EP#4: How to Do Business with ISP? 6 Tips from a REAL ISP | Yeastar Podcast

As the global promotion of cloud PBX continues to gain momentum, this question grows in significance. For this episode, we've invited a true ISP expert, Lily Zhang from Cocoa Oriental Network. She will share her insights on typical ISP cases, important project considerations, and 6 useful tips for vendors looking to collaborate with ISPs.
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ABOUT GUEST SPEAKER
Lily Zhang is the Global Sourcing and Pricing Manager at CoCoa Oriental Network Limited. Follow her on LinkedIn: / lily-zhang-080871244
CoCoa Oriental Network is a leading ICT service provider dedicated to providing high-quality end-to-end WAN solutions and integrated IT network services in Mainland China, Taiwan, and Hong Kong. To learn more about Cocoa Oriental Network, please visit www.cocoaoriental.com/
If you're interested in being a guest on our podcast, UC&C Huddle, feel free to reach out to us at [e-mail] to discuss the opportunity.
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WHAT WE DISCUSS
00:00 Episode 4
01:19 Warmly welcome Lily Zhang
10:28 Tip #1: Understand how ISPs do their jobs. You can see them as BROKERS.
11:15 Tip #2: Step out there and pitch your solution to ISPs
Clearly present the added value you can provide. The easier it is for ISPs to grasp your offering, the greater the likelihood of collaboration.
13:47 Tip #3. Demands vary among enterprises, SMBs, and call centers.
By understanding this, you will have a better chance of helping ISPs win their projects.
20:11 Tip #4. Tier your solutions and pricing to give ISPs more flexibility.
23:22 Tip #5. Prepare for evaluations from ISPs.
ISPs evaluate service providers from several perspectives, such as past successful projects, technical abilities (proven by certificates), aftersales service, system stability, as well as whether you have cloud PBX solutions and voice gateways.
34:31 You can see them as BROKERS.
43:05 Tip #6. Understand ISP's preferences for public cloud vs. self-hosted cloud
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