
Me just now seeing this makes me feel like Instagram just updated and said now it’s only one hashtag we should be using 😩😂😂😂
It's not that bad! - C
All their announcements this year I've found not to be true for my account. The more I reduce my hashtags the worse my posts do. They also announced that anything with the tiktok logo on would be suppressed in the search but my best performing reels have their logo.
Interesting! Great feedback, thanks for sharing :) - C
This was very helpful! I hate how it has been some secret strategy to figure out all this time. Good move for them to be more transparent. Thanks for the tips!
So welcome, Kierra! It's definitely nice to finally have some clarity about hashtags, and fortunately Instagram have been more and more open lately. Thanks for watching! - C
This makes so much sense for my account! I used to get thousands to my account with hashtags and now I'm lucky if it is around 100. THANK YOU. Question though - have they pulled that function to hit the "promote" button to pretend you were going to pay for an ad, but instead saved to see what hashtags performed well? I remember everyone used to talk about that, but now it isn't working and I'm wondering if it's just me or anyone else?
No worries! We haven't noticed the promote function being removed yet, but I would expect that it would be for everyone and not just you. Have you tried from another account? - C
happy to be back! y'all are the best
Appreciate you! Thanks for watching as always :) - C
Great video. Thank you! My biggest question - Should I revise the the hashtags on my previous posts to 3-5? And how much does revising tags on old posts help your reach?
Thanks Ian! I wouldn't bother going back and adjusting old posts, just focus on the new ones moving forward. Those old posts are already out of the algorithm, they won't be fed to any new users anyway so it's fairly redundant. Hope that helps. - C
This is great info! Thanks for breaking it down so clearly!
So welcome, thanks for watching! - C
How do you put the hashtags in your caption? Do it look look like this "#sparkle shine and sprinkle"
That's completely up to you. It's an aesthetic choice so if the hashtags are part of your caption itself then the way you suggested can work. You can also put a line at the end and add them under there, that's what we've been doing. No rules! - C
You guys are the best 💯🛸🛸
Appreciate you! - C
I've tested with different batches of 4-5 hashtags, and the results are not as good as with 20-30 hashtags. Maybe it's just for stories? Thanks for your awesome content btw!!!
A lot of folks are saying that, we're still in testing mode but seems quite common! It's not just for Stories, IG specifically mentioned it was for in-feed posts. If you were seeing better results, you could try going back to 30 hashtags and see how that goes. Thanks so much for watching! - C
What a jaw dropping switch up on my hashtag strategy! Thank you as always!
Right?! Not what we expected at all. Pleasure, thanks for watching as always :) - C
Maybe the lower hashtag use is to only relieve the load on their servers due to irrelevant tags that nobody ever views or searches.
That's a theory we've seen thrown around, and it feels like it could be legit for sure. - C
Love you guys. And I really appreciate the information. Keep it up.
Appreciate you! Thanks so much fr :) - C
I've only been able to drop to about 7-10 hashtags for my past couple of posts. It's hard to get used to! I need to practice, ha.
haha right?? I honestly feel you, we started testing this week and I didn't know where to start initially. It feels like this testing period will be pretty lengthy while we all figure out what works and what doesn't work. I'm like you, more is better, so cutting down to 5 is tough! Thanks for watching, Samantha :) - C
Guys your vibes , they shine dude🔥
😊 Thank you for watching! - C
Wow!! Nice guys! I'm following you!! I'm starting and i think I'll need to sit and watch all ur videos because I don't know much about Instagram...
Thank you fam! We have a whole bunch of stuff you can go through to learn about it, let us know if you ever have any questions :) - C
I have an older account that I want to be more active on, but I feel like I’ve been “shadow banned” I tried using the hashtag tips but it looks like my engagement/reach has decreased even more. Would you recommend starting a fresh and new account?
Hi Tanner, if you don't really feel like you can bring it back with consistent posting, daily engagement, hashtags, Reels etc, then it might be best to start fresh. - C
How about mixing hashtags #️⃣ depending on the number of followers. Divide hashtags into 3 buckets - Small, Medium and Large and then combine the same into 3 to 5 hashtags per post as suggested by Instagram.
If you go back to our original hashtag videos, that was our strategy, however our analysis found that 3-5 hashtags doesn't work so well. - C
This is a fantastic video! I make a lot of content that is similar to this - pumped to see others making stuff in the same space :)
Thank you and thanks for watching! - C
Hi team! Have you guys tested the hashtag change? I've been having absolutely bizarre results that are all over the place. Would love to hear your update months later and see if it does actually work at 3-5 or what you recommend?
Hi Evan! So we haven't ran our analysis yet, we wanted to do it over the holidays but we both came down with the flu really bad (hence the limited uploads). I'd love to hear your results if you don't mind! - C
@@Highseasonco I'm very very curious to hear what you have to say! It has been all over the place. I've done great with a few to getting absolutely killed. Then doing 30 - absolutely killed to do great. Then I see people doing none at all and doing fantastic. It's absolutely perplexing.
Thank you for the video. You guys have help my business insermountably.
Such a pleasure, thank you for watching, Drew! - C
You guys seem really great to work with. In the future I would like to hire you for promotion for my music. God Bless you for trying to help everyone.
Thank you for the kind words! Happy to support the community however we can, appreciate you! - T
Does it matter the size of the account?
What about feed posts vs reels vs IGTV vs video? I wonder if the ideal number of hashtags is different for each content form.
The size of the account shouldn't matter, IG didn't specify that. They didn't differentiate between content types in their announcement, so we'd suggest to keep the same strategy for all. They weren't differentiated previously, either, with the old strategy so I wouldn't recommend changing that now. Thanks for watching! - C
@@Highseasonco thank you! 😺🙏🏻
3-5 hashtags wow that’s interesting but thanks for sharing 🤩
Wild eh? Unexpected but here we are! Thanks for watching :) - C
Omg you guys a great 👍🏾thank you so much you guys for this information.
Thank you so much! So welcome, thank you for watching :) - C
Im still gonna use 3-5 in main/caption, then the rest in 1st Comment still. Unless they actually limit it altogether. A lot of people don't look up the hashtag that can be bad or fazed out. I do see people using 3 - 5.
Perfect. May as well give it a try and see how it goes. I feel like this is going to be a big testing period for all of us. Thanks for watching! - C
Hi! I have a very small business account (wanting to grow it). Should I use only easiest and easy hashtags??? Or how should I mix the 3-5 hashtags?
Hi Heidi, it's best to test all variations. For example, you could try 3 x niche and 2 x medium, 5 x niche, 5 x large, 3 x medium and 2 x large etc. Mix it up, test like crazy, that's what we're doing! Thanks for watching :) - C
@@Highseasonco ahh ok!! Hmmm 🤔 this hashtag game is so confusing!!!! Thanks so much!
@@heidilehman9009 It can be, we're trying to make it a little more clear :) Pleasure, Heidi!
Following.. I just started my small business. and def needs tips on what to do..
@@shonb989 We got you, Shon! - C
I love this duo ,you really help us growing our social meadia
Thank you so much! :) - C
I can’t find a video on ‘music not being available for use on reels with business accounts’ but being available on personal account. Can y’all help?
Hi Isha, this may be the video you're looking for: ruclips.net/video/5TKm6qe2JMI/видео.html
Hey guys, thank you so much for your videos. I have a question about hashtags that I can't find the answer to anywhere it seems. In which language should I use my hashtags? My own language of the country my business is in and clients are from. Or English hashtags? And can I mix them up?
Hi, thanks for the kind words! You can definitely do a mix, but focus on the hashtags from the market where most of your audience is. If that's your own language then stick to that. :) - C
Just discovered you and LOVING your content! Thanks so much 🎩✨
Thank you so much, appreciate you! :) - C
Thanks for all this info - had no idea of this change until now. :)
So welcome, glad it helped :) Thanks for watching - C
Oh IG 😁 How do I choose only 3-5? 🙃
The eternal question... 😂 Try all sorts of combinations of niche, medium and large. So try 5 of each, 3 niche and 2 medium, 3 medium and 2 large etc. Note down the performance and you'll figure out what works over time. Good luck, Monique! - C
Great info guys! Thanks so much for the update!
So welcome, Ira, thanks for watching! - C
thanks for sharing your thoughts on this guys!! excited to see how this changes the game. and thanks for the shoutout 🎉🥳
Pleasure! And thank you for sending it our way, much appreciated, Taylor :) Always gotta give credit where it's due! - C
thank you for your great efforts , i was wondering if you can make a video for the best current Instagram alternatives for photos ?
Thanks for watching, Nayef! Great idea, we'll see if we can turn that into a video! :) - C
It’s been 4 months … have you discovered if the 3-5 tags is better yet?
We haven't had a moment to analyze it yet, our agency and clients have been extremely busy and we don't want to half-ass it. We'll get to it soon! - C
@@Highseasonco I tried it today for the first time and got 0 likes from people not following me, so I’m inclined to think it doesn’t work, but I’ll try it on some other posts too and see.
Dude hahah how am I gonna pick 5 ? Haha thanks for the info
It's not easy! Try a few different things - 3 niche, 2 medium; 2 large, 3 medium; 5 niche; 5 medium etc. See how you go! Thanks for watching :) - C
Thanks for sharing. Def going to use this!
You're so welcome, glad you found the video helpful. - T
Really interesting videos guys! I hashtag in various languages and would be curious to know if they allow 3-5 per language or 3-5 is all you can use? Time to experiment, I guess.
Thank you! Hmm that is a really good question, I'm leaning in the direction that it will be 3-5 hashtags in total, but it's definitely time to start experimenting! - T
@@Highseasonco Yes, I think you're right! Will give it a test and see if I notice anything.
I do the same
Really good video. A question, how can a post in a hashtag get to "featured posts" from "most recent"? Who is in charge of managing the pages of the hashtags?
Thanks so much! So they've never disclosed exactly how that works but it's likely the algorithm, based on engagement and popularity of those posts (similar to the Explore Page). - C
@@Highseasonco Thanks for your response. I thought that a person was in charge of the hashtag pages and not a machine. It was actually there for one day, I didn't receive any additional likes, comments, calls or messages. But it looked good as the profile pic and #1 in the featured posts, even if for one day.
Thank you for these tips! Is it worth going back to my published posts and editing the hashtags that are too big?
Hi Leslie, I wouldn't worry too much about that because those posts are way out of the algorithm and won't be fed to anyone, so the hashtags themselves don't matter quite as much. For the long-tail type of stuff, I can see it having some value but I wouldn't spend a ton of time on it. - C
I will try it
Awesome, thanks for watching, Christina! - C
Thanks for sharing!
So welcome - thanks for watching! - C
Hey guys! Thanks for all the info. Have you guys come to any conclusion regarding this? I am only getting back to IG now after a while of being inactive. I was reading the comments and most people keep saying 30 hashtags work better at the moment. I think I might stick to that. I have a question, though...As 30 hashtags are a lot, would you still use them in the caption section as IG suggested? It seems like too many to me to put them there. All the best!
Hi Camila! Our pleasure, thanks so much for watching. We're still testing, we'll be able to make an early call soon. I think this isn't a quick thing to decide on, the algorithm is always changing so it could just be a matter of time before the 3-5 hashtags gets priority, for example. Most people are saying that 30 hashtags work better for sure, it's just still only been a few weeks so personally I'm not convinced enough yet. Having 30 hashtags in the caption is super ugly lol, we're really not a fan but if you're going to go back to 30, try testing them in both the caption and comment and see if there's any difference - I'd be curious! - C
@@Highseasonco thank you!!
I was team 30 as well!
Ayyy! The only way to roll - until now! - C
Great content! Thank you for sharing your tips and keep up the good work!
Thanks for the kind words, and thanks for watching! - C
Great video! That’s crazy because I just researched this yesterday lol. But question, what’s the sweet spot as far as big hashtags and small ones for example a big hashtag has like millions of uses and smaller ones have like 100k-500k like what’s the sweet spot ?
Thank you! What a coincidence :) In our old hashtag strategy, we say to use 15 x niche (less than 100k), 10 x medium (100-999k) and 5 x large (1 milli +). Now, we're in testing mode. We'd suggest to use different combos of 5 tags in the caption, eg 3 x niche and 2 x medium, 5 x niche, 5 x large, 3 x medium and 2 x large etc. Mix it up, test like crazy, that's what we're doing! - C
Which camera are you filming on?
This is a Fuji X-T4:
Fujifilm X-T4 Mirrorless Camera Body - Silver:
geni.us/FujiXT4Silver
Fujifilm Fujinon Prime Lens XF23mm F1.4 R:
geni.us/FujinonLens23mm (for that gorgeous bokeh)
New subscriber. Really like your video. I'm a digital marketer too 🙌🏻
Hey fellow marketer! 🙌 Glad you liked the video and thanks for subbing. - T
Thank you
So welcome! - C
So will they delete your account if you use 30 hashtags? Thanks for all this great info.
Not at all, they're just saying they suggest we use 3-5 hashtags in the caption. Thanks for watching! - C
Surprised you guys haven't heard about the hashtags in the caption. I heard about that maybe a year or so ago. Just made more sense anyways to me. Comments are for "comments" not an extension of your caption.
Hey James, oh we definitely knew about them our decision was purely for aesthetic purposes because the hashtags in caption looked very clunky, and the algorithm still picked them up in the comments section. Now that IG has explicitly stated they want them in the caption - we gotta switch things up. Thanks for watching! - T
Thank you for sharing! I cant wait to implement
Thanks for watching, Marilyn! Let us know how you go :) - C
Thank you so much for sharing!🙏❤️
Our pleasure, Aisha, thanks for watching! :) - C
I feel kind of releifed 💖
A lot less to manage that's for sure. 🙌 Just have to use them all wisely! - T
We need an update on this video!
We're still testing, but soon! - C
Informative ❤. I just subscribed !
Thank you so much! :) - C
Thanks for the info🙏 Please show me lightly on a matter..In India every other platform like Tiktok and many others are banned so people have only Instagram and Facebook to put short videos so my question is that is the algorithm works differently for different countries!!??
So welcome! The algorithm should be the same for all countries from what we've read and seen, there's no reason it'd work differently geographically. All strategies still work! - C
Love these vids🥰
Appreciate you - thank you for watching! ♥️ - T
When you say put it in the caption do you mean like the first few sentences?
Specifically, we suggest to put it at the bottom of the caption so they're out of the way and don't affect the aesthetics of the caption. - C
Maybe hashtags just aren’t their focus anymore… encouraging people to use other means of getting followers other than copying and pasting some hashtags… I mean they favor reels heavily right now… without a hashtag I got 30 likes from strangers on a reel and I have less than 700 followers!
That could be it! They didn't discount them entirely but perhaps you're right in that the focus is moving from hashtags to other elements. Congrats on your success with Reels! - C
Two videos in a week?!? Love the ad libbed intro :p
I KNOW who are we!? Don't get used to it. 😜
And thank youu x - T
My tags used to get thousands and thousands of impressions now out of nowhere I’m getting 80 impressions max
Interesting. All that changed for you is the number of hashtags used? - C
@@Highseasonco I’ve been using different sets of hashtags around 20-25 and I’m getting barely any impressions on my hashtags but I used those same hashtags on my second account and they work amazingly
Can you do a video about Facebook reels
Great idea! It only launched in the US so we don't have access to it here in Canada yet, but as soon as we can get hold of it, it's on :) - C
🔥🔥
Thanks for watching - C
0-5 hashtags do nothing if you're starting from zero. Those numbers only work for people who are already content creators and influencers and have other pages to share their content. Thus, having an advantage in social circles
While 20-30 hashtags actually work for someone who is literally a nobody, which is most of us, let's face it
And of course, the type of content you share matters, if you are a pretty girl showing skin, you're more likely to make it work with just a few hashtags, even from zero. But even if that's the case, I don't recommend using less than 10 if you're just starting out from zero.
I've actually created different anonymous accounts with no sharing to boost views, and tested this. The one account where I show some sexy skin and use 20-30 hashtags is the one that has grown the fastest and has the most likes. It started from zero.
While another art account with 3-5 hashtags remained pretty much dead until I started adding more. Still doesn't reach the numbers of my "e-girl experimental account" but you get the point.
👍👍👍👍
Cheers! - C
Great video🌹💝
Thanks for watching! - C
If a photo or video need 30 keywords to be described, this is a very confused photo or video, right?
I think that is what Instagram team is trying to say.
Only because the platform have a physical capsize, doesn't mean you should reach it. in fact limits were not meant to be reached
Interesting perspective. I wouldn't suggest that hashtags were used as a descriptor (or at least they weren't intended to be), it was more for sharing and reach purposes. You could be right! - C
What do you suggest if your content is about language learning? You may need # in different languages…
Hi Miguel, I'd use hashtags in the language of the intended audience. If that audience speaks a variety of languages, you'd need to either keep them mixed or pick one language per post (align the hashtags with the language of the copy). Thanks for watching! - C
Thanks
So welcome, thanks for watching! - C
I usually use 10-15 ! where can we find the right niche hashtags?
Best place is to check your competitors, larger influencers in your niche or any of the hashtag finder apps. Thanks for watching! - C
@@Highseasonco thank you !!!
Did I just waste my time watching the last hashtag video without skipping and writing down the tips
Hi! Instagram changed their hashtag suggestions in October 2021, so we tested it until this video. Last month, we ran an analysis on the performance of 30 hashtags vs 3-5 hashtags for a client, and 30 hashtags outperformed 5 by 600%, so we'd recommend reverting back to our 30 hashtag strategy. - C
@@Highseasonco thank you for the response I actually watched the video of the update and now I regret commenting that
@@LucassAdventuresYT Not at all! It's been quite a complicated ride with hashtags - we had a solid strategy with our first two videos, then IG changed it so we did a new one, then we did the analysis and did the fourth video and basically switched back. You're not wrong to be confused! - C
In fact Instagram doesn't give us (probably intentionally, because they sell reach, and they want people succeed but never be so much successful ;-]) the most important number about hashtags.
The metric offered, how many posts have a specific hashtag, is meaningless. Is possible that so many businesses are using right now hashtags that *nobody* is following. In fact is even probable. So if you pick a tag that is mistakenly used for a lot of people, the only thing you're doing is jumping on a really crowded sinking boat.
The only really relevant metric about hashtags to pick one is how many people are *following* it: how many people are interested on this or that subject on time. As we don't have this because Instagram don't want to, we need to find out with try and error.
And a really killing metric should be analytics about what tag on a post is being responsible to what amount of reach. This could help to understand what is working and what isn't.
Agreed that because they want to sell ads/reach they may not disclose the real number of hashtags that we should be using (even though Adam said otherwise, who knows really). Also agreed re whether people are following a hashtag is a better idea of which hashtags to use, same with the reach per hashtag. If we had those two metrics, we'd be able to make better hashtag decisions. Thanks for your input! - C
Less HTs just means you have to post more, carousels n vids take less HT on them, so it makes sense kinda.
Fair point, that could be the end goal. More posts, and the cream rises to the top. - C
So that was useful.
Thanks for watching! - C
I actually had the problem that instagram removes my caption if I use more than 30 hashtags
That would be because Instagram removes captions/comments if they have over 30 hashtags. Try to keep them to 3-5! - C
The 3-5 hashtags 'limit' kinda freaks me out cause I'm just mentally running through my banks of 30 thinking holy tacos wtf am I gunna cut out?? 🤣
On the other hand though it's kind of a relief because it means what I have now can be spread out sooo much and less repetition can be engaged in. I think I'll start experimenting with changing to entirely new hashies every single week and just wait n see which ones my audience respond best to. Probably I'll go for the Goldilocks count - 1 big, 1 medium, 1 small and 2 community. 5 hashies @ 7 posts a week is 35 hashies a week so that's just over one day's post worth broken down to a week LOL what a load off!
Right? We're having the same confusing emotions about it all lol. Love your approach, it might be helpful to note down the performance of the different combinations and eventually you'll find something that works. Good luck, Penelope! - C