Why No Toy Company Can Compete With Build-A-Bear

Amidst the retail apocalypse, Build-A-Bear has somehow managed to not only survive, but THRIVE. In fact, it’s coming off of one of its most successful years ever-at a time when other mall-centric stores are folding. So what is the little toy company’s secret?
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[@Bluerig-qf2xc]

You sent the guy with the mustache and trench coat to do a piece on Build a Bear 😂

[@andybaldman]

Huh?

[@Svid1701D]

That's a lot of money for a stuffed animal.

[@kestomonti]

Love your content, guys! While I never had the experience myself as a kid, I can see how they became so dang successful nationwide!

[@lunamazin4454]

The oldest plush I own is my build a bear lovely, I’ve had her since I was 4 and I’ve slept with her every night since then (I’m 20 now)

[@firedflesh5427]

Eastview mall! I’m less than 5 minutes away lol

[@Stelios78910]

Bearrific

[@parakhmody1413]

1:23-1:24
What in god’s name was that??!

[@Martytalius]

Anyone know the presenter? They're cute af!

[@jayfreechavez0000]

❤

[@LQ-C]

I have never been to a build a Bear but the build a bear experience sounds like a nightmare. Like something you torture prisoners at Guantánamo with. “Wash the bear” “but there is no water” “wash it wash it now or you go back in the box”

[@MrJimheeren]

That’s because it’s for 3 year olds and not for grown man

[@LQ-C]

@@MrJimheeren true that brother, I mean as an adult taking a kid there does not sound fun. A friend of mine's wife wanted to go there for a second time with the kids and he was not too happy about it so he told her no. He spent like $100 - $200 on worthless teddy bears.