What makes a LOOK bicycle incredibly exceptional?

A rich history, our own heritage, expert know-how, countless champions… passionate men and women : these elements come together to shape the DNA of the LOOK brand and are reflected in all our products.
To better understand what drives us and what in the end makes us stand out, we paid a visit to one of the most important craftsmen of our brand: the local bike shop.
Frédéric Annequin’s shop on the outskirts of Lyon, France, in a true testament the passion of an authentic lover of all things cycling. It has been a reference in the area for 20 years and Frédéric has proudly been selling LOOK bicycles for the last 15 of those. “When you are a passionate retailer in France, you want to sell French bikes; it’s a question of pride. And so I wanted to sell LOOK bikes.”