Tulip Cooking [Case Study]

Two years ago, Tulip Cooking was just a concept. Today, it's the creator of the world's first modular induction stovetop system. See how they planned their trade show strategy for the massive Kitchen and Bath Industry Show.
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Chapters:
0:00 Introduction
0:11 Tulip Cooking at CIS 2023
0:27 Launching Modular Induction Stovetop
0:53 Booth Design Strategy
1:15 Pre-Show Planning & Social Media Strategy
1:42 Digital Outreach & Marketing
2:08 Strategic Marketing Approach
2:16 Tulip Cooking's Future Ambitions